Overview of the Keyword Check
Meta attributes
50% 
HTML optimization
68% 
Other
50% 
Keyword Score

Task list of SEO Improvements

Meta information

Title
(Critically important)
The Official Gateway to Scotland | Scotland.org
Missing in the title: page
In the title: scotland
Meta description
(Critically important)
The official gateway to Scotland provides information on Scottish culture and living, working, studying, visiting, and doing business in Scotland.
Not within the first 120 characters: page
Exists in the meta description: scotland

HTML content

Image SEO
(Somewhat important)
Not found in any alt attribute of an image: page
Not found in any image URL: page
Not found in an image title: Scotland, page
Found in an alt attribute of an image: scotland
Found in the image URLs: scotland
Content
(Critically important)
The term is used 8 times in 855 words.
Well positioned in the text: Scotland, page (7, 40 position in text)
The searchphrase is completely present in the text completely.
The term appears sufficiently often in the text.
Bold and strong tags
(Somewhat important)
No strong tag contains the following keyword: page
The following keyword is used in strong tags: scotland
Headings
(Important)
Not used within the headings: page
Perfectly integrated within the headings: scotland
H1 heading
(Critically important)
Missing keywords in the first H1 heading: Scotland, page

Heading structure

Heading levelContent
H1 Empty heading
H1 Scotland.
H1 For the head, heart and the spirit
H2 Sign up to hear from us
H2 Highland Games
H2 About Scotland
H2 Scotland is Going Net Zero
H2 Inspiration

Others

Domain
(Somewhat important)
Missing in the domain: page
Occurs in the domain: scotland
Stop words
(Nice to have)
None of the keywords is a known stop word.

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