Overview of the Keyword Check
Meta attributes
50% 
HTML optimization
74% 
Other
50% 
Keyword Score

Task list of SEO Improvements

Meta information

Title
(Critically important)
Official Stratford-upon-Avon tourist guide: b&bs, hotels, restaurants, pubs, theatre, what's on...
Missing in the title: river
In the title: avon
Meta description
(Critically important)
The Official Stratford-upon-Avon (Stratford upon Avon) guide for: tourist accommodation, b&bs, hotels, restaurants, country inns, sight-seeing, RSC theatre and William Shakespeare.
Not within the first 120 characters: river
Exists in the meta description: avon

HTML content

Image SEO
(Somewhat important)
Not found in any alt attribute of an image: river
Not found in any image URL: river
Found in an alt attribute of an image: avon
Found in the image URLs: avon
Found in an imagetitle: river, Avon
Content
(Critically important)
The term is used 2 times in 1978 words.
The term appears too little in the text.
Well positioned in the text: river, Avon (320, 150 position in text)
The searchphrase is completely present in the text completely.
Bold and strong tags
(Somewhat important)
No strong tag contains the following keyword: river
The following keyword is used in strong tags: avon
Headings
(Important)
Not used within the headings: river
Occurs only once within the headings: avon
H1 heading
(Critically important)
Welcome to Stratford-upon-Avon.
Missing keywords in the first H1 heading: river
Exists in the H1 heading: avon

Heading structure

Heading levelContent
H1 Welcome to Stratford-upon-Avon.

Others

Domain
(Somewhat important)
Missing in the domain: river
Occurs in the domain: avon
Stop words
(Nice to have)
None of the keywords is a known stop word.

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