Overview of the Keyword Check
Meta attributes
50% 
HTML optimization
68% 
Other
50% 
Keyword Score

Task list of SEO Improvements

Meta information

Title
(Critically important)
ORLEN Upstream
In the title: orlen
Meta description
(Critically important)
Not within the first 120 characters: orlen

HTML content

Image SEO
(Somewhat important)
Not found in any alt attribute of an image: orlen
Not found in an image title: orlen
Found in the image URLs: orlen
Content
(Critically important)
The term is used 37 times in 299 words.
The term appears very frequently in the text. (Possible Keyword Stuffing Danger)
Well positioned in the text: orlen (3 position in text)
Bold and strong tags
(Somewhat important)
No strong tag contains the following keyword: orlen
Headings
(Important)
Perfectly integrated within the headings: orlen
H1 heading
(Critically important)
O firmie
Missing keywords in the first H1 heading: orlen

Heading structure

Heading levelContent
H1 O firmie
H1 Działalność w Kanadzie
H1 Krok do kariery
H1 Kontakt
H2 Aktualności
H2 Empty heading
H2 Z grupy orlen
H3 Marki Grupy ORLEN
H5 Grupa ORLEN na YouTube

Others

Domain
(Somewhat important)
Occurs in the domain: orlen
Stop words
(Nice to have)
None of the keywords is a known stop word.
Page URL
(Somewhat important)
This keyword is missing in the URL: orlen

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