Overview of the Keyword Check
Meta attributes
50% 
HTML optimization
71% 
Other
50% 
Keyword Score

Task list of SEO Improvements

Meta information

Title
(Critically important)
Discover the Difference | Baird
Missing in the title: financial
In the title: baird
Meta description
(Critically important)
Baird is an employee-owned wealth management, capital markets, asset management and private equity firm. Leveraging our deep expertise and broad skills, we're dedicated to providing the best advice and service to our individual, corporate, institutional and municipal clients.
Not within the first 120 characters: financial
Exists in the meta description: baird

HTML content

Image SEO
(Somewhat important)
Not found in any alt attribute of an image: financial
Not found in any image URL: financial
Not found in an image title: Baird, Financial
Found in an alt attribute of an image: baird
Found in the image URLs: baird
Content
(Critically important)
The term is used 2 times in 1073 words.
The term appears too little in the text.
Phrase far behind
Well positioned in the text: Baird, Financial (7, 25 position in text)
The searchphrase is completely present in the text completely.
Bold and strong tags
(Somewhat important)
No strong tag contains the following keyword: Baird, Financial
Headings
(Important)
Occurs only once within the headings: Baird, Financial
H1 heading
(Critically important)
Baird
Missing keywords in the first H1 heading: financial
Exists in the H1 heading: baird

Heading structure

Heading levelContent
H1 Baird
H2 Invested in Our Community
H2 Serving Your Financial Needs

Others

Domain
(Somewhat important)
Missing in the domain: financial
Occurs in the domain: baird
Stop words
(Nice to have)
None of the keywords is a known stop word.

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