Overview of the Keyword Check
Meta attributes
0% 
HTML optimization
75% 
Other
0% 
Keyword Score

Task list of SEO Improvements

Meta information

Title
(Critically important)
Home | WPP
Missing in the title: new
Meta description
(Critically important)
Not within the first 120 characters: new

HTML content

Image SEO
(Somewhat important)
Not found in any alt attribute of an image: new
Not found in an image title: new
Found in the image URLs: new
Content
(Critically important)
The term is used 13 times in 755 words.
Well positioned in the text: new (175 position in text)
The term appears sufficiently often in the text.
Bold and strong tags
(Somewhat important)
The following keyword is used in strong tags: new
Headings
(Important)
Perfectly integrated within the headings: new
H1 heading
(Critically important)
we are the creative transformation company
Missing keywords in the first H1 heading: new

Heading structure

Heading levelContent
H1 we are the creative transformation company
H1 WPP is the creative transformation company
H2 Learn more about our offer to clients
H2 Our purpose
H2 Annual Report 2023
H2 Sustainability Report 2023
H2 Navigating the green claims landscape in the EU
H2 WPP and Google Cloud forge groundbreaking new collaboration
H2 WPP tops the WARC 100 creative list
H2 Belonging
H2 Careers
H2 Atticus Journal Volume 28
H2 A clarion call for AI, accessibility & advertising
H2 AKQA Bloom: NotCo's Natural Life Expectancy
H2 EssenceMediacom: eBay's Pre-Loved Island
H2 WPP plc
H2 Quick Links
H2 Pages
H2 Press Releases
H2 WPP iQ
H2 Work
H5 Empty heading
H5 WPP and Google Cloud forge groundbreaking new collaboration Duplicate text
H5 Obviously: Murad’s Skincare is Healthcare
H5 Grey: Haleon’s Throw It Back
H5 Media in India: the future is now
H5 Mechanisms that Matter – Google
H5 Multinational companies must have an India strategy
H5 Careers Duplicate text
H5 WPP’s net zero commitment
H5 WPP’s commitment to anti-racism
H5 WPP and Google Cloud forge groundbreaking new collaboration Duplicate text
H5 Two new cohorts Walk the Talk
H5 WPP publishes UK Gender Pay Gap Report for 2023
H5 WPP tops the WARC Media 100 List for the seventh year running
H5 SHARE PRICE
H5 RESOURCES
H5 REGULATORY NEWS

Others

Domain
(Somewhat important)
Missing in the domain: new
Stop words
(Nice to have)
None of the keywords is a known stop word.

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