218gift.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
40% 
Page structure
99% 
Link structure
25% 
Server
100% 
External factors
93% 
SEO Score
Response time
0.18 s
File size
289.80 kB
Words
829
Media files
56
Number of links
185 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
218 Clothing + Gift - Minnesota Clothing, Gifts, and Home.
The length of the page title is perfect. (524 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
218 Clothing + Gift is a Minnesota based Men's and Women's clothing company in downtown Bemidji, MN. We specialize in Minnesota inspired apparel, clothing and gifts such as T-Shirts, hoodies and home decor. 218 opened in 2014 as originally as 218 Home + Gift.
The meta description is too long: 1645 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.218gift.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-color#b33b3b
description218 Clothing + Gift is a Minnesota based Men's and Women's clothing company in downtown Bemidji, MN. We specialize in Minnesota inspired apparel, clothing and gifts such as T-Shirts, hoodies and home decor. 218 opened in 2014 as originally as 218 Home + Gift.
google-site-verificationRc_8TjYx6jadplUYXp7fBJ0BAVLi-a0OTzdTUZW9dTs
shopify-digital-wallet/7415443/digital_wallets/dialog
shopify-checkout-api-token347db7237da5e17ac3034184d697426e
langen
twitter:site@
twitter:cardsummary_large_image
twitter:title218 Clothing + Gift - Minnesota Clothing, Gifts, and Home.
twitter:description218 Clothing + Gift is a Minnesota based Men's and Women's clothing company in downtown Bemidji, MN. We specialize in Minnesota inspired apparel, clothing and gifts such as T-Shirts, hoodies and home decor. 218 opened in 2014 as originally as 218 Home + Gift.
og:site_name218 Clothing + Gift
og:urlhttps://www.218gift.com/
og:title218 Clothing + Gift - Minnesota Clothing, Gifts, and Home.
og:typewebsite
og:description218 Clothing + Gift is a Minnesota based Men's and Women's clothing company in downtown Bemidji, MN. We specialize in Minnesota inspired apparel, clothing and gifts such as T-Shirts, hoodies and home decor. 218 opened in 2014 as originally as 218 Home + Gift.
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
The average number of words per sentence of 37 words is high.
This page contains 829 words. That's ok.
14.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
39 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...218-logo-long.png?v=1672866121&width=280No alt attribute provided
...218-logo-long.png?v=1672866121&width=200No alt attribute provided
...ons/IMG_3089.PNG?v=1727381045&width=2160ALL WOMENS
...ons/IMG_3098.PNG?v=1727381012&width=2160ALL MEN'S / UNISEX
...ids_and_Baby.jpg?v=1697121214&width=2400ALL KIDS
...and_gift_218.jpg?v=1698428662&width=4040All Home + Gift
...les-in-focus.jpg?v=1733413295&width=2400No alt attribute provided
...er_2024_tees.jpg?v=1714600740&width=2400No alt attribute provided
...d_Background.jpg?v=1689015620&width=2400No alt attribute provided
...k-Steel-2025.jpg?v=1737485220&width=1080No alt attribute provided
...ckSweatshirt.jpg?v=1737490478&width=1000No alt attribute provided
...2-Peach-2025.jpg?v=1737485164&width=1080No alt attribute provided
...k-Peach-2025.jpg?v=1737485164&width=1000No alt attribute provided
...odie-arctic2.jpg?v=1731709224&width=1080No alt attribute provided
...oodie-arctic.jpg?v=1732211316&width=1000"Uffda! It's Cold" Hooded Sweatshirt
...eenWinterHat.jpg?v=1730834458&width=1080No alt attribute provided
...anies_at_218.jpg?v=1731520858&width=1000New winter hats and beanies at 218
...ndyWinterHat.jpg?v=1730834504&width=1080No alt attribute provided
...anies_at_218.jpg?v=1731520858&width=1000New winter hats and beanies at 218
...sotaCrewneck.jpg?v=1700584827&width=1080No alt attribute provided
...crewneckblue.jpg?v=1694797021&width=1080No alt attribute provided
...irtsfall2023.jpg?v=1695058820&width=1000Uffda it's cold! Sweatshirts with puff ink
...yMNWinterHat.jpg?v=1730834717&width=1080No alt attribute provided
...anies_at_218.jpg?v=1731520858&width=1000New winter hats and beanies at 218
...ewneck-blush.jpg?v=1737043305&width=1080No alt attribute provided
...crewnecksnow.jpg?v=1737043305&width=1000No alt attribute provided
...reyWinterHat.jpg?v=1730834558&width=1080No alt attribute provided
...006_IMG_5779.jpg?v=1731615701&width=1000No alt attribute provided
...remiumCrew_1.jpg?v=1709668873&width=1080No alt attribute provided
...nPremiumCrew.jpg?v=1709668878&width=1000No alt attribute provided
...amoWinterHat.jpg?v=1730834185&width=1080No alt attribute provided
...002_IMG_5772.jpg?v=1731615659&width=1000No alt attribute provided
...Square_snall.jpg?v=1736876229&width=2400Minnesota Hockey Apparel and Accessories
...yhoodie-2024.jpg?v=1731706027&width=1080No alt attribute provided
...ewRinksitems.jpg?v=1731694168&width=1000Minnesota Hockey - 10K Rinks Hoodie
...apback-Black.jpg?v=1732211560&width=1080No alt attribute provided
...reyWinterHat.jpg?v=1730834558&width=1080No alt attribute provided
...006_IMG_5779.jpg?v=1731615701&width=1000No alt attribute provided
...aa2cffb6602f.png?v=1590083761&width=1080No alt attribute provided
...ons/IMG_3097.PNG?v=1665165156&width=1080New Arrivals at 218 Clothing and Gift
...and_gift_218.jpg?v=1698428662&width=1080Minnesota inspired gifts and home goods
...atshirts_218.jpg?v=1665164444&width=1080Sweatshirts and Hoodies by 218 Clothing
...ta_Knit_Hats.jpg?v=1665164323&width=1080All Hats at 218 Clothing and Gift
...eenTwoHoodie.jpg?v=1737750702&width=1080No alt attribute provided
...ibbageHoodie.jpg?v=1737750671&width=1080No alt attribute provided
...bageCrewneck.jpg?v=1737750676&width=1080No alt attribute provided
...nTwoCrewneck.jpg?v=1737750697&width=1080No alt attribute provided
...ifteenTwoTee.jpg?v=1737750693&width=1080No alt attribute provided
...yCribbageTee.jpg?v=1737750689&width=1080No alt attribute provided
...woPremiumTee.jpg?v=1737750684&width=1080No alt attribute provided
...gePremiumTee.jpg?v=1737750680&width=1080No alt attribute provided
...d_Background.jpg?v=1689015620&width=3400No alt attribute provided
...s-motiv-free-gifts-19/assets/noimage.pngsmNoImage
...es-motiv-free-gifts-19/assets/change.svgsmChangeIcon

Page structure

H1 heading
(Critically important)
218 Clothing + Gift
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 218 Clothing + Gift
H2 COZY WINTER SWEATSHIRTS
H2 New T-Shirts Starting at just $20
H2 218 REWARDS
H2 New Favorites
H2 Shop by Collection
H2 All New Items
H2 Earn 1 Reward Point for Every $1 Spent
H2 Flat rate shipping $3.99. Orders $75+ ship free!
H2 Subscribe and save
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.218gift.com/Anchor Skip to content
/pages/218-rewardsJoin 218 Rewards!Earn 1 point for every $1 spent
/collections/pre-orderCribbage Pre Order Sale
/collections/flash-saleFlash Sale
/collections/minnesota-hockeyMinnesota Hockey
/collections/winter-knits-1Winter Knits
/collections/all-productsShop
/collections/all-womensWomen's
/collections/new-arrivalsNew Items
/collections/womens-hoodiesSweatshirts
/collections/womens-teesTees + Tanks
/collections/long-sleeve-teesLong Sleeve + UPF
/collections/womens-accessoriesWomen's Accessories
/collections/all-hatsHats
/collections/matching-family-a...Matching Family Apparel
/collections/all-unisexMen's / Unisex
/collections/new-arrivalsText duplicate New Items
/collections/unisex-hoodiesText duplicate Sweatshirts
/collections/unisex-teesText duplicate Tees + Tanks
/collections/long-sleeve-teesText duplicate Long Sleeve + UPF
/collections/unisex-accessoriesMen's Accessories
/collections/all-hatsText duplicate Hats
/collections/matching-family-a...Text duplicate Matching Family Apparel
/collections/all-kidsKids
/collections/youth-apparelYouth Apparel
/collections/kids-apparelToddler Apparel
/collections/babyBaby
/collections/matching-family-a...Text duplicate Matching Family Apparel
/collections/all-giftsHome + Gift
/collections/home-1Home
/collections/giftGifts
/collections/stickersStickers + Decals
/collections/home-giftDrinkware
/collections/kitchenwareKitchenware
/collections/can-coolersCan Coolers
/collections/groomingGrooming
/collections/games-puzzlesGames + Puzzles
/collections/new-arrivalsNew Arrivals
/collections/winter-knits-1Text duplicate Winter Knits
/collections/new-20-tees-at-218$20 Tees
/collections/all-hatsAll Hats
/collections/all-sweatshirtsAll Sweatshirts
/collections/minnesota-football-1Minnesota Football
/collections/minnesota-hockeyText duplicate Minnesota Hockey
/collections/minnesota-basketballMinnesota Basketball
/collections/north-dakotaNorth Dakota
/collections/all-teesAll Tees
/collections/bemidjiBemidji Items
/collections/matching-family-a...Text duplicate Matching Family Apparel
/collections/gift-cardsGift Cards
/collections/summer-clearanceClearance
/collections/new-arrivalsText duplicate New Arrivals
/collections/minnesota-football-1MN Football Sale
/pages/find-our-shopAbout Us
https://www.218gift.com/accountLog in
https://www.instagram.com/218g...New window External Subdomain Instagram
A-TITLE 218 Clothing + Gift on Instagram
https://www.facebook.com/218giftNew window External Subdomain Facebook
A-TITLE 218 Clothing + Gift on Facebook
https://www.pinterest.com/218g...New window External Subdomain Pinterest
A-TITLE 218 Clothing + Gift on Pinterest
https://www.tiktok.com/@218giftNew window External Subdomain TikTok
A-TITLE 218 Clothing + Gift on TickTok
https://www.218gift.com/searchSearch
https://www.218gift.com/No Text
https://www.218gift.com/accountText duplicate Log in
https://www.218gift.com/searchText duplicate Search
https://www.218gift.com/cartCart
/collections/pre-orderText duplicate Cribbage Pre Order Sale
/collections/flash-saleText duplicate Flash Sale
/collections/minnesota-hockeyText duplicate Minnesota Hockey
/collections/winter-knits-1Text duplicate Winter Knits
/collections/all-womensIMG-ALT ALL WOMENS
/collections/all-womensText duplicate Women's
/collections/new-arrivalsText duplicate New Items
/collections/womens-hoodiesText duplicate Sweatshirts
/collections/womens-teesText duplicate Tees + Tanks
/collections/long-sleeve-teesText duplicate Long Sleeve + UPF
/collections/womens-accessoriesText duplicate Women's Accessories
/collections/all-hatsText duplicate Hats
/collections/matching-family-a...Text duplicate Matching Family Apparel
/collections/all-unisexIMG-ALT ALL MEN'S / UNISEX
/collections/all-unisexText duplicate Men's / Unisex
/collections/new-arrivalsText duplicate New Items
/collections/unisex-hoodiesText duplicate Sweatshirts
/collections/unisex-teesText duplicate Tees + Tanks
/collections/long-sleeve-teesText duplicate Long Sleeve + UPF
/collections/unisex-accessoriesText duplicate Men's Accessories
/collections/all-hatsText duplicate Hats
/collections/matching-family-a...Text duplicate Matching Family Apparel
/collections/all-kidsIMG-ALT ALL KIDS
/collections/all-kidsText duplicate Kids
/collections/youth-apparelText duplicate Youth Apparel
/collections/kids-apparelText duplicate Toddler Apparel
/collections/babyText duplicate Baby
/collections/matching-family-a...Text duplicate Matching Family Apparel
/collections/all-giftsIMG-ALT All Home + Gift
/collections/all-giftsText duplicate Home + Gift
/collections/home-1Text duplicate Home
/collections/giftText duplicate Gifts
/collections/stickersText duplicate Stickers + Decals
/collections/home-giftText duplicate Drinkware
/collections/kitchenwareText duplicate Kitchenware
/collections/can-coolersText duplicate Can Coolers
/collections/groomingText duplicate Grooming
/collections/games-puzzlesText duplicate Games + Puzzles
/collections/new-arrivalsText duplicate New Arrivals
/collections/winter-knits-1Text duplicate Winter Knits
/collections/new-20-tees-at-218Text duplicate $20 Tees
/collections/all-hatsText duplicate All Hats
/collections/all-sweatshirtsText duplicate All Sweatshirts
/collections/minnesota-football-1Text duplicate Minnesota Football
/collections/minnesota-hockeyText duplicate Minnesota Hockey
/collections/minnesota-basketballText duplicate Minnesota Basketball
/collections/north-dakotaText duplicate North Dakota
/collections/all-teesText duplicate All Tees
/collections/bemidjiText duplicate Bemidji Items
/collections/matching-family-a...Text duplicate Matching Family Apparel
/collections/gift-cardsText duplicate Gift Cards
/collections/summer-clearanceText duplicate Clearance
/collections/new-arrivalsText duplicate New Arrivals
/collections/minnesota-football-1Text duplicate MN Football Sale
/pages/find-our-shopText duplicate About Us
/collections/all-sweatshirtsNo Text
/collections/all-sweatshirtsshop all sweatshirts
/collections/new-20-tees-at-218No Text
/collections/new-20-tees-at-218Shop New $20 Tees
/pages/218-rewardsNo Text
/pages/218-rewardsLearn how to start earning
/collections/front-page-featur...MN Nice Crewneck Regular price $ 42.00 Sale pricefrom $ 31.50 Save 25%
/collections/front-page-featur...Light Steel
/collections/front-page-featur...MN Nice Premium Crewneck Regular price $ 58.00 Sale pricefrom $ 43.50 Save 25%
/collections/front-page-featur...Peach
/collections/front-page-featur...It's Cold Puff Premium Hoodie from $ 60.00
/collections/front-page-featur...Arctic
/collections/front-page-featur...North Star Beanie $ 28.00
/collections/front-page-featur...Olive
/collections/front-page-featur...218 Beanie $ 28.00
/collections/front-page-featur...Burgundy
/collections/front-page-featur...Classic Minnesota Crewneck from $ 42.00
/collections/front-page-featur...It's Cold Crewneck from $ 42.00
/collections/front-page-featur...Carolina Blue
/collections/front-page-featur...Hunter's Beanie $ 28.00
/collections/front-page-featur...Light Grey
/collections/front-page-featur...It's Cold Puff Premium Crewneck from $ 58.00
/collections/front-page-featur...10K Rinks Beanie $ 28.00
/collections/front-page-featur...Dark Grey
/collections/front-page-featur...Cabin Premium Crewneck from $ 58.00
/collections/front-page-featur...Blush
/collections/front-page-featur...North Star Beanie - Camo $ 28.00
/collections/front-page-featur...Realtree Edge Camo
/collections/front-page-featur...View all
/products/10k-rinks-hoodie-110K Rinks Hoodie from $ 45.00
/products/10k-rinks-hoodie-1?v...Heather Oatmeal
/products/10k-rinks-snapback10K Rinks Snapback $ 28.00
/products/10k-rinks-snapback?v...Black
/products/10k-rinks-beanieText duplicate 10K Rinks Beanie $ 28.00
/products/10k-rinks-beanie?var...Text duplicate Dark Grey
/products/mn-10k-rinks-vinyl-s...10K Rinks Vinyl Sticker $ 2.00
/collections/new-arrivalsText duplicate New Arrivals
IMG-ALT New Arrivals at 218 Clothing and Gift
/collections/all-giftsText duplicate All Home + Gift
IMG-ALT Minnesota inspired gifts and home goods
/collections/all-sweatshirtsText duplicate All Sweatshirts
IMG-ALT Sweatshirts and Hoodies by 218 Clothing
/collections/all-hatsText duplicate All Hats
IMG-ALT All Hats at 218 Clothing and Gift
/collections/new-arrivals/prod...Fifteen Two Hoodie - Pre Order Sale Regular price $ 45.00 Sale pricefrom $ 31.50 Save 30%
/collections/new-arrivals/prod...Text duplicate Black
/collections/new-arrivals/prod...Let's Play Cribbage Hoodie - Pre Order Sale Regular price $ 45.00 Sale pricefrom $ 31.50 Save 30%
/collections/new-arrivals/prod...Indigo Blue
/collections/new-arrivals/prod...Let's Play Cribbage Crewneck - Pre Order Sale Regular price $ 40.00 Sale pricefrom $ 29.40 Save 27%
/collections/new-arrivals/prod...Text duplicate Light Steel
/collections/new-arrivals/prod...Fifteen Two Crewneck - Pre Order Sale Regular price $ 40.00 Sale pricefrom $ 29.40 Save 27%
/collections/new-arrivals/prod...Sand
/collections/new-arrivals/prod...Fifteen Two Tee - Pre Order Sale Regular price $ 20.00 Sale pricefrom $ 14.00 Save 30%
/collections/new-arrivals/prod...Heather Maroon
/collections/new-arrivals/prod...Let's Play Cribbage Tee - Pre Order Sale Regular price $ 20.00 Sale pricefrom $ 14.00 Save 30%
/collections/new-arrivals/prod...Heather Military Green
/collections/new-arrivals/prod...Fifteen Two Premium Tee - Pre Order Sale Regular price $ 20.00 Sale pricefrom $ 18.20 Save 9%
/collections/new-arrivals/prod...Pepper
/collections/new-arrivals/prod...Let's Play Cribbage Premium Tee - Pre Order Sale Regular price $ 20.00 Sale pricefrom $ 18.20 Save 9%
/collections/new-arrivals/prod...Washed Denim
/collections/new-arrivalsText duplicate View all
/pages/218-rewardsNo Text
/pages/218-rewardsRead the Details
/pages/find-our-shopAbout us
/pages/contact-usContact Us
/pages/218-rewards218 Rewards
/pages/sizing-and-fitSizing + Fit + Fabric Care
/pages/policiesReturns + Policies + Shipping
/pages/pre-order-infoPre-Order Info
/pages/shop-pay-installmentsShop Pay Installments
/blogs/218-home-gift218 Blog
/pages/wholesaleWholesale
/pages/new-2022-stockist-listStockist List
/pages/careersCareers
https://www.instagram.com/218g...New window External Subdomain Text duplicate Instagram
A-TITLE 218 Clothing + Gift on Instagram
https://www.facebook.com/218giftNew window External Subdomain Text duplicate Facebook
A-TITLE 218 Clothing + Gift on Facebook
https://www.pinterest.com/218g...New window External Subdomain Text duplicate Pinterest
A-TITLE 218 Clothing + Gift on Pinterest
https://www.tiktok.com/@218giftNew window External Subdomain Text duplicate TikTok
A-TITLE 218 Clothing + Gift on TikTok
https://www.shopify.com/?utm_c...New window Nofollow External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.218gift.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (290 kB).

HTTP Response Header

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External factors

This page is very well linked from other websites.
This page has backlinks from 31 referring domains.
This page has 69 backlinks.
This page has backlinks from 30 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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www.218gift.com
218 Clothing + Gift - Minnesota Clothing, Gifts, and Home.
218 Clothing + Gift is a Minnesota based Men's and Women's clothing company in downtown Bemidji, MN. We specialize in Minnesota inspired apparel, clothing and gifts such as T-Shirts, hoodies and home decor. 218 opened in 2014 as originally as 218 Home + Gift.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Gift89%Check
218 Clothing Gift87%Check
Clothing75%Check
Minnesota Clothing68%Check
218 Rewards67%Check
Clothing Gifts67%Check
Minnesota61%Check
Gift Cards61%Check
Gifts60%Check
Hoodie50%Check
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