360-expeditions.com - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
81% 
Page structure
58% 
Link structure
76% 
Server
98% 
External factors
100% 
SEO Score
Response time
0.43 s
File size
127.70 kB
Words
564
Media files
8
Number of links
66 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
360 Expeditions | Adventure Travel | Climb Kilimanjaro, Everest & more!
The page title should be shorter than 580 pixels. It is 642 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Treks, climbs, challenges & adventures for all - get the excitement and adrenaline rush with 360! Dream it. Plan it. Live it... +44 (0)207 1834 360
The length of the meta description is perfect. (885 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.360-expeditions.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionTreks, climbs, challenges & adventures for all - get the excitement and adrenaline rush with 360! Dream it. Plan it. Live it... +44 (0)207 1834 360
generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
article:publisherhttps://www.facebook.com/360Expeditions
article:modified_time2024-04-17T09:25:32+00:00
langen-gb
twitter:cardsummary_large_image
twitter:site@360expeditions
og:localeen_GB
og:typewebsite
og:title360 Expeditions | Adventure Travel | Climb Kilimanjaro, Everest & more!
og:descriptionTreks, climbs, challenges & adventures for all - get the excitement and adrenaline rush with 360! Dream it. Plan it. Live it... +44 (0)207 1834 360
og:urlhttps://www.360-expeditions.com/
og:site_name360 Expeditions
og:imagehttps://www.360-expeditions.com/wp-content/uploads/2023/01/360-open-graph-image-small-center-1.png
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 564 words. That's ok.
27.1% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.52 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Dream it. Plan it. Live it.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Dream it. Plan it. Live it.
H2 Trips
H2 About 360
H2 Resources
H2 Social
H2 Select Expedition
H2 Need inspiration?
H2 What?
H2 Where?
H2 Trips Duplicate text
H2 About 360 Duplicate text
H2 Resources Duplicate text
H2 Share
H2 Select Expedition Duplicate text
H2 Need inspiration? Duplicate text
H2 What? Duplicate text
H2 Where? Duplicate text
H2 Trekking
H2 Mountaineering
H2 Courses
H2 The 7 Summits
H2 Weekend Wonders
H2 360 Pyrenees
H2 Biking
H2 Charity
H2 Dream it. Plan it. Live it. Duplicate text
H2 Request a Brochure
H4 Discover 360
H4 Contact 360
H4 ATOL Protected
H4 Experience 360
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
https://www.360-expeditions.com/Subdomain No Text
/expeditions/what/mountaineering/Subdomain Mountaineering
/expeditions/what/trekking/Subdomain Trekking
/expeditions/what/desert-treks/Subdomain Desert Treks
/expeditions/what/7-summits/Subdomain 7 Summits
/expeditions/what/courses/Subdomain Courses
/expeditions/what/weekend-wond...Subdomain Weekend Wonders
/expeditions/what/360-pyrenees/Subdomain 360 Pyrenees
/expeditions/what/experience-a...Subdomain Biking
/expeditions/what/charity/Subdomain Charity
/expeditions/what/womens-only/Subdomain Womens Only
/why-360/Subdomain Why 360
/raw-360/Subdomain RAW 360
/meet-the-team/Subdomain Meet the 360 Team
/covid-19-latest-news/Subdomain Latest News
/terms-and-conditions/Subdomain Terms and Conditions
/contact/Subdomain Contact
/grading-information/Subdomain Grading Information
/book/Subdomain Book Now
/links/Subdomain Links
/360-news/Subdomain 360 Blogs & Updates
/discover-360/Subdomain Social Media
/gallery/Subdomain Gallery
/360-expeditions-testimonials/Subdomain Testimonials
/expeditions/what/mountaineering/Subdomain Text duplicate Mountaineering
/expeditions/what/trekking/Subdomain Text duplicate Trekking
/expeditions/what/desert-treks/Subdomain Text duplicate Desert Treks
/expeditions/what/7-summits/Subdomain Text duplicate 7 Summits
/expeditions/what/courses/Subdomain Text duplicate Courses
/expeditions/what/weekend-wond...Subdomain Text duplicate Weekend Wonders
/expeditions/what/360-pyrenees/Subdomain Text duplicate 360 Pyrenees
/expeditions/what/experience-a...Subdomain Text duplicate Biking
/expeditions/what/charity/Subdomain Text duplicate Charity
/expeditions/what/womens-only/Subdomain Text duplicate Womens Only
/why-360/Subdomain Text duplicate Why 360
/raw-360/Subdomain Text duplicate RAW 360
/meet-the-team/Subdomain Text duplicate Meet the 360 Team
/covid-19-latest-news/Subdomain Text duplicate Latest News
/terms-and-conditions/Subdomain Text duplicate Terms and Conditions
/contact/Subdomain Text duplicate Contact
/grading-information/Subdomain Text duplicate Grading Information
/book/Subdomain Text duplicate Book Now
/links/Subdomain Text duplicate Links
/360-news/Subdomain Text duplicate 360 Blogs & Updates
/discover-360/Subdomain Text duplicate Social Media
/gallery/Subdomain Text duplicate Gallery
/360-expeditions-testimonials/Subdomain Text duplicate Testimonials
/expeditions/what/trekking/Subdomain Text duplicate Trekking
/expeditions/what/trekking/Subdomain Explore Trekking
/expeditions/what/mountaineering/Subdomain Text duplicate Mountaineering
/expeditions/what/mountaineering/Subdomain Explore Mountaineering
/expeditions/what/courses/Subdomain Text duplicate Courses
/expeditions/what/courses/Subdomain Explore Courses
/expeditions/what/7-summits/Subdomain The 7 Summits
/expeditions/what/7-summits/Subdomain Explore The 7 Summits
/expeditions/what/weekend-wond...Subdomain Text duplicate Weekend Wonders
/expeditions/what/weekend-wond...Subdomain Explore Weekend Wonders
/expeditions/what/360-pyrenees/Subdomain Text duplicate 360 Pyrenees
/expeditions/what/360-pyrenees/Subdomain Explore 360 Pyrenees
/expeditions/what/biking/Subdomain Text duplicate Biking
/expeditions/what/biking/Subdomain Explore Biking
/expeditions/what/charity/Subdomain Text duplicate Charity
/expeditions/what/charity/Subdomain Explore Charity
/cdn-cgi/l/email-protection[email protected]
/terms-and-conditions/Subdomain T&Cs
https://www.facebook.com/360Ex...New window External Subdomain No Text
https://twitter.com/360expedit...New window External No Text
https://www.instagram.com/360e...New window External Subdomain No Text
https://www.youtube.com/user/3...New window External Subdomain No Text
/terms-and-conditions/Subdomain Text duplicate Terms and Conditions
https://www.voice-group.co.uk/New window External Subdomain Award-winning web design & development by Voice Group, Cornwall

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.360-expeditions.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.43 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (128 kB).

HTTP Response Header

NameValue
dateFri, 06 Sep 2024 11:39:35 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
cache-controlmax-age=3600, must-revalidate
hummingbird-cacheServed
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=zFCPnFqzMLt88Ad46O0d9Gzon9M%2B9v7N39oEW1Jv4oFfxcjKUCrseD8xBHdY7XhpaUPG8%2BatZSj8JsbUrWxpUcXW86fTz5wGwgZriwZX4WaxsH1NOLXAhC6BacVJuHy9z%2Fhj2d7ErJK8SQ%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray8bee2dea5e7371bb-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 63 referring domains.
This page has 2,009 backlinks.
This page has backlinks from 59 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Disallow: /*?attachment_id

User-agent: anthropic-ai
Disallow: /

User-agent: ClaudeBot 
Disallow: /


Sitemap: https://www.360-expeditions.com/sitemap_index.xml

Search preview

www.360-expeditions.com
360 Expeditions | Adventure Travel | Climb Kilimanjaro, Everest &am...
Treks, climbs, challenges & adventures for all - get the excitement and adrenaline rush with 360! Dream it. Plan it. Live it... +44 (0)207 1834 360

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
360 Expeditions71%Check
Expedition68%Check
Dream66%Check
Plan66%Check
Live66%Check
360 Pyrenees60%Check
Expeditions59%Check
Explore 36059%Check
adventure58%Check
RAW 36058%Check

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Cookie Policy

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