Aam-us.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
68% 
Page structure
58% 
Link structure
83% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.13 s
File size
137.50 kB
Words
1303
Media files
9
Number of links
131 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
American Alliance of Museums – American Alliance of Museums
There are word repetitions in the page title.
The length of the page title is perfect. (575 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.aam-us.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#ffffff
msapplication-TileImagehttps://www.aam-us.org/wp-content/uploads/2023/06/android-icon-192x192-1.png?w=192&crop=0%2C0px%2C100%2C192px
robotsmax-image-preview:large
generatorWordPress 6.6.1
langen-us
twitter:text:titleAmerican Alliance of Museums
twitter:imagehttps://www.aam-us.org/wp-content/uploads/2024/04/Homepage-link-preview-1200x628-2.jpg?w=1198&crop=0%2C0px%2C100%2C627px
twitter:image:altAAM is the only organization representing the entire museum field, from art and history museums to science centers and zoos. Become a member today.
twitter:cardsummary_large_image
og:typewebsite
og:titleAmerican Alliance of Museums
og:descriptionAAM is the only organization representing the entire museum field, from art and history museums to science centers and zoos. Become a member today.
og:urlhttps://www.aam-us.org/
og:site_nameAmerican Alliance of Museums
og:imagehttps://www.aam-us.org/wp-content/uploads/2024/04/Homepage-link-preview-1200x628-2.jpg?w=1198&crop=0%2C0px%2C100%2C627px
og:image:width1198
og:image:height627
og:image:altAAM is the only organization representing the entire museum field, from art and history museums to science centers and zoos. Become a member today.
og:localeen_US
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1303 words. That's ok.
31.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.1 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: aam member benefit
Some tags are too long. With 98 characters this one is longer than 70 characters:
"book: effective diversity, equity, accessibility, inclusion, and anti-racism practices for museums"
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...060_o5-1.jpg?w=1280&crop=0,0px,100,720pxThree people walking through an installation with sculptures consisting of draped painted textiles
...p=0,0px,100,1991px&crop=0,0px,100,1024pxNo alt attribute provided
...op=0,0px,100,1991px&crop=0,0px,100,681pxNo alt attribute provided
...op=0,0px,100,4024px&crop=0,0px,100,579pxNo alt attribute provided
...rop=0,0px,100,679px&crop=0,0px,100,694pxNo alt attribute provided
...rop=0,0px,100,867px&crop=0,0px,100,179pxNo alt attribute provided
...rop=0,0px,100,200px&crop=0,0px,100,536pxNo alt attribute provided
...ography.jpg?w=5056&crop=0,0px,100,3371pxA child and adult standing in front of a large screen , engaged in an interactive activity
...quote-2.png?w=1800&crop=0,0px,100,1800pxNo alt attribute provided

Page structure

H1 heading
(Critically important)
Privacy notice
Too many H1 headings
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Privacy notice
H1 Menu
H1 Site Search
H1 Homepage
H2 Quick Links
H2 Primary Navigation
H2 We champion equitable and impactful museums
H2 The Impact of Museums
H2 Highlights
H2 Popular Resources
H2 Featured Contributor
H2 Upcoming Events
H2 Site footer
H2 Subscribe to Field Notes!
H2 Success! Now check your email to confirm your subscription, and please add [email protected] to your safe sender list.
H3 TrendsWatch: Navigating a Volatile Future
H3 New Resource: Collections Management Form Templates
H3 New On-Demand Programs: Museums and Community Building
H3 July/August Issue of Museum Magazine
H3 Cecile Shellman
H3 Future of Museums Summit
H3 Safeguarding Collections
H3 Old Collection, New Pride: Fresh Takes to Diversify Programming
H3 The Accessible Museum: How to create an accessible experience for guests who are blind or low vision – FREE OMA Webinar
H3 Footer links
H3 Social media accounts
H3 Copyright links
H4 AAM Member-Only Content
H4 We're Sorry
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 22 external links on this page.

Found links on this page

LinkAttributesAnchor text
/privacy-policy/New window Subdomain Privacy Policy
https://www.aam-us.org/Anchor Skip to content
https://www.aam-us.org/Subdomain American Alliance of Museums
https://www.aam-us.org/login/Login
/topic/resource-library/Subdomain Resource Library (Members only)
/programs/about-aam/aam-learni...Subdomain AAM Learning Programs
/category/alliance-labs/Alliance Blog
/category/future-of-museums/Future of Museums Blog
/programs/museum-magazine/Museum magazine
/programs/exhibition-journal/Subdomain Exhibition journal
/programs/about-aam/bookstore/Subdomain Bookstore
/category/on-demand-programs/Subdomain On-Demand Programs
/programs/toolkits/Subdomain Toolkits & Guides
/programs/about-aam/editorial-...Write for the Alliance
/category/research-and-reports/Subdomain Reports & Research
/sample-documentsSample Documents (Tier 3 only)
/programs/information-center/c...Customized Assistance (Tier 3 only)
/programs/manage-your-career/Manage Your Career
/programs/manage-your-career/n...Find Salary Information
/programs/manage-your-career/b...Build your Network
/programs/manage-your-career/c...Career Management Resources
/programs/manage-your-career/p...Professional Development Resources
/topic/resource-library/Resource Library
https://aam-us-jobs.careerwebs...External Subdomain JobHQ
http://aam-us-jobs.careerwebsi...External Subdomain Find a Job
/jobtargetloginPost a Job
http://community.aam-us.org/homeExternal Subdomain Swap Advice on Museum Junction
/programs/awards-recognition/Awards and Recognition
https://annualmeeting.aam-us.org/External Subdomain AAM Annual Meeting & MuseumExpo
/programs/museums-advocacy-day/Museums Advocacy Day
/programs/about-aam/conference...Conference of the Americas
https://summit.aam-us.org/External Subdomain Future of Museums Summit
https://www.aam-us.org/events/Calendar of Events
/programs/membership/add-your-...Add Your Event (Ally Members only)
/programs/about-museums/covid-...COVID-19 Resources & Information for the Museum Field
/programs/about-museums/Learn More About Museums
/programs/about-museums/museum...Museum Facts & Data
/category/research-and-reports/Reports and Research
/programs/diversity-equity-acc...Diversity, Equity, Accessibility, and Inclusion
/topic/social-impact/Subdomain Social Impact
/programs/museums-and-p-12-edu...Museums and P-12 Education
/programs/resource-library/fin...Financial Sustainability
http://ww2.aam-us.org/about-mu...External Subdomain Find a Museum
/programs/center-for-the-futur...Center for the Future of Museums
/programs/facing-change1/Facing Change: Advancing Board Diversity
http://museummarketplace.com/External Museum Marketplace
/programs/advocacy/Advocacy
/programs/ethics-standards-and...Ethics, Standards and Professional Practices
/programs/ethics-standards-and...Ethics
/programs/ethics-standards-and...Core Standards for Museums
/programs/ethics-standards-and...Core Documents
/programs/accreditation-excell...Accreditation & Excellence Programs
/programs/accreditation-excell...Pledge of Excellence
/programs/accreditation-excell...Museum Assessment Program
/programs/accreditation-excell...Core Documents Verification
/programs/accreditation-excell...Accreditation
/programs/peer-reviewPeer Review
/programs/toolkits/Text duplicate Toolkits & Guides
/membership/Types and Benefits
/programs/membership/museum-me...Museum Membership
/programs/membership/individua...Individual Membership
/programs/membership/industry-...Industry Membership
/programs/membership/ally-memb...Ally Membership
/programs/membership/About Membership
/programs/membership/frequentl...Frequently Asked Questions (FAQs)
/programs/membership/renew-you...Renew Your Membership
/programs/support-aamSupport AAM
/programs/support-aam/corporat...Corporate Partnerships
https://annualmeeting.aam-us.o...External Subdomain Exhibit with AAM
/programs/about-aam/advertise-...Advertising
/programs/support-aam/donate-now/Donate Now
/programs/support-aam/impact-r...2023 Impact Report
/programs/about-aam/About the American Alliance of Museums
/programs/about-aam/american-a...Strategic Framework
/programs/about-aam/board-of-d...Our Board
/programs/about-aam/our-staff/Our Staff
/programs/about-aam/employment...Employment Opportunities
/programs/about-aam/advertisin...Subdomain Advertising & Partnerships
/category/press-release/Press Releases
/programs/about-aam/contact-us/Contact Us
/programs/about-aam/subscribe/Subscribe
/programs/about-aam/What We Do
/programs/accreditation-excell...Accreditation and Excellence
/programs/advocacy/Text duplicate Advocacy
/programs/alliance-advisors/Advisors & Speakers Bureau
https://annualmeeting.aam-us.org/External Subdomain Annual Meeting and MuseumExpo
/programs/about-aam/bookstore/Text duplicate Bookstore
/programs/building-audiences/Building Audiences
/programs/center-for-the-futur...Text duplicate Center for the Future of Museums
/programs/ethics-standards-and...Ethics, Standards, and Professional Practices
/programs/facing-change1/Text duplicate Facing Change: Advancing Board Diversity
/programs/museums-creative-aging/Museums and Creative Aging
/programs/museums-fostering-be...Museums Fostering Belonging
/category/research-and-reports/Text duplicate Reports and Research
http://community.aam-us.org/ho...External Subdomain Text duplicate Swap Advice on Museum Junction
/programs/about-aam/where-to-f...Where to Find Us
/programs/about-aam/get-involv...Get Involved With AAM
/programs/membership/Subdomain Become an AAM member
/programs/support-aam/donate-now/New window Subdomain Make a donation
http://summit.aam-us.org/External Subdomain 2024 Future of Museums Summit
/programs/about-aam/trendswatc...Subdomain TrendsWatch: Navigating a Volatile Future
/programs/about-aam/trendswatc...Subdomain Learn more
/programs/about-aam/trendswatc...Subdomain No Text
/2024/06/05/a-bundle-of-museum...Subdomain New Resource: Collections Management Form Templates
/2024/06/05/a-bundle-of-museum...Subdomain Download the forms
/2024/06/05/a-bundle-of-museum...Subdomain No Text
https://aam-us.us18.list-manag...External Subdomain New On-Demand Programs: Museums and Community Building
https://aam-us.us18.list-manag...External Subdomain Watch the latest
https://aam-us.us18.list-manag...External Subdomain No Text
/programs/publications/museum-...Subdomain July/August Issue of Museum Magazine
https://aam-us.org/joinJoin today
/programs/museum-magazine/Subdomain purchase a subscription
/event/how-do-you-know-youre-r...Subdomain No Text
/programs/publications/museum-...Subdomain Preview the new issue
/programs/publications/museum-...Subdomain No Text
/2024/08/16/how-spacesaver-rev...Subdomain How Spacesaver Revived a Historic Church Studio with Customized Storage Solutions
/2024/06/18/emergency-response...Subdomain Emergency Response in the Face of Disasters
/2024/05/06/striking-a-balance...Subdomain Striking a Balance at the Oakland Museum of California
/2024/05/03/climate-solutions-...Subdomain Climate Solutions: How Audience Research Helped Us Support Visitors in Envisioning Alternate Climate Realities
/2024/08/02/getting-art-out-of...Subdomain Getting Art Out of Storage with Art Bridges Foundation
/2020/06/09/racism-unrest-and-...Subdomain Racism, Unrest, and the Role of the Museum Field
/topic/resource-library/Subdomain Browse the resource library
https://community.aam-us.org/p...External Subdomain Connect with them on Museum Junction
https://rowman.com/ISBN/978153...External Inward, Outward, Onward, Upward
https://rowman.com/ISBN/978153...External Effective Diversity, Equity, Accessibility, Inclusion, and Anti-Racism Practices for Museums
/2021/01/01/embracing-the-deai...Subdomain Museum magazine: Embracing the DEAI Mindset
/2019/02/20/a-totally-inclusiv...Subdomain Blog: A Totally Inclusive Museum
/2018/10/12/serving-on-the-fac...Subdomain Blog: Serving on the Facing Change: Diversity, Equity, Accessibility, and Inclusion Working Group
/programs/about-aam/get-involv...Subdomain Learn more »
/programs/center-for-the-futur...New window Subdomain Text duplicate TrendsWatch: Navigating a Volatile Future
https://summit.aam-us.org/External Subdomain Learn more about Future of Museums Summit
/event/safeguarding-collections/Subdomain Safeguarding Collections
/event/old-collection-new-prid...Subdomain Old Collection, New Pride: Fresh Takes to Diversify Programming
/event/the-accessible-museum-h...Subdomain The Accessible Museum: How to create an accessible experience for guests who are blind or low vision – FREE OMA Webinar
https://www.aam-us.org/events/Subdomain View All Calendar Events »
/membership/New window Subdomain Become a member
https://www.aam-us.org/login/Subdomain Log In
/membership/Subdomain Not a member? Join Now
/programs/membership/Subdomain Learn more about AAM Membership
/membership/Subdomain Upgrade Your Membership
/programs/membership/individua...Subdomain Learn More about AAM Membership
/programs/about-aamAbout AAM
/programs/about-aam/contact-us/Text duplicate Contact Us
/category/press-release/Press Room
/edit-profileView or Edit My Profile
https://ww2.aam-us.org/members...External Subdomain Text duplicate Renew Your Membership
/terms-of-use/Subdomain Terms of Use
/blog-code-of-conduct/Blog Code of Conduct
/privacy-policy/Subdomain Text duplicate Privacy Policy
/copyright-statement/Subdomain Copyright Statement
https://www.facebook.com/ameri...New window External Subdomain Facebook
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.instagram.com/aame...New window External Subdomain Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.aam-us.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.13 seconds.
The file size of the HTML document is fine (138 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 20 Aug 2024 04:17:13 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-hackerIf you're reading this, you should visit wpvip.com/careers and apply to join the fun, mention this header.
x-powered-byWordPress VIP <https://wpvip.com>
host-headera9130478a60e5f9135f765b23f26593b
link<https://www.aam-us.org/wp-json/>; rel="https://api.w.org/"
content-encodinggzip
x-rqvie1 111 253 443
accept-rangesbytes
cache-controlmax-age=300, must-revalidate
x-cacheHIT
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,346 referring domains.
This page has 1,905,905 backlinks.
This page has backlinks from 3,475 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
# Sitemap archive
Sitemap: https://www.aam-us.org/sitemap.xml

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
AAM61%Check
Museums59%Check
AAM member53%Check
Museum magazine53%Check
Museums American Alliance53%Check
American51%Check
museum collections51%Check
Privacy50%Check
Museums Summit50%Check
Museum Field50%Check
Show more keywords and terms

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