Adelaidemetrics.com - SEO Checker

Overview of the SEO Check
Meta information
95% 
Page quality
82% 
Page structure
68% 
Link structure
88% 
Server
88% 
External factors
100% 
SEO Score
Response time
0.66 s
File size
104.20 kB
Words
810
Media files
76
Number of links
34 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Adelaide — Attention Metrics for Digital Media
The length of the page title is perfect. (412 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Adelaide helps marketers move beyond viewability with AU, the first omnichannel attention metric that increases the transparency of media quality.
The length of the meta description is perfect. (902 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.adelaidemetrics.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified.
The character encoding is not specified in the HTTP header.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionAdelaide helps marketers move beyond viewability with AU, the first omnichannel attention metric that increases the transparency of media quality.
viewportwidth=device-width, initial-scale=1
google-site-verificationBKJKg-SeIR7wXkARjvasarn51W4tDywFRQZVeqvJh2Y
langen
twitter:cardsummary_large_image
twitter:titleAdelaide — Attention Metrics for Digital Media
twitter:descriptionAdelaide helps marketers move beyond viewability with AU, the first omnichannel attention metric that increases the transparency of media quality.
twitter:imagehttps://cdn.prod.website-files.com/61a2dc9dc8291dbf89197647/660d436d5f2baf1a6884a6bb_og-general.png
og:titleAdelaide — Attention Metrics for Digital Media
og:descriptionAdelaide helps marketers move beyond viewability with AU, the first omnichannel attention metric that increases the transparency of media quality.
og:imagehttps://cdn.prod.website-files.com/61a2dc9dc8291dbf89197647/660d436d5f2baf1a6884a6bb_og-general.png
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 810 words. That's ok.
24.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.74 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...8265217bc02e2181b3_Adelaide Logomark.svgAdelaide Logomark Purple
...cece1f845ce66e02_adelaide-dashboard.jpegThe Adelaide Dashboard
.../65f4709f888f7d79905a4752_client_abi.svgABI
...65f470464ae59ad512a8bdcb_client_audi.svgAudi
...b80e5c1bbce_client_coca-cola-company.svgCoca-Cola Company
...0637012bb1226253409_client_microsoft.svgMicrosoft
.../65f470254e092775d8442454_client_nba.svgNBA
...8efaa0ca09b8872e966_client_nespresso.svgNespresso
...47/6610984e528f7866d0cdae54_afp-logo.svgAFP Logo
...fe76_Move beyond viewability with AU.pngApples-to-apple measurement across media and devices
...651b51f14dfb537c4092df51_speedometer.svgCompare Icon
.../651b51f195949647a68df23c_statistics.svgOutcomes Icon
.../651b51f13bf2ac24983163d7_responsive.svgDevices Icon
...fcc1396dd6d12836bd125_dashboard-mock.pngThe Adelaide AU dashboard delivers real-time attention metrics media quality data
...e4287a6ed2a0da3eb_au-university-logo.svgThe AU University Logo
.../65f46ef69ccdfd912c0d1b43_client_nba.svgNBA
...018cf73916e_client_coca-cola-company.svgThe Coca-Cola Company
.../65f46ef5b018f5d03dddc5f8_client_abi.svgABInbev
...65f46ef50256421dc060f37e_client_audi.svgAudi
...9197647/6417ab3061e2de6f361c7472_nba.jpgAdelaide High-AU Placements Helped the NBA Drive Better Tune-In
...17ab307b8e013a2830f79c_coke-aquarius.jpgAU-Optimized Media Drove Better Results for The Coca-Cola Company
...9197647/6417ab30c7afb73ce47cc350_abi.jpgAdelaide AU Predicts Awareness for Stella Artois
...197647/6417ab30d039696dbd9bcf02_audi.jpgAdelaide Optimizations Drive Higher Conversions with Lower Costs for Audi
...55dcffb07c8aaa65_partner_adobe_color.svgAdobe
...ecbc441157fa6f_partner_equativ_color.svgEquativ
...ce9f2b460_partner_google-dv360_color.svgGoogle Display and Video 360
...62874e77a_partner_groupm-nexus_color.svgGroupM Nexus
...d91d510697f6721_partner_inmobi_color.svgInMobi
...673ec59_partner_index-exchange_color.svgIndex Exchange
...0c4deabdda2c3998_partner_kargo_color.svgKargo
...f019136d902423_partner_magnite_color.svgMagnite
...eabdda2c1ce6_partner_microsoft_color.svgMicrosoft Advertising
...53d2bf80128bf1556_partner_onyx_color.svgOnyx
...39668cb97b509422_partner_openx_color.svgOpenX
...deabdda2ac500_partner_pubmatic_color.svgPubmatic
...e07d108b461262_partner_seedtag_color.svgSeedtag
...3f1755ceb_partner_sharethrough_color.svgSharethrough
...8b092dfca698621e_partner_teads_color.svgTeads
...d18228194fc8aa387b_partner_ttd_color.svgThe Trade Desk
...2dc062d93c5_partner_triplelift_color.svgTripleLift
...e07d78ff65238b15_partner_viant_color.svgViant
...e7b97aa6f9a_partner_wunderkind_color.svgWunderkind
...e0f266f96da0b427_partner_yahoo_color.svgYahoo
...65f25a8a90e0494d793927e4_channel_ctv.svgCTV Icon
...25a7ed0716b80e5c2de67_channel_cinema.svgCTV Icon
...5f25aa09e92c7e5c14373e6_channel_dooh.svgCTV Icon
...5a93a2f5da73ed198686_channel_display.svgCTV Icon
...a1ded424b75f8266e56_channel_facebook.svgCTV Icon
...38ca1eef0adf3d7289_channel_instagram.svgCTV Icon
...25ae1bb030e2ac20f2157_channel_linear.svgCTV Icon
...a5088ea3cd035124d56_channel_linkedin.svgCTV Icon
...25aee90e0494d7939e0d3_channel_native.svgCTV Icon
...65f25af80dc21c8d45442d30_channel_olv.svgCTV Icon
...434475cceceb29d04e_channel_pinterest.svgCTV Icon
...5b0621b4188b177536f9_channel_podcast.svgCTV Icon
...25a28d0716b80e5c2845b_channel_reddit.svgCTV Icon
...b13ca1eef0adf3e81df_channel_snapchat.svgCTV Icon
...4cda041ef0f1_channel_streaming-audio.svgCTV Icon
...d1f9eee0f5_channel_terrestrial-radio.svgCTV Icon
...25b472a1323b91534acd0_channel_tiktok.svgCTV Icon
...5a69a0f24cda041dd78d_channel_twitter.svgCTV Icon
...5a77aa0ca09b887465b8_channel_youtube.svgCTV Icon
...e1f0243a0532762c5c_adexchangerawards.jpgNo alt attribute provided
...4625a20f4271b_2024-08-23-adexchanger.jpgNo alt attribute provided
...63e66f4297b39d6a5fff2037_adexchanger.svgNo alt attribute provided
...2/6704387268f182dd53f16e3b_ttd-oct24.jpgNo alt attribute provided
...5f6f87a945d060d3531_2024-08-21-axios.jpgNo alt attribute provided
...97652/63e16e31bdbb971cd5ee63b2_axios.svgNo alt attribute provided
...647/651b58a773077b1d4824f93a_bulb-63.svgNo alt attribute provided
...d7_66cc27dd30b5c3db84b08dfa_outcomes.pngThe Adelaide 2024 Outcomes Guide
...e57750cc92f0c_mixx-win-social-share2.svgMIXX Gold Award
...0d07700bf61e6_mixx-win-social-share1.svgMIXX Silver Award
...97647/641362ac3a1733579c73a83e_effie.svgEffie Silver Award
...197647/641362ad44912c572c204c12_fomg.svgFOMG Brozne Award
...1bec34ee37e73c2664ed9_tac-logo-black.svgTAC logo
...b01af696011d85d62d96dd_logo-adelaide.svgAdelaide Logotype

Page structure

H1 heading
(Critically important)
Make Smarter Media Decisions with Attention Metrics
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Make Smarter Media Decisions with Attention Metrics
H2 Now available for media owners
H2 The attention economy’s most popular metric is now available to publishers.
H2 Move beyond viewability with AU
H2 Your media quality dashboard
H2 Take our free e-learning course
H2 Master the nuances of attention metrics with AU University, trusted by media professionals from 75+ companies worldwide.
H2 Featured case studies
H2 AU is available everywhere
H2 Adelaide in the news
H2 Learn about attention with our free guides
H2 Adelaide careers
H2 Contact us
H3 Trusted by
H3 Measure
H3 Analyze
H3 Optimize
H3 National Basketball Association
H3 Adelaide Wins Big at 2024 AdExchanger Awards
H3 The VC POV
H3 Brands Achieve Significant Gains in Media Quality and Performance with Adelaide’s Attention Pre-Bid Segments
H3 Adelaide Raises To Build Toward Currency
H3 Featured:
H3 2024 Outcomes Guide
H3 Job Heading
H3 Award-winning data & measurement
H3 Adelaide is a founding member of The Attention Council
H4 Key Results:
H4 Coca-Cola Schweiz & Österreich
H4 Product Lift for AB InBev
H4 Audi Switzerland: 2023 Audi RS e-tron GT
H5 Key Results: Duplicate text
H5 Key Results: Duplicate text
H5 Key Results: Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 4 external links on this page.
LinkAttributesAnchor text
https://www.adelaidemetrics.com/IMG-ALT Adelaide Logomark Purple
https://www.adelaidemetrics.com/Why Adelaide
/newsNews
/case-studiesCase Studies
/free-attention-guidesFree Guides
/aboutAbout Adelaide
/contactContact
https://www.adelaidemetrics.com/Anchor Text duplicate Contact
https://www.adelaidemetrics.com/Anchor Get a demo
/free-attention-guidesDownload free attention guides
/afpLearn more about AFP
/afpNo Text
https://www.adelaidemetrics.com/Anchor Text duplicate Get a demo
/adelaide-au-universityLearn more about AU University
/adelaide-au-universityNo Text
/case-studiesSee all case studies
/case-studies/sports-and-enter...View case study
/case-studies/aquarius-water-c...See case study
/case-studies/beer-wine-and-sp...Text duplicate See case study
/case-studies/audiText duplicate See case study
/blog/adelaide-wins-big-at-202...Event October 8, 2024 Adelaide Wins Big at 2024 AdExchanger Awards Read blog post
https://www.adexchanger.com/th...External Subdomain Press August 23, 2024 The VC POV Read on AdExchanger
/blog/brands-achieve-significa...Press Release October 8, 2024 Brands Achieve Significant Gains in Media Quality and Performance with Adelaide’s Attention Pre-Bid Segments Read blog post
https://www.axios.com/pro/medi...External Subdomain Press August 21, 2024 Adelaide Raises To Build Toward Currency Read on Axios
/free-attention-guidesSee more guides
/free-attention-guides/2024-ou...Featured: 2024 Outcomes Guide Explore 45 case studies across 18 industries, detailing how AU measurement and optimization delivers better results through the...
IMG-ALT The Adelaide 2024 Outcomes Guide
/aboutAbout us
/aboutText duplicate About us
/attention-resources/revolutio...Revolutionizing Media Quality Measurement with Attention Metrics
/attention-resources/the-funda...The Fundamentals of Attention Metrics
/attention-resources/planning-...Planning with Attention Metrics
/attention-resources/the-atten...How Attention to Advertising Works
/attention-resources/attention...Programmatic Activation
/attention-resources/bolsterin...The Power of Attention Metrics
/attention-resources/reducing-...Reducing Carbon Emissions & Waste with Attention Metrics
/privacyPrivacy Policy
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.twitter.com/adelai...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.adelaidemetrics.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.66 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (104 kB).

HTTP Response Header

NameValue
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content-typetext/html
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content-encodinggzip
last-modifiedMon, 04 Nov 2024 17:14:36 GMT
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x-frame-optionsSAMEORIGIN
x-lambda-id3408434d-bc06-476d-81a0-d791a772a0d8
set-cookie260 Characters
varyAccept-Encoding
alt-svch3=":443"; ma=86400
x-cluster-nameeu-south-1-prod-hosting-red
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 207 referring domains.
This page has 1,798 backlinks.
This page has backlinks from 162 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: GPTBot
Disallow: /

User-agent: CCBot
Disallow: /

User-agent: ChatGPT-User
Disallow: /

Sitemap: https://www.adelaidemetrics.com/sitemap.xml

Search preview

www.adelaidemetrics.com
Adelaide — Attention Metrics for Digital Media
Adelaide helps marketers move beyond viewability with AU, the first omnichannel attention metric that increases the transparency of media quality.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
metric91%Check
Adelaide81%Check
Adelaide Attention80%Check
Adelaide Attention Metrics80%Check
Attention79%Check
Metrics79%Check
Attention Metrics79%Check
Media78%Check
media quality66%Check
Digital Media64%Check

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