Advance.com - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
68% 
Page structure
75% 
Link structure
92% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.28 s
File size
105.40 kB
Words
370
Media files
23
Number of links
20 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Advance
The page title is too short. (81 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors.
The meta description is too long: 1140 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.advance.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1
descriptionAdvance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors.
langen-us
twitter:titleAdvance
twitter:imagehttp://static1.squarespace.com/static/5cd2f9dbebfc7fd7777477a9/t/5d485f016a57ad0001e184aa/1565024003049/Advance+Logo.png?format=1500w
twitter:urlhttps://www.advance.com
twitter:cardsummary
twitter:descriptionAdvance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors.
og:site_nameAdvance
og:titleAdvance
og:urlhttps://www.advance.com
og:typewebsite
og:descriptionAdvance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors.
og:imagehttp://static1.squarespace.com/static/5cd2f9dbebfc7fd7777477a9/t/5d485f016a57ad0001e184aa/1565024003049/Advance+Logo.png?format=1500w
og:image:width400
og:image:height200
X-UA-CompatibleIE=edge,chrome=1
Accept-CHSec-CH-UA-Platform-Version, Sec-CH-UA-Model
charsetutf-8

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Page quality

Content
(Critically important)
There are only 370 words on this page. Good pages should have about 800 words of useful content.
34.1% of the text are stop words.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.53 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (8). We recommend using a maximum of 7 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...N0KG1J35Y54/transparent.gif?format=1500wAdvance
...N0KG1J35Y54/transparent.gif?format=1500wAdvance
...YQOO4/Advance_web_downnav_v2-02_GREY.pngAdvance_web_downnav_v2-02_GREY.png
...1ZYK3/Advance_web_downnav_v2-02_GREY.pngAdvance_web_downnav_v2-02_GREY.png
...HXF6N/Advance_web_downnav_v2-02_GREY.pngAdvance_web_downnav_v2-02_GREY.png

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 ABOUT ADVANCE
H2 OUR APPROACH
H2 OUR OPERATING COMPANIES
H2 MAJOR INVESTMENTS
H2 SELECT GROWTH INVESTMENTS
H2 ADVANCE NEWS
H3 Contact us: [email protected] [email protected]
H3 Empty heading
H3 ONE WORLD TRADE CENTER 43RD FLOOR NEW YORK, NY 10007
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.advance.com/IMG-ALT Advance
https://www.advance.com/searchNo Text
https://www.advance.com/Home
https://www.advance.com/news-News
https://www.advance.com/Text duplicate Home
https://www.advance.com/news-Text duplicate News
https://www.advance.com/Text duplicate IMG-ALT Advance
https://www.condenast.com/New window External Subdomain IMG-ALT Conde Nast Logo
https://www.advancelocal.com/New window External Subdomain IMG-ALT Advance Local Logo
https://www.stage-entertainmen...New window External Subdomain IMG-ALT Stage Entertainment Logo
http://www.ironman.com/New window External Subdomain IMG-ALT The IRONMAN Group
https://www.acbj.com/New window External Subdomain IMG-ALT American City Business Journals
http://www.leadersgroup.com/New window External Subdomain IMG-ALT Leaders Group Logo
https://www.turnitin.com/New window External Subdomain IMG-ALT v1.png
https://www.wearepop.com/New window External Subdomain IMG-ALT POP_logo_2023.png
https://www.spectrum.com/New window External Subdomain IMG-ALT Charter Comm Logo
https://wbd.com/New window External IMG-ALT Warner Bros. Discovery
https://www.reddit.com/New window External Subdomain IMG-ALT Reddit Logo
https://www.guildeducation.com/New window External Subdomain IMG-ALT Guild Education
/news-/advance-names-amanda-ro...IMG-ALT ADVANCE NAMES AMANDA ROBERTS CHIEF TALENT OFFICER
/news-/advance-names-amanda-ro...Text duplicate ADVANCE NAMES AMANDA ROBERTS CHIEF TALENT OFFICER
/news-/advance-appoints-samuel...IMG-ALT ADVANCE APPOINTS SAMUEL POWERS CHIEF DEVELOPMENT OFFICER
/news-/advance-appoints-samuel...Text duplicate ADVANCE APPOINTS SAMUEL POWERS CHIEF DEVELOPMENT OFFICER
/news-/advance-promotes-janine...IMG-ALT ADVANCE PROMOTES JANINE MCGRATH SHELFFO TO GROUP PRESIDENT AND CHIEF GROWTH & STRATEGY OFFICER
/news-/advance-promotes-janine...ADVANCE PROMOTES JANINE MCGRATH SHELFFO TO GROUP PRESIDENT AND CHIEF GROWTH & STRATEGY OFFICER
https://www.advance.com/news-Subdomain More news
https://health1.aetna.com/app/...New window External Subdomain Anchor Trivial anchor text
Click here
https://www.advance.com/Anchor Text duplicate Advance
https://www.advance.com/Anchor About Advance
https://www.advance.com/Anchor Our Approach
https://www.advance.com/Anchor Advance's companies
https://www.advance.com/Anchor Advance News
https://www.advance.com/Anchor video

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.advance.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.28 seconds.
The file size of the HTML document is fine (105 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age141097
content-encodinggzip
content-typetext/html;charset=utf-8
dateWed, 09 Oct 2024 18:38:00 GMT
etagW/"be0dfd2ce1ed5cb7a387f3d5142ff13b"
expiresThu, 01 Jan 1970 00:00:00 GMT
serverSquarespace
set-cookie72 Characters
strict-transport-securitymax-age=0
varyAccept-Encoding
x-content-type-optionsnosniff
x-contextidsTtMjMDp/JQ4Dhosd
content-length18179
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 941 referring domains.
This page has 23,268 backlinks.
This page has backlinks from 665 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# Squarespace Robots Txt

User-agent: GPTBot
User-agent: ChatGPT-User
User-agent: CCBot
User-agent: anthropic-ai
User-agent: Google-Extended
User-agent: FacebookBot
User-agent: Claude-Web
User-agent: cohere-ai
User-agent: PerplexityBot
User-agent: Applebot-Extended
User-agent: AdsBot-Google
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google-Mobile-Apps
User-agent: *
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /commerce/digital-download/
Disallow: /api/
Allow: /api/ui-extensions/
Disallow: /static/
Disallow:/*?author=*
Disallow:/*&author=*
Disallow:/*?tag=*
Disallow:/*&tag=*
Disallow:/*?month=*
Disallow:/*&month=*
Disallow:/*?view=*
Disallow:/*&view=*
Disallow:/*?format=json
Disallow:/*&format=json
Disallow:/*?format=page-context
Disallow:/*&format=page-context
Disallow:/*?format=main-content
Disallow:/*&format=main-content
Disallow:/*?format=json-pretty
Disallow:/*&format=json-pretty
Disallow:/*?format=ical
Disallow:/*&format=ical
Disallow:/*?reversePaginate=*
Disallow:/*&reversePaginate=*

Sitemap: https://www.advance.com/sitemap.xml

Similar sites

Search preview

www.advance.com
Advance
Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ADVANCE86%Check
ADVANCE NEWS66%Check
companies55%Check
growth52%Check
Contact Us50%Check
promising growth49%Check
business48%Check
entertainment48%Check
education48%Check
News47%Check
Show more keywords and terms

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