Airportbusexpress.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
46% 
Page structure
58% 
Link structure
82% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.25 s
File size
79.50 kB
Words
167
Media files
21
Number of links
30 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Airport Shuttle in London UK from £6 | Airport Bus Express
The length of the page title is perfect. (526 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Book online your ticket and enjoy your bus transfer in London to Stansted Airport from £6 with Airportbusexpress.uk
The length of the meta description is perfect. (709 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-en
Server location: United States of America
Invalid country
The following language is defined by HTML: en-en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
ROBOTSINDEX,FOLLOW
viewportwidth=device-width, user-scalable=yes, initial-scale=1.0, minimum-scale=1.0
authorwww.capgeminibs.com
copyrightMercurio | Capgemini BS S.r.l
google-site-verification5J1DMUzXPya2noJVtEG3wpEkyMx0Fq78LiaNRPH1z8A
descriptionBook online your ticket and enjoy your bus transfer in London to Stansted Airport from £6 with Airportbusexpress.uk
keywordsAirport Bus Express Limited, London [Baker Street], London [Liverpool Street], London [Stratford], London [Victoria Coach Station], STANSTED [Airport], Airport Transfer, Bus Transfer, Bus From Airport, Bus To Airport
langen-en
X-UA-CompatibleIE=EDGE
charsetutf-8

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Page quality

Content
(Critically important)
There are only 167 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
22.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, user-scalable=yes, initial-scale=1.0, minimum-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (8). We recommend using a maximum of 6 tags for this page.
The following tag is repeated too often: registered office
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/Images/logo_mob.pnglogo mobile
/Images/logo.pnglogo
/Images/Culture/en-GB.pngen-GB
/Images/Culture/en-GB.pngEnglish
/Images/Culture/fr-FR.pngFrançais
/Images/Culture/it-IT.pngItaliano
/Images/Currency/GBP.pngEuro
/Images/Currency/GBP.pngGBP
/Images/PaymentBrand/visa_pos_fc.pngvisa
/Images/PaymentBrand/masterCard.icoImageMasterCard
/Images/PaymentBrand/Maestro-icon.pngImagemaestro
/Images/PaymentBrand/JCB.pngImageJCB
...Brand/Diners-Club-International-icon.pngImageDinersClub
/Images/PaymentBrand/paypal.pngImgPayPal
/Images/logo_autostradale_small.pngImage
/Images/PaymentBrand/visa_pos_fc.pngvisa
/Images/PaymentBrand/masterCard.icoImageMasterCard
/Images/PaymentBrand/Maestro-icon.pngImagemaestro
/Images/PaymentBrand/JCB.pngImageJCB
...Brand/Diners-Club-International-icon.pngImageDinersClub
/Images/PaymentBrand/paypal.pngImgPayPal

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Default.aspxIMG-ALT logo mobile
https://airportbusexpress.co.uk/IMG-ALT logo
https://airportbusexpress.co.uk/Booking
/Rebooking.aspxPrint
/Ricerca.aspxBook
/en-GB/bus-stop-timetableTimetable & Stops
https://airportbusexpress.co.uk/Information
/Faq.aspxF.A.Q.
/en-GB/ComplaintsComplaints
/Allegati/Aut_Minori.pdfUnder-age transport
/Privacy.aspxPrivacy
/Images/Terms-and-conditions-A...General travel conditions
https://airportbusexpress.co.uk/Company
/ChiSiamo.aspxAbout us
/Contatti.aspxContacts
/AccountLogin.aspxLogin
/?lang=en-GBEnglish
IMG-ALT English
/?lang=fr-FRFrançais
IMG-ALT Français
/?lang=it-ITItaliano
IMG-ALT Italiano
/?cur=GBPGBP
IMG-ALT GBP
/ChiSiamo.aspxText duplicate About us
/Contatti.aspxText duplicate Contacts
/Faq.aspxFaq
/Images/condizioni-generali-vi...New window General Travel Conditions
/CookiePolicy.aspxNew window Cookie Policy
/Images/carta-mobilita.pdfNew window Mobility Card
/Ricerca.aspxText duplicate Book
/Rebooking.aspxManage my Bookings
/OrariFermate.aspxTimetable and bus stops
/Gift.aspxGift Card
http://www.facebook.com/autost...New window External Subdomain No Text
https://www.instagram.com/auto...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://airportbusexpress.co.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time is excellent with 0.25 seconds.
The file size of the HTML document is fine (80 kB).

HTTP Response Header

NameValue
cache-controlno-cache, no-store
pragmano-cache
content-typetext/html; charset=utf-8
expires-1
serverMicrosoft-IIS/10.0
set-cookie74 Characters
x-aspnet-version4.0.30319
x-powered-byASP.NET
dateThu, 19 Sep 2024 10:21:20 GMT
content-length81427
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 160 referring domains.
This page has 405 backlinks.
This page has backlinks from 106 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /Admin/

Similar sites

Search preview

airportbusexpress.co.uk
Airport Shuttle in London UK from £6 | Airport Bus Express
Book online your ticket and enjoy your bus transfer in London to Stansted Airport from £6 with Airportbusexpress.uk

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Airport69%Check
Airport Bus Express69%Check
Bus68%Check
Express68%Check
Bus Stops51%Check
Book46%Check
London UK46%Check
Airport Shuttle40%Check
Stansted Airport40%Check
Registered39%Check
Show more keywords and terms

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