Almay.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
65% 
Page structure
89% 
Link structure
98% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.20 s
File size
184.70 kB
Words
509
Media files
4
Number of links
66 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hypoallergenic Makeup for Sensitive Skin - Almay
The length of the page title is perfect. (446 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We offer clean, effortless, hypoallergenic makeup for sensitive skin and sensitive eyes. Shop cruelty-free makeup from Almay.
The length of the meta description is perfect. (774 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.almay.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionWe offer clean, effortless, hypoallergenic makeup for sensitive skin and sensitive eyes. Shop cruelty-free makeup from Almay.
robotsindex, follow
langen
twitter:cardsummary
twitter:siteAlmay
twitter:creatorAlmay
twitter:titleHypoallergenic Makeup for Sensitive Skin
og:titleHypoallergenic Makeup for Sensitive Skin
og:urlhttps://almay.com/
og:descriptionWe offer clean, effortless, hypoallergenic makeup for sensitive skin and sensitive eyes. Shop cruelty-free makeup from Almay.
og:site_nameAlmay
og:typeWebsite
x-ua-compatibleie=edge
Content-typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 509 words. That's ok.
29.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.9 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...cd6e40-b44c-4010-be68-3a0a3ec67b6e&la=enNo alt attribute provided
...cd6e40-b44c-4010-be68-3a0a3ec67b6e&la=enNo alt attribute provided
...cd6e40-b44c-4010-be68-3a0a3ec67b6e&la=enNo alt attribute provided
...cd6e40-b44c-4010-be68-3a0a3ec67b6e&la=enNo alt attribute provided

Page structure

H1 heading
(Critically important)
Moisture-locking collection
The H1 heading is perfect.
Headings
(Important)
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Moisture-locking collection
H2 Clean
H2 Hypoallergenic
H2 Doctor Tested
H2 Sustainable Forward
H2 Ageless, skin-reviving makeup
H2 All New
H2 Good for Skin. Good for Earth.
H2 On Trend
H2 Eye essentials for effortless eye looks
H2 Best Sellers
H3 Our Values
H3 Skin Perfecting Hydrating Tint™
H3 Color & Care Lip Gloss™
H3 Moisturizing Makeup Remover & Cleanser
H3 Healthy Hue Blush™
H3 Lip Vibes™ Lipstick
H3 Intense i-color Shadow Palette™
H3 Multi-Benefit Mascara™
H3 Longwear & Waterproof Eye Makeup Remover Liquid
H3 Skin Perfecting™ Comfort Concealer
H3 All-Day Intense Gel Eyeliner™
H3 Thickening Mascara™
H3 Shadow Trios™ Hypoallergenic Eyeshadow Kit
H3 More Good Stuff
H3 Lips
H3 Face
H3 Eyes
H3 Makeup Removers
H3 Hypoallergenic. Fragrance Free. Cruelty Free.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.almay.com/Almay
https://www.almay.com/faceAll Face
/face/blush-and-bronzerBlush & Bronzer
/face/concealerConcealer
/face/foundationFoundation
https://www.almay.com/face/powderPowder
https://www.almay.com/face/primerPrimer
/face/blush-and-bronzer/almay-...Healthy Hue Blush™
/face/concealer/almay-ageless-...Ageless Hydrating Concealer™
/face/concealer/almay-skin-per...Skin Perfecting™ Comfort Concealer
/face/concealer/almay-clear-co...Clear Complexion™ Concealer
/face/foundation/almay-ageless...Ageless Smart Shade Foundation™
/face/foundation/almay-clear-c...Clear Complexion™ Makeup
/face/foundation/almay-smart-s...Smart Shade Skintone Matching™ Foundation
/face/powder/almay-pressed-powderPressed Powder
/face/powder/almay-loose-finis...Loose Finishing Powder
/face/primer/almay-skin-perfec...Skin Perfecting Comfort Care™ Primer
https://www.almay.com/eyesAll Eyes
https://www.almay.com/eyes/browBrow
/eyes/eyelinerEyeliner
/eyes/eyeshadowEyeshadow
/eyes/mascaraMascara
/eyes/eyeliner/almay-condition...Conditioning Liquid Eyeliner™
/eyes/eyeliner/almay-all-day-i...All-Day Intense Gel Eyeliner™
/eyes/eyeliner/almay-eyeliner-...All-Day Eyeliner Pencil™
/eyes/eyeshadow/almay-shadow-t...Shadow Trios™ Hypoallergenic Eyeshadow Kit
/eyes/eyeshadow/almay-intense-...Intense i-color Shadow Palette™
/eyes/mascara/almay-volume-and...Volume & Conditioning Mascara™
/eyes/mascara/almay-length-and...Length & Lift Mascara™
/eyes/mascara/almay-multi-bene...Multi-Benefit Mascara™
https://www.almay.com/lipsAll Lips
/lips/lipstick/lip-vibes-lipstickLipstick
/lips/lip-gloss/color-and-care...Lip Gloss
/lips/lip-oil-in-stickLip Oil-in-Stick
/makeup-removersAll Makeup Removers
/makeup-removers/eye-makeup-re...Eye Makeup Removers
/makeup-removers/face-makeup-r...Face Makeup Removers
/collection-content/moisture-l...Moisture-Locking
/collection-content/feel-freeFeel Free
/collection-content/almay-agelessAlmay Ageless
/collection-content/conscious-youConscious You
/collection-content/almay-clea...Almay Clear Complexion™
/editorial-content/what-we-sta...What We Stand For
https://www.almay.com/Text duplicate Almay
/Editorial-Content/what-we-sta...Really get to know us
/face/foundation/skin-perfecti...New Skin Perfecting Hydrating Tint™ 8 shades $16.99
/lips/lip-gloss/color-and-care...New Color & Care Lip Gloss™ 6 shades $10.99
/makeup-removers/face-makeup-r...New Moisturizing Makeup Remover & Cleanser 1 shade $12.99
/face/blush-and-bronzer/almay-...Healthy Hue Blush™ 4 shades $11.99
/lips/lipstick/lip-vibes-lipstickOnline Exclusive Lip Vibes™ Lipstick 12 shades $7.99
/eyes/eyeshadow/almay-intense-...Intense i-color Shadow Palette™ 4 shades $10.99
/eyes/mascara/almay-multi-bene...Multi-Benefit Mascara™ 4 shades $8.39
/makeup-removers/eye-makeup-re...Longwear & Waterproof Eye Makeup Remover Liquid 1 shade $5.99
/face/concealer/almay-skin-per...Skin Perfecting™ Comfort Concealer 8 shades $8.99
/eyes/eyeliner/almay-all-day-i...All-Day Intense Gel Eyeliner™ 6 shades $8.49
/eyes/mascara/almay-thickening...Thickening Mascara™ 3 shades $7.39
/eyes/eyeshadow/almay-shadow-t...Shadow Trios™ Hypoallergenic Eyeshadow Kit 5 shades $8.99
https://www.almay.com/lipsLips
https://www.almay.com/faceFace
https://www.almay.com/eyesEyes
/makeup-removersMakeup Removers
/store-locatorWhere to Buy
https://www.almay.com/contact-usContact Us
https://www.cosmeticsinfo.org/New window Nofollow External Subdomain Cosmetics Info
https://www.revlon.com/careersNew window Nofollow External Subdomain Careers
https://www.revloninc.com/site...New window Nofollow External Subdomain Web Accessibility
/Terms-of-UseTerms of Use
/Privacy-PolicyPrivacy Policy
/Privacy-RightsPrivacy Rights
https://investors.revlon.com/New window Nofollow External Subdomain Investor Relations
https://www.pinterest.com/alma...New window External Subdomain No Text
http://www.facebook.com/almayNew window External Subdomain No Text
https://www.instagram.com/almay/New window External Subdomain No Text
https://twitter.com/almaycosme...New window External No Text
http://www.youtube.com/almayNew window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.almay.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.20 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (185 kB).

HTTP Response Header

NameValue
cache-controlno-cache, no-store
pragmano-cache
content-typetext/html; charset=utf-8
content-encodinggzip
expires-1
varyAccept-Encoding
set-cookie74 Characters
request-contextappId=cid-v1:9d1af16b-9f43-4e8e-a226-a03999f70d9c
access-control-expose-headersRequest-Context
lbbp2-cd1
dateMon, 01 Jul 2024 01:53:37 GMT
content-length29845
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 700 referring domains.
This page has 3,104 backlinks.
This page has backlinks from 520 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /almay/home/cart
Disallow: /almay/home/checkout
Disallow: /almay/home/search-results-page
Sitemap: https://www.almay.com/sitemap.xml

Similar sites

Search preview

www.almay.com
Hypoallergenic Makeup for Sensitive Skin - Almay
We offer clean, effortless, hypoallergenic makeup for sensitive skin and sensitive eyes. Shop cruelty-free makeup from Almay.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Almay70%Check
Makeup66%Check
Hypoallergenic66%Check
hypoallergenic makeup66%Check
Skin65%Check
Eye Makeup60%Check
Eyes54%Check
Clean54%Check
Makeup Removers54%Check
Skin Perfecting53%Check
Show more keywords and terms

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