Amass.com - SEO Checker

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Overview of the SEO Check
Meta information
63% 
Page quality
70% 
Page structure
18% 
Link structure
63% 
Server
94% 
External factors
100% 
SEO Score
Response time
0.42 s
File size
587.50 kB
Words
768
Media files
29
Number of links
62 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
AMASS | Botanics for Modern Life | Personal Care and Botanic Spirits
The page title should be shorter than 580 pixels. It is 625 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
AMASS believes in the power of plants. From botanical beverages like Riverine Non-Alcoholic Spirit to clean botanic Hand Sanitizer, Soap, and natural soy wax Candles, we make clean botanics for social and self-care rituals.
The meta description is too long: 1381 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://amass.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
facebook-domain-verificationsr10mqmpr88v7fxkqtrbll5bkwudi5
descriptionAMASS believes in the power of plants. From botanical beverages like Riverine Non-Alcoholic Spirit to clean botanic Hand Sanitizer, Soap, and natural soy wax Candles, we make clean botanics for social and self-care rituals.
google-site-verificationYPNEA1v_KFncwi_dpe8yj6zCTTCLzHbvzOYB4iS3ZZQ
shopify-digital-wallet/35473293371/digital_wallets/dialog
langen-us
twitter:titleAMASS | Botanics for Modern Life | Personal Care and Botanic Spirits
twitter:descriptionAMASS believes in the power of plants. From botanical beverages like Riverine Non-Alcoholic Spirit to clean botanic Hand Sanitizer, Soap, and natural soy wax Candles, we make clean botanics for social and self-care rituals.
twitter:cardsummary_large_image
twitter:imagehttps://amass.com/cdn/shop/files/Email-Campaigns_Header_1b0b8bf5-251e-4c5a-9694-69277d2a0427_1200x600_crop_center.png?v=1629770036
twitter:image:width1200
twitter:image:height600
twitter:image:altSocial media image
og:site_nameAMASS
og:urlhttps://amass.com/
og:titleAMASS | Botanics for Modern Life | Personal Care and Botanic Spirits
og:typewebsite
og:descriptionAMASS believes in the power of plants. From botanical beverages like Riverine Non-Alcoholic Spirit to clean botanic Hand Sanitizer, Soap, and natural soy wax Candles, we make clean botanics for social and self-care rituals.
og:imagehttps://amass.com/cdn/shop/files/Email-Campaigns_Header_1b0b8bf5-251e-4c5a-9694-69277d2a0427_2520x630.png?v=1629770036
og:image:secure_urlhttps://amass.com/cdn/shop/files/Email-Campaigns_Header_1b0b8bf5-251e-4c5a-9694-69277d2a0427_2520x630.png?v=1629770036
og:image:width2520
og:image:height630
og:image:altSocial media image
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
These Typos were found:
  • thru => through
There are 2 text duplicates on this page:
  • Duplicate: Loved this gin and this will be a regular star in my liquor cabinet. T...
This page contains 768 words. That's ok.
35.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 16.35 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
The file size of the HTML document is very large (587.5 kB).
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: best seller
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...Website_Logo-v2_400x200.png?v=1613702004AMASS believes in the power of plants. From botanical beverages like Riverine Non-Alcoholic Spirit to clean botanic Hand Sanitizer, Soap, and natural soy wax Candles, we make clean botanics for social and self-care rituals.
...-US.svg?v=141757533764707614811738922622US flag icon
...g-EU.svg?v=48618489602577947381738922622EU flag icon
...g-UK.svg?v=72472430410149575171738922622UK flag icon
...-US.svg?v=141757533764707614811738922622US flag icon
...in_1440x640_crop_center.jpg?v=1613696786No alt attribute provided
...MYK-Black.w710_500x117.webp?v=1738772185No alt attribute provided
...iles/forbes-logo_159x42.png?v=1613700974No alt attribute provided
...Thrillist_2020_500x129.webp?v=1738772057No alt attribute provided
...roes_Riverine-A_600x600.jpg?v=1620334524Riverine Distilled Non-Alcoholic Spirit
...roes_Riverine-B_600x600.jpg?v=1620334524AMASS Riverine Distilled Non-Alcoholic Spirit
...c5-6a40c8a122cd_475x475.png?v=1738760085No alt attribute provided
...yle-_01.31.23.1_475x475.png?v=1738760085No alt attribute provided
..._Botanic-Hero-A_600x600.jpg?v=1626209651No alt attribute provided
...o-B-_05.11.21.1_600x600.jpg?v=1719562473No alt attribute provided
..._Botanic-Hero-A_600x600.jpg?v=1738277644No alt attribute provided
...-30at12.53.44PM_600x603.png?v=1738277644No alt attribute provided
...ight.svg?v=86648492646838802201738922622right arrow
...s-A-_09.23.21.1_300x420.gif?v=1636758371No alt attribute provided
...s-B-_09.23.21.1_300x420.gif?v=1636758411No alt attribute provided
...s-C-_09.23.21.1_300x420.gif?v=1636758431No alt attribute provided
...tars.svg?v=85375119132389649541738922622five white stars
...tars.svg?v=85375119132389649541738922622five white stars
...tars.svg?v=85375119132389649541738922622five white stars
...tars.svg?v=85375119132389649541738922622five white stars
...tars.svg?v=85375119132389649541738922622five white stars
...tars.svg?v=85375119132389649541738922622five white stars
...hlan-5_Cropped_1024x820.jpg?v=1613697979We believe in the power of plants.
...ight.svg?v=86648492646838802201738922622right arrow

Page structure

H1 heading
(Critically important)
AMASS believes in the power of plants. From botanical beverages like Riverine Non-Alcoholic Spirit to clean botanic Hand Sanitizer, Soap, and natural soy wax Candles, we make clean botanics for social and self-care rituals.
The H1 heading is too long.
Headings
(Important)
Some headings occur twice on the page.
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 AMASS believes in the power of plants. From botanical beverages like Riverine Non-Alcoholic Spirit to clean botanic Hand Sanitizer, Soap, and natural soy wax Candles, we make clean botanics for soc...
H2 WELCOME TO AMASS SPIRITS
H2 Sorry, you must be 21 or older to enter.
H2 Products
H2 Posts & Pages
H2 botanic spirits
H2 PRODUCTS
H2 Riverine Non-Alcoholic Spirit
H2 Riverine Non-Alcoholic Spirit Duplicate text
H2 Mushroom Reserve 030
H2 Mushroom Reserve 030 Duplicate text
H2 Dry Gin
H2 Dry Gin Duplicate text
H2 Botanic Vodka
H2 Botanic Vodka Duplicate text
H2 premium botanics for modern life.
H2 Very complex - no need for anything but high quality tonic
H2 The spirit of cali
H2 the bartender's vodka
H2 a rare vodka
H2 I USE THIS EVEN ON DAYS WHEN I DON'T LEAVE MY HOUSE.
H2 THE SPIRIT OF CALI
H2 We believe in the power of plants.
H2 Terms & Conditions
H2 Terms & Conditions Duplicate text
H3 Crafted with love in Los Angeles
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
8 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://amass.com/Yes
http://midorimaison.com/New window External The apothecary line is now Midori Maison, buy Amass candles, soaps, and hand sanitizers >>
https://amass.com/Anchor Skip to Content
https://amass.com/IMG-ALT AMASS believes in the power of plants. From botanical beverages like Riverine Non-Alcoholic Spirit to clean botanic Hand Sanitizer, Soap, and natural soy wax...
/collections/shop-allShop All
/collections/spiritsSpirits
/products/dry-gin-los-angelesDry Gin Product
/products/botanic-vodkaBotanic Vodka
/products/mushroom-reserve-030Mushroom Reserve 030
/products/riverineRiverine Non-Alcoholic
https://amass.com/pages/storiesStories
https://amass.com/blogs/cocktailsCocktails
/blogs/impressionsImpressions
https://amass.com/blogs/originsOrigins
https://amass.com/pages/find-usFInd Us
https://invest.amassbrands.com/External Subdomain INVEST
https://amass.com/account/loginSign In
https://amass.com/account/loginText duplicate Sign In
https://amass.com/cartNo Text
https://amass.com/account/loginText duplicate Sign In
/collections/shop-allText duplicate Shop All
/collections/spiritsText duplicate Spirits
/products/dry-gin-los-angelesDry Gin
/products/botanic-vodkaText duplicate Botanic Vodka
/products/mushroom-reserve-030Text duplicate Mushroom Reserve 030
/products/riverineText duplicate Riverine Non-Alcoholic
https://amass.com/pages/storiesText duplicate Stories
https://amass.com/blogs/cocktailsText duplicate Cocktails
/blogs/impressionsText duplicate Impressions
https://amass.com/blogs/originsText duplicate Origins
https://amass.com/pages/find-usText duplicate FInd Us
https://invest.amassbrands.com/External Subdomain Text duplicate INVEST
/collections/shop-allNo Text
/collections/shop-allNo Text
/collections/shop-allshop now
/collections/shop-allNo Text
/product-list-best-sellersPRODUCTS
/products/riverineNo Text
/products/riverineQuickshop Add to cart Unavailable
/products/riverineRiverine Non-Alcoholic Spirit
/products/riverineText duplicate Riverine Non-Alcoholic Spirit
/products/mushroom-reserve-030No Text
/products/mushroom-reserve-030Text duplicate Quickshop Add to cart Unavailable
/products/mushroom-reserve-030Text duplicate Mushroom Reserve 030
/products/mushroom-reserve-030Text duplicate Mushroom Reserve 030
/products/dry-gin-los-angelesNo Text
/products/dry-gin-los-angelesText duplicate Quickshop Add to cart Unavailable
/products/dry-gin-los-angelesText duplicate Dry Gin
/products/dry-gin-los-angelesText duplicate Dry Gin
/products/botanic-vodkaNo Text
/products/botanic-vodkaText duplicate Quickshop Add to cart Unavailable
/products/botanic-vodkaText duplicate Botanic Vodka
/products/botanic-vodkaText duplicate Botanic Vodka
/blogs/botanical-glossaryLearn More
IMG-ALT right arrow
/pages/about-amassKeep Reading
IMG-ALT right arrow
/pages/track-your-orderTrack Your Order
/pages/return-policyReturn Policy
https://amass.com/pages/faqFAQ
/pages/about-amassAbout
/pages/press-amassPress
/blogs/botanical-glossaryBotanic Glossary
https://amass.com/pages/contactContact
/pages/privacy-policyPrivacy Policy
/pages/terms-of-useTerms of Use
https://amass.com/pages/legalLegal

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://amass.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.42 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (588 kB).

HTTP Response Header

NameValue
dateSat, 29 Mar 2025 13:54:57 GMT
content-typetext/html; charset=utf-8
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x-sorting-hat-shopid35473293371
x-storefront-renderer-rendered1
set-cookie99 Characters
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
etag"cacheable:54bf8fdbc7bbb888f1992f80998ed754"
content-encodingbr
x-cachemiss
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid35473293371
x-shardid183
varyAccept
content-languageen-US
powered-byShopify
server-timingprocessing;dur=243;desc="gc:46", db;dur=77, db_async;dur=9.037, parse;dur=10, render;dur=79, asn;desc="24940", edge;desc="CDG", country;desc="DE", knownbot, theme;desc="174655209656", pageType;desc="index", servedBy;desc="wnzl", requestID;desc="581c19e1-9279-457e-b250-ce7b62e6d33c-1743256497"
shopify-complexity-score242
x-dcgcp-europe-west1,gcp-europe-west1,gcp-europe-west1
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cf-cache-statusDYNAMIC
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x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
shopify-edge-ip23.227.38.66
servercloudflare
cf-ray927fdcb53e67d6ee-CDG
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http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 468 referring domains.
This page has 1,891 backlinks.
This page has backlinks from 337 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
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Disallow: /*/collections/*sort_by*
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Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://amass.com/sitemap.xml

User-agent: adsbot-google
Disallow: /checkouts/
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Disallow: /*preview_script_id*
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User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
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Disallow: /a/downloads/-/*
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Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Sitemap: https://amass.com/sitemap.xml

User-agent: AhrefsSiteAudit
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Search preview

amass.com
AMASS | Botanics for Modern Life | Personal Care and Botanic Spirits
AMASS believes in the power of plants. From botanical beverages like Riverine Non-Alcoholic Spirit to clean botanic Hand Sanitizer, Soap, and natural soy wax Candles, we make clean botanics for social and self-care rituals.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
AMASS93%Check
Botanic86%Check
Spirit83%Check
botanics81%Check
Age74%Check
Riverine Non-Alcoholic Spirit74%Check
Non-Alcoholic72%Check
botanic spirits72%Check
Riverine Non-Alcoholic71%Check
Riverine70%Check
Show more keywords and terms

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