Aosmith.com - SEO Checker

Overview of the SEO Check
Meta information
72% 
Page quality
58% 
Page structure
100% 
Link structure
60% 
Server
56% 
External factors
100% 
SEO Score
Response time
0.71 s
File size
45.20 kB
Words
517
Media files
12
Number of links
38 internal / 50 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | A. O. Smith Corp.
The length of the page title is perfect. (229 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
AOS.com Home page
The meta description is too short. (138 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportinitial-scale=1
descriptionAOS.com Home page
keywordshome
google-site-verificationyQPPo6UhO6Wx0lwwWkET-oGoIHdSaIHuxRiIzzWQNCs
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Placeholders texts or images were found.
  • Filler text: Lorem ipsum dolor sit amet consectetur adipiscing elit Cras luctus pos...
The average number of words per sentence of 6.95 words is low.
This page contains 517 words. That's ok.
27.3% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 16 JavaScript files. This may affect the load time negatively.
A viewport "initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...6-b9a3-460d-9e67-2ad2e26ada33.png?n=5978AO Smith HomeAO Smith Home
...dImages/TestFolder/card-test1.png?n=9368card-test1
...ages/Home_v2/Hero-card-washing-hands.jpgHero-card-washing-hands
...Images/Home_v2/Hero-card-video.jpg?n=261vimeo
...ages/Home_v2/2023-Annual-Report-Home.jpg2023 Annual Report-Home2023 Annual Report-Home
.../About/2022_ESG_report-home_resource.jpgLink to 2022 ESG ReportLink to 2022 ESG Report
...s/Web_Assets/Images/150-image.jpg?n=7046150th logo
...Images/Home_v2/2024-WMEC-home.jpg?n=40192024-WMEC-home2024-WMEC-home
...Assets/Images/Home_v2/best-companies.pngBest Companies, U.S. News 2024Best Companies, U.S. News 2024
...me_v2/Resource Logo A 150x100.png?n=9068Resource Logo A 150x100Resource Logo A 150x100
..._Assets/Images/AOS_logo_white.png?n=3582AOS_logo_white.png
...Web_Assets/Images/footer-aosnet-logo.pngFooter AOSnet logo

Page structure

H1 heading
(Critically important)
Innovating for Tomorrow
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Innovating for Tomorrow
H2 News
H2 Resources
H3 ProLine
H3 Signature Series
H3 DIY Series
H3 A. O Smith Pro
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (50) on this page.
LinkAttributesAnchor text
http://www.hotwater.com/New window External Subdomain Looking for a Water Heater?
https://aosnet.aosmith.com/New window External Subdomain Employee Login
A-TITLE Employee Login
https://www.aosmith.com/IMG-ALT AO Smith Home
https://www.aosmith.com/About/About
A-TITLE About
/About/Values-and-Guiding-Prin...Our Values
A-TITLE Our Values
/About/Brands/Brands
A-TITLE Brands
/About/History/History
A-TITLE History
/About/Governance/Governance
A-TITLE Governance
/About/Leadership/Leadership
A-TITLE Leadership
/Sustainability/Sustainability
A-TITLE Sustainability
/About/2023-Annual-Report/2023 Annual Report
A-TITLE 2023 Annual Report
http://investor.aosmith.com/External Subdomain Investors
A-TITLE Investors
https://investor.aosmith.com/s...External Subdomain Stock Information
A-TITLE Stock Information
https://investor.aosmith.com/s...External Subdomain Stock History
A-TITLE Stock History
https://investor.aosmith.com/f...External Subdomain Fundamentals
A-TITLE Fundamentals
https://investor.aosmith.com/e...External Subdomain Events & Presentations
A-TITLE Events & Presentations
https://investor.aosmith.com/p...External Subdomain Financial Releases
A-TITLE Financial Releases
https://investor.aosmith.com/d...External Subdomain Dividend History
A-TITLE Dividend History
https://investor.aosmith.com/s...External Subdomain DRIP
A-TITLE DRIP
https://investor.aosmith.com/l...External Subdomain Literature
A-TITLE Literature
https://investor.aosmith.com/a...External Subdomain Analysts
A-TITLE Analysts
/About/Governance/Text duplicate Governance
A-TITLE Governance
https://investor.aosmith.com/s...External Subdomain SEC Filings
A-TITLE SEC Filings
https://investor.aosmith.com/t...External Subdomain Transfer Agent
A-TITLE Transfer Agent
https://investor.aosmith.com/e...External Subdomain Email Alerts
A-TITLE Email Alerts
http://jobs.aosmith.com/External Subdomain Careers
A-TITLE Careers
https://www.aosmith.com/News/News
A-TITLE News
/Foundation/Foundation
A-TITLE Foundation
https://www.aosmith.com/contact/Contact Us
A-TITLE Contact Us
https://www.aosmith.com/about/New window Learn More
https://www.aosmith.com/News/New window Text duplicate Learn More
http://vimeo.com/321998265External IMG-ALT vimeo
https://vimeo.com/321998265New window External View on Vimeo
https://investor.aosmith.com/p...New window External Subdomain A. O. Smith Reports Record Sales in the Second Quarter The Company announced Q2 sales of $1 billion, an increase of 7%.
/News/2024-News/2024-07-14-Pur...A. O. Smith to Acquire Pureit, a Leading Water Purification Business in South Asia A. O. Smith announced today that it has signed an agreement to acquire Pur...
https://www.aosmith.com/News/View All News
/About/2023-Annual-Report/View the Report
A-TITLE Link to 2023 Annual Report
/About/Sustainability/2022-Env...Text duplicate View the Report
A-TITLE Link to 2022 ESG report
/About/History/Text duplicate Learn More
/News/2024-News/2024-03-04-Wor...IMG-ALT 2024-WMEC-home
https://money.usnews.com/caree...External Subdomain IMG-ALT Best Companies, U.S. News 2024
https://thewatercouncil.com/External IMG-ALT Resource Logo A 150x100
https://www.aosmith.com/IMG-ALT AOS_logo_white.png
https://www.aosmith.com/About/Text duplicate About
A-TITLE About
/About/Values-and-Guiding-Prin...Text duplicate Our Values
A-TITLE Our Values
/About/Brands/Text duplicate Brands
A-TITLE Brands
/About/History/Text duplicate History
A-TITLE History
/About/Governance/Text duplicate Governance
A-TITLE Governance
/About/Leadership/Text duplicate Leadership
A-TITLE Leadership
/Sustainability/Text duplicate Sustainability
A-TITLE Sustainability
/About/2023-Annual-Report/Text duplicate 2023 Annual Report
A-TITLE 2023 Annual Report
http://investor.aosmith.com/External Subdomain Text duplicate Investors
A-TITLE Investors
https://investor.aosmith.com/s...External Subdomain Text duplicate Stock Information
A-TITLE Stock Information
https://investor.aosmith.com/s...External Subdomain Text duplicate Stock History
A-TITLE Stock History
https://investor.aosmith.com/f...External Subdomain Text duplicate Fundamentals
A-TITLE Fundamentals
https://investor.aosmith.com/e...External Subdomain Text duplicate Events & Presentations
A-TITLE Events & Presentations
https://investor.aosmith.com/p...External Subdomain Text duplicate Financial Releases
A-TITLE Financial Releases
https://investor.aosmith.com/d...External Subdomain Text duplicate Dividend History
A-TITLE Dividend History
https://investor.aosmith.com/s...External Subdomain Text duplicate DRIP
A-TITLE DRIP
https://investor.aosmith.com/l...External Subdomain Text duplicate Literature
A-TITLE Literature
https://investor.aosmith.com/a...External Subdomain Text duplicate Analysts
A-TITLE Analysts
/About/Governance/Text duplicate Governance
A-TITLE Governance
https://investor.aosmith.com/s...External Subdomain Text duplicate SEC Filings
A-TITLE SEC Filings
https://investor.aosmith.com/t...External Subdomain Text duplicate Transfer Agent
A-TITLE Transfer Agent
https://investor.aosmith.com/e...External Subdomain Text duplicate Email Alerts
A-TITLE Email Alerts
http://jobs.aosmith.com/External Subdomain Text duplicate Careers
A-TITLE Careers
https://www.aosmith.com/News/Text duplicate News
A-TITLE News
/Foundation/Text duplicate Foundation
A-TITLE Foundation
https://www.aosmith.com/contact/Text duplicate Contact Us
A-TITLE Contact Us
https://www.hotwater.com/External Subdomain hotwater.com
/Privacy-Policy/Privacy Policy
https://aosnet.aosmith.com/New window External Subdomain IMG-ALT Footer AOSnet logo
/Privacy-Policy/Text duplicate Privacy Policy
A-TITLE Privacy Policy
/Utility-Pages/Terms-and-Condi...Terms and Conditions
A-TITLE Terms and Conditions
http://htwtr.co/aosrecNew window External Recall Info
A-TITLE Recall Info
/Utility-Pages/Sitemap/Sitemap
A-TITLE Sitemap
https://transparency-in-covera...New window External Subdomain Transparency in Coverage
A-TITLE Transparency in Coverage
https://www.facebook.com/AOSmi...New window External Subdomain A-TITLE Facebook
https://twitter.com/aosmithhot...New window External No Text
http://www.linkedin.com/compan...New window External Subdomain No Text
http://www.youtube.com/user/ao...New window External Subdomain No Text
http://vimeo.com/aosmithNew window External No Text
https://www.hotwater.com/External Subdomain www.hotwater.com
A-TITLE www.hotwater.com
https://www.hotwater.com/New window External Subdomain View ProLine
A-TITLE View ProLine
https://www.aosmithatlowes.com/External Subdomain www.aosmithatlowes.com
A-TITLE www.hotwater.com
https://www.aosmithatlowes.com/New window External Subdomain View Signature Series
A-TITLE View ProLine
https://nam02.safelinks.protec...External Subdomain Text duplicate www.aosmithatlowes.com
https://nam02.safelinks.protec...External Subdomain www.aosmith.com/watertreatment

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.aosmith.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.71 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 16 JavaScript files. This may affect the load time negatively.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (45 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
server
x-aspnet-version4.0.30319
set-cookie91 Characters
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-ua-compatibleIE=Edge,chrome=1
dateSun, 04 Aug 2024 11:14:36 GMT
content-length11550
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,473 referring domains.
This page has 226,070 backlinks.
This page has backlinks from 1,063 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

www.aosmith.com
Home | A. O. Smith Corp.
AOS.com Home page

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Smith65%Check
Innovating50%Check
Tomorrow50%Check
Series43%Check
Signature Series42%Check
News42%Check
Report40%Check
Annual40%Check
Signature Series water heaters39%Check
ProLine38%Check

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