Apil.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
39% 
Page structure
42% 
Link structure
77% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.30 s
File size
45.90 kB
Words
595
Media files
12
Number of links
81 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
APIL - Association of Personal Injury Lawyers
The length of the page title is perfect. (409 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
keywordsEmpty
descriptionEmpty
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 46.5 words is high.
This page contains 595 words. That's ok.
31.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: a not-for-profit organisation
Some tags are too long. With 76 characters this one is longer than 70 characters:
"national road victim month: law reform needed for the loved ones left behind"
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/img/apil-logo-small.pngAPIL logo
/img/apil-logo-with-strapline.jpgNo alt attribute provided
/img/i-have-been-injured.jpgI have been injured
/img/our-campaigns.jpg?v=2Our campaigns
/img/i-support-injured-people.jpgI support injured people
/img/training-and-events.jpgI support injured people
/files/press-room/635.png?v=06-09-24-51-50No alt attribute provided
...or-29381-photograph.png?v=06-09-24-51-50No alt attribute provided
/files/press-room/632.png?v=06-09-24-51-50No alt attribute provided

Page structure

H1 heading
(Critically important)
746,000
Too many H1 headings
The H1 heading is too short (7 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 746,000
H1 551,000
H1 1,800,000
H1 561,000
H1 Latest from APIL
H1 Become a member of the UK's largest claimant injury lawyer association
H1 Rebuilding Shattered Lives
H1 What is APIL?
H5 Patients harmed
H5 Road users injured
H5 Workers suffering
H5 Work-related injuries
H5 Contact us
H6 I support injured people
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.apil.org.uk/newsNews
/about-apilAbout APIL
/advertising-opportunitiesAdvertising opportunities
https://www.apil.org.uk/jobsJobs
/contact-usContact us
/website-searchSearch
https://www.apil.org.uk/loginLogin
https://www.apil.org.uk/IMG-ALT APIL logo
https://www.apil.org.uk/loginNo Text
/injury-lawyerFind an injury lawyer
/why-choose-an-apil-lawyerWhy choose an accredited lawyer?
https://www.apil.org.uk/guidanceGuidance
/check-whether-a-lawyer-is-acc...Check whether a lawyer is accredited
/severe-injury-help-hubSevere injury help hub
/support-organisationsSupport organisations
/our-campaignsCampaigns
/consultations-and-apil-responsesConsultations and APIL responses
https://www.apil.org.uk/join-apilJoin APIL
/membership-benefitsMember benefits
/membership-categoriesMembership categories
https://www.apil.org.uk/loginMember login
/renew-optionsRenewal
/personal-injury-legal-trainingTraining & events
/personal-injury-on-demand-leg...On-demand training
/accreditation-for-professionalsAccreditation
https://www.apil.org.uk/awardsAwards
https://www.apil.org.uk/in-houseIn-house & consortia
/other-accredited-coursesOther accredited training
/members-forumForum
https://www.apil.org.uk/groupsGroups
https://www.apil.org.uk/mentoringMentoring
/expert-witnessesFind an expert witness
/expert-witnesses-directoryJoin the directory / renew
/training-for-expert-witnessesTraining for expert witnesses
/recommend-an-expertRecommend an expert
/ask-the-expertAsk the expert
https://www.apil.org.uk/pi-focusPI Focus
https://www.apil.org.uk/apil-newsWeekly News email to members
https://www.apil.org.uk/jpilJPIL
/how-to-guidesHow to guides
/annual-reportsAnnual reports
/experts-directoryExperts & rehab directory
/publications-for-injured-peopleLeaflets for clients
/legal-information-searchLegal documents
/insurers-searchInsurers
/rehabilitation-providersRehabilitation providers
/members-searchMembers
/rehabilitationRehabilitation
https://www.apil.org.uk/researchResearch
/dispute-resolutionDispute resolution
/serious-injury-guideSerious injury guide
https://www.apil.org.uk/helpHelp
https://www.apil.org.uk/newsText duplicate News
/about-apilText duplicate About APIL
/advertising-opportunitiesText duplicate Advertising opportunities
https://www.apil.org.uk/jobsText duplicate Jobs
/contact-usText duplicate Contact us
/website-searchText duplicate Search
https://www.apil.org.uk/loginText duplicate Login
https://www.apil.org.uk/No Text
https://www.apil.org.uk/join-apilText duplicate Join APIL
/i-have-been-injuredI have been injured
IMG-ALT I have been injured
/our-campaignsOur campaigns
IMG-ALT Our campaigns
/i-support-injured-peopleI support injured people
IMG-ALT I support injured people
/personal-injury-legal-trainingText duplicate Training & events
IMG-ALT I support injured people
/press-release/Grim-legacy-of-...No Text
/press-release/Grim-legacy-of-...Grim legacy of workplace asbestos exposure in south of England
/press-release/Grim-legacy-of-...Plymouth tops a league table of the UK’s hotspots for deaths linked to a cancer caused by exposure to asbestos at work. “There were...
/blog/National-Road-Victim-Mon...No Text
/blog/National-Road-Victim-Mon...National Road Victim Month: Law reform needed for the loved ones left behind
/blog/National-Road-Victim-Mon...Getting behind the wheel of a car is one of the more dangerous things most of us do and, for the most part, drivers are aware of the risks and their...
/press-release/New-Government-...No Text
/press-release/New-Government-...New Government urged to implement IICSA recommendation immediately
/press-release/New-Government-...APIL has told the new Government it must abolish the time limit in child sexual abuse claims without further delay. The Ministry of...
/join-optionsText duplicate Join APIL
https://rebuilding-shattered-l...External Find out more
/website-searchWebsite search
https://www.apil.org.uk/jobsText duplicate Jobs
/terms-and-conditionsTerms & conditions
/privacy-and-cookiesPrivacy & cookies
https://www.apil.org.uk/site-mapSite map
https://twitter.com/apilExternal No Text
https://www.facebook.com/APILr...External Subdomain No Text
https://www.instagram.com/inju...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
/contact-usContact department directly

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.apil.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.30 seconds.
The file size of the HTML document is fine (46 kB).

HTTP Response Header

NameValue
dateFri, 06 Sep 2024 14:53:48 GMT
content-typetext/html; charset=utf-8
cache-controlprivate
varyAccept-Encoding,Accept-Encoding
set-cookie95 Characters
x-aspnet-version4.0.30319
x-powered-byASP.NET
x-frame-optionsDENY
strict-transport-securitymax-age=31536000; includeSubDomains; preload
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=XgCFqksSNGq%2Fmf%2FWBNZxPWOxoitcOHMXxn38oR7ei3Sq%2FIQ7k%2BNb4JPlLXgkpGIcCT7dKwHm2FDJheZB0vBHJ7tTOJ5WPPmMW62FZJESwT%2FCk1Rdm45Eucb4RLZk5SWWKg%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray8bef4a6b7802d2ae-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 808 referring domains.
This page has 457,803 backlinks.
This page has backlinks from 679 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
APIL70%Check
Law54%Check
Injury Law52%Check
injured51%Check
injury50%Check
association50%Check
injured people50%Check
Injury Lawyer50%Check
personal injury law50%Check
Personal Injury48%Check
Show more keywords and terms

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