Apply.kcl.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
73% 
Page quality
89% 
Page structure
75% 
Link structure
93% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
33.80 kB
Words
604
Media files
1
Number of links
7 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Login - King's Apply
The page title is too short. (178 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width,user-scalable=no
format-detectiontelephone=no
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 604 words. That's ok.
34.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.28 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://apply.kcl.ac.uk/images/logo.pngKing's College London

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H4 King's Apply
H4 Empty heading
There are too few (7) internal links on this page.
Some anchor texts are used more than once.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
http://www.kcl.ac.uk/index.aspxExternal Subdomain IMG-ALT King's College London
http://www.kcl.ac.uk/aboutking...New window External Subdomain About Us
https://www.kcl.ac.uk/study-at...New window External Subdomain Help
http://www.kcl.ac.uk/study/pos...New window External Subdomain FAQ
http://www.kcl.ac.uk/aboutking...New window External Subdomain Text duplicate About Us
https://www.kcl.ac.uk/study-at...New window External Subdomain Text duplicate Help
http://www.kcl.ac.uk/study/pos...New window External Subdomain Text duplicate FAQ
https://apply.kcl.ac.uk/accountCreate an Account
/account/forgotpasswordForgotten Your Password?
https://www.kcl.ac.uk/study/ap...New window External Subdomain Applicant Data Collection Notice
/account/forgotpasswordNew window Subdomain Text duplicate Forgotten Your Password?
/account/forgotpasswordNew window Subdomain Text duplicate Forgotten Your Password?
https://www.kcl.ac.uk/study-at...New window External Subdomain Trivial anchor text
here
https://self-service.kcl.ac.uk/New window External Subdomain Student Services Online Helpdesk
https://www.gov.uk/bank-holidaysNew window External UK Bank Holidays
http://www.kcl.ac.uk/study/ind...New window External Subdomain online prospectus
http://www.kcl.ac.uk/study/sum...New window External Subdomain Summer School
https://www.kcl.ac.uk/study/un...New window External Subdomain Undergraduate Open Day
https://www.kcl.ac.uk/study/po...New window External Subdomain Postgraduate Open Event
https://www.kcl.ac.uk/study/un...New window External Subdomain undergraduate
https://www.kcl.ac.uk/study/po...New window External Subdomain postgraduate
https://www.kcl.ac.uk/sitehelp...New window External Subdomain Click here for the King's Apply Accessibility Statement.
/englishcalculator/presessione...Pre-sessional English Calculator
/account/SecurityInformationSet up
/Login/MfaPostLoginSkip this time

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://apply.kcl.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.21 seconds.
The file size of the HTML document is fine (34 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
strict-transport-securitymax-age=31536000; includeSubdomains; preload
dateWed, 10 Apr 2024 10:47:39 GMT
content-length11630
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 231 referring domains.
This page has 745 backlinks.
This page has backlinks from 195 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

apply.kcl.ac.uk
Login - King's Apply

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Apply66%Check
King56%Check
Login King53%Check
DfE Apply53%Check
Login51%Check
or DfE Apply48%Check
UCAS or DfE Apply46%Check
King's Apply44%Check
Account39%Check
Current39%Check
Show more keywords and terms

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