arsenaldirect.arsenal.com | Website SEO Review

Response time

0.16 s

File size

494.40 kB

Words

432

Media files

152

Number of links

170 internal / 11 external

Meta specifications 98% achieved

Title

(Critically important)

Arsenal Direct | Official Online Store | Arsenal Shop

The length of the page title is perfect. (461 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Official Online shop of Arsenal F.C. Shop Arsenal Jerseys, T-shirts, Accessories, adidas Jerseys.

The length of the meta description is perfect. (594 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://arsenaldirect.arsenal.com/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

This page is hosted on a subdomain. Use a top level domain for better SEO results.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
theme-color	#F00000
viewport	width=device-width, initial-scale=1
keywords	Arsenal Direct, Arsenal Shop, Arsenal Store
description	Official Online shop of Arsenal F.C. Shop Arsenal Jerseys, T-shirts, Accessories, adidas Jerseys.
robots	index,follow
lang	en
Content-Type	text/html; charset=UTF-8
X-UA-Compatible	IE=edge

Page quality 52% achieved

Content

(Critically important)

Words from the H1 heading are not used in the page content.

No paragraphs were detected.

There are only 432 words on this page. Good pages should have about 800 words of useful content.

9.5% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

No placeholders texts or images were found.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

3 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...ive/theme-blue/images/arsenal-cannon.svg	Main Cannon
....jpg?fmt=jpeg&$navigation-banner-mobile$	New In	New In
....jpg?fmt=jpeg&$navigation-banner-mobile$	Kit	Kit
....jpg?fmt=jpeg&$navigation-banner-mobile$	Home	Home
....jpg?fmt=jpeg&$navigation-banner-mobile$	Away	Away
....jpg?fmt=jpeg&$navigation-banner-mobile$	Third	Third
....jpg?fmt=jpeg&$navigation-banner-mobile$	Goalkeeper	Goalkeeper
....jpg?fmt=jpeg&$navigation-banner-mobile$	Shop By Player	Shop By Player
....jpg?fmt=jpeg&$navigation-banner-mobile$	Home	Home
....jpg?fmt=jpeg&$navigation-banner-mobile$	Away	Away
....jpg?fmt=jpeg&$navigation-banner-mobile$	Third	Third
....jpg?fmt=jpeg&$navigation-banner-mobile$	Goalkeeper	Goalkeeper
....jpg?fmt=jpeg&$navigation-banner-mobile$	Shop By Player	Shop By Player
....jpg?fmt=jpeg&$navigation-banner-mobile$	Kit	Kit
....jpg?fmt=jpeg&$navigation-banner-mobile$	Training	Training
....jpg?fmt=jpeg&$navigation-banner-mobile$	Mens	Mens
....jpg?fmt=jpeg&$navigation-banner-mobile$	Tops	Tops
....jpg?fmt=jpeg&$navigation-banner-mobile$	Jackets & Coats	Jackets & Coats
....jpg?fmt=jpeg&$navigation-banner-mobile$	Trousers & Shorts	Trousers & Shorts
....jpg?fmt=jpeg&$navigation-banner-mobile$	Womens	Womens
....jpg?fmt=jpeg&$navigation-banner-mobile$	Tops	Tops
....jpg?fmt=jpeg&$navigation-banner-mobile$	Jackets & Coats	Jackets & Coats
....jpg?fmt=jpeg&$navigation-banner-mobile$	Trousers & Shorts	Trousers & Shorts
....jpg?fmt=jpeg&$navigation-banner-mobile$	Kids	Kids
....jpg?fmt=jpeg&$navigation-banner-mobile$	Tops	Tops
....jpg?fmt=jpeg&$navigation-banner-mobile$	Jackets & Coats	Jackets & Coats
....jpg?fmt=jpeg&$navigation-banner-mobile$	Trousers & Shorts	Trousers & Shorts
....jpg?fmt=jpeg&$navigation-banner-mobile$	Accessories	Accessories
....jpg?fmt=jpeg&$navigation-banner-mobile$	Training Accessories	Training Accessories
....jpg?fmt=jpeg&$navigation-banner-mobile$	Training	Training
....jpg?fmt=jpeg&$navigation-banner-mobile$	Clothing	Clothing
....jpg?fmt=jpeg&$navigation-banner-mobile$	Mens	Mens
....jpg?fmt=jpeg&$navigation-banner-mobile$	T-Shirts	T-Shirts
....jpg?fmt=jpeg&$navigation-banner-mobile$	Sweatshirts & Hoodies	Sweatshirts & Hoodies
....jpg?fmt=jpeg&$navigation-banner-mobile$	Jackets & Coats	Jackets & Coats
....jpg?fmt=jpeg&$navigation-banner-mobile$	Nightwear	Nightwear
....jpg?fmt=jpeg&$navigation-banner-mobile$	Trousers & Shorts	Trousers & Shorts
....jpg?fmt=jpeg&$navigation-banner-mobile$	Polo Shirts	Polo Shirts
....jpg?fmt=jpeg&$navigation-banner-mobile$	Retro	Retro
....jpg?fmt=jpeg&$navigation-banner-mobile$	Swimwear	Swimwear
....jpg?fmt=jpeg&$navigation-banner-mobile$	Womens	Womens
....jpg?fmt=jpeg&$navigation-banner-mobile$	T-Shirts	T-Shirts
....jpg?fmt=jpeg&$navigation-banner-mobile$	Sweatshirts & Hoodies	Sweatshirts & Hoodies
....jpg?fmt=jpeg&$navigation-banner-mobile$	Jackets & Coats	Jackets & Coats
....jpg?fmt=jpeg&$navigation-banner-mobile$	Nightwear	Nightwear
....jpg?fmt=jpeg&$navigation-banner-mobile$	Trousers & Shorts	Trousers & Shorts
....jpg?fmt=jpeg&$navigation-banner-mobile$	Retro	Retro
....jpg?fmt=jpeg&$navigation-banner-mobile$	Kids & Baby	Kids & Baby
....jpg?fmt=jpeg&$navigation-banner-mobile$	Baby	Baby
....jpg?fmt=jpeg&$navigation-banner-mobile$	T-Shirts	T-Shirts
....jpg?fmt=jpeg&$navigation-banner-mobile$	Sweatshirts & Hoodies	Sweatshirts & Hoodies
....jpg?fmt=jpeg&$navigation-banner-mobile$	Jackets & Coats	Jackets & Coats
....jpg?fmt=jpeg&$navigation-banner-mobile$	Nightwear	Nightwear
....jpg?fmt=jpeg&$navigation-banner-mobile$	Trousers & Shorts	Trousers & Shorts
....jpg?fmt=jpeg&$navigation-banner-mobile$	Retro	Retro
....jpg?fmt=jpeg&$navigation-banner-mobile$	Swimwear	Swimwear
....jpg?fmt=jpeg&$navigation-banner-mobile$	For Everyone	For Everyone
....jpg?fmt=jpeg&$navigation-banner-mobile$	Shop For Everyone	Shop For Everyone
....jpg?fmt=jpeg&$navigation-banner-mobile$	Pride	Pride
....jpg?fmt=jpeg&$navigation-banner-mobile$	Accessories	Accessories
....jpg?fmt=jpeg&$navigation-banner-mobile$	'47 Caps & Hats	'47 Caps & Hats
....jpg?fmt=jpeg&$navigation-banner-mobile$	Scarves & Gloves	Scarves & Gloves
....jpg?fmt=jpeg&$navigation-banner-mobile$	Underwear & Socks	Underwear & Socks
....jpg?fmt=jpeg&$navigation-banner-mobile$	Bags & Wallets	Bags & Wallets
....jpg?fmt=jpeg&$navigation-banner-mobile$	Footwear	Footwear
....jpg?fmt=jpeg&$navigation-banner-mobile$	Clothing	Clothing
....jpg?fmt=jpeg&$navigation-banner-mobile$	Gifts	Gifts
....jpg?fmt=jpeg&$navigation-banner-mobile$	Jewellery & Watches	Jewellery & Watches
....jpg?fmt=jpeg&$navigation-banner-mobile$	Underwear & Socks	Underwear & Socks
....jpg?fmt=jpeg&$navigation-banner-mobile$	Toys & Games	Toys & Games
....jpg?fmt=jpeg&$navigation-banner-mobile$	Homeware	Homeware
....jpg?fmt=jpeg&$navigation-banner-mobile$	Footballs	Footballs
....jpg?fmt=jpeg&$navigation-banner-mobile$	Bags & Wallets	Bags & Wallets
....jpg?fmt=jpeg&$navigation-banner-mobile$	Badges & Keyrings	Badges & Keyrings
....jpg?fmt=jpeg&$navigation-banner-mobile$	Technology	Technology
....jpg?fmt=jpeg&$navigation-banner-mobile$	Personalised	Personalised
....jpg?fmt=jpeg&$navigation-banner-mobile$	Books & Stationery	Books & Stationery
....jpg?fmt=jpeg&$navigation-banner-mobile$	Flags, Pennants & Signs	Flags, Pennants & Signs
....jpg?fmt=jpeg&$navigation-banner-mobile$	Scarves & Gloves	Scarves & Gloves
....jpg?fmt=jpeg&$navigation-banner-mobile$	Pets	Pets
....jpg?fmt=jpeg&$navigation-banner-mobile$	Greeting Cards	Greeting Cards
....jpg?fmt=jpeg&$navigation-banner-mobile$	Gift Cards	Gift Cards
....jpg?fmt=jpeg&$navigation-banner-mobile$	Jewellery & Watches	Jewellery & Watches
....jpg?fmt=jpeg&$navigation-banner-mobile$	Underwear & Socks	Underwear & Socks
....jpg?fmt=jpeg&$navigation-banner-mobile$	Toys & Games	Toys & Games
....jpg?fmt=jpeg&$navigation-banner-mobile$	Homeware	Homeware
....jpg?fmt=jpeg&$navigation-banner-mobile$	Footballs	Footballs
....jpg?fmt=jpeg&$navigation-banner-mobile$	Bags & Wallets	Bags & Wallets
....jpg?fmt=jpeg&$navigation-banner-mobile$	Badges & Keyrings	Badges & Keyrings
....jpg?fmt=jpeg&$navigation-banner-mobile$	Technology	Technology
....jpg?fmt=jpeg&$navigation-banner-mobile$	Personalised	Personalised
....jpg?fmt=jpeg&$navigation-banner-mobile$	Books & Stationery	Books & Stationery
....jpg?fmt=jpeg&$navigation-banner-mobile$	Flags, Pennants & Signs	Flags, Pennants & Signs
....jpg?fmt=jpeg&$navigation-banner-mobile$	Scarves & Gloves	Scarves & Gloves
....jpg?fmt=jpeg&$navigation-banner-mobile$	Pets	Pets
....jpg?fmt=jpeg&$navigation-banner-mobile$	Greeting Cards	Greeting Cards
....jpg?fmt=jpeg&$navigation-banner-mobile$	Gift Cards	Gift Cards
....jpg?fmt=jpeg&$navigation-banner-mobile$	Gifts	Gifts
....jpg?fmt=jpeg&$navigation-banner-mobile$	Memorabilia	Memorabilia
....jpg?fmt=jpeg&$navigation-banner-mobile$	Signature Collection	Signature Collection
....jpg?fmt=jpeg&$navigation-banner-mobile$	Match Worn	Match Worn
....jpg?fmt=jpeg&$navigation-banner-mobile$	Limited Edition	Limited Edition
....jpg?fmt=jpeg&$navigation-banner-mobile$	Legends	Legends
....jpg?fmt=jpeg&$navigation-banner-mobile$	Photography & Prints	Photography & Prints
....jpg?fmt=jpeg&$navigation-banner-mobile$	Signature Collection	Signature Collection
....jpg?fmt=jpeg&$navigation-banner-mobile$	Match Worn	Match Worn
....jpg?fmt=jpeg&$navigation-banner-mobile$	Limited Edition	Limited Edition
....jpg?fmt=jpeg&$navigation-banner-mobile$	Legends	Legends
....jpg?fmt=jpeg&$navigation-banner-mobile$	Photography & Prints	Photography & Prints
....jpg?fmt=jpeg&$navigation-banner-mobile$	Memorabilia	Memorabilia
...-Carousel-Item-1-Desktop?fmt.jpeg&qlt=50	No alt attribute provided
...-Carousel-Item-2-Desktop?fmt.jpeg&qlt=50	No alt attribute provided
...-Carousel-Item-4-Desktop?fmt.jpeg&qlt=50	No alt attribute provided
...600x1050?$jpeg-image__100-width--mobile$	New 24/25 Away Kit
...600x1050?$jpeg-image__100-width--mobile$	New Classics
...enal.a.bigcontent.io/v1/static/star-icon	Icon - Rated 4.9/5 by customers (5,300+ reviews)
...senal.a.bigcontent.io/v1/static/box-icon	Icon - Buy direct and support your club
...al.a.bigcontent.io/v1/static/cannon-icon	Icon - Members get 10% off
..._600x700?$jpeg-image__100-width--mobile$	Home
..._600x700?$jpeg-image__100-width--mobile$	Third
..._600x700?$jpeg-image__100-width--mobile$	Goalkeeper
...a_Labrum?$jpeg-image__100-width--mobile$	Labrum
...-800x800?$jpeg-image__100-width--mobile$	Seasonal
...4_mobile?$jpeg-image__100-width--mobile$	Summer Stadium Tours
...orabilia?$jpeg-image__100-width--mobile$	Memorabilia
...2024_sbp?$jpeg-image__100-width--mobile$	Men
...2024_sbp?$jpeg-image__100-width--mobile$	Women
...le_david?$jpeg-image__100-width--mobile$	Legends
..._650x800?$jpeg-image__100-width--mobile$	Print Shop
...40x337px?$jpeg-image__100-width--mobile$	Summer Shop
...-640x337?$jpeg-image__100-width--mobile$	Essentials
..._feature?$jpeg-image__100-width--mobile$	'47 Caps
...content.io/v1/static/cannon-trust-banner	Icon - 100% Official Merchandise
...bigcontent.io/v1/static/box-trust-banner	Icon - Worldwide delivery
...igcontent.io/v1/static/star-trust-banner	Icon - 10% members discount
...heme-blue/images/arsenal_crest_white.png	Arsenal Logo	Arsenal Logo
....jpg?fmt=jpeg&$navigation-banner-mobile$	Kit	Kit
....jpg?fmt=jpeg&$navigation-banner-mobile$	Clothing	Clothing
....jpg?fmt=jpeg&$navigation-banner-mobile$	Gifts	Gifts
....jpg?fmt=jpeg&$navigation-banner-mobile$	Shop By Player	Shop By Player
...media.amplience.net/i/ArsenalDirect/amex	payment-method-icon	payment-method-icon
...a.amplience.net/i/ArsenalDirect/applepay	payment-method-icon	payment-method-icon
...dia.amplience.net/i/ArsenalDirect/paypal	payment-method-icon	payment-method-icon
...amplience.net/i/ArsenalDirect/mastercard	payment-method-icon	payment-method-icon
...media.amplience.net/i/ArsenalDirect/visa	payment-method-icon	payment-method-icon
...media.amplience.net/i/ArsenalDirect/gpay	payment-method-icon	payment-method-icon
...dia.amplience.net/i/ArsenalDirect/amazon	payment-method-icon	payment-method-icon
...-blue/images/socialnetworks/Facebook.svg	Facebook icon
...blue/images/socialnetworks/Instagram.svg	Instagram icon
...e-blue/images/socialnetworks/Twitter.svg	X (formerly known as Twitter) icon
...e-blue/images/socialnetworks/Youtube.svg	YouTube icon
...e-blue/images/socialnetworks/Tik-Tok.svg	TikTok icon

Page structure 100% achieved

H1 heading

(Critically important)

Arsenal Direct | Official Online Store | Arsenal Shop

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

The heading structure is perfect.

H1-H6 headings

Heading structure

Heading level	Content
H1	Arsenal Direct \| Official Online Store \| Arsenal Shop
H2	New 24/25 Away Kit
H2	New Classics
H2	Rated 4.9/5 by customers (5,300+ reviews)
H2	Buy direct and support your club
H2	Members get 10% off
H2	Home
H2	Third
H2	Goalkeeper
H2	Labrum
H2	Seasonal
H2	Summer Stadium Tours
H2	Memorabilia
H2	Shop by player
H2	Print Shop
H3	Men
H3	Women
H3	Legends
H3	Summer Shop
H3	Essentials
H3	'47 Caps
H3	Top Categories
H3	Help Centre
H3	Stadium Tours
H3	Payment Methods

Link structure 43% achieved

Internal links

(Important)

Some anchor texts are used more than once.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 11 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
/	Anchor	text.skipToContent
/	Anchor	text.skipToNavigation
https://hospitality.arsenal.co...	New window External Subdomain	HOSPITALITY
https://www.arsenal.com/?utm_s...	New window External Subdomain	ARSENAL.COM
/		SHOP
/Third-Kit/c/third-kit-collection		New 24/25 third kit out now
/		IMG-ALT Main Cannon
/New-In/c/new		New In IMG-ALT New In A-TITLE New In
/Football-Shirts-and-Kit/c/kit		Kit IMG-ALT Kit A-TITLE Kit
/Football-Shirts-and-Kit/Home/...		Home IMG-ALT Home A-TITLE Home
/Football-Shirts-and-Kit/Away/...		Away IMG-ALT Away A-TITLE Away
/Football-Shirts-and-Kit/Third...		Third IMG-ALT Third A-TITLE Third
/Football-Shirts-and-Kit/Goalk...		Goalkeeper IMG-ALT Goalkeeper A-TITLE Goalkeeper
/shopbyplayer		Shop By Player IMG-ALT Shop By Player A-TITLE Shop By Player
/Football-Shirts-and-Kit/Home/...	Text duplicate	Home IMG-ALT Home A-TITLE Home
/Football-Shirts-and-Kit/Away/...	Text duplicate	Away IMG-ALT Away A-TITLE Away
/Football-Shirts-and-Kit/Third...	Text duplicate	Third IMG-ALT Third A-TITLE Third
/Football-Shirts-and-Kit/Goalk...	Text duplicate	Goalkeeper IMG-ALT Goalkeeper A-TITLE Goalkeeper
/shopbyplayer	Text duplicate	Shop By Player IMG-ALT Shop By Player A-TITLE Shop By Player
/Football-Shirts-and-Kit/c/kit	Text duplicate	Kit IMG-ALT Kit A-TITLE Kit
/Training/c/training		Training IMG-ALT Training A-TITLE Training
/Training/Mens-Training/c/mens...		Mens IMG-ALT Mens A-TITLE Mens
/Training/Mens-Training/Mens-T...		Tops IMG-ALT Tops A-TITLE Tops
/Training/Mens-Training/Mens-T...		Jackets & Coats IMG-ALT Jackets & Coats A-TITLE Jackets & Coats
/Training/Mens-Training/Mens-T...		Trousers & Shorts IMG-ALT Trousers & Shorts A-TITLE Trousers & Shorts
/Training/Womens-Training/c/wo...		Womens IMG-ALT Womens A-TITLE Womens
/Training/Womens-Training/Wome...	Text duplicate	Tops IMG-ALT Tops A-TITLE Tops
/Training/Womens-Training/Wome...	Text duplicate	Jackets & Coats IMG-ALT Jackets & Coats A-TITLE Jackets & Coats
/Training/Womens-Training/Wome...	Text duplicate	Trousers & Shorts IMG-ALT Trousers & Shorts A-TITLE Trousers & Shorts
/Kids/Kids-Training/c/kids-tra...		Kids IMG-ALT Kids A-TITLE Kids
/Kids/Kids-Training/Kids-Train...	Text duplicate	Tops IMG-ALT Tops A-TITLE Tops
/Kids/Kids-Training/Kids-Train...	Text duplicate	Jackets & Coats IMG-ALT Jackets & Coats A-TITLE Jackets & Coats
/Kids/Kids-Training/Kids-Train...	Text duplicate	Trousers & Shorts IMG-ALT Trousers & Shorts A-TITLE Trousers & Shorts
/Training/Training-Accessories...		Accessories IMG-ALT Accessories A-TITLE Accessories
/Training/Training-Accessories...		Training Accessories IMG-ALT Training Accessories A-TITLE Training Accessories
/Training/c/training	Text duplicate	Training IMG-ALT Training A-TITLE Training
/Clothing/c/clothing		Clothing IMG-ALT Clothing A-TITLE Clothing
/Clothing/Mens-Clothing/c/mens...	Text duplicate	Mens IMG-ALT Mens A-TITLE Mens
/Clothing/Mens-Clothing/Mens-T...		T-Shirts IMG-ALT T-Shirts A-TITLE T-Shirts
/Clothing/Mens-Clothing/Mens-S...		Sweatshirts & Hoodies IMG-ALT Sweatshirts & Hoodies A-TITLE Sweatshirts & Hoodies
/Clothing/Mens-Clothing/Mens-J...	Text duplicate	Jackets & Coats IMG-ALT Jackets & Coats A-TITLE Jackets & Coats
/Clothing/Mens-Clothing/Mens-N...		Nightwear IMG-ALT Nightwear A-TITLE Nightwear
/Clothing/Mens-Clothing/Mens-T...	Text duplicate	Trousers & Shorts IMG-ALT Trousers & Shorts A-TITLE Trousers & Shorts
/Clothing/Mens-Clothing/Mens-P...		Polo Shirts IMG-ALT Polo Shirts A-TITLE Polo Shirts
/Clothing/Mens-Clothing/Mens-R...		Retro IMG-ALT Retro A-TITLE Retro
/Clothing/Accessories/Swim/c/s...		Swimwear IMG-ALT Swimwear A-TITLE Swimwear
/Clothing/Womens-Clothing/c/wo...	Text duplicate	Womens IMG-ALT Womens A-TITLE Womens
/Clothing/Womens-Clothing/Wome...	Text duplicate	T-Shirts IMG-ALT T-Shirts A-TITLE T-Shirts
/Clothing/Womens-Clothing/Wome...	Text duplicate	Sweatshirts & Hoodies IMG-ALT Sweatshirts & Hoodies A-TITLE Sweatshirts & Hoodies
/Clothing/Womens-Clothing/Wome...	Text duplicate	Jackets & Coats IMG-ALT Jackets & Coats A-TITLE Jackets & Coats
/Clothing/Womens-Clothing/Wome...	Text duplicate	Nightwear IMG-ALT Nightwear A-TITLE Nightwear
/Clothing/Womens-Clothing/Wome...	Text duplicate	Trousers & Shorts IMG-ALT Trousers & Shorts A-TITLE Trousers & Shorts
/Clothing/Womens-Clothing/Wome...	Text duplicate	Retro IMG-ALT Retro A-TITLE Retro
/Clothing/Kids-Clothing/c/kids...		Kids & Baby IMG-ALT Kids & Baby A-TITLE Kids & Baby
/Clothing/Kids-Clothing/Baby/c...		Baby IMG-ALT Baby A-TITLE Baby
/Clothing/Kids-Clothing/Kids-T...	Text duplicate	T-Shirts IMG-ALT T-Shirts A-TITLE T-Shirts
/Clothing/Kids-Clothing/Kids-S...	Text duplicate	Sweatshirts & Hoodies IMG-ALT Sweatshirts & Hoodies A-TITLE Sweatshirts & Hoodies
/Clothing/Kids-Clothing/Kids-J...	Text duplicate	Jackets & Coats IMG-ALT Jackets & Coats A-TITLE Jackets & Coats
/Clothing/Kids-Clothing/Kids-N...	Text duplicate	Nightwear IMG-ALT Nightwear A-TITLE Nightwear
/Clothing/Kids-Clothing/Kids-T...	Text duplicate	Trousers & Shorts IMG-ALT Trousers & Shorts A-TITLE Trousers & Shorts
/Kids/Kids-Retro/c/kids-retro	Text duplicate	Retro IMG-ALT Retro A-TITLE Retro
/Clothing/Accessories/Swim/c/s...	Text duplicate	Swimwear IMG-ALT Swimwear A-TITLE Swimwear
/Clothing/Kids-Clothing/Kids-A...		'47 Caps & Hats A-TITLE '47 Caps & Hats
/Clothing/For-Everyone/c/for-e...		For Everyone IMG-ALT For Everyone A-TITLE For Everyone
/Clothing/For-Everyone/c/for-e...		Shop For Everyone IMG-ALT Shop For Everyone A-TITLE Shop For Everyone
/Gifts/Pride-Collection/c/pride		Pride IMG-ALT Pride A-TITLE Pride
/Clothing/Accessories/c/access...	Text duplicate	Accessories IMG-ALT Accessories A-TITLE Accessories
/Clothing/Accessories/Hats-&-C...	Text duplicate	'47 Caps & Hats IMG-ALT '47 Caps & Hats A-TITLE '47 Caps & Hats
/Clothing/Accessories/Scarves-...		Scarves & Gloves IMG-ALT Scarves & Gloves A-TITLE Scarves & Gloves
/Clothing/Accessories/Underwea...		Underwear & Socks IMG-ALT Underwear & Socks A-TITLE Underwear & Socks
/Clothing/Accessories/Bags-&-W...		Bags & Wallets IMG-ALT Bags & Wallets A-TITLE Bags & Wallets
/Clothing/Accessories/Footwear...		Footwear IMG-ALT Footwear A-TITLE Footwear
/Clothing/c/clothing	Text duplicate	Clothing IMG-ALT Clothing A-TITLE Clothing
/Gifts/c/gifts		Gifts IMG-ALT Gifts A-TITLE Gifts
/Gifts/Jewellery-&-Watches/c/j...		Jewellery & Watches IMG-ALT Jewellery & Watches A-TITLE Jewellery & Watches
/Clothing/Accessories/Underwea...	Text duplicate	Underwear & Socks IMG-ALT Underwear & Socks A-TITLE Underwear & Socks
/Gifts/Toys/c/toys		Toys & Games IMG-ALT Toys & Games A-TITLE Toys & Games
/Gifts/Homeware/c/home-car		Homeware IMG-ALT Homeware A-TITLE Homeware
/Gifts/Footballs/c/footballs		Footballs IMG-ALT Footballs A-TITLE Footballs
/Clothing/Accessories/Bags-&-W...	Text duplicate	Bags & Wallets IMG-ALT Bags & Wallets A-TITLE Bags & Wallets
/Gifts/Badges,-Keyrings-&-Magn...		Badges & Keyrings IMG-ALT Badges & Keyrings A-TITLE Badges & Keyrings
/Gifts/Technology/c/electronic		Technology IMG-ALT Technology A-TITLE Technology
/Gifts/Personalised-Gifts/c/pe...		Personalised IMG-ALT Personalised A-TITLE Personalised
/Gifts/Books/c/books		Books & Stationery IMG-ALT Books & Stationery A-TITLE Books & Stationery
/Gifts/Flags,-Pennants-&-Signs...		Flags, Pennants & Signs IMG-ALT Flags, Pennants & Signs A-TITLE Flags, Pennants & Signs
/Clothing/Accessories/Scarves-...	Text duplicate	Scarves & Gloves IMG-ALT Scarves & Gloves A-TITLE Scarves & Gloves
/Gifts/For-Pets/c/pet		Pets IMG-ALT Pets A-TITLE Pets
/Gifts/Greeting-Cards/c/greeti...		Greeting Cards IMG-ALT Greeting Cards A-TITLE Greeting Cards
/Gifts/Gift-Cards/c/gift-cards		Gift Cards IMG-ALT Gift Cards A-TITLE Gift Cards
/Gifts/Jewellery-&-Watches/c/j...	Text duplicate	Jewellery & Watches IMG-ALT Jewellery & Watches A-TITLE Jewellery & Watches
/Clothing/Accessories/Underwea...	Text duplicate	Underwear & Socks IMG-ALT Underwear & Socks A-TITLE Underwear & Socks
/Gifts/Toys/c/toys	Text duplicate	Toys & Games IMG-ALT Toys & Games A-TITLE Toys & Games
/Gifts/Homeware/c/home-car	Text duplicate	Homeware IMG-ALT Homeware A-TITLE Homeware
/Gifts/Footballs/c/footballs	Text duplicate	Footballs IMG-ALT Footballs A-TITLE Footballs
/Clothing/Accessories/Bags-&-W...	Text duplicate	Bags & Wallets IMG-ALT Bags & Wallets A-TITLE Bags & Wallets
/Gifts/Badges,-Keyrings-&-Magn...	Text duplicate	Badges & Keyrings IMG-ALT Badges & Keyrings A-TITLE Badges & Keyrings
/Gifts/Technology/c/electronic	Text duplicate	Technology IMG-ALT Technology A-TITLE Technology
/Gifts/Personalised-Gifts/c/pe...	Text duplicate	Personalised IMG-ALT Personalised A-TITLE Personalised
/Gifts/Books/c/books	Text duplicate	Books & Stationery IMG-ALT Books & Stationery A-TITLE Books & Stationery
/Gifts/Flags,-Pennants-&-Signs...	Text duplicate	Flags, Pennants & Signs IMG-ALT Flags, Pennants & Signs A-TITLE Flags, Pennants & Signs
/Clothing/Accessories/Scarves-...	Text duplicate	Scarves & Gloves IMG-ALT Scarves & Gloves A-TITLE Scarves & Gloves
/Gifts/For-Pets/c/pet	Text duplicate	Pets IMG-ALT Pets A-TITLE Pets
/Gifts/Greeting-Cards/c/greeti...	Text duplicate	Greeting Cards IMG-ALT Greeting Cards A-TITLE Greeting Cards
/Gifts/Gift-Cards/c/gift-cards	Text duplicate	Gift Cards IMG-ALT Gift Cards A-TITLE Gift Cards
/Gifts/c/gifts	Text duplicate	Gifts IMG-ALT Gifts A-TITLE Gifts
/Memorabilia/c/memorabilia		Memorabilia IMG-ALT Memorabilia A-TITLE Memorabilia
/Memorabilia/Signature-Collect...		Signature Collection IMG-ALT Signature Collection A-TITLE Signature Collection
/Memorabilia/Match-Worn/c/matc...		Match Worn IMG-ALT Match Worn A-TITLE Match Worn
/Memorabilia/Limited-Edition/c...		Limited Edition IMG-ALT Limited Edition A-TITLE Limited Edition
/Memorabilia/Legends/c/legends		Legends IMG-ALT Legends A-TITLE Legends
/Memorabilia/Photography-&-Pri...		Photography & Prints IMG-ALT Photography & Prints A-TITLE Photography & Prints
/Memorabilia/Signature-Collect...	Text duplicate	Signature Collection IMG-ALT Signature Collection A-TITLE Signature Collection
/Memorabilia/Match-Worn/c/matc...	Text duplicate	Match Worn IMG-ALT Match Worn A-TITLE Match Worn
/Memorabilia/Limited-Edition/c...	Text duplicate	Limited Edition IMG-ALT Limited Edition A-TITLE Limited Edition
/Memorabilia/Legends/c/legends	Text duplicate	Legends IMG-ALT Legends A-TITLE Legends
/Memorabilia/Photography-&-Pri...	Text duplicate	Photography & Prints IMG-ALT Photography & Prints A-TITLE Photography & Prints
/Memorabilia/c/memorabilia	Text duplicate	Memorabilia IMG-ALT Memorabilia A-TITLE Memorabilia
/tour/home		STADIUM TOURS A-TITLE STADIUM TOURS
/tour/home	Text duplicate	STADIUM TOURS A-TITLE STADIUM TOURS
/Arsenal-Tours-Category/stadiu...		Stadium Tour A-TITLE Stadium Tour
/tour/virtual-stadium-tour		Virtual Stadium Tour A-TITLE Virtual Stadium Tour
/tour/tour-type/matchday		Matchday Tour A-TITLE Matchday Tour
/tour/tour-type/legend		Legend Tour A-TITLE Legend Tour
/tour/tour-type/vip		VIP Legend Experience A-TITLE VIP Legend Experience
/tour/opening-hours		Opening Hours A-TITLE Opening Hours
/tour-visitor-info		Visitor Information A-TITLE Visitor Information
/arsenal-museum		Museum A-TITLE Museum
/Arsenal-Tours-Category/stadiu...	Text duplicate	Stadium Tour
/tour/tour-type/legend	Text duplicate	Legend Tour
/tour/tour-type/vip		VIP Tour
/tour/home	Text duplicate	STADIUM TOURS A-TITLE STADIUM TOURS
/Offers/Sale/c/sale		Outlet A-TITLE Outlet
https://www.arsenal.com/	New window External Subdomain Text duplicate	ARSENAL.COM A-TITLE ARSENAL.COM
https://hospitality.arsenal.co...	New window External Subdomain Text duplicate	HOSPITALITY A-TITLE HOSPITALITY
/c/away-kit-collection		New 24/25 Away Kit Shop Now IMG-ALT New 24/25 Away Kit A-TITLE Shop Now
/c/classics		New Classics Shop Now IMG-ALT New Classics A-TITLE Shop Now
/reviews		Rated 4.9/5 by customers (5,300+ reviews) IMG-ALT Icon - Rated 4.9/5 by customers (5,300+ reviews) A-TITLE Link to Rated 4.9/5 by customers (5,300+ reviews)
/Football-Shirts-and-Kit/Home/...	Text duplicate	Home IMG-ALT Home A-TITLE Home
/Football-Shirts-and-Kit/Third...	Text duplicate	Third IMG-ALT Third A-TITLE Third
/Football-Shirts-and-Kit/Goalk...	Text duplicate	Goalkeeper IMG-ALT Goalkeeper A-TITLE Goalkeeper
/Away-Kit/c/away-kit-collection		Labrum IMG-ALT Labrum A-TITLE Labrum
/Training/Culture-Wear/c/cultu...		Seasonal IMG-ALT Seasonal A-TITLE Seasonal
/tour/home	Subdomain	Summer Stadium Tours Book now IMG-ALT Summer Stadium Tours A-TITLE Book now
/Memorabilia/c/memorabilia		Memorabilia Shop now IMG-ALT Memorabilia A-TITLE Shop now
/shopbyplayer/		View All A-TITLE View All
/shopbyplayer/	Text duplicate	View All A-TITLE View All
/shopbyplayer/		Men IMG-ALT Men A-TITLE Men
/shopbyplayer/		Women IMG-ALT Women A-TITLE Women
/shopbyplayer/	Text duplicate	Legends IMG-ALT Legends A-TITLE Legends
/Summer-Essentials/c/Summer-es...		Summer Shop IMG-ALT Summer Shop A-TITLE Summer Shop
/Essentials/c/essentials		Essentials IMG-ALT Essentials A-TITLE Essentials
/c/accessories-hats-caps		'47 Caps IMG-ALT '47 Caps A-TITLE '47 Caps
/reviews		View all
/		IMG-ALT Arsenal Logo
/Football-Shirts-and-Kit/c/kit	Text duplicate	Kit IMG-ALT Kit A-TITLE Kit
/Clothing/c/clothing	Text duplicate	Clothing IMG-ALT Clothing A-TITLE Clothing
/Retro/c/retro-shop	Text duplicate	Retro A-TITLE Retro
/Gifts/c/gifts	Text duplicate	Gifts IMG-ALT Gifts A-TITLE Gifts
/shopbyplayer	Text duplicate	Shop By Player IMG-ALT Shop By Player A-TITLE Shop By Player
/deliveryInfo		Delivery A-TITLE Delivery
/returns		Returns and Refunds A-TITLE Returns and Refunds
/faq		FAQs A-TITLE FAQs
/contactUs		Contact Us A-TITLE Contact Us
/ourStores		Our Stores A-TITLE Our Stores
/sizeChart		Size Guides A-TITLE Size Guides
/student-discount		Student Discount A-TITLE Student Discount
/gift-card/balance		Gift Card Balance A-TITLE Gift Card Balance
/reviews		Reviews A-TITLE Reviews
/tour/opening-hours	Subdomain Text duplicate	Opening Hours A-TITLE Opening Hours
/tour-visitor-info	Text duplicate	Visitor Information A-TITLE Visitor Information
/tour/virtual-stadium-tour	Text duplicate	Virtual Stadium Tour A-TITLE Virtual Stadium Tour
https://en-gb.facebook.com/Ars...	New window External Subdomain	IMG-ALT Facebook icon
https://www.instagram.com/arse...	New window External Subdomain	IMG-ALT Instagram icon
https://twitter.com/Arsenal	New window External	IMG-ALT X (formerly known as Twitter) icon
https://www.youtube.com/user/A...	New window External Subdomain	IMG-ALT YouTube icon
https://www.tiktok.com/@arsena...	New window External Subdomain	IMG-ALT TikTok icon
/termsAndConditions		Terms & Conditions
/vst-termsAndConditions		Virtual Tour Terms & Conditions
https://www.arsenal.com/privac...	New window External Subdomain	Privacy Policy
https://www.arsenal.com/cookie...	New window External Subdomain	Cookie Settings
/contactUs		Contact us

Server configuration 100% achieved

HTTP redirects

(Critically important)

This page redirects to "https://arsenaldirect.arsenal.com/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time is excellent with 0.16 seconds.

The file size of the HTML document is fine (494 kB).

Page Speed

HTTP Response Header

Name	Value
content-encoding	gzip
content-language	en
content-type	text/html;charset=UTF-8
date	Fri, 23 Aug 2024 12:45:35 GMT
server	*
set-cookie	114 Characters
strict-transport-security	max-age=31536000 ; includeSubDomains
vary	Accept-Encoding,User-Agent
x-content-type-options	nosniff
x-edg-rules	1.56
x-edg-status	s=200,
x-edg-uri	/801A37B8/origin-arsenaldirect.arsenal.com/
x-frame-options	SAMEORIGIN
x-request-id	136554583092376104917631236266608882167
x-xss-protection	1; mode=block
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Blacklists

(Nice to have)

This website is not classified "for adult only".

Blacklist

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 1,176 referring domains.

This page has 60,447 backlinks.

This page has backlinks from 912 different ip addresses.

Backlinks

Facebook popularity

(Somewhat important)

The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# For all robots
User-agent: *

# Block access to specific groups of pages
Disallow: /cart
Disallow: /checkout
Disallow: /my-account
Disallow: /*/quickView*

Disallow: /Arsenal-Fonts-Category/*
Disallow: /Arsenal-Patches-Category/*
Disallow: /Base-Layers/*


Request-rate: 1/10              # maximum rate is one page every 10 seconds
Crawl-delay: 10                 # 10 seconds between page requests
Visit-time: 0400-0845           # only visit between 04:00 and 08:45 UTC

# Allow search crawlers to discover the sitemap
Sitemap: https://arsenaldirect.arsenal.com/sitemap.xml


# Block CazoodleBot as it does not present correct accept content headers
User-agent: CazoodleBot
Disallow: /

# Block MJ12bot as it is just noise
User-agent: MJ12bot
Disallow: /

# Block dotbot as it cannot parse base urls properly
User-agent: dotbot/1.0
Disallow: /

# Block Gigabot
User-agent: Gigabot
Disallow: /

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arsenaldirect.arsenal.com

Arsenal Direct | Official Online Store | Arsenal Shop

Official Online shop of Arsenal F.C. Shop Arsenal Jerseys, T-shirts, Accessories, adidas Jerseys.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
ARSENAL	91%	Check
Arsenal Shop	89%	Check
SHOP	82%	Check
Online Shop	78%	Check
Official	75%	Check
Official Online	74%	Check
Online	73%	Check
Official Online Store	70%	Check
Official Merchandise	56%	Check
Accessories	50%	Check
T-Shirts	50%	Check
Tour	46%	Check
STADIUM	46%	Check
New	46%	Check
Stadium Tour	46%	Check
STADIUM TOURS	45%	Check
New 24 25	45%	Check
kit	44%	Check
third	44%	Check
Away	44%	Check
Memorabilia	44%	Check
TOURS	44%	Check
Goalkeeper	44%	Check
Player	44%	Check
Caps	44%	Check

Show more keywords and terms

Arsenaldirect.arsenal.com - SEO Checker

Task list of SEO Improvements 3 Tasks

Meta specifications 98% achieved

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(Nice to have)

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Meta tags

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Page quality 52% achieved

(Critically important)

(Critically important)

(Somewhat important)

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(Nice to have)

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Media list

Page structure 100% achieved

(Critically important)

(Important)

Heading structure

Link structure 43% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 100% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Nice to have)

(Critically important)

(Somewhat important)

Links from Wikipedia

Robots.txt

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