Aston.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
87% 
Page structure
79% 
Link structure
92% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.07 s
File size
97.10 kB
Words
706
Media files
19
Number of links
109 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Aston University
The length of the page title is perfect. (217 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.aston.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
facebook-domain-verification2hmozyd41djrxg9dya1copdljv17rd
langen
charsetutf-8

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Page quality

Content
(Critically important)
These Typos were found:
  • accomodation => accommodation
This page contains 706 words. That's ok.
21.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ZD0ke3JlcXVlc3QubGlzdGVuZXJJZCF9PC8jaWY-No alt attribute provided
/themes/custom/aston_university/logo.svgAston University - Birmingham logo
...s/default/files/Website map 2020 (1).pngAston university footer map
...es/qaa-membership-badge-23-24-colour.pngThe Quality Assurance Agency for Higher Education 2023-24
...line-images/uni-of-the-year-140x96_0.jpgUniversity of the year 2020 - The Guardian
Video URLWidthHeight
...bed/CjBQZkRXypI?autoplay=0&start=0&rel=0854480

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Header top menu
H2 Main navigation
H2 Search our courses
H2 Ranked 66th in the world for business and management
H2 Offer Holder Days
H2 Latest Aston news and events
H2 Schools
H2 More Information
H2 Contact Us
H3 Find your course
H3 Course Quick Link
H3 Our Strategy for a Changing World
H3 Aston University MBA programmes excel in global Eduniversal Rankings
H3 Aston University pharmaceutical spin-out company shortlisted in life sciences industry awards
H3 Leadership Matters: Leading people
H3 The Aston MBA: Creating and delivering customer value
H4 Postgraduate courses
H4 Research
H4 Scholarships
H4 International Students
H4 Outstanding Entrepreneurial University
H4 Support Services
H4 Accommodation
H4 Aston Online
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.aston.ac.uk/Anchor Skip to main content
https://www.aston.ac.uk/IMG-ALT Aston University - Birmingham logo
A-TITLE Home
https://www.aston.ac.uk/aboutAbout
/staff-public/hr/jobsJobs at Aston
/latest-newsNews
/about/governance-managementGovernance and Management
/about/historyHistory and traditions
/about/region-and-societyRegion and Society
/about/visit/contactContact us
/2030-strategy2030 Strategy
A-TITLE Our 2030 Strategy
/about/our-commitment-to-youOur commitment to you
/undergraduate/why-aston/rankingsSubdomain Rankings and Awards
/current-studentsAston students
/internationalInternational
https://www.aston.ac.uk/alumniAlumni
https://liveastonac.sharepoint...New window External Subdomain Staff (One Aston)
A-TITLE One Aston
https://www.aston.ac.uk/coursesCourses
/courses-atozA to Z of Courses
/open-days/undergraduateOpen Day
https://www.aston.ac.uk/studyStudy at Aston
/internationalInternational students
/courses/aston-foundation-centreFoundation Programmes
/study/undergraduateUndergraduate
/postgraduatePostgraduate
/degree-apprenticeshipsDegree apprenticeships
/courses/aston-online-degreesOnline courses
A-TITLE Online courses
/postgraduate/research-degreesResearch degrees
/business/train-your-people/wo...Work-based degrees
/student-lifeStudent life
/welcome-weekWelcome week
/student-lifeStudent life at Aston
/undergraduate/campus/birminghamBirmingham life
/undergraduate/your-applicatio...Accommodation
/current-students/health-and-w...Student wellbeing
https://www.aston.ac.uk/libraryLibrary
A-TITLE Library
https://www.astonsu.com/New window External Subdomain Student Union
https://www.aston.ac.uk/researchResearch
https://www.aston.ac.uk/researchResearch at Aston
/research/refResearch Excellence Framework
/research/research-impactImpact case studies
A-TITLE Impact case studies
/research/supporting-our-resea...Supporting our researchers
A-TITLE Supporting our Researchers
/research/knowledge-exchangeKnowledge Exchange
/research/rke-teamRKE department
/graduate-schoolGraduate School
https://www.aston.ac.uk/expertFind Experts
https://www.aston.ac.uk/businessFor Businesses
/bookmarked-coursesSubdomain View your bookmarked courses
https://www.aston.ac.uk/coursesClear all
/courses/aston-foundation-centreFoundation programmes
/courses/undergraduate-degreesUndergraduate degrees
/courses/degree-apprenticeshipsText duplicate Degree apprenticeships
/courses/postgraduate-mamsc-co...Postgraduate MA/MSc courses
/courses/mbaMBA
/courses/continuing-profession...Professional courses/CPD
/courses/work-based-learningWork-based learning
/courses/research-degreesphdResearch degrees/PhD
/courses/dbaDBA
/courses/aston-online-degreesText duplicate Online courses
/courses/businessBusiness
/courses/computer-scienceComputer Science
/courses/engineering-and-physi...Engineering and Physical Sciences
/courses/englishEnglish Language and Literature
/courses/historyHistory
/courses/lawLaw
/courses/life-sciencesLife Sciences
/courses/applied-mathematics-a...Mathematics
/courses/medicine-and-health-s...Medicine and Health Sciences
/courses/politics-and-internat...Politics and International Relations
/courses/sociology-and-policySociology and Policy
/about/amongst-best-in-the-wor...Ranked 66th in the world for business and management QS World University Rankings by Subject 2024
/offer-holder-daySubdomain Find out more
/postgraduateSubdomain Postgraduate courses Scholarships of up to £10,000 are available for postgraduate courses starting in September 2024.
IMG-ALT postgraduate courses
https://www.aston.ac.uk/researchSubdomain Research Our mission is to deliver research that changes lives for the better
IMG-ALT research
https://www2.aston.ac.uk/schol...External Subdomain Scholarships We are committed to supporting the most talented and hardworking students to achieve their potential
IMG-ALT scholarships
/international/Subdomain International Students We are a diverse and friendly international community from over 120 countries
IMG-ALT International students
https://www2.aston.ac.uk/busin...External Subdomain Outstanding Entrepreneurial University Start your business here
IMG-ALT THE awards
/current-students/support-serv...Subdomain Support Services A helping hand through university life
IMG-ALT Chat with a student
/undergraduate/your-applicatio...Subdomain Accommodation Award-winning accommodation on our small, friendly campus
IMG-ALT accomodation area
https://studyonline.aston.ac.u...External Subdomain Aston Online Find out more about our online courses
IMG-ALT aston-online-student
/latest-news/aston-university-...NEWS - 18/04/2024 Aston University MBA programmes excel in global Eduniversal Rankings The Aston Online MBA has been placed 1st in the UK and 24th in the wor...
/latest-news/aston-university-...NEWS - 17/04/2024 Aston University pharmaceutical spin-out company shortlisted in life sciences industry awards UK A spin-out company from Aston University’s...
/latest-newsMore news
/events/leadership-matters-lea...EVENTS - 07/05/2024 Leadership Matters: Leading people 'Leadership Matters' is an event series run by the Aston Business School Alumni Relations Team, which ...
/events/aston-mba-creating-and...EVENTS - 24/04/2024 The Aston MBA: Creating and delivering customer value
https://www.aston.ac.uk/eventsMore events
https://www.facebook.com/aston...New window External Subdomain Facebook
https://twitter.com/AstonUnive...New window External Twitter
https://www.instagram.com/Asto...New window External Subdomain Instagram
https://www.linkedin.com/schoo...New window External Subdomain LinkedIn
https://www.youtube.com/user/A...New window External Subdomain Youtube
https://www.thestudentroom.co....New window External Subdomain TSR
/international/aston-in-your-c...New window Subdomain Wechat
https://twitter.com/hashtag/te...New window External #teamaston
/bss/aston-business-schoolAston Business School
A-TITLE Aston Business School
/graduate-schoolAston Graduate School
/bss/aston-law-schoolAston Law School
/hls/aston-medical-schoolAston Medical School
/hls/aston-pharmacy-schoolSubdomain Aston Pharmacy School
A-TITLE Aston Pharmacy School
/hls/school-of-biosciencesSchool of Biosciences
A-TITLE School of Biosciences
/eps/engineering-and-technologySubdomain School of Engineering and Technology
A-TITLE School of Engineering and Technology
/eps/computer-science-and-digi...School of Computer Science and Digital Technologies
A-TITLE School of Computer Science and Digital Technologies
/eps/infrastructure-and-sustai...Subdomain School of Infrastructure and Sustainable Engineering
A-TITLE School of Infrastructure and Sustainable Engineering
/hls/school-of-optometrySubdomain School of Optometry
A-TITLE School of Optometry
/hls/school-of-psychologySubdomain School of Psychology
A-TITLE School of Psychology
/bss/social-sciences-and-human...School of Social Sciences and Humanities
A-TITLE School of Sciences and Humanities
/current-students/support-serv...Student support services
/latest-newsText duplicate News
/latest-news/press-teamPress office
/open-days/undergraduateOpen days
/staff-public/hr/jobsJobs and vacancies
/internationalAston Global
https://reportandsupport.aston...External Subdomain Report and Support
https://www.aston.ac.uk/sroStudent Recruitment and Outreach
A-TITLE Student Recruitment and Outreach (SRO)
/about/visitVisit us
/about/departmentsUniversity departments
/about/visitSubdomain IMG-ALT Aston university footer map
/information/accessibility-sta...Accessibility
/information/cookiesCookies
/information/disclaimerDisclaimer
/about/statutes-ordinances-reg...Freedom of Information
/about/statutes-ordinances-reg...Modern Slavery Act
/about/statutes-ordinances-reg...Privacy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.aston.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.07 seconds.
The file size of the HTML document is fine (97 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateFri, 19 Apr 2024 07:36:26 GMT
servernginx
cache-controlmax-age=300, public
x-drupal-dynamic-cacheMISS
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedThu, 18 Apr 2024 21:03:43 GMT
x-drupal-cacheHIT
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
strict-transport-securitymax-age=63072000; includeSubdomains; preload
permissions-policyinterest-cohort=()
referrer-policyno-referrer
content-encodinggzip
etagW/"1713474223"
varyAccept-Encoding,Cookie
x-cacheHit from cloudfront
via1.1 8dc3ccc34d68ee81173fff2a80f72bde.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P7
x-amz-cf-idl2lIyCz3Wsd4CoVEt1DaherDdtL4XtfhfN542YLDUGvIdbV7q-83-Q==
age175
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,776 referring domains.
This page has 437,526 backlinks.
This page has backlinks from 3,854 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

# Custom paths for Aston University.
Disallow: /print/pdf/node/*

Similar sites

Search preview

www.aston.ac.uk
Home | Aston University

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Aston70%Check
Aston University64%Check
University58%Check
Aston Online57%Check
Aston Business School53%Check
University School52%Check
World University50%Check
University MBA50%Check
Courses46%Check
Online Courses46%Check
Show more keywords and terms

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