Aus.spell.co - SEO Checker

Overview of the SEO Check
Meta information
69% 
Page quality
48% 
Page structure
52% 
Link structure
81% 
Server
98% 
External factors
100% 
SEO Score
Response time
0.43 s
File size
188.50 kB
Words
255
Media files
11
Number of links
73 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Shop Modern Boho Clothing Online – SPELL
The length of the page title is perfect. (402 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover Spell. An Australian lifestyle brand that creates ready-to-wear pieces designed to instill a sense of joy, beauty and individuality. Explore the official Spell online boutique and shop our sustainably minded styles.
The meta description is too long: 1335 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://aus.spell.co/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-au
Server location: United States of America
The following language is defined by HTML: en-au
Alternate/Hreflang Links
(Somewhat important)
A country is specified wrong in alternate links: en-bl
A country is specified wrong in alternate links: en-ax
A country is specified wrong in alternate links: en-gg
A country is specified wrong in alternate links: en-im
A country is specified wrong in alternate links: en-je
A country is specified wrong in alternate links: en-xk
A country is specified wrong in alternate links: en-mf
An URL is specified multiple times in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1,minimum-scale=1,maximum-scale=1
theme-color#c4cdd5
descriptionDiscover Spell. An Australian lifestyle brand that creates ready-to-wear pieces designed to instill a sense of joy, beauty and individuality. Explore the official Spell online boutique and shop our sustainably minded styles.
authorSPELL
facebook-domain-verificationotqvmm6bu6psj1qcpqllnna937859v
shopify-digital-wallet/2163104/digital_wallets/dialog
shopify-checkout-api-token0be9f4e494e5e85cc1cda7ae80838c3c
langen-au
twitter:cardsummary
og:urlhttps://aus.spell.co/
og:site_nameSPELL
og:typewebsite
og:titleShop Modern Boho Clothing Online
og:imagehttps://aus.spell.co/cdn/shop/files/Shopify_SocialSharing_Logo_4e427ce9-5b02-4b4f-b6fc-43c053206301_1200x.png?v=1618264708
og:image:secure_urlhttps://aus.spell.co/cdn/shop/files/Shopify_SocialSharing_Logo_4e427ce9-5b02-4b4f-b6fc-43c053206301_1200x.png?v=1618264708
og:image:width1200
og:image:height628
og:descriptionDiscover Spell. An Australian lifestyle brand that creates ready-to-wear pieces designed to instill a sense of joy, beauty and individuality. Explore the official Spell online boutique and shop our sustainably minded styles.
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
There are only 255 words on this page. Good pages should have about 800 words of useful content.
20% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1,minimum-scale=1,maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...U-13Aug-HPMobile01_800x.jpg?v=1723502437Shop Modern Boho Clothing Online
...-a8ca-e0a514e970d7_800x.jpg?v=1723502470Shop Modern Boho Clothing Online
...U-13Aug-HPMobile03_800x.jpg?v=1723502510Shop Modern Boho Clothing Online
...U-13Aug-HPMobile04_800x.jpg?v=1723502526Shop Modern Boho Clothing Online
...13Aug-HPDesktop03_1600x.jpg?v=1723502348Shop Modern Boho Clothing Online
...13Aug-HPDesktop04_1600x.jpg?v=1723502369Shop Modern Boho Clothing Online
...p/files/NEW-Mobile_800x.jpg?v=1723611846Shop Modern Boho Clothing Online
...oter.svg?v=72287347022994960711722228432Spell Footer

Page structure

H1 heading
(Critically important)
Cart
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Cart
H3 Styled On You
H4 Contact
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.
LinkAttributesAnchor text
https://aus.spell.co/No Text
https://aus.spell.co/searchNo Text
https://aus.spell.co/accountNo Text
https://aus.spell.co/cartNo Text
https://aus.spell.co/accountNo Text
/collections/new-arrivalsNew Arrivals
A-TITLE New Arrivals
/collections/best-sellersBest Sellers
A-TITLE Best Sellers
/collections/view-allView All
A-TITLE View All
/collections/dressesDresses
A-TITLE Dresses
/collections/topsTops
A-TITLE Tops
/collections/bottomsBottoms
A-TITLE Bottoms
/collections/outerwear-knitsOuterwear | Knits
A-TITLE Outerwear | Knits
/collections/spell-staplesStaples
A-TITLE Staples
/collections/setsSets
A-TITLE Sets
/collections/denimDenim
A-TITLE Denim
/collections/intimatesIntimates
A-TITLE Intimates
/collections/swimSwim
A-TITLE Swim
/collections/dusters-robesRobes
A-TITLE Robes
/collections/playsuits-rompersPlaysuits | Rompers
A-TITLE Playsuits | Rompers
/collections/accessoriesText duplicate View All
A-TITLE Accessories
/collections/footwearFootwear
A-TITLE Footwear
/collections/scarves-sarongsScarves | Sarongs
A-TITLE Scarves | Sarongs
/collections/bagsBags
A-TITLE Bags
/collections/jewellery-1Jewellery
A-TITLE Jewellery
/collections/hats-headwearHats | Headwear
A-TITLE Hats | Headwear
/collections/beltsBelts
A-TITLE Belts
/collections/eyewearEyewear
A-TITLE Eyewear
/collections/homewaresHomewares
A-TITLE Homewares
/collections/beautyBeauty
A-TITLE Beauty
/collections/sunshine-banditSunshine Bandit
A-TITLE Sunshine Bandit
/collections/clairvoyantClairvoyant
A-TITLE Clairvoyant
/collections/boheme-fleurFleur
A-TITLE Fleur
/collections/bohemeBohème
A-TITLE Bohème
/collections/occasion-dressesSoirée Season
A-TITLE Soirée Season
/collections/festivalFestival
A-TITLE Festival
/collections/vacationHoliday
A-TITLE Holiday
/collections/saleSale
A-TITLE Sale
/products/custom-gift-cardGift Cards
A-TITLE Custom Gift Card
/pages/byron-bay-storeByron Store
A-TITLE Byron Store
/pages/curatorsCurators Club
A-TITLE Curators
/blogs/campaignsCampaigns
A-TITLE Campaigns
https://aus.spell.co/pages/blogsBlog
https://aus.spell.co/pages/filmsFilms
A-TITLE Films
/pages/spell-salvageSpell Salvage
A-TITLE Spell Salvage
/pages/vision-commitmentPeople + Planet
A-TITLE Vision & Commitment
/pages/people-and-planet-journalsP+P Journals
A-TITLE People and Planet Journals
https://www.facebook.com/group...External Subdomain Spell Sisters
https://aus.spell.co/checkoutCheckout
/collections/new-arrivalsIMG-ALT Shop Modern Boho Clothing Online
/collections/new-arrivalsText duplicate IMG-ALT Shop Modern Boho Clothing Online
/collections/dressesText duplicate IMG-ALT Shop Modern Boho Clothing Online
/collections/bottomsText duplicate IMG-ALT Shop Modern Boho Clothing Online
/collections/bottomsText duplicate IMG-ALT Shop Modern Boho Clothing Online
/collections/dressesText duplicate IMG-ALT Shop Modern Boho Clothing Online
/blogs/people-and-planet/the-j...Text duplicate IMG-ALT Shop Modern Boho Clothing Online
/pages/returnsReturns
A-TITLE Returns
/pages/shippingShipping
A-TITLE Shipping
https://aus.spell.co/pages/faqFAQs
A-TITLE FAQ
/pages/contact-usContact Us
A-TITLE Contact Us
/pages/curatorsText duplicate Curators Club
A-TITLE Curators
/pages/retailers-1Retailers
A-TITLE Retailers
/pages/afterpayAfterpay
A-TITLE Afterpay
https://aus.spell.co/pages/klarnaKlarna
A-TITLE Klarna
/pages/about-usAbout Us
A-TITLE About Us
https://aus.spell.co/pages/filmsText duplicate Films
A-TITLE Films
/pages/byron-bay-storeText duplicate Byron Store
A-TITLE Byron Store
/pages/styling-sessionsStyling Sessions
A-TITLE Styling Sessions
/pages/vision-commitmentText duplicate People + Planet
/pages/diversity-and-inclusionDiversity & Inclusion
A-TITLE Our Commitments ~ A Focused Journey for Spell
/pages/spell-salvageText duplicate Spell Salvage
A-TITLE Spell Salvage
/pages/careersCareers
A-TITLE Careers
https://aus.spell.co/pages/blogsText duplicate Blog
A-TITLE Blogs
https://www.instagram.com/spell/External Subdomain Instagram
https://www.facebook.com/spell.coExternal Subdomain Facebook
https://au.pinterest.com/spell...External Subdomain Pinterest
https://bit.ly/37APWaCExternal Tiktok
https://www.youtube.com/user/s...External Subdomain Youtube
/pages/privacy-policyPrivacy Policy
/pages/terms-of-useTerms of Use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://aus.spell.co/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.43 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (189 kB).

HTTP Response Header

NameValue
dateWed, 14 Aug 2024 21:50:44 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid72
x-sorting-hat-shopid2163104
x-storefront-renderer-rendered1
x-shopify-nginx-no-cookies0
set-cookie99 Characters
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
etagW/"cacheable:80a868600b911a70d221abfcdd1a7693"
x-cachemiss
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid2163104
x-shardid72
varyAccept
content-languageen
powered-byShopify
server-timingprocessing;dur=305;desc="gc:121", db;dur=45, parse;dur=8, render;dur=48, asn;desc="24940", edge;desc="FRA", country;desc="DE", knownbot, theme;desc="131937730633", pageType;desc="index", servedBy;desc="p5gj", requestID;desc="584de972-b377-48a5-8451-920b7b921b58-1723672244"
x-dcgcp-europe-west3,gcp-europe-west1,gcp-europe-west1
x-request-id584de972-b377-48a5-8451-920b7b921b58-1723672244
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=UDegrJ25Han4YJ%2BBwbxdtXkONmH3UeBEqJlK3MILsmucOU5vZEvyL1j%2FjEChPYIxzmNTk4IHvIAIVxCrnL8g5GWGOlnIiuBYKfMEN9pSPmeqXaH2IzDU7%2BJvqNHxFg%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
servercloudflare
cf-ray8b3429886d463633-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 284 referring domains.
This page has 11,304 backlinks.
This page has backlinks from 216 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /2163104/checkouts
Disallow: /2163104/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://aus.spell.co/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /2163104/checkouts
Disallow: /2163104/orders
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /2163104/checkouts
Disallow: /2163104/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://aus.spell.co/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /2163104/checkouts
Disallow: /2163104/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
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Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
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Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
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Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://aus.spell.co/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Search preview

aus.spell.co
Shop Modern Boho Clothing Online – SPELL
Discover Spell. An Australian lifestyle brand that creates ready-to-wear pieces designed to instill a sense of joy, beauty and individuality. Explore the official Spell online boutique and shop our sustainably minded styles.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Spell72%Check
Cart50%Check
Clothing48%Check
Beauty46%Check
Discover46%Check
Australia46%Check
Contact38%Check
Styled38%Check
Boho Clothing Online SPELL38%Check
FREE36%Check

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Cookie Policy

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