Aut.ac.nz - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
67% 
Page structure
70% 
Link structure
50% 
Server
95% 
External factors
100% 
SEO Score
Response time
5.13 s
File size
75.50 kB
Words
1191
Media files
32
Number of links
158 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
AUT – Top 1% of universities world-wide
The length of the page title is perfect. (362 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover your study options and learn about AUT’s global rankings, Auckland campuses, student accommodation, scholarships, fees and upcoming events. Apply online and start your study at AUT, the Auckland University of Technology.
The meta description is too long: 1451 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.aut.ac.nz/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
SKYPE_TOOLBARSKYPE_TOOLBAR_PARSER_COMPATIBLE
googlenositelinkssearchbox
facebook-domain-verificationt3g53vb160b7b2l3n509ykaepr1jvq
page_titleHome
descriptionDiscover your study options and learn about AUT’s global rankings, Auckland campuses, student accommodation, scholarships, fees and upcoming events. Apply online and start your study at AUT, the Auckland University of Technology.
sq-personalise-persona-root250966
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 1191 words. That's ok.
28.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.42 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...adult-webinar-nav-tile-380x189-copy.webpAdult learner webinar
...sets/image/0006/822174/xp-reps-2023.webpxp-reps-2023.jpg
...mage/0017/801710/get-started-at-aut.webpget-started-at-aut.jpg
...0008/700865/neu-lab-mega-nav-tile_1.webpNeuLab - AUT Research
...image/0011/893675/aut-olympics-tile.webpAUT - Paris Olympics
...assets/file/0010/728434/hire-me-now.webphire-me-now.jpg
...ge/0007/910681/AUT-LIVE-2024-Mobile.webpAUT LIVE, The most open day 24 August 2024
...mage/0009/910647/AUT-LIVE-2024-Main.webpAUT LIVE, The most open day 24 August 2024
...008/904499/split-426x426-v2-UG-copy.webpUG Always On
...9/adult-webinar-split-tower-426x426.webpAdult Learner - Split
...s/file/0020/760133/find-your-course.webpFind your course
.../file/0004/760153/scholars-tile-top.webpScholarships and fees
...mage/0011/307991/scholar-tile-expand.pngScholarships and fees
...s/file/0019/760150/why-study-at-aut.webpWhy study at AUT?
.../file/0007/361078/Rankings-top-1-red.svgWorld rank image
...ssets/image/0004/882688/webp-copy-2.webpMonique Cooper
...e/0005/760154/ready-to-join-us-top2.webpReady to join us?
...0/307990/ready-to-join-us-bottom-new.pngReady to join us?
...ssets/image/0008/882683/webp-1-copy.webpHow to apply
...ssets/image/0009/882684/webp-2-copy.webpInternational students
...ssets/image/0011/882686/webp-3-copy.webpEntry requirements
...ssets/image/0012/882687/webp-4-copy.webpApply online now
...007/760147/campus-and-accommodation.webpCampuses and accommodation
...ts/image/0006/104469/varieties/small.jpgcity campus
...ts/image/0019/104473/varieties/small.jpgnorth campus
...ts/image/0020/104474/varieties/small.jpgsouth campus
.../assets/image/0007/882682/webp-copy.webpNew student accommodation
...ts/file/0008/760157/news-and-events.webpNews and events
...e/0009/146475/news-and-events-bottom.pngNews and events
...ile/0009/166932/AUT-logo-block-white.svgAUT
https://shielded.co.nz/img/custom-logo.pngshielded
/__data/assets/file/0009/100341/rainbow.svgrainbow tick

Page structure

H1 heading
(Critically important)
WELCOME TO AUCKLAND UNIVERSITY OF TECHNOLOGYNau mai, haere mai ki Te Wānanga Aronui o Tāmaki Makau Rau
The H1 heading contains the words WELCOME TO! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 WELCOME TO AUCKLAND UNIVERSITY OF TECHNOLOGYNau mai, haere mai ki Te Wānanga Aronui o Tāmaki Makau Rau
H2 Find your course
H2 Scholarships and fees
H2 Why study at AUT?
H2 Ready to join us?
H2 Campuses and accommodation
H2 News and events
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.aut.ac.nz/Anchor Skip to Content
https://www.aut.ac.nz/Anchor Skip to Main navigation
https://apply.aut.ac.nz/New window External Subdomain Apply
/enquiry/panel?sid=4866Subdomain Enquire
/staff-intranetNew window Subdomain Staff intranet
https://my.aut.ac.nz/New window External Subdomain My AUT
https://www.aut.ac.nz/Subdomain AUT
https://www.aut.ac.nz/studySubdomain AkoStudy
/study/study-optionsSubdomain Study options
/study/why-study-at-autSubdomain Why study at AUT?
/study/applyingSubdomain Applying
/study/entry-requirementsSubdomain Entry requirements
/study/fees-and-scholarshipsSubdomain Fees and scholarships
/study/information-for-school-...Subdomain Information for school leavers
/study/careers-advisorsSubdomain Information for career advisors
/study/parentsSubdomain Information for parents and whānau
/study/returning-to-study-info...Subdomain Information for adult learners
/study/semester-datesSubdomain Semester dates
/events/adult-learner-webinar?...Subdomain IMG-ALT Adult learner webinar
/events/adult-learner-webinar?...Subdomain Find out more
/internationalSubdomain TāwāhiInternational
/international/study-options-f...Subdomain Study options for international students
/international/why-study-at-au...Subdomain Why study at AUT as an international student
/international/international-s...Subdomain International student support
/international/check-before-yo...Subdomain Check before you come to New Zealand
/international/meet-aut-in-you...Subdomain Meet AUT in your country
/international/find-an-interna...Subdomain International agents
/international/contact-usSubdomain Contact us
/international/auts-internatio...Subdomain AUT’s international relationships
/international/aut-china-website-Subdomain AUT China Website - 奥克兰理工大学中文官方网站
/international/talk-to-an-aut-...Subdomain IMG-ALT xp-reps-2023.jpg
/international/talk-to-an-aut-...Subdomain Chat with us
/student-lifeSubdomain Oranga TauiraStudent Life
/student-life/new-studentsSubdomain New students
/student-life/around-campusSubdomain Around campus
/student-life/accommodationSubdomain Accommodation
/student-life/studyingSubdomain Studying & IT
/student-life/support-servicesSubdomain Support services
/student-life/student-health-a...Subdomain Student health and wellbeing
/student-life/opportunities-an...Subdomain Opportunities & careers
/student-life/graduationSubdomain Graduation
/student-life/life-in-aucklandSubdomain Life in Auckland
/student-life/autsa-aut-studen...Subdomain AUTSA - AUT student association
/student-life/new-students/inf...Subdomain IMG-ALT get-started-at-aut.jpg
/student-life/new-students/inf...Subdomain Text duplicate Find out more
https://www.aut.ac.nz/researchSubdomain RangahauResearch
/research/research-institutes-...Subdomain Research institutes, centres and networks
/research/academic-departmentsSubdomain Academic departments
/research/postgraduate-study-a...Subdomain Postgraduate study options
/research/postgraduate-student...Subdomain Postgraduate research student support
/research/graduate-research-sc...Subdomain Graduate Research School
/research/aut-research-officeSubdomain AUT Research Office
/research/faculty-research-con...Subdomain Faculty research contacts
/research/research-and-develop...Subdomain Research and development services
/research/participate-in-aut-r...Subdomain Participate in AUT research
/research/researchethicsSubdomain Research ethics
/research/research-weekSubdomain Research Week
/research/research-institutes-...Subdomain IMG-ALT NeuLab - AUT Research
/research/research-institutes-...Subdomain Research institutes and centres
https://www.aut.ac.nz/alumniSubdomain Ākonga o MuaAlumni
https://www.aut.ac.nz/alumni/newsSubdomain News
/alumni/eventsSubdomain Events
/alumni/featured-aut-graduatesSubdomain Great graduates
/alumni/benefitsSubdomain Benefits for alumni
/alumni/update-your-detailsSubdomain Update your details
/alumni/stay-involved-with-autSubdomain Stay involved with AUT
/alumni/giving-to-autSubdomain Giving to AUT
/alumni/insight-magazineSubdomain Insight magazine: for AUT alumni and friends
/alumni/beta-gamma-sigmaSubdomain Beta Gamma Sigma
/alumni/olympicsSubdomain Celebrating the Olympics
/alumni/olympicsSubdomain IMG-ALT AUT - Paris Olympics
/alumni/olympicsSubdomain Trivial anchor text
Read more
/industry-and-employersSubdomain Ahumahi me ngā Kaiwhakawhiwhi MahiIndustry & employers
/industry-and-employers/employ...Subdomain Employ a student or graduate: find AUT talent for your business
/industry-and-employers/resear...Subdomain Text duplicate Research and development services
/industry-and-employers/promot...Subdomain Promote your business on campus: employer and industry events
/industry-and-employers/book-a...Subdomain Use AUT's research facilities and equipment
/industry-and-employers/aut-ve...Subdomain AUT Ventures (research commercialisation)
/industry-and-employers/giving...Subdomain Text duplicate Giving to AUT
/industry-and-employers/employ...Subdomain IMG-ALT hire-me-now.jpg
/industry-and-employers/employ...Subdomain Text duplicate Find out more
https://www.aut.ac.nz/aboutSubdomain Mō MātouAbout
/about/auts-leadershipSubdomain AUT’s leadership
/about/faculties-and-schoolsSubdomain Faculties and schools
/about/campuses-and-locationsSubdomain Campuses and locations
/about/rankings-and-accreditationSubdomain AUT rankings
/about/aut-impactSubdomain AUT Impact
/about/social-responsibilitySubdomain Social responsibility
/about/our-historySubdomain History of AUT
https://www.aut.ac.nz/about/maoriSubdomain Māori at AUT
/about/pacificSubdomain Pacific at AUT
/about/careers-at-autSubdomain Jobs at AUT
/about/public-facilitiesSubdomain Public facilities
/about/search-for-graduatesSubdomain Check a graduate’s qualification
/about/contact-detailsSubdomain Contact AUT
https://www.aut.ac.nz/Anchor Search
https://www.aut.ac.nz/Anchor Website search
https://www.aut.ac.nz/studySubdomain Text duplicate AkoStudy
/internationalSubdomain Text duplicate TāwāhiInternational
/student-lifeSubdomain Text duplicate Oranga TauiraStudent Life
https://www.aut.ac.nz/researchSubdomain Text duplicate RangahauResearch
https://www.aut.ac.nz/alumniSubdomain Text duplicate Ākonga o MuaAlumni
/industry-and-employersSubdomain Text duplicate Ahumahi me ngā Kaiwhakawhiwhi MahiIndustry & employers
https://www.aut.ac.nz/aboutSubdomain Text duplicate Mō MātouAbout
https://apply.aut.ac.nz/New window External Subdomain Text duplicate Apply
/enquiry/panel?sid=4866Subdomain Text duplicate Enquire
https://my.aut.ac.nz/New window External Subdomain MyAUT
https://auti.aut.ac.nz/New window External Subdomain Text duplicate Staff intranet
/live?utm_source=aut-website&u...Subdomain IMG-ALT AUT LIVE, The most open day 24 August 2024
/live?utm_source=aut-website&u...Subdomain BannerDesktop
IMG-ALT AUT LIVE, The most open day 24 August 2024
/find-your-greatness-undergrad...Subdomain IMG-ALT UG Always On
/events/adult-learner-webinar?...Subdomain IMG-ALT Adult Learner - Split
/study/study-options/architect...Subdomain Architecture and built environment
/study/study-options/art-and-d...Subdomain Art and design
/study/study-options/businessSubdomain Business
/study/study-options/communica...Subdomain Communication studies
/study/study-options/creative-...Subdomain Creative technologies
/study/study-options/educationSubdomain Education
/study/study-options/engineeri...Subdomain Engineering, computer and mathematical sciences
/study/study-options/health-sc...Subdomain Health sciences
/study/study-options/hospitali...Subdomain Hospitality, tourism and events
/study/study-options/language-...Subdomain Language and culture
/study/study-options/lawSubdomain Law
/study/study-options/scienceSubdomain Science
/study/study-options/social-sc...Subdomain Social sciences and public policy
/study/study-options/sport-and...Subdomain Sport and recreation
/study/study-options/maori-and...Subdomain Te Ara Poutama: Māori and indigenous development
/research/postgraduate-study-a...Subdomain Postgraduate programmes
/study/fees-and-scholarships/s...Subdomain Scholarships and awards
/study/fees-and-scholarships/f...Subdomain Fees info
https://www.studylink.govt.nz/New window External Subdomain StudyLink website
/study/why-study-at-autSubdomain Text duplicate Why study at AUT?
/alumni/featured-aut-graduatesSubdomain Explore
/study/applyingSubdomain How to apply
IMG-ALT How to apply
/internationalSubdomain International students
IMG-ALT International students
/study/entry-requirementsSubdomain Text duplicate Entry requirements
IMG-ALT Entry requirements
https://apply.aut.ac.nz/External Subdomain Apply online now
IMG-ALT Apply online now
/about/campuses-and-locations/...Subdomain Campus details
/about/campuses-and-locations/...Subdomain Text duplicate Campus details
/about/campuses-and-locations/...Subdomain Text duplicate Campus details
/student-life/accommodationSubdomain accommodation
/student-life/accommodation/te...Subdomain Text duplicate Find out more
/news/stories/welcome-to-nz-no...Subdomain Welcome to NZ – now pay up
/news/stories/lean-constructio...Subdomain Lean Construction conference at AUT
/news/stories/new-degree-optio...Subdomain New study option maximises flexibility
https://www.aut.ac.nz/newsSubdomain More news
/events/creative-futures-desig...Subdomain Creative Futures: Design & Creative Tech Alumni Perspective
/events/adult-learner-webinarSubdomain Register now for AUT's adult learner webinar
/events/insights-on-aotearoa-n...Subdomain Insights on Aotearoa New Zealand Sustainability Professionals - launch of findings
/events/aut-learning-and-teach...Subdomain AUT Learning and Teaching Symposium
https://www.aut.ac.nz/eventsSubdomain More events
/privacy/web-privacy-and-secur...Subdomain Learn more.
https://www.aut.ac.nz/facebookNew window Subdomain Facebook
https://www.linkedin.com/edu/s...New window External Subdomain LinkedIn
https://www.tiktok.com/@autuniNew window External Subdomain TikTok
https://www.douyin.com/user/MS...New window External Subdomain Douyin
https://www.aut.ac.nz/youtubeNew window Subdomain Youtube
https://www.aut.ac.nz/instagramNew window Subdomain Instagram
https://www.aut.ac.nz/wechatSubdomain WeChat
https://weibo.com/AUTNewZealandNew window External Weibo
http://www.rainbowtick.co.nz/New window External Subdomain IMG-ALT rainbow tick
/enquiry/panelSubdomain Contact us online
/__data/assets/pdf_file/0011/1...Subdomain Campus map
/__data/assets/pdf_file/0006/1...Subdomain Text duplicate Campus map
/__data/assets/pdf_file/0008/1...Subdomain Text duplicate Campus map
https://arion.aut.ac.nz/New window External Subdomain Arion
https://my.aut.ac.nz/New window External Subdomain Text duplicate My AUT
https://canvas.aut.ac.nz/New window External Subdomain Canvas
https://library.aut.ac.nz/New window External Subdomain Library
/about/careers-at-autSubdomain Careers
https://www.aut.ac.nz/copyrightSubdomain Copyright
https://www.aut.ac.nz/privacySubdomain Privacy
https://www.aut.ac.nz/site-mapSubdomain Site map
/student-life/student-feedback...Subdomain Student feedback: complaints, suggestions and compliments

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.aut.ac.nz/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (5.13 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is fine (76 kB).

HTTP Response Header

NameValue
dateTue, 18 Jun 2024 15:26:21 GMT
content-typetext/html; charset=utf-8
cf-ray895c4c15bba50497-FRA
cf-cache-statusHIT
access-control-allow-origin*
age20992
cache-controlprivate, max-age=0
expiresTue, 18 Jun 2024 10:06:27 GMT
varyAccept-Encoding
pragmacache
x-cdn-cached-at1718703389
x-cdn-expires-at1718789789
x-cdn-original-ttl86400
x-content-type-optionsnosniff
x-edge-version79fc8a9e
x-frame-optionsSAMEORIGIN
servercloudflare
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,676 referring domains.
This page has 510,861 backlinks.
This page has backlinks from 2,732 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 10996 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow:/*__lib*
Disallow:/*__fudge*
Disallow:/*_media*
Disallow:/*_design*
Disallow:/*T_LAYOUT_NAME*
Disallow:/*SQ_*
Disallow:/*SQ_PAINT_LAYOUT_NAME*
Disallow:/*SQ_CALENDAR_VIEW*
Disallow:/*SQ_CALENDAR_DATE*
Disallow:/design
Disallow:/test
Disallow:/home/
Disallow:/*_asset*
Disallow:/rc/
Disallow:/s/
Disallow:/edm
Disallow:/courses/certificate-of-proficiency
Disallow:/academic-staff-old
Disallow:/*?a=*
Disallow:/enquiry
Disallow:/customise-this-page
Disallow:/work
Disallow:/academic-staff-list
Disallow:/tool
Disallow:/academic-staff-old
Disallow:/moreinfo
Disallow:/__data/assets/pdf_file/0006/264624/Annual-Report-2018-AUT.pdf
Disallow:/539799/
Disallow:/540431/
Disallow:/540546/
Disallow:/541439/
Disallow:/541733/
Disallow:/541734/
Disallow:/541875/
Disallow:/542349/
Disallow:/542496/
Disallow:/543089/
Disallow:/544045/
Disallow:/544345/
Disallow:/560751/
Disallow:/560753/
Disallow:/tmpbiolab
Disallow:/learncoach
Disallow:/scholarships-database/closingdatepage
Disallow:/scholarships-database/resultpage
Disallow:/scholarships-database/alphapage
Disallow:/scholarships-database/titlepage
Disallow:/scholarships-database/detailpage
Disallow:/international/international-house-english-language-school
Disallow:/student-profiles/te-haua-taua
Disallow:/aut-ondemand
User-agent: FunnelBack
Disallow:/*__lib*
Disallow:/*__fudge*
Disallow:/*_media*
Disallow:/*_design*
Disallow:/*T_LAYOUT_NAME*
Disallow:/*SQ_*
Disallow:/*SQ_PAINT_LAYOUT_NAME*
Disallow:/*SQ_CALENDAR_VIEW*
Disallow:/*SQ_CALENDAR_DATE*
Disallow:/design
Disallow:/test
Disallow:/*_asset*
Disallow:/rc/
Disallow:/s/
Disallow:/edm
Disallow:/courses/certificate-of-proficiency
Disallow:/*?a=*
Disallow:/enquiry
Disallow:/customise-this-page
Disallow:/work
Disallow:/tool
Disallow:/academic-staff-old
Disallow:/moreinfo
Disallow:/__data/assets/pdf_file/0006/264624/Annual-Report-2018-AUT.pdf
Disallow:/tmpbiolab
Disallow:/learncoach
Disallow:/539799/
Disallow:/540431/
Disallow:/540546/
Disallow:/541439/
Disallow:/541733/
Disallow:/541734/
Disallow:/541875/
Disallow:/542349/
Disallow:/542496/
Disallow:/543089/
Disallow:/544045/
Disallow:/544345/
Disallow:/560751/
Disallow:/560753/
Disallow:/140001/
Disallow:/140002/
Disallow:/140003/
Disallow:/139994/
Disallow:/139995/
Disallow:/139996/
Disallow:/139997/
Disallow:/139998/
Disallow:/139999/
Disallow:/140004/
Disallow:/140005/
Disallow:/140006/
Disallow:/140000/
Disallow:/140008/
Sitemap: https://www.aut.ac.nz/sitemap-aut

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Search preview

www.aut.ac.nz
AUT – Top 1% of universities world-wide
Discover your study options and learn about AUT’s global rankings, Auckland campuses, student accommodation, scholarships, fees and upcoming events. Apply online and start your study at AUT, the Auckland University of Technology.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
AUT77%Check
Auckland62%Check
university62%Check
AUT student62%Check
AUCKLAND UNIVERSITY62%Check
Technology58%Check
AUT Research56%Check
AUT City56%Check
AUT City Campus55%Check
AUT North Campus55%Check
Show more keywords and terms

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