Av-comparatives.org - SEO Checker

Overview of the SEO Check
Meta information
66% 
Page quality
56% 
Page structure
100% 
Link structure
87% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.25 s
File size
58.30 kB
Words
336
Media files
36
Number of links
54 internal / 27 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - AV-Comparatives
The length of the page title is perfect. (228 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.av-comparatives.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is invalid.
An URL is specified multiple times in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
No doctype markup was found.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, user-scalable=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
google-site-verificationGSupEkbwcx9R7QNldNAMPIfrYTayG6PcRniwTVFp8eY
generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
msapplication-TileImagehttps://www.av-comparatives.org/wp-content/uploads/2018/05/cropped-logo-270x270.png
article:publisherhttps://www.facebook.com/AVComparatives
article:modified_time2020-06-25T10:43:05+00:00
twitter:cardsummary_large_image
twitter:site@AV_Comparatives
og:localeen_US
og:typewebsite
og:titleHome
og:urlhttps://www.av-comparatives.org/
og:site_nameAV-Comparatives
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 336 words on this page. Good pages should have about 800 words of useful content.
There are 2 text duplicates on this page:
  • Duplicate: AV-Comparatives published the results of the Anti-Phishing Certificati...
26.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 16.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/themes/avc/images/avc-logo.pngNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
.../featured-image-realworld-protection.pngAnti-virus consumer test
/wp-content/uploads/2024/08/mockup2.pngNo alt attribute provided
...oads/2015/09/featured-image-phishing.pngAnti-virus test phishing
/wp-content/uploads/2020/12/mockup_epr.pngNo alt attribute provided
...2018/07/featured-image-business-test.pngdata analytics
...oads/2015/09/featured-image-phishing.pngAnti-virus test phishing
/wp-content/uploads/2015/11/avast-1.jpgAvast Logo
/wp-content/uploads/2015/11/avg.jpgAVG Logo
/wp-content/uploads/2015/11/avira.jpgAvira Logo
/wp-content/uploads/2015/11/bitdefender.pngBitdefender Logo
/wp-content/uploads/2019/05/cisco.jpgCISCO Logo
/wp-content/uploads/2022/09/crowdstrike.pngCrowdStrike Logo
/wp-content/uploads/2020/01/elastic.jpgElastic Logo
/wp-content/uploads/2015/11/eset.jpgESET Logo
/wp-content/uploads/2023/04/f-secure.pngF-Secure Logo
/wp-content/uploads/2016/03/g-data_2.pngG DATA Logo
/wp-content/uploads/2016/03/k7.jpgK7 Logo
/wp-content/uploads/2015/11/kaspersky.jpgKaspersky Logo
/wp-content/uploads/2015/11/mcafee.jpgMcAfee Logo
/wp-content/uploads/2015/11/microsoft.jpgMicrosoft Logo
/wp-content/uploads/2024/03/netSecurity.pngNetSecurity Logo
...nt/uploads/2020/01/norton-lifelock-1.jpgNorton Logo
/wp-content/uploads/2015/11/panda.jpgPanda Logo
/wp-content/uploads/2015/11/quickheal.jpgQuick Heal Logo
/wp-content/uploads/2024/03/rapid7.pngRapid7 Logo
/wp-content/uploads/2024/04/senseon.pngSenseOn Logo
/wp-content/uploads/2015/11/sophos.jpgSophos Logo
...ontent/uploads/2019/03/total-defense.jpgTotal Defense Logo
/wp-content/uploads/2020/04/totalav.jpgTotalAV Logo
/wp-content/uploads/2022/01/trellix.jpgTrellix Logo
/wp-content/uploads/2015/11/trendmicro.pngTrend Micro Logo
/wp-content/uploads/2017/03/vipre.pngVIPRE Logo
/wp-content/uploads/2020/04/vmware.pngVMware Logo

Page structure

H1 heading
(Critically important)
Independent Tests of Anti-Virus Software
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Independent Tests of Anti-Virus Software
H2 Latest Consumer Tests
H2 Latest Enterprise Tests
H2 Main Test-Series Vendors 2024
H2 About
H2 Community
H2 Main Test-Series Vendors
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (27) on this page.
LinkAttributesAnchor text
/privacy-and-data-protection-p...Subdomain Privacy and Data Protection Policy
/consumer/Consumer
/enterprise/Enterprise
https://www.av-comparatives.org/Anchor Scroll
/tests/real-world-protection-t...Subdomain Real-World Protection Test July-August 2024 – Factsheet New Consumer Real-World Protection Factsheet Results for July-August 2024 released!
IMG-ALT Anti-virus consumer test
/tests/fake-shops-detection-te...Subdomain Fake-Shops Detection Test 2024 AV-Comparatives released a test focused on the detection of fake shops, assessing the efficacy of various solutions in identif...
/news/anti-phishing-certificat...Subdomain Anti-Phishing Certification Test 2024 AV-Comparatives published the results of the Anti-Phishing Certification Test 2024 show casing products that met criter...
IMG-ALT Anti-virus test phishing
/tests/endpoint-prevention-res...Subdomain Endpoint Prevention & Response (EPR) Test 2024 The Endpoint Prevention & Response Test 2024 evaluates enterprise products’ ability to detect, prevent and res...
/tests/business-security-test-...Subdomain Business Security Test 2024 (March – June) The first half-year report of our Enterprise main-test series containing a Real-World Protection, Malware Protecti...
IMG-ALT data analytics
/news/anti-phishing-certificat...Subdomain Text duplicate Anti-Phishing Certification Test 2024 AV-Comparatives published the results of the Anti-Phishing Certification Test 2024 show casing products that met criter...
IMG-ALT Anti-virus test phishing
/vendorsMain Test-Series Vendors 2024
/vendors/avast/Subdomain IMG-ALT Avast Logo
/vendors/avg/Subdomain IMG-ALT AVG Logo
/vendors/avira/Subdomain IMG-ALT Avira Logo
/vendors/bitdefender/Subdomain IMG-ALT Bitdefender Logo
/vendors/cisco/Subdomain IMG-ALT CISCO Logo
/vendors/crowdstrike/Subdomain IMG-ALT CrowdStrike Logo
/vendors/elastic/Subdomain IMG-ALT Elastic Logo
/vendors/eset/Subdomain IMG-ALT ESET Logo
/vendors/f-secure/Subdomain IMG-ALT F-Secure Logo
/vendors/g-data/Subdomain IMG-ALT G DATA Logo
/vendors/k7-2/Subdomain IMG-ALT K7 Logo
/vendors/kaspersky-lab/Subdomain IMG-ALT Kaspersky Logo
/vendors/mcafee/Subdomain IMG-ALT McAfee Logo
/vendors/microsoft/Subdomain IMG-ALT Microsoft Logo
/vendors/netsecurity/Subdomain IMG-ALT NetSecurity Logo
/vendors/norton/Subdomain IMG-ALT Norton Logo
/vendors/panda/Subdomain IMG-ALT Panda Logo
/vendors/quick-heal/Subdomain IMG-ALT Quick Heal Logo
/vendors/rapid7/Subdomain IMG-ALT Rapid7 Logo
/vendors/senseon/Subdomain IMG-ALT SenseOn Logo
/vendors/sophos/Subdomain IMG-ALT Sophos Logo
/vendors/total-defense/Subdomain IMG-ALT Total Defense Logo
/vendors/total-av/Subdomain IMG-ALT TotalAV Logo
/vendors/trellix/Subdomain IMG-ALT Trellix Logo
/vendors/trend-micro/Subdomain IMG-ALT Trend Micro Logo
/vendors/vipre/Subdomain IMG-ALT VIPRE Logo
/vendors/vmware/Subdomain IMG-ALT VMware Logo
/about-us/Subdomain About us
/blog/Subdomain Blog
/faq/Subdomain FAQ
/contact/Subdomain Contact
/press/Subdomain Press Center
/latest-tests/Subdomain Latest Tests
/media-reports-awards-results/Subdomain Reports, Awards & Results
/security-products-overview/Subdomain IT Security Products Overview
/it-security-tips/Subdomain IT Security Tips
/security-and-usage-surveys/Subdomain Security and Usage Surveys
/list-of-consumer-av-vendors-pc/Subdomain Consumer AV Vendors
/list-of-enterprise-av-vendors...Subdomain Enterprise AV Vendors
/list-of-mobile-security-vendo...Subdomain Android Security Vendors
/list-of-av-vendors-mac/Subdomain Mac Security Vendors
https://www.avast.com/New window External Avast
https://www.avg.com/New window External Subdomain AVG
https://www.avira.com/New window External Subdomain Avira
https://www.bitdefender.com/New window External Subdomain Bitdefender
https://www.cisco.com/New window External Subdomain CISCO
https://www.crowdstrike.com/New window External Subdomain CrowdStrike
https://www.elastic.co/product...New window External Subdomain Elastic
https://www.eset.com/New window External Subdomain ESET
https://www.f-secure.com/New window External Subdomain F-Secure
https://www.gdatasoftware.com/New window External Subdomain G DATA
https://www.k7computing.com/New window External Subdomain K7
https://www.kaspersky.com/New window External Subdomain Kaspersky
https://www.mcafee.com/us/inde...New window External Subdomain McAfee
https://www.microsoft.com/en-u...New window External Subdomain Microsoft
https://www.netsecurity.com/New window External Subdomain NetSecurity
https://www.norton.com/New window External Subdomain Norton
https://www.pandasecurity.com/New window External Subdomain Panda
https://www.quickheal.com/New window External Subdomain Quick Heal
https://www.rapid7.com/New window External Subdomain Rapid7
https://www.senseon.io/New window External Subdomain SenseOn
https://www.sophos.com/en-us.aspxNew window External Subdomain Sophos
https://www.totaldefense.com/New window External Subdomain Total Defense
https://www.totalav.com/New window External Subdomain TotalAV
https://www.trellix.com/New window External Subdomain Trellix
https://www.trendmicro.com/New window External Subdomain Trend Micro
https://www.vipre.com/New window External Subdomain VIPRE
https://www.carbonblack.com/New window External Subdomain VMware
/imprintSubdomain Legal Notice
/privacy-and-data-protection-p...Subdomain Text duplicate Privacy and Data Protection Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.av-comparatives.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.25 seconds.
The file size of the HTML document is fine (58 kB).

HTTP Response Header

NameValue
dateTue, 01 Oct 2024 14:27:11 GMT
content-typetext/html; charset=UTF-8
cache-controlno-cache
wpo-cache-statuscached
last-modifiedTue, 01 Oct 2024 13:35:28 GMT
x-cache-statusEXPIRED
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=6h95EaRokhokjIqhlY4%2FAp%2FWJ1C%2BPTq7fMZa0W5sZ20BIyMhVAfymhjONYw5XQjCh5NbyBvtamMNZCpyr58Ss%2BkaFA8xGBCj5boY32%2F0SFQ%2BemScMHCXxEpuKug5wtZlIQi2%2BgoA58dk"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray8cbd21cd0e073612-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 6,848 referring domains.
This page has 116,109 backlinks.
This page has backlinks from 4,651 different ip addresses.

Search preview

www.av-comparatives.org
Home - AV-Comparatives

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
AV-Comparatives59%Check
Test55%Check
Tests54%Check
AV Vendors53%Check
Anti-Virus52%Check
Independent50%Check
Software50%Check
Test 202446%Check
Vendors43%Check
Latest43%Check

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