Avonworldwide.com - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
38% 
Page structure
79% 
Link structure
66% 
Server
87% 
External factors
100% 
SEO Score
Response time
1.96 s
File size
23.30 kB
Words
182
Media files
4
Number of links
33 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Avon | Embrace Your Power
The length of the page title is perfect. (254 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
More than a beauty company, Avon is a global movement for women embracing their power. Pioneering in listening to women’s needs and speaking out for them. Standing for what matters to them. Supporting their endeavours. We’re a company that connects people through beauty, sharing passion, innovation and expertise - affordably. We use the power of beauty to transform women’s lives for the better.
The meta description is too long: 2501 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
keywordsAvon | Embrace Your Power
descriptionMore than a beauty company, Avon is a global movement for women embracing their power. Pioneering in listening to women’s needs and speaking out for them. Standing for what matters to them. Supporting their endeavours. We’re a company that connects people through beauty, sharing passion, innovation and expertise - affordably. <br/>We use the power of beauty to transform women’s lives for the better. <br/>
article:authorhttps://www.facebook.com/avonworldwide
twitter:cardsummary_large_image
twitter:titleAvon | Embrace Your Power
twitter:descriptionMore than a beauty company, Avon is a global movement for women embracing their power. Pioneering in listening to women’s needs and speaking out for them. Standing for what matters to them. Supporting their endeavours. We’re a company that connects people through beauty, sharing passion, innovation and expertise - affordably. <br/>We use the power of beauty to transform women’s lives for the better. <br/>
twitter:urlhttps://www.avonworldwide.com/
twitter:imagehttps://www.avonworldwide.com/.imaging/mte/avon-company-theme/682x379/dam/avc/avon-worldwide.png/jcr:content/avon-worldwide.png
og:site_nameAvon Worldwide
og:titleAvon | Embrace Your Power
og:typearticle
og:descriptionMore than a beauty company, Avon is a global movement for women embracing their power. Pioneering in listening to women’s needs and speaking out for them. Standing for what matters to them. Supporting their endeavours. We’re a company that connects people through beauty, sharing passion, innovation and expertise - affordably. <br/>We use the power of beauty to transform women’s lives for the better. <br/>
og:urlhttps://www.avonworldwide.com/
og:imagehttps://www.avonworldwide.com/.imaging/mte/avon-company-theme/682x379/dam/avc/avon-worldwide.png/jcr:content/avon-worldwide.png
og:image:secure_urlhttps://www.avonworldwide.com/.imaging/mte/avon-company-theme/682x379/dam/avc/avon-worldwide.png/jcr:content/avon-worldwide.png
charsetutf-8

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Page quality

Content
(Critically important)
There are only 182 words on this page. Use at least 250 words to provide useful information.
Words from the H1 heading are not used in the page content.
33.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-1.png/jcr:content/power-in-ageing-1.pngNo alt attribute provided
...b5-ac56-ff4f272130f9/avon-for-women.webpNo alt attribute provided
...a-picture.PNG/jcr:content/Laura shaw.PNGNo alt attribute provided
...4412-afef-9f3c3fcdf20d/avon-logo-new.pngavon

Page structure

H1 heading
(Critically important)
Latest News and Stories
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Latest News and Stories
H2 The Future of Beauty
H2 A better world for women
H2 Meet our community of beauty advisers
H5 “It’s about confidence being yourself and showing others that you can do it your way.”
Baselink: /global/.resources/webresources/
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
/news.htmlNo Text
/beauty-innovation/future-of-b...Trivial anchor text
Read more
/supporting-women.htmlText duplicate Trivial anchor text
Read more
/avon-representative-beauty-en...Text duplicate Trivial anchor text
Read more
/about-usAbout Us
/about-us/our-storyOur Story
/about-us/our-valuesOur Values
/about-us/our-values/policies-...Policies and Positions
/about-us/awardsOur Awards
/beauty-innovationBeauty & Innovation
/beauty-innovation/brands-prod...Our Brands & Products
/beauty-innovation/brands-prod...Make-up
/beauty-innovation/brands-prod...Skincare
/beauty-innovation/brands-prod...Fragrance
/beauty-innovation/future-of-b...The Future of Beauty
/avon-representative-beauty-en...Our Representatives
/supporting-womenProgress for Women
/supporting-women/breast-cance...Breast Cancer Awareness
/supporting-women/breast-cance...Breast Health Aware
/supporting-women/violence-aga...End Violence Against Women
/supporting-women/violence-aga...Signs of abuse and where to get help
/newsNews
/responsible-businessResponsible Business
/responsible-business/human-kindSupporting our Communities
/responsible-business/sustaina...Sustainability
/responsible-business/animal-w...Animal Welfare
/responsible-business/suppliersSuppliers
/careersCareers
/sitemap.htmlSitemap
/privacy-statement.htmlPrivacy Statement
/terms-and-conditions.htmlTerms and Conditions
/about-us/our-values/policies-...Modern Slavery Act Statement
/cookie-policy.htmlCookie Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.avonworldwide.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.96 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (23 kB).

HTTP Response Header

NameValue
serverApache/2.4.10 (Unix) mod_jk/1.2.40 OpenSSL/1.0.1e-fips
x-frame-optionsSAMEORIGIN
x-oneagent-js-injectiontrue
x-magnolia-registrationRegistered
content-encodinggzip
content-length5996
access-control-allow-origin*
access-control-allow-methodsGET,HEAD,POST,OPTIONS,PUT,DELETE
server-timingdtSInfo;desc="0", dtRpid;desc="-625565420"
content-typetext/html;charset=UTF-8
expiresSun, 13 Oct 2024 20:55:01 GMT
cache-controlmax-age=0, no-cache, no-store
pragmano-cache
dateSun, 13 Oct 2024 20:55:01 GMT
varyAccept-Encoding
set-cookie82 Characters
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,959 referring domains.
This page has 120,368 backlinks.
This page has backlinks from 1,334 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.avonworldwide.com
Avon | Embrace Your Power
More than a beauty company, Avon is a global movement for women embracing their power. Pioneering in listening to women’s needs and speaking out for them. Standing for what matters to them. Supporting their endeavours. We’re a company that connects people through beauty, sharing passion, innovation and expertise - affordably. We use the power of beauty to transform women’s lives for the better.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
AVON73%Check
POWER59%Check
Beauty56%Check
women52%Check
News50%Check
world50%Check
better50%Check
Latest News50%Check
Better World50%Check
Stories50%Check
Show more keywords and terms

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