Babington.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
86% 
Page quality
60% 
Page structure
59% 
Link structure
43% 
Server
95% 
External factors
100% 
SEO Score
Response time
2.41 s
File size
152.70 kB
Words
1454
Media files
81
Number of links
127 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Apprenticeships and Learning Solutions for Performance | Babington
The page title should be shorter than 580 pixels. It is 615 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Babington is a leading provider of apprenticeships, professional training courses, and learning solutions. Where will your potential take you?
The length of the meta description is perfect. (859 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://babington.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionBabington is a leading provider of apprenticeships, professional training courses, and learning solutions. Where will your potential take you?
generatorWooCommerce 8.6.1
msapplication-TileImagehttps://babington.co.uk/wp-content/uploads/2022/06/cropped-android-chrome-512x512-1-270x270.png
article:publisherhttps://www.facebook.com/Babingt0n/
article:modified_time2024-05-03T09:26:29+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@_Babington
og:localeen_US
og:typewebsite
og:titleHome | Babington
og:descriptionBabington is a leading provider of apprenticeships, professional training courses, and learning solutions. Where will your potential take you?
og:urlhttps://babington.co.uk/
og:site_nameBabington
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Explore Babington: Our purpose, our people, and our principles. You ca...
This page contains 1454 words. That's ok.
34.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
22 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 19.72 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (32). We recommend using a maximum of 29 tags for this page.
The following tag is repeated too often: download the latest free whitepaper and playbook here.
Some tags are too long. With 265 characters this one is longer than 70 characters:
"derby, uk – 8th february 2024 – the board of babington, a leading provider of apprenticeships, profess..."
Image SEO
(Somewhat important)
47 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...emes/babington/images/babington_logo.svgbabington-logo
...emes/babington/images/babington_icon.svgbabington-icon
...emes/babington/images/header-icon-fb.svgfacebook
...emes/babington/images/header-icon-tw.svgtwitter
...emes/babington/images/header-icon-yt.svgyoutube
...s/babington/images/header-icon-insta.svginstagram
.../babington/images/header-icon-linked.svglinkedIn
...content/uploads/2022/06/homebanner-1.pngNo alt attribute provided
...t/uploads/2022/06/hero-banner-bg-tab.pngNo alt attribute provided
...ads/2022/06/hero-banner-bg-mobile-v2.pngNo alt attribute provided
...n/images/homepage/organisations_icon.svgorganisations
...ton/images/homepage/individuals_icon.svgindividuals
...content/uploads/2022/06/homebanner-2.pngNo alt attribute provided
...uploads/2022/06/hero-banner-2-bg-tab.pngNo alt attribute provided
...s/2022/06/hero-banner-2-bg-mobile-v2.pngNo alt attribute provided
...n/images/homepage/organisations_icon.svgorganisations
...ton/images/homepage/individuals_icon.svgindividuals
...content/uploads/2022/06/homebanner-3.pngNo alt attribute provided
...uploads/2022/06/hero-banner-3-bg-tab.pngNo alt attribute provided
...s/2022/06/hero-banner-3-bg-mobile-v2.pngNo alt attribute provided
...n/images/homepage/organisations_icon.svgorganisations
...ton/images/homepage/individuals_icon.svgindividuals
...t/uploads/2022/04/organisations_icon.svgOrganisations
...ent/uploads/2022/04/individuals_icon.svgindividuals line icon small
...2/06/Video-play-button-placeholder-1.pngTap to play
...ntent/uploads/2022/04/process-card-3.pngNo alt attribute provided
/wp-content/uploads/2022/04/find-icon.svgNo alt attribute provided
...ntent/uploads/2022/04/process-card-2.pngNo alt attribute provided
...content/uploads/2022/04/develop-icon.svgNo alt attribute provided
...ntent/uploads/2022/04/process-card-1.pngNo alt attribute provided
...ontent/uploads/2022/04/optimise-icon.svgNo alt attribute provided
...ngton/images/homepage/our-process-bg.pngour-process-bg
/wp-content/uploads/2022/05/amazon-logo.pngNo alt attribute provided
...tent/uploads/2022/05/Royal-Mail-logo.pngNo alt attribute provided
/wp-content/uploads/2022/05/dwp-1.jpgNo alt attribute provided
...22/05/Centrica-full-blend-high-res-1.jpgNo alt attribute provided
/wp-content/uploads/2022/05/AFC_POS_RGB.pngNo alt attribute provided
...nt/uploads/2022/05/Component-437-–-1.pngNo alt attribute provided
/wp-content/uploads/2022/06/NHS-logo.pngNo alt attribute provided
/wp-content/uploads/2022/06/CCS-Logo-1.pngNo alt attribute provided
...nt/uploads/2022/06/Compass_Group.svg.pngNo alt attribute provided
...ntent/uploads/2022/04/homepage-intro.pngNo alt attribute provided
...ontent/uploads/2022/04/circle-icon-1.svgNo alt attribute provided
...oads/2022/06/Community-brush-white-1.pngCommunity of learners
...ontent/uploads/2022/04/circle-icon-3.svgNo alt attribute provided
...2022/06/Digital-online-brush-white-1.pngOnline icon white
...22/06/Industry-Experts-brush-white-1.pngIndustry experts icon white
...ontent/uploads/2022/04/circle-icon-4.svgOrganisations icon
...ontent/uploads/2022/04/circle-icon-5.svgNo alt attribute provided
...s/2022/06/Geography-XL-brush-white-1.pngNationwide delivery icon white
...t/uploads/2022/06/ofsted-good-logo-2.pngNo alt attribute provided
/wp-content/uploads/2022/06/ESFA.pngNo alt attribute provided
/wp-content/uploads/2022/06/sds-logo.pngNo alt attribute provided
...i-in-learning-award-2024-gold-winner.pngNo alt attribute provided
...loads/2023/10/LPI-accreditation-2023.pngNo alt attribute provided
...ds/2022/06/Babington_LockUp_2022_pos.pngNo alt attribute provided
...U_European_Social_Fund_logo-370x95-1.pngNo alt attribute provided
...uploads/2022/06/AELP-Logo-Simplified.pngNo alt attribute provided
/wp-content/uploads/2022/06/ncfe.pngNo alt attribute provided
...nt/uploads/2022/06/CCS-supplier-logo.pngNo alt attribute provided
...ds/2022/06/PQ-2022-award-winner-logo.jpgNo alt attribute provided
...6/Disability-Confident-Employer-Logo.pngNo alt attribute provided
...ntent/uploads/2022/06/time-to-change.pngNo alt attribute provided
...tent/uploads/2022/06/Matrix-IAG-logo.pngNo alt attribute provided
...06/leaders-in-safeguarding-150x150-1.jpgNo alt attribute provided
...ploads/2022/06/The-5pc-Club-logo-150.pngNo alt attribute provided
...ds/2022/06/invest-in-people-gold-R-1.pngNo alt attribute provided
...s/2022/06/Cyber-Essentials-Plus-logo.pngNo alt attribute provided
...uploads/2023/09/ISO-27001-sep-23.jpg.pngNo alt attribute provided
/wp-content/uploads/2022/05/sg-org-icon.svgOrganisations icon white on green circle
/wp-content/uploads/2022/05/sg-ind-icon.svgindividuals icon white figure on rose pink circle
...ration-Insight-Cover-Tile-1-1024x538.jpgnews-image
...ration-Insight-Cover-Tile-1-1024x538.jpgnews-image
...ng-Better-Futures-LinkedIn-1024x538.jpegnews-image
...uploads/2023/06/Bab-CEO-0.1-1024x544.pngnews-image
...tent/themes/babington/images/Icon_fb.svgfacebook
...themes/babington/images/Icon-twitter.svgtwitter
...themes/babington/images/Icon-youtube.svgyoutube
...t/themes/babington/images/Icon-insta.svginstagram
...hemes/babington/images/Icon-LinkedIn.svglinkedIn

Page structure

H1 heading
(Critically important)
unlocking potential
Too many H1 headings
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 unlocking potential
H1 delivering personalisation
H1 enhancing performance
H2 Apprenticeships
H2 Professional qualifications
H2 Short Courses
H2 Corporate learning services
H2 Grade 2
H2 9000+
H2 93%
H2 90+
H2 Expert
H2 3000
H2 Partners
H2 National
H2 I'm not sure what service I need, where do I start?
H2 Can you help me with my learning and talent strategy?
H2 I need help with my levy or hiring an apprentice
H2 Do you provide more than just apprenticeships?
H2 What do you mean by funded and non-funded?
H2 What can Babington help me with?
H2 Does it matter if I'm employed or unemployed?
H2 What if I need help picking the best learning or career route?
H2 Do I need to pay for the courses listed on this site?
H3 Organisations & Employers
H3 Individuals & Learners
H3 Generating Skills for the Future across Scotland
H3 Fuelling Scotland’s Skills Generation: Scottish Apprenticeship Week 2024
H3 Developing Better Futures: Meeting Future Challenges with Funded Learning
H3 Babington appoints Jen Bramley as Chief Executive Officer
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
/untapped-to-unlimited/Download the latest free whitepaper and playbook here.
/untapped-to-unlimited/Text duplicate Download the latest free whitepaper and playbook here.
https://babington.co.uk/IMG-ALT babington-logo
https://babington.co.uk/IMG-ALT babington-icon
/organisations/Organisations
/individuals/Individuals
/organisations/Text duplicate Organisations
/individuals/Text duplicate Individuals
https://babington.co.uk/find/Find
https://babington.co.uk/develop/Develop
https://babington.co.uk/optimise/Optimise
/apprenticeships/Apprenticeships
/professional-qualifications/Professional qualifications
/short-online-courses/Short online courses
/learning-services/Learning services
/all-programmes/All programmes
/accountancy/Accountancy
/digital-data-it/Digital, Data and IT
/hr-learning-development/HR and Learning and Development
/leadership-management/Leadership and Management
/business-skills-customer-serv...Business Skills and Customer Service
/project-management/Project Management
/apprenticeships/scotland/Scottish Modern Apprenticeships
/apprenticeships/assistant-acc...Assistant Accountant Level 3
/digital-skills-bootcamps/anal...Analysing Data Skills Bootcamp
/apprenticeships/people-profes...People Professional Level 5
/apprenticeships/team-leader-s...Team Leader Level 3
https://babington.co.uk/about-us/About
https://babington.co.uk/about-us/About Babington
/about-us/work-with-us/Work with us
/about-us/safeguarding/Safeguarding
/about-us/additional-learning-...Additional Learning Support
https://babington.co.uk/insights/Insights
/search-pageNo Text
/shopping-basket/No Text
https://web.bud.co.uk/External Subdomain login
https://babington.co.uk/contact/Contact
/search-pageNo Text
/shopping-basketNo Text
https://www.babingtononline.co...External Subdomain Text duplicate login
https://babington.co.uk/contact/Text duplicate Contact
/organisations/Text duplicate Organisations
/individuals/Text duplicate Individuals
/organisations/Text duplicate Organisations
/individuals/Text duplicate Individuals
https://babington.co.uk/find/Text duplicate Find
https://babington.co.uk/develop/Text duplicate Develop
https://babington.co.uk/optimise/Text duplicate Optimise
/apprenticeships/Text duplicate Apprenticeships
/professional-qualifications/Text duplicate Professional qualifications
/short-online-courses/Text duplicate Short online courses
/learning-services/Text duplicate Learning services
/all-programmes/Text duplicate All programmes
/accountancy/Text duplicate Accountancy
/digital-data-it/Text duplicate Digital, Data and IT
/hr-learning-development/Text duplicate HR and Learning and Development
/leadership-management/Text duplicate Leadership and Management
/business-skills-customer-serv...Text duplicate Business Skills and Customer Service
/project-management/Text duplicate Project Management
/apprenticeships/scotland/Text duplicate Scottish Modern Apprenticeships
/apprenticeships/assistant-acc...Text duplicate Assistant Accountant Level 3
/digital-skills-bootcamps/anal...Text duplicate Analysing Data Skills Bootcamp
/apprenticeships/people-profes...Text duplicate People Professional Level 5
/apprenticeships/team-leader-s...Text duplicate Team Leader Level 3
https://babington.co.uk/about-us/Text duplicate About
https://babington.co.uk/about-us/Text duplicate About Babington
/about-us/work-with-us/Text duplicate Work with us
/about-us/safeguarding/Text duplicate Safeguarding
/about-us/additional-learning-...Text duplicate Additional Learning Support
https://babington.co.uk/insights/Text duplicate Insights
https://www.facebook.com/Babin...External Subdomain IMG-ALT facebook
https://twitter.com/_BabingtonExternal IMG-ALT twitter
https://www.youtube.com/channe...External Subdomain IMG-ALT youtube
https://www.instagram.com/babi...External Subdomain IMG-ALT instagram
https://www.linkedin.com/compa...External Subdomain IMG-ALT linkedIn
/policies/terms-conditions/Terms & Conditions
/policies/privacy-policy/Privacy Policy
/policies/cookie-policy/Cookie Policy
/policies/site-usage/Site Usage
/organisations/For Organisations
IMG-ALT organisations
/individuals/For Individuals
IMG-ALT individuals
https://babington.co.uk/Anchor Explore our services
/organisations/Text duplicate For Organisations
IMG-ALT organisations
/individuals/Text duplicate For Individuals
IMG-ALT individuals
https://babington.co.uk/Anchor Text duplicate Explore our services
/organisations/Text duplicate For Organisations
IMG-ALT organisations
/individuals/Text duplicate For Individuals
IMG-ALT individuals
https://babington.co.uk/Anchor Text duplicate Explore our services
https://babington.co.uk/find/Text duplicate Find
https://babington.co.uk/develop/Text duplicate Develop
https://babington.co.uk/optimise/Text duplicate Optimise
/apprenticeships/Learn more
A-TITLE Learn more
/professional-qualifications/Text duplicate Learn more
A-TITLE Learn more
/short-online-courses/Text duplicate Learn more
A-TITLE Learn more
/learning-services/Text duplicate Learn more
A-TITLE Learn more
/all-programmes/View all programmes
/apprenticeship-vacancies/View Apprenticeship Vacancies
/accountancy/Text duplicate Accountancy
/hr-learning-development/HR and L&D
/leadership-management/Text duplicate Leadership and Management
/digital-data-it/Digital, Data & IT
/project-management/Text duplicate Project Management
/business-skills-customer-serv...Business Skills & Customer Service
https://babington.co.uk/find/find
https://babington.co.uk/develop/develop
https://babington.co.uk/optimise/optimise
/apprenticeships/apprenticeships page
https://babington.co.uk/contact/enquiry
/all-programmes/provide market-leading learning programmes
/short-online-courses/short online courses
/professional-qualifications/professional qualifications
/apprenticeships/apprenticeship
/apprenticeship-vacancies/apprenticeship vacancies
/apprenticeship-vacancies/Text duplicate apprenticeship vacancies
/apprenticeships/assistant-acc...Text duplicate Assistant Accountant Level 3
/product/aat-foundation-certif...AAT foundation certificate in Accounting Level 2,
/apprenticeships/hr-consultant...HR Consultant / Partner Level 5.
/insights/our-thinking/generat...Our Thinking 07/03/2024 Generating Skills for the Future across Scotland
IMG-ALT news-image
/insights/our-thinking/scottis...Our Thinking 04/03/2024 Fuelling Scotland’s Skills Generation: Scottish Apprenticeship Week 2024
IMG-ALT news-image
/insights/naw/developing-bette...NAW 09/02/2024 Developing Better Futures: Meeting Future Challenges with Funded Learning
IMG-ALT news-image
/insights/babington-news/babin...Babington News 08/02/2024 Babington appoints Jen Bramley as Chief Executive Officer DERBY, UK – 8th February 2024 – The Board of Babington, a leading provide...
IMG-ALT news-image
https://babington.co.uk/insights/All news and insights
/organisations/Text duplicate Organisations
/individuals/Text duplicate Individuals
/all-programmes/Text duplicate All programmes
https://babington.co.uk/about-us/Text duplicate About
https://babington.co.uk/contact/Contact us
/about-us/work-with-us/Text duplicate Work with us
https://babington.co.uk/insights/Text duplicate Insights
/about-us/policies/Policies
https://www.facebook.com/Babin...External Subdomain Text duplicate IMG-ALT facebook
https://twitter.com/_BabingtonExternal Text duplicate IMG-ALT twitter
https://www.youtube.com/channe...External Subdomain Text duplicate IMG-ALT youtube
https://www.instagram.com/babi...External Subdomain Text duplicate IMG-ALT instagram
https://www.linkedin.com/compa...External Subdomain Text duplicate IMG-ALT linkedIn
/policies/terms-conditions/Text duplicate Terms & Conditions
/policies/privacy-policy/Text duplicate Privacy Policy
/policies/cookie-policy/Text duplicate Cookie Policy
/policies/site-usage/Text duplicate Site Usage

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://babington.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.41 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (153 kB).

HTTP Response Header

NameValue
servernginx
dateSun, 26 May 2024 21:45:14 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
set-cookie44 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
link<https://babington.co.uk/wp-json/>; rel="https://api.w.org/"
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 338 referring domains.
This page has 5,096 backlinks.
This page has backlinks from 258 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://babington.co.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

babington.co.uk
Apprenticeships and Learning Solutions for Performance | Babington
Babington is a leading provider of apprenticeships, professional training courses, and learning solutions. Where will your potential take you?

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Babington85%Check
Learning72%Check
Apprenticeships Learning71%Check
apprenticeships70%Check
Learning Solutions69%Check
Solutions62%Check
potential62%Check
courses59%Check
Online Learning57%Check
Learning Services57%Check
Show more keywords and terms

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