Bacardi.com - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
76% 
Page structure
58% 
Link structure
80% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
90.10 kB
Words
989
Media files
38
Number of links
61 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
BACARDÍ Rum | Bacardi Rum Cocktails & Drinks | BACARDÍ Global
The page title should be shorter than 580 pixels. It is 613 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Do what moves you with BACARDÍ Rum, a true taste of the Caribbean. Learn about rum cocktails, our events, festivals and fascinating history.
The length of the meta description is perfect. (877 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bacardi.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionDo what moves you with BACARDÍ Rum, a true taste of the Caribbean. Learn about rum cocktails, our events, festivals and fascinating history.
generatorWordPress 6.2.3
keywordsbacardi, rum
msapplication-TileImagehttps://d323g1xugy1rkz.cloudfront.net/wp-content/uploads/sites/32/2020/12/10111719/FAV-Icon-192x192-min.png
article:modified_time2024-04-18T10:10:43+00:00
langen
twitter:cardsummary_large_image
twitter:titleBACARDÍ Rums and Cocktails - Discover a taste of the Caribbean
twitter:descriptionDo what moves you with BACARDÍ Rum, a true taste of the Caribbean. Learn about rum cocktails, our events, festivals and fascinating history.
twitter:image:altBACARDÍ Rums and Cocktails
og:localeen_US
og:titleBACARDÍ Rum | Bacardi Rum Cocktails & Drinks | BACARDÍ Global
og:descriptionDo what moves you with BACARDÍ Rum, a true taste of the Caribbean. Learn about rum cocktails, our events, festivals and fascinating history.
og:urlhttps://www.bacardi.com/
og:site_nameBacardi Global
og:typearticle
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
These Typos were found:
  • carribean => Caribbean
This page contains 989 words. That's ok.
35% of the text are stop words.
The page contains a listing, which indicates a good text layout.
21 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.78 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../2020/09/11120132/Bacardi-Logo-White.svgbacardi-logo
.../2020/09/11120147/Bacardi-Logo-Black.svgbacardi-logo
.../2020/09/11120147/Bacardi-Logo-Black.svgbacardi-logo
...dth:460,height:575&format=png&quality=75No alt attribute provided
...dth:460,height:575&format=png&quality=75No alt attribute provided
...dth:460,height:575&format=png&quality=75No alt attribute provided
...dth:460,height:575&format=png&quality=75No alt attribute provided
...2020/07/28090738/footer-bacardi-logo.pngbacardi-logo
Video URLWidthHeight
https://www.bacardi.com/

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 37 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 CAMILA CABELLO
H2 I LUV IT PUNCH
H2 CELEBRATING 70 YEARS OF THE piña colada
H2 DON’T MISS A CASA BACARDÍ MUSIC FESTIVAL EXPERIENCE!
H2 BACARDÍ RESERVA 8
H2 COCKTAIL SIPPIN'
H2 SUSTAINABILITY
H2 OUR STORY
H2 THE WORLD'S MOST AWARDED RUM
H2 CASA BACARDÍ
H2 WANT TO KNOW MORE?
H3 BACARDÍ X CAMILA CABELLO
H3 Premium rum
H3 Daiquiri (shaken)
H3 Mojito
H3 Ocho Old Fashioned
H3 Frozen Piña Colada
H3 MOJITO MOMENTS
H3 BIODIVERSITY AT BACARDÍ
H3 WORLD COCKTAIL DAY
H3 THE WORLD'S MOST AWARDED RUM Duplicate text
H4 BACARDÍ presents
H4 Tropical cocktails
H4 IT’S FESTIVAL SEASON!
H4 FEATURED COCKTAILS
H4 OUR PILLARS
H4 Heritage
H4 Craftsmanship
H4 OUR HOME
H4 IN THE NEWS
H4 editorial
H4 SUSTAINABILITY Duplicate text
H4 editorial Duplicate text
H4 WE ARE BACARDÍ
H4 STAY IN THE KNOW
H4 LATEST STORIES
H4 ABOUT US
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.bacardi.com/Subdomain IMG-ALT bacardi-logo
https://www.bacardi.com/Subdomain Text duplicate IMG-ALT bacardi-logo
https://www.bacardi.com/Subdomain Text duplicate IMG-ALT bacardi-logo
/our-rums/carta-blanca-rum/Subdomain BACARDÍ Carta Blanca
/our-rums/bacardi-tropical/Flavors Range
/our-rums/spiced-rum/Subdomain BACARDÍ Spiced
/our-rums/carta-oro-rum/Subdomain BACARDÍ Carta Oro
/our-rums/carta-negra-rum/Subdomain BACARDÍ Carta Negra
/our-rums/anejo-cuatro-rum/Subdomain BACARDÍ Añejo Cuatro
/our-rums/reserva-ocho-rum/Subdomain BACARDÍ Reserva Ocho
/our-rums/reserva-diez-rum/Subdomain BACARDÍ Gran Reserva Diez
/our-rums/reserva-limitada-rum/Subdomain BACARDÍ Gran Reserva Limitada
/ready-to-drink/lime-and-soda/Ready to Drink cocktails
/ready-to-serve/bahama-mama/Subdomain Ready to Serve cocktails
/our-rums/coquito/Subdomain BACARDÍ Coquito
https://www.bacardi.com/our-rums/Subdomain View all our rums
/rum-cocktails/Subdomain Cocktails
/culture/camila-cabello/Subdomain BACARDÍ X CAMILA CABELLO Find out all you need to know about our iconic collaboration.
/casa-bacardi/checkout/?bookin...Subdomain VIRTUAL MIXOLOGY CLASS Join our fun interactive class and learn how to create the perfect Mojito and Pina Colada, with bartender tricks.
/casa-bacardi/Subdomain Casa BACARDÍ Puerto Rico Visit the World’s largest premium rum distillery.
/sustainability/Subdomain SUSTAINABILITY
https://www.bacardi.com/culture/Subdomain Our World
/where-to-buy/Subdomain Shop
https://www.bacardi.com/faq/Subdomain FAQS
https://twitter.com/BacardiNew window Nofollow External No Text
https://www.instagram.com/baca...New window Nofollow External Subdomain No Text
https://www.facebook.com/Bacar...New window Nofollow External Subdomain No Text
https://www.youtube.com/user/b...New window Nofollow External Subdomain No Text
/culture/camila-cabello/Subdomain Trivial anchor text
READ MORE
/i-luv-it-punch/Subdomain SEE THE RECIPE
/culture/a-drink-in-the-hand-e...Subdomain READ THE ARTICLE
/us/en/campaigns/bacardifestiv...Subdomain EXPLORE THE MAP
/our-rums/reserva-ocho-rum/Subdomain FIND OUT MORE
/rum-cocktails/Subdomain VIEW ALL COCKTAILS
/rum-cocktails/daiquiri/Subdomain Daiquiri (shaken)
/rum-cocktails/mojito/Subdomain Mojito
/rum-cocktails/ocho-old-fashio...Subdomain Ocho Old Fashioned
/rum-cocktails/frozen-pina-col...Subdomain Frozen Piña Colada
/rum-cocktails/Subdomain Text duplicate VIEW ALL COCKTAILS
/sustainability/Subdomain Text duplicate Trivial anchor text
READ MORE
/culture/history/Subdomain Text duplicate Trivial anchor text
READ MORE
/culture/the-worlds-most-award...Subdomain Text duplicate FIND OUT MORE
/casa-bacardi/Subdomain VIEW DISTILLERY
/culture/molasses-to-mojitos-m...Subdomain EXPLORE BACARDÍ RUM MAKING PROCESS
/rum-cocktails/mojito/Subdomain THE MOJITO
https://www.bacardi.com/our-rums/Subdomain VIEW OUR RUMS
/culture/history/Subdomain EXPLORE OUR HISTORY
/our-rums/carta-negra-rum/Subdomain VIEW OUR BLACK RUM
/our-rums/carta-oro-rum/Subdomain VIEW OUR GOLD RUM
/culture/molasses-to-mojitos-m...Subdomain Text duplicate EXPLORE BACARDÍ RUM MAKING PROCESS
/culture/mojito-moments/Subdomain editorial MOJITO MOMENTS Recipes to mix it up on World Mojito Day
/culture/biodiversity-at-bacardi/Subdomain SUSTAINABILITY BIODIVERSITY AT BACARDÍ
/culture/world-cocktail-day/Subdomain editorial WORLD COCKTAIL DAY Make, drink and enjoy with these cocktails
/culture/the-worlds-most-award...Subdomain WE ARE BACARDÍ THE WORLD'S MOST AWARDED RUM
https://www.bacardi.com/Subdomain Text duplicate IMG-ALT bacardi-logo
/?sourcetag=footer_button_clickSubdomain Email address
https://www.youtube.com/user/b...New window Nofollow External Subdomain No Text
https://www.facebook.com/Bacar...New window Nofollow External Subdomain No Text
https://www.instagram.com/baca...New window Nofollow External Subdomain No Text
https://twitter.com/BacardiNew window Nofollow External No Text
/culture/sanitizer/Subdomain BACARDÍ MAKES HAND SANITIZER
/culture/angels-share/Subdomain THE ANGEL’S SHARE
/culture/halloween-cocktails/Subdomain CELEBRATE HALLOWEEN BACARDÍ STYLE
/culture/house-party/Subdomain THE HOUSE PARTY
https://contact.bacardi.com/External Subdomain CONTACT US
https://media.bacardilimited.c...New window External Subdomain MEDIA
https://careers.bacardilimited...New window External Subdomain CAREERS
https://www.bacardi.com/faq/Subdomain FAQ
https://www.bacardi.com/sitemap/Subdomain Sitemap
/privacy-policy/Subdomain Privacy Policy
/cookie-policy/Subdomain Cookie Policy
/terms-and-conditions/Subdomain Terms & Conditions
http://www.responsibledrinking...New window External Subdomain www.responsibledrinking.org
https://www.responsibility.org/New window External Subdomain responsibility.org

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bacardi.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.21 seconds.
The file size of the HTML document is fine (90 kB).

HTTP Response Header

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content-typetext/html; charset=UTF-8
dateSun, 21 Apr 2024 09:19:51 GMT
servernginx
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age1895
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http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,813 referring domains.
This page has 572,270 backlinks.
This page has backlinks from 3,505 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# --- MJW Bacardi Robots.txt for live site
#
#         9/Sep/21 Block Eu locale remove duplicate and redundant XML and unblock includes
#
User-Agent: MJ12bot
Crawl-Delay: 15
User-agent: AhrefsBot
Crawl-Delay: 15

User-agent: *
Allow: /
Disallow: /wp-admin/
Disallow: /wp-includes/

Host: https://www.bacardi.com/

Sitemap: https://www.bacardi.com/it/it/sitemap_index.xml
Sitemap: https://www.bacardi.com/fr/fr/sitemap_index.xml
Sitemap: https://www.bacardi.com/rr/ru/sitemap_index.xml
Sitemap: https://www.bacardi.com/be/fr/sitemap_index.xml
Sitemap: https://www.bacardi.com/be/nl/sitemap_index.xml
Sitemap: https://www.bacardi.com/mx/es/sitemap_index.xml
Sitemap: https://www.bacardi.com/ca/en/sitemap_index.xml
Sitemap: https://www.bacardi.com/ca/fr/sitemap_index.xml
Sitemap: https://www.bacardi.com/lm/es/sitemap_index.xml
Sitemap: https://www.bacardi.com/us/en/sitemap_index.xml
Sitemap: https://www.bacardi.com/uk/en/sitemap_index.xml
Sitemap: https://www.bacardi.com/de/de/sitemap_index.xml
Sitemap: https://www.bacardi.com/nl/nl/sitemap_index.xml
Sitemap: https://www.bacardi.com/es/es/sitemap_index.xml
Sitemap: https://www.bacardi.com/pl/pl/sitemap_index.xml

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Search preview

www.bacardi.com
BACARDÍ Rum | Bacardi Rum Cocktails & Drinks | BACARDÍ Global
Do what moves you with BACARDÍ Rum, a true taste of the Caribbean. Learn about rum cocktails, our events, festivals and fascinating history.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
BACARDÍ73%Check
BACARDÍ Rum70%Check
COCKTAIL68%Check
BACARDI rum67%Check
Rum66%Check
cocktails66%Check
rum cocktails66%Check
BACARDI63%Check
FESTIVAL58%Check
Casa BACARDI55%Check
Show more keywords and terms

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