Baetzgen.de - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
33% 
Page structure
79% 
Link structure
98% 
Server
67% 
External factors
27% 
SEO Score
Response time
1.09 s
File size
913.80 kB
Words
245
Media files
15
Number of links
16 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Markenmanagement | Prof. Dr. Andreas Baetzgen
The length of the page title is perfect. (446 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Andreas Baetzgen ist Professor für Wirtschaftskommunikation an der HTW Berlin. Er ist bekannt für seine erfolgreiche Buchreihe zum Thema Brand Management
The length of the meta description is perfect. (999 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.baetzgen.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: United States of America
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionAndreas Baetzgen ist Professor für Wirtschaftskommunikation an der HTW Berlin. Er ist bekannt für seine erfolgreiche Buchreihe zum Thema Brand Management
google-site-verification0wbT9XLdqMoUtl1n29npmEX-JdSwJunAGtoNI_TRC3o
viewportwidth=device-width, initial-scale=1
generatorWix.com Website Builder
wix-dynamic-custom-elementsDropDownMenu
format-detectiontelephone=no
skype_toolbarskype_toolbar_parser_compatible
langde
twitter:cardsummary_large_image
twitter:titleMarkenmanagement | Prof. Dr. Andreas Baetzgen
twitter:descriptionAndreas Baetzgen ist Professor für Wirtschaftskommunikation an der HTW Berlin. Er ist bekannt für seine erfolgreiche Buchreihe zum Thema Brand Management
og:titleMarkenmanagement | Prof. Dr. Andreas Baetzgen
og:descriptionAndreas Baetzgen ist Professor für Wirtschaftskommunikation an der HTW Berlin. Er ist bekannt für seine erfolgreiche Buchreihe zum Thema Brand Management
og:urlhttps://www.baetzgen.de
og:site_nameMeinewebsite
og:typewebsite
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 245 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
44.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.75 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (913.8 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...9aa74bb1c69b4eea860951646b981f99~mv2.jpgIMG_7192 Kopie_edited.jpg
...f72a3d08e4894314a37a6562830b6e02~mv2.jpgDSC08405.jpg
...710b971030549a4a26505d8832a9d45~mv2.webpNo alt attribute provided
...710b971030549a4a26505d8832a9d45~mv2.webpNeue Folgen: ZDF besseresser
...a70b9c9713e420aa75686cbb0831472~mv2.webpJetzt im Handel: Die Neuauflage von Brand Planning
...7d60a04f5f24bdaa713f7af58279cfe~mv2.webpNo alt attribute provided
...7d60a04f5f24bdaa713f7af58279cfe~mv2.webpBrand Purpose: Zu Gast im Podcast
...c5990d81be94517aaafa2f8ffda34f7~mv2.webpNo alt attribute provided
...c5990d81be94517aaafa2f8ffda34f7~mv2.webpMarke 'Made in Krisenzeiten'
...260a51c31ea42efb524e248364ba4eb~mv2.webpNo alt attribute provided
...260a51c31ea42efb524e248364ba4eb~mv2.webpMehr Purpose, weniger Pose
...e1e4c70d80742b5b7c7533795158848~mv2.webpNo alt attribute provided
...e1e4c70d80742b5b7c7533795158848~mv2.webpGut, Besser, Purpose

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Mehr Marke
H6 Andreas Baetzgen
H6 KONTAKT
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.baetzgen.de/Subdomain Andreas Baetzgen
/persoenlichesSubdomain Über mich
https://www.baetzgen.de/beratungSubdomain Beratung
https://www.baetzgen.de/bücherSubdomain Buchreihe
https://www.baetzgen.de/aktuellesSubdomain Aktuelles
https://www.baetzgen.de/Subdomain Kontakt
/persoenlichesSubdomain Text duplicate Über mich
/post/die-tricks-der-lebenmitt...Subdomain Neue Folgen: ZDF besseresser
/post/jetzt-im-handel-die-neua...Subdomain Jetzt im Handel: Die Neuauflage von Brand Planning
/post/brand-purposeSubdomain Brand Purpose: Zu Gast im Podcast
/post/marke-made-in-krisenzeitenSubdomain Marke 'Made in Krisenzeiten'
/post/mehr-purpose-weniger-poseSubdomain Mehr Purpose, weniger Pose
/post/gut-besser-purposeSubdomain Gut, Besser, Purpose
https://www.baetzgen.de/termineSubdomain Studierenden Sprechstunde
https://www.linkedin.com/in/dr...New window External Subdomain IMG-ALT LinkedIn - Weiß, Kreis,
https://www.xing.com/profile/A...New window External Subdomain IMG-ALT Weißes Xing
https://www.baetzgen.de/impressumSubdomain Impressum
/datenschutzSubdomain Datenschutz

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.baetzgen.de/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.09 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (914 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
link<https://static.parastorage.com/>; rel=preconnect; crossorigin;,<https://static.parastorage.com/>; rel=preconnect;,<https://static.wixstatic.com/>; rel=preconnect; crossorigin;,<https://static.wixstatic.com/>; rel=preconnect;,<https://siteassets.parastorage.com>; rel=preconnect; crossorigin;,
html-cacheabletrue
etagW/"20b0b9b35d0be32e0d5da1fe46006a31"
content-languageen-US
strict-transport-securitymax-age=86400
age25299
x-wix-request-id1727480576.27043653553785658
set-cookie89 Characters
cache-controlprivate,max-age=0,must-revalidate
serverPepyaka
x-content-type-optionsnosniff
content-encodinggzip
accept-rangesbytes
dateFri, 27 Sep 2024 23:42:56 GMT
x-served-bycache-fra-eddf8230024-FRA
x-cacheMISS
varyAccept-Encoding
server-timingcache;desc=hit, varnish;desc=hit_miss, dc;desc=fastly_84_g
x-seen-byyvSunuo/8ld62ehjr5B7kA==,W1c2/pqHBqplxcWufHCkILxkNjrXdwdgtu6E0yACibU=,m0j2EEknGIVUW/liY8BLLupO/enPqTWY4Qy4iOZWWzvJftmKrOReD3ukbbas4YDo,2d58ifebGbosy5xc+FRalt1UC9OWIjyTrE2Nz7zL3X+2/yGOjGY1S0YjYjgRQe68X+LoKIqdAEEYhl3kLgjhSA==,2UNV7KOq4oGjA5+PKsX47JH8cNKDluAfbCg0MpAwdBm8ZDY613cHYLbuhNMgAom1
via1.1 google
glb-x-seen-bybS8wRlGzu0Hc+WrYuHB8QIg44yfcdCMJRkBoQ1h6Vjc=
alt-svch3=":443"; ma=2592000,h3-29=":443"; ma=2592000
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page has only a few links from other websites.
This page only has backlinks from 2 referring domains.
This page only has 4 backlinks.
This page only has few backlinks from 2 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /
User-agent: Googlebot
Disallow: *?lightbox=

# Optimization for Google Ads Bot
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google
Disallow: /_api/*
Disallow: /_partials*
Disallow: /pro-gallery-webapp/v1/galleries/*

# Block PetalBot
User-agent: PetalBot
Disallow: /

# Crawl delay for overly enthusiastic bots
User-agent: dotbot
Crawl-delay: 10
User-agent: AhrefsBot
Crawl-delay: 10

Sitemap: https://www.baetzgen.de/sitemap.xml

# Auto generated, go to SEO Tools > Robots.txt Editor to change this

Similar sites

Search preview

www.baetzgen.de
Markenmanagement | Prof. Dr. Andreas Baetzgen
Andreas Baetzgen ist Professor für Wirtschaftskommunikation an der HTW Berlin. Er ist bekannt für seine erfolgreiche Buchreihe zum Thema Brand Management

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Baetzgen72%Check
andreas baetzgen68%Check
Andreas62%Check
Prof58%Check
Marke52%Check
Brand48%Check
Buchreihe46%Check
Kommunikation46%Check
Brand Planning42%Check
Brand Purpose42%Check
Show more keywords and terms

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