Baldwinhardware.com - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
75% 
Page structure
97% 
Link structure
43% 
Server
70% 
External factors
100% 
SEO Score
Response time
1.71 s
File size
76.50 kB
Words
842
Media files
63
Number of links
138 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
75 Year Reputation of Top Quality Decorative Hardware | Baldwin Hardware
The page title should be shorter than 580 pixels. It is 677 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Baldwin Hardware is a leading provider of high-quality, stylish and durable door and cabinet hardware for both residential and commercial applications. Our extensive selection includes handles, knobs, levers, and more.
The meta description is too long: 1343 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.baldwinhardware.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
GeneratorSitefinity 13.3.7634.0 MS
descriptionBaldwin Hardware is a leading provider of high-quality, stylish and durable door and cabinet hardware for both residential and commercial applications. Our extensive selection includes handles, knobs, levers, and more.
langen
og:title75 Year Reputation of Top Quality Decorative Hardware
og:descriptionBaldwin Hardware is a leading provider of high-quality, stylish and durable door and cabinet hardware for both residential and commercial applications. Our extensive selection includes handles, knobs, levers, and more.
og:urlhttps://www.baldwinhardware.com
og:typewebsite
og:site_nameBaldwin Hardware
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 842 words. That's ok.
27.6% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.95 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...dwinlogowhite.svg?version=20240501002239No alt attribute provided
...dware.com/is/image/Baldwin/anniv_product75 years of innovation
..._Group_B1?$bal-stackShort$&fit=constrainPortfolio Estate
...oup_B1_v2?$bal-stackShort$&fit=constrainReserve Portfolio
..._Group_B1?$bal-stackShort$&fit=constrainPrestige Portfolio
...rdware.com/is/image/Baldwin/quickship-v5QuickShip
...t Showcase?$bal-stackTall$&fit=constrainProject Showcase
...dwin/Style?$bal-stackTall$&fit=constrainBrowse By Style
...-council-2?$bal-stackTall$&fit=constrainPartnership Programs
...are.com/is/image/Baldwin/75-Get-Inspired75 years of innovation
..._Group_B1?$bal-stackShort$&fit=constrainPortfolio Estate
...oup_B1_v2?$bal-stackShort$&fit=constrainReserve Portfolio
..._Group_B1?$bal-stackShort$&fit=constrainPrestige Portfolio
...rdware.com/is/image/Baldwin/quickship-v5Quickship
... Its Made?$bal-stackShort$&fit=constrainHow its made
...nside Out?$bal-stackShort$&fit=constrainBeauty Inside and Out
...win Story?$bal-stackShort$&fit=constrainThe Baldwin Story
...inability?$bal-stackShort$&fit=constrainSocial Responsibility
...are.com/is/image/Baldwin/anniv_our-story75 years of innovation
..._Group_B1?$bal-stackShort$&fit=constrainPortfolio Estate
...oup_B1_v2?$bal-stackShort$&fit=constrainReserve Portfolio
..._Group_B1?$bal-stackShort$&fit=constrainPrestige Portfolio
...rdware.com/is/image/Baldwin/quickship-v5Quickship Product
...ldwin/News?$bal-stackTall$&fit=constrainBaldwin News
...Baldwin/PR?$bal-stackTall$&fit=constrainPress Kit
...dware.com/is/image/Baldwin/75-News-Media75 years of innovation
..._Group_B1?$bal-stackShort$&fit=constrainPortfolio Estate
...oup_B1_v2?$bal-stackShort$&fit=constrainReserve Portfolio
..._Group_B1?$bal-stackShort$&fit=constrainPrestige Portfolio
...rdware.com/is/image/Baldwin/quickship-v575 years of innovation
...dware.com/is/image/Baldwin/anniv_support75 years of innovation
..._Group_B1?$bal-stackShort$&fit=constrainPortfolio Estate
...oup_B1_v2?$bal-stackShort$&fit=constrainReserve Portfolio
..._Group_B1?$bal-stackShort$&fit=constrainPrestige Portfolio
...rdware.com/is/image/Baldwin/quickship-v675 years of innovation
...=100&wid=1920&fit=constrain&op_sharpen=1Gramercy
...=100&wid=1920&fit=constrain&op_sharpen=1Baldwin Cabinet Hardware
...=100&wid=1920&fit=constrain&op_sharpen=1No alt attribute provided
...=100&wid=1920&fit=constrain&op_sharpen=1No alt attribute provided
...=100&wid=1920&fit=constrain&op_sharpen=1Prestige Series
...TE_Group_B1?$bal-hoverCta$&fit=constrainEstate Collection
...Group_B1_v2?$bal-hoverCta$&fit=constrainReserve
...GE_Group_B1?$bal-hoverCta$&fit=constrainPrestige
...bal-imageAndVideoCarousel$&fit=constrainNo alt attribute provided
...bal-imageAndVideoCarousel$&fit=constrainNo alt attribute provided
...bal-imageAndVideoCarousel$&fit=constrainNo alt attribute provided
... House-257?$bal-imageGrid$&fit=constrainThe House that she built
...CS-346x346?$bal-imageGrid$&fit=constrainShowcase Kitchen
.../image1-MS?$bal-imageGrid$&fit=constrainThe Mandarin Oriental
...airmont-04?$bal-imageGrid$&fit=constrainFairmont Bungalow in Santa Monica
...Baldwin/Estate-Nav?$bal-carouselBrowser$Estate
...aldwin/Reserve-Nav?$bal-carouselBrowser$Reserve
...ldwin/Prestige-Nav?$bal-carouselBrowser$Prestige
...dwin/cbi-door-bolt?$bal-carouselBrowser$Door Guards and Bolts
...i-door-accessories?$bal-carouselBrowser$door Accessories
...in/4940-055-bin-c1?$bal-carouselBrowser$Cabinet Hardware
...dwin/satinblackfin?$bal-carouselBrowser$Satin Black
...win/satinnickelfin?$bal-carouselBrowser$Satin Nickel
...n/polishedbrassfin?$bal-carouselBrowser$Lifetime Polished Brass
.../tubular-a?$bal-stackTall$&fit=constrainTubular Lock
.../mortise-a?$bal-stackTall$&fit=constrainMortise Lock
...dware.com/is/image/Baldwin/footer-socialfooter social
Video URLWidthHeight
...dware.com/is/content/Baldwin/homepagev15

Page structure

H1 heading
(Critically important)
Baldwin Hardware
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Baldwin Hardware
H2 Modern Design Portfolios
H3 Inspiration in Motion
H3 Explore By
H3 Find the Right Lock
H4 Baldwin In Action
H4 Estate
H4 Reserve
H4 Prestige
H4 Door Guards and Bolts
H4 Door Accessories
H4 Cabinet Hardware
H4 Satin Black
H4 Satin Nickel
H4 Lifetime Polished Brass
H4 Stay Connected
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.baldwinhardware.com/No Text
/productsProducts
/productsSee All Products
/products/c/cabinet-hardwareCabinet Hardware
/products/c/door-locks-handlesetsDoor Locks & Handlesets
/products/c/door-knobs-levers-...Knobs, Levers, & Roses
/products/c/pocket-multipoint-...Pocket & MultiPoint
/products/c/general-hardwareGeneral Hardware
/products/c/parts-accessoriesParts & Accessories
/products/product-styles/conte...Contemporary
/products/product-styles/rusticRustic
/products/product-styles/tradi...Traditional
/products/product-styles/trans...Transitional
/products/portfolios/estateEstate Series
/products/portfolios/estate-qu...Estate Quick Ship
/products/portfolios/reserveReserve Series
/products/portfolios/prestige-...Prestige Series
/productsIMG-ALT 75 years of innovation
/products/portfolios/estateIMG-ALT Portfolio Estate
/products/portfolios/reserveIMG-ALT Reserve Portfolio
/products/portfolios/prestige-...IMG-ALT Prestige Portfolio
/products/portfolios/estate-qu...IMG-ALT QuickShip
/get-inspiredGet Inspired
/get-inspired/project-showcase...IMG-ALT Project Showcase
/products/product-stylesIMG-ALT Browse By Style
/get-inspired/partnership-prog...IMG-ALT Partnership Programs
/get-inspiredText duplicate IMG-ALT 75 years of innovation
/products/portfolios/estateText duplicate IMG-ALT Portfolio Estate
/products/portfolios/reserveText duplicate IMG-ALT Reserve Portfolio
/products/portfolios/prestige-...Text duplicate IMG-ALT Prestige Portfolio
/products/portfolios/estate-qu...IMG-ALT Quickship
/our-storyOur Story
/our-story/how-its-madeIMG-ALT How its made
/our-story/beauty-inside-and-outIMG-ALT Beauty Inside and Out
/our-story/baldwin-past-presentIMG-ALT The Baldwin Story
/our-story/social-responsibilityIMG-ALT Social Responsibility
/our-storyText duplicate IMG-ALT 75 years of innovation
/products/portfolios/estateText duplicate IMG-ALT Portfolio Estate
/products/portfolios/reserveText duplicate IMG-ALT Reserve Portfolio
/products/portfolios/prestige-...Text duplicate IMG-ALT Prestige Portfolio
/products/portfolios/estate-qu...IMG-ALT Quickship Product
/news-and-mediaNews + Media
/news-and-media/newsIMG-ALT Baldwin News
/news-and-media/press-kitsIMG-ALT Press Kit
/news-and-media/newsText duplicate IMG-ALT 75 years of innovation
/products/portfolios/estateText duplicate IMG-ALT Portfolio Estate
/products/portfolios/reserveText duplicate IMG-ALT Reserve Portfolio
/products/portfolios/prestige-...Text duplicate IMG-ALT Prestige Portfolio
/products/portfolios/estate-qu...Text duplicate IMG-ALT 75 years of innovation
/supportSupport
/support/contactContact
/support/faqsFAQs
/support/support-videosSupport Videos
/support/product-templateProduct Templates
/support/product-registrationProduct Registration
/support/case-lookupCase Lookup
/support/warranty-informationWarranty Information
/support/product-literatureProduct Literature
/support/find-the-right-lockFind the Right Lock
/support/troubleshooting/categ...Touchscreen Support
http://customerportal.baldwinh...New window External Subdomain Baldwin Express Login
/supportText duplicate IMG-ALT 75 years of innovation
/products/portfolios/estateText duplicate IMG-ALT Portfolio Estate
/products/portfolios/reserveText duplicate IMG-ALT Reserve Portfolio
/products/portfolios/prestige-...Text duplicate IMG-ALT Prestige Portfolio
/products/portfolios/estate-qu...Text duplicate IMG-ALT 75 years of innovation
/wishlistWishlist
/where-to-buyWhere To Buy
http://customerportal.baldwinh...New window External Subdomain Customer Portal
/wishlistText duplicate A-TITLE Wishlist
/where-to-buyA-TITLE Where to Buy
http://customerportal.baldwinh...External Subdomain A-TITLE Baldwin Express Login (For Dealers)
/gramercySubdomain EXPLORE
/products/c/cabinet-hardwareBrowse Baldwin Cabinet Hardware
/products/portfolios/estate-qu...Browse Baldwin Quick Ship Products
/products/portfolios/reserveExpress Yourself with Baldwin Reserve
/products/portfolios/prestige-...Explore Prestige
/products/portfoliosCompare Portfolios
/products/portfolios/estateEstate Estate Our best- in-class is focused on bringing forth the best in innovation, unparalleled style and design, and unrivaled quality. Explore Estate
IMG-ALT Estate Collection
/products/portfolios/reserveReserve Reserve Combines accessibility with artful appeal to make a lasting impression. Explore Reserve
IMG-ALT Reserve
/products/portfolios/prestige-...Prestige Prestige Style, security, and confidence for years to come, all at an attainable cost. Explore Prestige
IMG-ALT Prestige
/support/support-videosWatch Video Gallery
https://www.youtube.com/watch?...External Subdomain No Text
https://www.youtube.com/watch?...External Subdomain No Text
https://www.youtube.com/watch?...External Subdomain No Text
/get-inspired/project-showcase...Explore Baldwin's Project Showcases
/products/portfolios/estateEstate Custom-made with unparalleled elegance and unrivaled quality.
IMG-ALT Estate
/products/portfolios/reserveReserve Combines accessibility with artful appeal to make a lasting impression.
IMG-ALT Reserve
/products/portfolios/prestige-...Prestige Accessible luxury, bringing you the ultimate in curb appeal, with the quality known from the Baldwin brand.
IMG-ALT Prestige
/sc/surface-boltsDoor Guards and Bolts Extra security with rich detail make Baldwin guards and bolts fashionable door accents.
IMG-ALT Door Guards and Bolts
/products/c/general-hardwareDoor Accessories Find entrance door hardware in gorgeous finishes that greet guests with style.
IMG-ALT door Accessories
/products/c/cabinet-hardwareCabinet Hardware Beautify your interior décor with luxurious accessories for your home.
IMG-ALT Cabinet Hardware
/products?finish=Satin%20BlackSatin Black A versatile finish featuring a deep solid matte black over sanded brass that brings a sense of history to country looks and sense of drama to mor...
IMG-ALT Satin Black
/products?finish=Satin%20NickelSatin Nickel Nickel plated brass with the Baldwin Lifetime Finish creates a surface highly resistant to the effects of weather and normal wear and tear. Bald...
IMG-ALT Satin Nickel
/products?finish=Lifetime%20(P...Lifetime Polished Brass Polished Brass is polished to perfection then lacquered to capture the highest point of lustrous beauty.
IMG-ALT Lifetime Polished Brass
/products/finishesBrowse More Finishes
/support/find-the-right-lockLearn More
/email-signupSubscribe to Our Email List
/where-to-buyFind a Showroom
http://customerportal.baldwinh...External Subdomain Text duplicate Baldwin Express Login
A-TITLE Baldwin Express Login (For Dealers)
https://instagram.com/baldwinh...External No Text
https://www.facebook.com/baldw...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.youtube.com/c/bald...External Subdomain No Text
https://instagram.com/baldwinh...New window External IMG-ALT footer social
https://instagram.com/baldwinh...New window External follow @baldwinhardware
/support/contactContact Us
/support/contactSend an Inquiry
/productsText duplicate Products
/products/c/cabinet-hardwareText duplicate Cabinet Hardware
/products/c/door-locks-handlesetsText duplicate Door Locks & Handlesets
/products/c/door-knobs-levers-...Text duplicate Knobs, Levers, & Roses
/products/c/pocket-multipoint-...Text duplicate Pocket & MultiPoint
/products/c/general-hardwareText duplicate General Hardware
/products/c/parts-accessoriesText duplicate Parts & Accessories
/products/finishesBrowse By Finish
/portfoliosPortfolios
/products/portfolios/estateText duplicate Estate Series
/products/portfolios/estate-qu...Text duplicate Estate Quick Ship
/products/portfolios/reserveText duplicate Reserve Series
/products/portfolios/prestige-...Text duplicate Prestige Series
/products/product-stylesProduct Styles
/products/product-styles/conte...Text duplicate Contemporary
/products/product-styles/trans...Text duplicate Transitional
/products/product-styles/rusticText duplicate Rustic
/products/product-styles/tradi...Text duplicate Traditional
/get-inspiredText duplicate Get Inspired
/get-inspired/project-showcasesProject Showcases
/products/product-stylesText duplicate Browse By Style
/get-inspired/partnership-prog...Design Authority
/supportText duplicate Support
/support/contactText duplicate Contact
/support/faqsText duplicate FAQs
/support/support-videosText duplicate Support Videos
/support/product-templateText duplicate Product Templates
/support/case-lookupText duplicate Case Lookup
/support/product-registrationText duplicate Product Registration
/support/warranty-informationText duplicate Warranty Information
/support/product-literatureText duplicate Product Literature
/support/find-the-right-lockText duplicate Find the Right Lock
/support/troubleshooting/categ...Text duplicate Touchscreen Support
http://customerportal.baldwinh...External Subdomain Baldwin Express
A-TITLE Baldwin Express Login (For Dealers)
/our-storyText duplicate Our Story
/our-story/how-its-madeHow It's Made
/our-story/baldwin-past-presentBaldwin Past & Present
/our-story/beauty-inside-and-outText duplicate Beauty Inside and Out
/our-story/social-responsibilityText duplicate Social Responsibility
/news-mediaText duplicate News + Media
/news-and-media/newsNews
/news-and-media/press-kitsPress Kits
/web-accessibility-statementWeb Accessibility Statement
https://www.privacy.assaabloyd...New window External Subdomain Privacy Center
https://www.assaabloy.com/grou...New window External Subdomain Supplier Code of Conduct
https://www.privacy.assaabloyd...New window External Subdomain Terms of Use
/sitemapSitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.baldwinhardware.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.71 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 7 JavaScript files. This may affect the load time negatively.
This page only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (77 kB).

HTTP Response Header

NameValue
content-length16695
content-typetext/html; charset=utf-8
dateWed, 19 Jun 2024 08:12:37 GMT
serverMicrosoft-IIS/10.0
cache-controlno-cache
content-encodinggzip
expires-1
pragmano-cache
set-cookie130 Characters
varyAccept-Encoding
strict-transport-securitymax-age=37889238; includeSubDomains
x-aspnet-version4.0.30319
referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
x-frame-optionsALLOW-FROM hosted.where2getit.com pixel.mathtag.com
x-xss-protection1; mode=block
x-powered-byASP.NET
content-security-policyblock-all-mixed-content; frame-ancestors 'self'; upgrade-insecure-requests;
permissions-policyaccelerometer=(),camera=(), gyroscope=(), magnetometer=(), microphone=(), payment=(), usb=()
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,108 referring domains.
This page has 265,978 backlinks.
This page has backlinks from 797 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# robots.txt for https://www.baldwinhardware.com/
User-agent: *
Allow: /
Disallow: /Sitefinity/
Sitemap: https://www.baldwinhardware.com/sitemap.xml

Similar sites

Search preview

www.baldwinhardware.com
75 Year Reputation of Top Quality Decorative Hardware | Baldwin Har...
Baldwin Hardware is a leading provider of high-quality, stylish and durable door and cabinet hardware for both residential and commercial applications. Our extensive selection includes handles, knobs, levers, and more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Baldwin Hardware93%Check
Baldwin92%Check
Hardware92%Check
Baldwin Cabinet Hardware79%Check
Cabinet Hardware74%Check
Baldwin Cabinet74%Check
Decorative Hardware71%Check
Baldwin Reserve68%Check
Browse Baldwin66%Check
Explore Baldwin66%Check
Show more keywords and terms

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