Bayes.city.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
63% 
Page quality
74% 
Page structure
100% 
Link structure
95% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.25 s
File size
147.60 kB
Words
440
Media files
14
Number of links
32 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to Bayes Business School London | Bayes Business School
The title contains the word Welcome to! More content should be covered in the title.
The page title should be shorter than 580 pixels. It is 625 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Bayes Business School in London is one of the top UK business schools with programmes ranging from undergraduates to masters, MBA, PhD and executive education.
The meta description is too long: 1039 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The Doctype markup is not in the first line of your HTML document. There must be no white spaces before the doctype markup.
The doctype HTML 5 is set correctly.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
dc.date.created2021-07-13T09:32:05+01:00
dc.date.issued2022-08-17T22:18:10+01:00
dc.date.modified2024-08-14T10:22:23+01:00
dc.publisherCity, University of London
mobile-web-app-capableyes
apple-mobile-web-app-capableyes
application-nameBayes Business School
apple-mobile-web-app-titleBayes Business School
msapplication-starturlhttps://www.bayes.city.ac.uk
descriptionBayes Business School in London is one of the top UK business schools with programmes ranging from undergraduates to masters, MBA, PhD and executive education.
theme-color#d92231
msapplication-navbutton-color#d92231
apple-mobile-web-app-status-bar-styleblack-translucent
google-site-verificationomiWZ_AgKXvPwahTd_tiGQ1VpCPDXJhJOLy256woTyA
city:layout365896
city:design342582
city:asset2864
city:editorsbbf945
langen
twitter:cardsummary
twitter:creatorbayesbschool
twitter:titleWelcome to Bayes Business School London | Bayes Business School
twitter:descriptionCass Business School in London is one of the top business schools in the world. Undergraduate, Masters, MBA, PhD and executive education courses available.
og:titleWelcome to Bayes Business School London | Bayes Business School
og:descriptionBayes Business School in London is one of the top UK business schools with programmes ranging from undergraduates to masters, MBA, PhD and executive education.
og:typewebsite
og:urlhttps://www.bayes.city.ac.uk/home
og:imagehttps://www.bayes.city.ac.uk/__data/assets/git_bridge/0015/344112/main/img/favicon-256.png
cleartypeon
charsetutf-8

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Page quality

Content
(Critically important)
There are only 440 words on this page. Good pages should have about 800 words of useful content.
28.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...792/bayes-business-school-responsive.svgBayes Business School
.../london-skyline-programme-background.jpgNo alt attribute provided
...0011/809336/Advergames-thumb-500x333.jpgMobile phone with social media icons coming out of it
...17/507023/gender-diversity-2-500x333.jpgSmiling men and women discussing around a table
...mage/0004/713713/Gherkin_reflection1.jpgThe Gherkin relfected in London buildings
...mage/0007/758302/GWLP_Hero-Thumbnail.jpgBayes Global Womens Leadership Programme
...bcb5985-429b-481e-8f73-e294203c990f.jpegSplash of colour clouds
...wlrKdW2bfBkCH3n30HoXdSirGDZA&oe=66C9E867A%20huge%20congratulations%20to%20all%20our%20new%20students%20on%20your%20results!%20We%E2%80%99re%20excited%20to%20welcome%20you%20to%20Bayes%20Business%20School%20this%20September!%20%F0%9F%93%9A%0A%0A%23AlwaysBayes%20%23ResultsDay%20%23BayesBusinessSchool
...mage/0006/253707/AMBA-logo-Acc-black.pngAccredited by the Association of MBAs
...6296/AACSB-logo-accredited-color-RGB.pngAccredited by the Association to Advance Collegiate Schools of Business
...EFMD-Global-EQUIS-Accredited-Pantone.pngEQUIS Accredited
...-experiential-learning-partner-black.svgBloomberg Experiential Learning Partner
Video URLWidthHeight
...s-Homepage-Film_1920x700_FINAL_u20mb.mp4100%auto
https://www.youtube.com/embed/pKl9OfAYgmg560315

Page structure

H1 heading
(Critically important)
Bayes Business School
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Bayes Business School
H2 Top five in the UK
H2 World leading education
H2 An established business school with a brand new name
H2 Our news
H2 Upcoming Events
H2 Connect with the School
H3 The Courage to Think Differently
H3 Global Women's Leadership Programme
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 25 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.bayes.city.ac.uk/Anchor Skip to main content
https://www.bayes.city.ac.uk/Subdomain IMG-ALT Bayes Business School
/studySubdomain Study
/business-servicesSubdomain Business services
/faculties-and-researchSubdomain Faculties and research
/news-and-eventsSubdomain News and events
/aboutSubdomain About us
https://studenthub.city.ac.uk/External Subdomain Student Hub
/alumniSubdomain Alumni
/staff-hubSubdomain Staff Hub
https://studenthub.city.ac.uk/External Subdomain Text duplicate Student Hub
/alumniSubdomain Text duplicate Alumni
/staff-hubSubdomain Text duplicate Staff Hub
https://www.youtube.com/watch?...New window External Subdomain watch it on YouTube
https://www.youtube.com/embed/...External Subdomain Play Video 1:23 • YOUTUBE VIDEO Bayes Business school: always learning
/__data/assets/video_file/0003...Subdomain download it
/study/masters/ask-a-studentSubdomain MSc: Ask a student live Ask our current MSc students any questions you have about our courses and what life is like as a Bayes master's student.
/study/mba/eventsSubdomain Mastering the Full-time MBA application Join us online on Wednesday 21 August at 13:00 (BST) to learn valuable tips for creating a standout application. Regi...
/news-and-events/news/2023/dec...Subdomain Find out more
/study/undergraduateSubdomain Undergraduate
/study/executive-educationSubdomain Executive Education
/study/mastersSubdomain Master's
/study/phdSubdomain PhD
/study/mbaSubdomain MBA
/study/degree-apprenticeshipsSubdomain Apprenticeships
https://rankings.ft.com./ranki...External Subdomain (FT European Business School Ranking 2023)
/news-and-events/newsSubdomain Find more news
/news-and-events/news/2024/aug...Subdomain New report reveals effectiveness of interactive elements in boosting consumer choice in mobile advertising
https://www.cass.city.ac.uk/ne...External Subdomain Management
/news-and-events/news/2024/aug...Subdomain The atmosphere in the room can affect strategic decision-making, study finds
https://www.cass.city.ac.uk/ne...External Subdomain Text duplicate Management
/news-and-events/news/2024/aug...Subdomain Avoiding a hangover after real estate market 'price exuberance'
https://www.cass.city.ac.uk/ne...External Subdomain Finance
/_media/cass-site/images/reusa...Subdomain Watch now
/news-and-events/eventsSubdomain Find more events
https://bayes.campusgroups.com...External Subdomain 5th Analyst Research conference
https://www.cass.city.ac.uk/ne...External Subdomain Faculty/Research
https://bayes.campusgroups.com...External Subdomain 2024 Accounting PhD conference
https://www.cass.city.ac.uk/ne...External Subdomain Text duplicate Faculty/Research
https://www.instagram.com/reel...External Subdomain IMG-ALT A%20huge%20congratulations%20to%20all%20our%20new%20students%20on%20your%20results!%20We%E2%80%99re%20excited%20to%20welcome%20you%20to%20Bayes%20Business%20...
https://www.bayes.city.ac.uk/Anchor Back to top
/about/contact-usSubdomain Contact us
/about/find-usSubdomain Find us
/about/legalSubdomain Legal
/accessibilitySubdomain Accessibility
https://x.com/bayesbschoolExternal X / Twitter
https://www.facebook.com/Bayes...External Subdomain Facebook
https://www.youtube.com/c/baye...External Subdomain YouTube
https://www.linkedin.com/schoo...External Subdomain LinkedIn
https://www.instagram.com/baye...External Subdomain Instagram
http://www.weibo.com/BayesBusi...External Subdomain Weibo
https://www.city.ac.uk/news-an...External Subdomain WeChat
https://associationofmbas.com/External IMG-ALT Accredited by the Association of MBAs
A-TITLE Accredited by the Association of MBAs
https://www.aacsb.edu/External Subdomain IMG-ALT Accredited by the Association to Advance Collegiate Schools of Business
A-TITLE Accredited by the Association to Advance Collegiate Schools of Business
https://efmdglobal.org/External IMG-ALT EQUIS Accredited
A-TITLE EQUIS Accredited
https://www.bloomberg.com/External Subdomain IMG-ALT Bloomberg Experiential Learning Partner
A-TITLE Bloomberg Experiential Learning Partner
https://www.city.ac.uk/External Subdomain City, University of London

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bayes.city.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.25 seconds.
The file size of the HTML document is fine (148 kB).

HTTP Response Header

NameValue
dateTue, 20 Aug 2024 06:17:40 GMT
content-typetext/html; charset=utf-8
cf-ray8b6042f8fa3b9112-FRA
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x-content-type-optionsnosniff
x-edge-version8d9bc314
x-frame-optionsSAMEORIGIN
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x-upgrade-enabledoff
servercloudflare
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alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,449 referring domains.
This page has 19,973 backlinks.
This page has backlinks from 1,050 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

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########################################################
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Disallow: /google3924835c388b5880.html
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# Media
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Disallow: /_media
# the sitemap
Sitemap: https://www.bayes.city.ac.uk/sitemap.xml
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www.bayes.city.ac.uk
Welcome to Bayes Business School London | Bayes Business School
Bayes Business School in London is one of the top UK business schools with programmes ranging from undergraduates to masters, MBA, PhD and executive education.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Bayes89%Check
Bayes Business86%Check
Bayes Business School85%Check
Business81%Check
School81%Check
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