Bbb.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
77% 
Page structure
100% 
Link structure
87% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.20 s
File size
165.80 kB
Words
821
Media files
17
Number of links
80 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
BBB: The Sign of a Better Business | Better Business Bureau®
There are word repetitions in the page title.
The length of the page title is perfect. (568 pixels out of 580 max pixel length)
Meta description
(Critically important)
BBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB Accredited. File a complaint, leave a review, report a scam.
The meta description is too long: 1128 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bbb.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionBBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB Accredited. File a complaint, leave a review, report a scam.
langen
fb:app_id1632730786749034
og:descriptionBBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB Accredited. File a complaint, leave a review, report a scam.
og:titleBBB: The Sign of a Better Business | Better Business Bureau®
og:urlhttps://www.bbb.org/
og:typewebsite
og:imagehttps://m.bbb.org/terminuscontent/hero/2023-q1/volunteers.jpg
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are 6 text duplicates on this page:
  • Duplicate 1: I use the [BBB] video a lot on my website because people think that we...
  • Duplicate 2: Through the years, I've used BBB's services, especially when my busine...
  • Duplicate 3: "For us, it's really important to be part of the BBB because it gives ...
This page contains 821 words. That's ok.
27.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 12.82 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...img/header/flag-us-100__100w.png?tx=w_21No alt attribute provided
...2024-q1/painter.jpg?tx=q_auto:eco,w_1905A white man stand on a ladder leaning against the upper story gable of a house, painting the trim white.
...img/header/flag-us-100__100w.png?tx=w_21No alt attribute provided
...fc85-4030-b9bf-6bc7315ebac3.jpg?tx=w_354hurricane approaching the American continent visible above the Earth, a view from the satellite. Elements of this image furnished by NASA.
...f9e-4c7c-8990-113c57c7aac0.jpeg?tx=w_354Stressed business man at computer
...550f-41a3-962d-bd45ca4c4e26.jpg?tx=w_354No alt attribute provided
.../tsoabb-lockup-white-svg_2x.png?tx=w_205BBB: Accredited Business seal: the sign of a Better Business
...img/geohp-scamtracker-photo.png?tx=w_620Diverse group of young professionals smiling with arms around each others' shoulders
...amtracker/scam-tracker-logo.svg?tx=w_148BBB Scam Tracker
...nt/scamtracker/bbb-institute.png?tx=w_87BBB Institute for Marketplace Trust
...t/scamtracker/amazon-logo-3x.png?tx=w_60Amazon partner
...mtracker/capital-one-logo-3x.png?tx=w_69Capital One partner
...d4f1-462a-8108-8f57a2a3f390.jpg?tx=w_354Happy colleagues laughing in the office meeting
...ddd6-413a-86a4-8ed1d8944d9c.jpg?tx=w_354A hand points out where to sign a contract, while another person holding a pen signs.
...1b61-4329-b63b-aed1157ff682.jpg?tx=w_354young woman working on laptop on the floor in bedroom
...inusContent/dist/img/BBB_US_Torch_sm.svgBBB
...rminuscontent/dist/img/logo.svg?tx=w_100BBB

Page structure

H1 heading
(Critically important)
Find a Better Business
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Find a Better Business
H2 Navigation menu
H2 Find BBB® Accredited Businesses You Can Trust
H2 File a Complaint
H2 Start a Review
H2 Featured Content
H2 Popular Categories
H2 Business Resources
H2 Get Accredited
H2 BBB Scam Tracker
H2 Contact Your Local BBB
H2 Featured Content for Businesses
H2 BBB AUTO LINE ®
H2 BBB Military Line
H2 For Consumers
H2 For Businesses
H2 About BBB®
H2 Welcome to the BBB!
H3 BBB Tip: Advice on Hurricane Helene relief donations
H3 BBB Warning: 'Task optimization' employment scam leads to large losses
H3 BBB Tip: What to know about installing a home car charger
H3 BBB Business Tip: Why company culture is critical for small business success
H3 New Business Tip: Pick the right insurance policy for your new small business
H3 BBB Business Tip: Hiring a freelancer
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.
LinkAttributesAnchor text
https://www.bbb.org/Anchor Skip to main content
https://www.bbb.org/Subdomain Better Business Bureau®Homepage
/all/business-resourcesSubdomain Resources for Businesses
https://www.bbb.org/Subdomain No Text
/account/registerSubdomain Consumer Account
https://www.bbb.org/get-a-quoteSubdomain Get a Quote
/leave-a-reviewSubdomain Start a Review
/file-a-complaintSubdomain File a Complaint
https://www.bbb.org/scamtrackerSubdomain BBB Scam Tracker
/all/business-resourcesSubdomain Business Resources
/get-accreditedSubdomain Get Accredited
/all/consumer-resourcesSubdomain For Consumers
/all/employmentSubdomain Careers
https://www.bbb.org/bbb-directorySubdomain BBB Directory
https://www.bbb.org/us/newsSubdomain News & Events
https://www.bbb.org/get-listedSubdomain List Your Business
/get-accreditedSubdomain BBB Accreditation
https://www.bbb.org/all/trust-hubTrust Hub for Businesses
https://www.bbb.org/get-listedList Your Business for Free
https://www.bbb.org/get-a-quoteMake a Reservation
/file-a-complaintText duplicate File a Complaint
/leave-a-reviewSubdomain Text duplicate Start a Review
https://www.bbb.org/us/newsSubdomain View AllFeatured Content
/article/news-releases/30870-b...Subdomain BBB Tip: Advice on Hurricane Helene relief donations
/article/news-releases/30866-b...Subdomain BBB Warning: 'Task optimization' employment scam leads to large losses
/article/news-releases/28915-b...Subdomain BBB Tip: What to know about installing a home car charger
/us/category/roofing-contractorsRoofing Contractors
/us/category/home-improvementHome Improvement
/us/category/auto-repairAuto Repairs
/us/category/general-contractorGeneral Contractor
/us/category/charity-localCharity - Local
/us/category/construction-serv...Construction Services
/us/category/home-buildersHome Builders
/us/category/heating-and-air-c...Heating and Air Conditioning
/us/category/used-car-dealersUsed Car Dealers
/us/category/tree-serviceTree Services
https://www.bbb.org/us/categoriesSubdomain More Categories
/all/business-resourcesSubdomain Learn Moreabout small business resources
/get-accreditedSubdomain Apply for BBB Accreditation
/scamtracker/reportscamSubdomain Lookup and Report Scams
/local-bbb/international-assoc...Subdomain More About Your Local BBB
/us/news/businessSubdomain View AllFeatured Content for Businesses
/article/business/27590-bbb-bu...Subdomain BBB Business Tip: Why company culture is critical for small business success
/article/business/27611-bbb-bu...Subdomain New Business Tip: Pick the right insurance policy for your new small business
/article/business/22946-bbb-bu...Subdomain BBB Business Tip: Hiring a freelancer
https://bbbprograms.org/progra...External Find out how BBB AUTO LINE can resolve your dispute.
/all/bbbi/military-and-veteran...Subdomain Financial education resources for military veterans, active service members and their families
/get-accreditedSubdomain Get accredited
/get-accreditedSubdomain Text duplicate Get accredited
/get-accreditedSubdomain Text duplicate Get accredited
/get-accreditedSubdomain Text duplicate Get accredited
/get-accreditedSubdomain Text duplicate Get accredited
/get-accreditedSubdomain Text duplicate Get accredited
https://www.bbb.org/Subdomain IMG-ALT BBB
/all/consumer-resourcesSubdomain Text duplicate For Consumers
/all/change-browser-languageSubdomain Language Translation Information
https://www.bbb.org/searchSubdomain Search for a Business
https://www.bbb.org/get-a-quoteSubdomain Text duplicate Get a Quote
/leave-a-reviewSubdomain Text duplicate Start a Review
/file-a-complaintSubdomain Text duplicate File a Complaint
https://www.bbb.org/scamtrackerSubdomain Text duplicate BBB Scam Tracker
https://bbbprograms.org/progra...External File an Auto Warranty Complaint
https://signup.e2ma.net/signup...New window External Subdomain Sign up for Scam Alerts
https://www.bbb.org/all/faqSubdomain Frequently Asked Questions (FAQ)
/all/consumer-hqSubdomain Consumer HQ
/all/business-resourcesSubdomain For Businesses
https://www.bbb.org/searchSubdomain Search Business Profiles
/get-accreditedSubdomain Text duplicate Get Accredited
https://bbbprograms.org/progra...New window External Data Privacy Framework Program
https://bbbprograms.org/progra...New window External Cross-Border Privacy Rules Certification
https://www.bbb.org/get-listedSubdomain Get Your Business Listed
/partner-code-of-conductSubdomain Partner Code of Conduct
https://www.bbb.org/applySubdomain Text duplicate Apply for BBB Accreditation
/all/your-business-hqSubdomain Business HQ
https://www.bbb.org/all/about-bbbSubdomain About BBB®
/mission-and-visionSubdomain Mission & Vision
https://www.bbb.org/bbb-directorySubdomain Directory of Local BBBs
/local-bbb/international-assoc...Subdomain International Association of Better Business Bureaus
https://www.bbbmarketplacetrus...New window External Subdomain BBB Institute for Marketplace Trust
/all/employmentNew window Subdomain Text duplicate Careers
https://give.org/New window External BBB Wise Giving Alliance (Give.org)
https://www.bbbprograms.org/New window External Subdomain BBB National Programs
https://www.facebook.com/Bette...New window External Subdomain our Facebook (opens in a new tab)
https://twitter.com/bbb_usNew window External our Twitter (opens in a new tab)
https://www.linkedin.com/compa...New window External Subdomain our LinkedIn (opens in a new tab)
https://www.youtube.com/channe...New window External Subdomain our YouTube (opens in a new tab)
https://www.bbb.org/terms-of-useSubdomain Terms of Use
/all/privacy-policySubdomain Privacy Policy
/all/privacy-policySubdomain Anchor Your Ad Choices
https://www.bbb.org/trademarksSubdomain Trademarks
https://www.bbb.org/hyperlinkingSubdomain Hyperlinking Policy
https://bbbprograms.org/progra...External Trivial anchor text
click here
/all/privacy-policySubdomain Text duplicate Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bbb.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.20 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (166 kB).

HTTP Response Header

NameValue
dateFri, 27 Sep 2024 00:02:00 GMT
content-typetext/html; charset=utf-8
varyAccept-Encoding
set-cookie78 Characters
x-html-minification-powered-byWebMarkupMin
x-powered-byASP.NET
access-control-allow-origin*
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8c9738ed3b32364a-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 158,894 referring domains.
This page has 181,247,439 backlinks.
This page has backlinks from 65,136 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Robots.txt

#fb external hits.
User-agent: facebookexternalhit
Allow: /*/public/insights/share/anniversary*?*

#block all other user agents from the following
User-agent: *
Disallow: /solr/
Disallow: *solrSearch*
Disallow: /episerver
Disallow: /episerver/
Disallow: /util/
Disallow: /us/storage/*
Disallow: /ca/storage/*
Disallow: /mx/storage/*
Disallow: /authentication/*
Disallow: /business-reviews/*

Disallow: /council/Charity-Reviews/type/
Disallow: /council/Charity-Reviews/name/
Disallow: /council/Charity-Reviews/matched/
Disallow: /council/Charity-Reviews/phone/
Disallow: /council/Charity-Reviews/email/
Disallow: /council/Charity-Reviews/url/
Disallow: /council/Find-Business-Reviews/type/
Disallow: /council/Find-Business-Reviews/name/
Disallow: /council/Find-Business-Reviews/matched/
Disallow: /council/Find-Business-Reviews/phone/
Disallow: /council/Find-Business-Reviews/email/
Disallow: /council/Find-Business-Reviews/url/
Disallow: /council/Business-Search/type/
Disallow: /council/Business-Search/name/
Disallow: /council/Business-Search/matched/
Disallow: /council/Business-Search/phone/
Disallow: /council/Business-Search/email/
Disallow: /council/Business-Search/url/

Disallow: /get-listed/business
Disallow: /get-listed/consumer
Disallow: /get-listed/success
Disallow: /get-listed/form
Disallow: /apply/thank-you
Disallow: */bbb-reports-on
Disallow: */contact-form
Disallow: */verify-sms
Disallow: */submit-review-expiration
Disallow: /submit-review-thank-you
Disallow: /dynamic-seal
Disallow: /leave-a-review/no-bid
Disallow: /leave-a-review/no-bid/thank-you
Disallow: /leave-a-review/no-bid/expiration
Disallow: /manage-location
Disallow: /file-a-complaint/*/form

Disallow: /council/Charity-Reviews/type/
Disallow: /council/Charity-Reviews/name/
Disallow: /council/Charity-Reviews/matched/
Disallow: /council/Charity-Reviews/phone/
Disallow: /council/Charity-Reviews/email/
Disallow: /council/Charity-Reviews/url/
Disallow: /council/Find-Business-Reviews/type/
Disallow: /council/Find-Business-Reviews/name/
Disallow: /council/Find-Business-Reviews/matched/
Disallow: /council/Find-Business-Reviews/phone/
Disallow: /council/Find-Business-Reviews/email/
Disallow: /council/Find-Business-Reviews/url/
Disallow: /council/Business-Search/type/
Disallow: /council/Business-Search/name/
Disallow: /council/Business-Search/matched/
Disallow: /council/Business-Search/phone/
Disallow: /council/Business-Search/email/
Disallow: /council/Business-Search/url/
Disallow: */consumer/*
Disallow: */accredited-business-directory/*? 
Disallow: /test-all-page
Disallow: *?*
Allow:/scamtracker/*?*
Allow:/us/*/*/profile/*/*?*
Allow:/ca/*/*/profile/*/*?*

sitemap: https://www.bbb.org/sitemap-business-profiles-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-business-profiles-index.xml
sitemap: https://www.bbb.org/sitemap-articles-index.xml
sitemap: https://www.bbb.org/sitemap-nearme-articles-index.xml
sitemap: https://www.bbb.org/sitemap-events-index.xml
sitemap: https://www.bbb.org/sitemap-ca-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-ca-categories-index.xml
sitemap: https://www.bbb.org/sitemap-us-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-us-categories-index.xml
sitemap: https://www.bbb.org/sitemap-ca-province-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-ca-province-categories-index.xml
sitemap: https://www.bbb.org/sitemap-us-state-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-us-state-categories-index.xml
sitemap: https://www.bbb.org/sitemap-ca-city-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-ca-city-categories-index.xml
sitemap: https://www.bbb.org/sitemap-us-city-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-us-city-categories-index.xml
sitemap: https://www.bbb.org/sitemap-ca-provinces-index.xml
sitemap: https://www.bbb.org/sitemap-us-states-index.xml
sitemap: https://www.bbb.org/sitemap-ca-cities-index.xml
sitemap: https://www.bbb.org/sitemap-us-cities-index.xml
sitemap: https://www.bbb.org/all/sitemap.xml
sitemap: https://www.bbb.org/local/sitemap.xml

sitemap: https://www.bbb.org/scamtracker/sitemap.xml

Search preview

www.bbb.org
BBB: The Sign of a Better Business | Better Business Bureau®
BBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB Accredited. File a complaint, leave a review, report a scam.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Business77%Check
BBB74%Check
Better Business73%Check
Find BBB68%Check
Find66%Check
Business Bureau64%Check
get business64%Check
BBB Accredited63%Check
Better62%Check
find businesses60%Check

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