Bbb.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
83% 
Page structure
100% 
Link structure
86% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.04 s
File size
166.30 kB
Words
785
Media files
17
Number of links
79 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
BBB: The Sign of a Better Business | Better Business Bureau
There are word repetitions in the page title.
The length of the page title is perfect. (546 pixels out of 580 max pixel length)
Meta description
(Critically important)
BBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB Accredited. File a complaint, leave a review, report a scam.
The meta description is too long: 1127 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bbb.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionBBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB Accredited. File a complaint, leave a review, report a scam.
langen
fb:app_id1632730786749034
og:descriptionBBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB Accredited. File a complaint, leave a review, report a scam.
og:titleBBB: The Sign of a Better Business | Better Business Bureau
og:urlhttps://www.bbb.org/
og:typewebsite
og:imagehttps://m.bbb.org/terminuscontent/hero/2023-q1/volunteers.jpg
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are 6 text duplicates on this page:
  • Duplicate 1: I use the [BBB] video a lot on my website because people think that we...
  • Duplicate 2: "For us, it's really important to be part of the BBB because it gives ...
  • Duplicate 3: I have always valued your organization. I am extremely pleased with th...
This page contains 785 words. That's ok.
27.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 12.46 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...sContent/dist/img/header/us-flag-4x3.svgNo alt attribute provided
...1/collaboration.jpg?tx=q_auto:eco,w_1905Office workers of varied age, race, and gender huddle around a woman with a headscarf at a computer.
...sContent/dist/img/header/us-flag-4x3.svgNo alt attribute provided
...491-4843-8dc4-014c562554a6.jpeg?tx=w_354Woman using computer on table with new email message on laptop, communication connection message to global letters in the workplace
...b79-411d-9561-1e6114276867.jpeg?tx=w_354happy businessman working on his laptop at home
...259-4b2b-b8cc-5cf995b8ef7e.jpeg?tx=w_354Unrecognizable Woman enjoying big sale and shopping online with credit card and laptop at home
.../tsoabb-lockup-white-svg_2x.png?tx=w_205BBB: Accredited Business seal: the sign of a Better Business
...img/geohp-scamtracker-photo.png?tx=w_620Diverse group of young professionals smiling with arms around each others' shoulders
...amtracker/scam-tracker-logo.svg?tx=w_148BBB Scam Tracker
...nt/scamtracker/bbb-institute.png?tx=w_87BBB Institute for Marketplace Trust
...t/scamtracker/amazon-logo-3x.png?tx=w_60Amazon partner
...mtracker/capital-one-logo-3x.png?tx=w_69Capital One partner
...ffc9-48f1-9a4d-a7294ea865b1.jpg?tx=w_354You Asian woman concentrates when looking at a variety of charts and other digital images.
...4aa0-4654-af25-85943d58929b.png?tx=w_354woman upset on phone
...d367-43ae-9925-7f3c1a6e6354.jpg?tx=w_354patent stamp pending
...inusContent/dist/img/BBB_US_Torch_sm.svgBBB
...rminuscontent/dist/img/logo.svg?tx=w_100BBB

Page structure

H1 heading
(Critically important)
Find a Better Business
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Find a Better Business
H2 Navigation menu
H2 Find BBB® Accredited Businesses You Can Trust
H2 File a Complaint
H2 Start a Review
H2 Featured Content
H2 Popular Categories
H2 Business Resources
H2 Get Accredited
H2 BBB Scam Tracker
H2 Contact Your Local BBB
H2 Featured Content for Businesses
H2 BBB AUTO LINE ®
H2 BBB Military Line
H2 For Consumers
H2 For Businesses
H2 About BBB®
H2 Welcome to the BBB!
H3 BBB Scam Alert: BBB shares tips to avoid a phishing email scam
H3 BBB Tip: Identity theft protection for consumers
H3 BBB Scam Alert: How to spot a fake "going out of business" sale
H3 BBB Business Scam Alert: How to spot phony services when shopping for an AI solution
H3 BBB Business Scam Alert: Scammers impersonate businesses through voicemail hacking
H3 BBB Business Tip: Filing for a trademark or patent? Watch out for scammers after you file
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.bbb.org/Subdomain Better Business Bureau®Homepage
/all/business-resourcesSubdomain Resources for Businesses
https://www.bbb.org/Subdomain No Text
https://www.bbb.org/get-a-quoteSubdomain Get a Quote
/leave-a-reviewSubdomain Start a Review
/file-a-complaintSubdomain File a Complaint
https://www.bbb.org/scamtrackerSubdomain BBB Scam Tracker
/all/business-resourcesSubdomain Business Resources
/get-accreditedSubdomain Get Accredited
/all/consumer-resourcesSubdomain For Consumers
/all/employmentSubdomain Careers
https://www.bbb.org/bbb-directorySubdomain BBB Directory
https://www.bbb.org/us/newsSubdomain News & Events
https://www.bbb.org/scamtrackerSubdomain Text duplicate BBB Scam Tracker
https://www.bbb.org/bbb-directorySubdomain BBB Locator
https://www.bbb.org/get-listedSubdomain List Your Business
/get-accreditedBBB Accreditation
https://www.bbb.org/all/trust-hubTrust Hub for Businesses
https://www.bbb.org/get-listedList Your Business for Free
https://www.bbb.org/get-a-quoteStart an Order
/file-a-complaintSubdomain Text duplicate File a Complaint
/leave-a-reviewSubdomain Text duplicate Start a Review
https://www.bbb.org/us/newsSubdomain View AllFeatured Content
/article/news-releases/31528-b...Subdomain BBB Scam Alert: BBB shares tips to avoid a phishing email scam
/article/news-releases/31485-b...Subdomain BBB Tip: Identity theft protection for consumers
/article/news-releases/31498-b...Subdomain BBB Scam Alert: How to spot a fake "going out of business" sale
/us/category/roofing-contractorsRoofing Contractors
/us/category/home-improvementHome Improvement
/us/category/auto-repairAuto Repairs
/us/category/general-contractorGeneral Contractor
/us/category/charity-localCharity - Local
/us/category/construction-serv...Construction Services
/us/category/home-buildersHome Builders
/us/category/heating-and-air-c...Heating and Air Conditioning
/us/category/used-car-dealersUsed Car Dealers
/us/category/tree-serviceTree Services
https://www.bbb.org/us/categoriesMore Categories
/get-accreditedApply for BBB Accreditation
/scamtracker/reportscamSubdomain Lookup and Report Scams
/local-bbb/international-assoc...More About Your Local BBB
/us/news/businessSubdomain View AllFeatured Content for Businesses
/article/business/28656-busine...Subdomain BBB Business Scam Alert: How to spot phony services when shopping for an AI solution
/article/business/27470-bbb-sc...Subdomain BBB Business Scam Alert: Scammers impersonate businesses through voicemail hacking
/article/business/22726-bbb-bu...Subdomain BBB Business Tip: Filing for a trademark or patent? Watch out for scammers after you file
https://bbbprograms.org/progra...External Find out how BBB AUTO LINE can resolve your dispute.
/all/bbbi/military-and-veteran...Subdomain Financial education resources for military veterans, active service members and their families
/get-accreditedSubdomain Get accredited
/get-accreditedSubdomain Text duplicate Get accredited
/get-accreditedSubdomain Text duplicate Get accredited
/get-accreditedSubdomain Text duplicate Get accredited
/get-accreditedSubdomain Text duplicate Get accredited
/get-accreditedSubdomain Text duplicate Get accredited
https://www.bbb.org/Subdomain IMG-ALT BBB
/all/consumer-resourcesText duplicate For Consumers
/all/change-browser-languageLanguage Translation Information
https://www.bbb.org/searchSearch for a Business
https://www.bbb.org/get-a-quoteText duplicate Get a Quote
/leave-a-reviewText duplicate Start a Review
/file-a-complaintText duplicate File a Complaint
https://www.bbb.org/scamtrackerText duplicate BBB Scam Tracker
https://bbbprograms.org/progra...External File an Auto Warranty Complaint
https://signup.e2ma.net/signup...New window External Subdomain Sign up for Scam Alerts
https://www.bbb.org/all/faqFrequently Asked Questions (FAQ)
/all/consumer-hqConsumer HQ
/all/business-resourcesFor Businesses
https://www.bbb.org/searchSearch Business Profiles
/get-accreditedText duplicate Get Accredited
https://bbbprograms.org/progra...New window External Data Privacy Framework Program
https://bbbprograms.org/progra...New window External Cross-Border Privacy Rules Certification
https://www.bbb.org/get-listedGet Your Business Listed
/partner-code-of-conductPartner Code of Conduct
https://www.bbb.org/applyText duplicate Apply for BBB Accreditation
/all/your-business-hqBusiness HQ
https://www.bbb.org/all/about-bbbAbout BBB®
/mission-and-visionMission & Vision
https://www.bbb.org/bbb-directoryDirectory of Local BBBs
/local-bbb/international-assoc...International Association of Better Business Bureaus
https://www.bbbmarketplacetrus...New window External Subdomain BBB Institute for Marketplace Trust
/all/employmentNew window Text duplicate Careers
https://give.org/New window External BBB Wise Giving Alliance (Give.org)
https://www.bbbprograms.org/New window External Subdomain BBB National Programs
https://www.facebook.com/Bette...New window External Subdomain our Facebook (opens in a new tab)
https://twitter.com/bbb_usNew window External our Twitter (opens in a new tab)
https://www.linkedin.com/compa...New window External Subdomain our LinkedIn (opens in a new tab)
https://www.youtube.com/channe...New window External Subdomain our YouTube (opens in a new tab)
https://www.instagram.com/bett...New window External Subdomain our Instagram (opens in a new tab)
https://www.bbb.org/terms-of-useTerms of Use
/all/privacy-policyPrivacy Policy
/all/privacy-policyYour Ad Choices
https://www.bbb.org/trademarksTrademarks
https://www.bbb.org/hyperlinkingHyperlinking Policy
https://bbbprograms.org/progra...External Trivial anchor text
click here
/all/privacy-policySubdomain Text duplicate Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bbb.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.04 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (166 kB).

HTTP Response Header

NameValue
dateMon, 10 Mar 2025 14:57:40 GMT
content-typetext/html; charset=utf-8
varyAccept-Encoding
set-cookie78 Characters
x-html-minification-powered-byWebMarkupMin
x-powered-byASP.NET
access-control-allow-origin*
strict-transport-securitymax-age=31536000; includeSubDomains
cf-cache-statusDYNAMIC
server-timingcfCacheStatus;desc="DYNAMIC"
servercloudflare
cf-ray91e3aa721868040f-CDG
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 157,637 referring domains.
This page has 171,018,930 backlinks.
This page has backlinks from 59,791 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#fb external hits.
User-agent: facebookexternalhit
Allow: /*/public/insights/share/anniversary*?*

#block all other user agents from the following
User-agent: *
Disallow: /cdn-cgi/
Disallow: /solr/
Disallow: *solrSearch*
Disallow: /episerver
Disallow: /episerver/
Disallow: /util/
Disallow: /us/storage/*
Disallow: /ca/storage/*
Disallow: /mx/storage/*
Disallow: /authentication/*
Disallow: /business-reviews/*

Disallow: /council/Charity-Reviews/type/
Disallow: /council/Charity-Reviews/name/
Disallow: /council/Charity-Reviews/matched/
Disallow: /council/Charity-Reviews/phone/
Disallow: /council/Charity-Reviews/email/
Disallow: /council/Charity-Reviews/url/
Disallow: /council/Find-Business-Reviews/type/
Disallow: /council/Find-Business-Reviews/name/
Disallow: /council/Find-Business-Reviews/matched/
Disallow: /council/Find-Business-Reviews/phone/
Disallow: /council/Find-Business-Reviews/email/
Disallow: /council/Find-Business-Reviews/url/
Disallow: /council/Business-Search/type/
Disallow: /council/Business-Search/name/
Disallow: /council/Business-Search/matched/
Disallow: /council/Business-Search/phone/
Disallow: /council/Business-Search/email/
Disallow: /council/Business-Search/url/

Disallow: /get-listed/business
Disallow: /get-listed/consumer
Disallow: /get-listed/success
Disallow: /get-listed/form
Disallow: /apply/thank-you
Disallow: */bbb-reports-on
Disallow: */contact-form
Disallow: */verify-sms
Disallow: */submit-review-expiration
Disallow: /submit-review-thank-you
Disallow: /dynamic-seal
Disallow: /leave-a-review/no-bid
Disallow: /leave-a-review/no-bid/thank-you
Disallow: /leave-a-review/no-bid/expiration
Disallow: /manage-location
Disallow: /file-a-complaint/*

Disallow: /council/Charity-Reviews/type/
Disallow: /council/Charity-Reviews/name/
Disallow: /council/Charity-Reviews/matched/
Disallow: /council/Charity-Reviews/phone/
Disallow: /council/Charity-Reviews/email/
Disallow: /council/Charity-Reviews/url/
Disallow: /council/Find-Business-Reviews/type/
Disallow: /council/Find-Business-Reviews/name/
Disallow: /council/Find-Business-Reviews/matched/
Disallow: /council/Find-Business-Reviews/phone/
Disallow: /council/Find-Business-Reviews/email/
Disallow: /council/Find-Business-Reviews/url/
Disallow: /council/Business-Search/type/
Disallow: /council/Business-Search/name/
Disallow: /council/Business-Search/matched/
Disallow: /council/Business-Search/phone/
Disallow: /council/Business-Search/email/
Disallow: /council/Business-Search/url/
Disallow: */consumer/*
Disallow: */accredited-business-directory/*? 
Disallow: /test-all-page
Disallow: *?*
Allow:/scamtracker/*?*
Allow:/us/*/*/profile/*/*?*
Allow:/ca/*/*/profile/*/*?*

sitemap: https://www.bbb.org/sitemap-business-profiles-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-business-profiles-index.xml
sitemap: https://www.bbb.org/sitemap-articles-index.xml
sitemap: https://www.bbb.org/sitemap-nearme-articles-index.xml
sitemap: https://www.bbb.org/sitemap-events-index.xml
sitemap: https://www.bbb.org/sitemap-ca-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-ca-categories-index.xml
sitemap: https://www.bbb.org/sitemap-us-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-us-categories-index.xml
sitemap: https://www.bbb.org/sitemap-ca-province-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-ca-province-categories-index.xml
sitemap: https://www.bbb.org/sitemap-us-state-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-us-state-categories-index.xml
sitemap: https://www.bbb.org/sitemap-ca-city-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-ca-city-categories-index.xml
sitemap: https://www.bbb.org/sitemap-us-city-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-us-city-categories-index.xml
sitemap: https://www.bbb.org/sitemap-ca-provinces-index.xml
sitemap: https://www.bbb.org/sitemap-us-states-index.xml
sitemap: https://www.bbb.org/sitemap-ca-cities-index.xml
sitemap: https://www.bbb.org/sitemap-us-cities-index.xml
sitemap: https://www.bbb.org/all/sitemap.xml
sitemap: https://www.bbb.org/local/sitemap.xml

sitemap: https://www.bbb.org/scamtracker/sitemap.xml

Similar sites

Search preview

www.bbb.org
BBB: The Sign of a Better Business | Better Business Bureau
BBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB Accredited. File a complaint, leave a review, report a scam.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
BBB74%Check
Business72%Check
BBB Business70%Check
Find BBB68%Check
Find66%Check
Better Business66%Check
BBB Scam64%Check
BBB Accredited63%Check
Better62%Check
find businesses60%Check
Show more keywords and terms

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