Betterworks.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
72% 
Page structure
100% 
Link structure
75% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.02 s
File size
430.10 kB
Words
933
Media files
76
Number of links
87 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Betterworks – Continuous Performance Management
The length of the page title is perfect. (473 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Betterworks performance management software simplifies performance management, enabling organizations to make smart, data-based decisions.
The length of the meta description is perfect. (907 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.betterworks.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionBetterworks performance management software simplifies performance management, enabling organizations to make smart, data-based decisions.
msvalidate.010E9728F751D15829EC5133D297E50629
google-site-verificationYbC2yYumtPDc5UB5Mvhqj3mcZXG1Bw7ov2XuFZZjWoA
generatorNitroPack
viewportwidth=device-width, initial-scale=1.0, maximum-scale=2.0, user-scalable=1
ahrefs-site-verificationcbed002ae6728a9f48b05c998e743f8e3b2c36bc5d596586875e6ac57624ab63
msapplication-TileImagehttps://www.betterworks.com/wp-content/uploads/2018/08/cropped-BW_Icon_Black_On_White-270x270.png
article:publisherhttps://www.facebook.com/BetterWorks/
article:modified_time2025-03-28T17:22:07+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@Betterworks
og:localeen_US
og:typewebsite
og:titleBetterworks – Continuous Performance Management
og:descriptionBetterworks performance management software simplifies performance management, enabling organizations to make smart, data-based decisions.
og:urlhttps://www.betterworks.com/
og:site_nameBetterworks
og:imagehttps://www.betterworks.com/wp-content/uploads/2025/03/homepage2025.webp
og:image:width1200
og:image:height644
og:image:typeimage/webp
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 8 text duplicates on this page:
  • Duplicate 1: "Betterworks is an excellent all-around platform that supports our per...
  • Duplicate 2: It's a centralized platform that provides several modules in one place...
  • Duplicate 3: Betterworks has great individual and group features that allow me to t...
  • Duplicate 4: Betterworks makes talent management a breeze so that users can focus o...
This page contains 933 words. That's ok.
27.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
19 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 17.65 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=2.0, user-scalable=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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...content/uploads/2022/07/Goals02-full.svgPricing
...ntent/uploads/2022/07/perfomance-ico.svgPricing
.../wp-content/uploads/2023/02/1-1-icon.pngPricing
...tent/uploads/2022/07/Feedback02-full.svgPricing
...tent/uploads/2022/07/Employee02-full.svgPricing
...t/uploads/2022/07/Calibration02-full.svgPricing
...ontent/uploads/2023/10/ico-ai-for-hr.svgPricing
...wp-content/uploads/2021/06/Pricing-1.svgPricing
...ntent/uploads/2021/06/Integrations-2.svgIntegrations
...08/noun-accessibility-5973990-989999.svgIntegrations
...p-content/uploads/2021/06/Security-2.svgSecurity
...ploads/2021/06/Customer_Experience-1.svgCustomer Experience
...wp-content/uploads/2021/06/Support-1.svgCustomer Support
...content/uploads/2021/06/Case_Study-1.svgCustomer Stories
...3/08/noun-development-2190067-989999.svgDeveloper Portal
...p-content/uploads/2021/06/Partners-1.svgPartner Network
...023/05/EHR-Customer-Awards-Thumbnail.jpgHow Betterworks Customers Elevate Workforce Performance
...28.BW-Customer-Stories-KuehneNagel-2.jpgWhy Kuehne+Nagel Chose Betterworks Out of 19 Performance Management Platforms
...ntent/uploads/2023/10/ico-enterprise.svgEnterprise
...p-content/uploads/2021/06/Security-2.svgTrust and Security
...08/noun-accessibility-5973990-989999.svgAccessibility
...ntent/uploads/2021/06/Integrations-2.svgIntegrations
...ds/2023/10/ico-professional-services.svgProfessional
...nt/uploads/2023/10/ico-plans-options.svgPlan Options
...loads/2023/10/ico-enterprise-contact.svgEnterprise Pricing
...om/wp-content/uploads/2021/06/Blog-1.svgBlog
...oads/2025/02/Betterworks_events_menu.svgWebinars
...content/uploads/2021/06/Case_Study-1.svgWebinars
...wp-content/uploads/2025/02/resources.svgResources Library
.../wp-content/uploads/2025/02/webinars.svgEvents & Webinars
.../wp-content/uploads/2025/02/podcasts.svgPeople Fundamentals
...loads/2025/02/2025-PERR-Thumbnails2-.jpgSkills Report
...-content/uploads/2021/06/Our_Story-1.svgOur Story
...m/wp-content/uploads/2021/06/Press-1.svgNews
...t/uploads/2025/02/icon_social_commit.svgSocial Commitment
...wp-content/uploads/2021/06/Council-1.svgHR Advisory Council
...t/uploads/2022/01/hearthands-24x24-2.svgSponsorships
...5/02/PressRelease-2025PERR-800x800-3.jpgBetterworks 2025 Study Shows 78% of AI Power Users are Actively Looking for New Jobs
...nt/uploads/2019/02/Forbes-press-page.pngEmbrace The Fact That AI Will Dominate Careers In 2024, Experts Say
data:[...] Base64Business Insider
data:[...] Base64Liverspoon
data:[...] Base64Calgote Palmolive
data:[...] Base64CrakMedia
data:[...] Base64West Coast University
data:[...] Base64World Pay
data:[...] Base64University Phoenix
data:[...] Base64VISMA
data:[...] Base64POSADAS
data:[...] Base64ATB Financial
data:[...] Base64BIOMARIN
data:[...] Base64Personify Health
data:[...] Base64EmpowerHR: North America
data:[...] Base64Unleash America
data:[...] Base64HR’s AI Advantage: Driving Workforce Transformation for Better Business Results
data:[...] Base64G2 logog2-logotype-color-light-bg
data:[...] Base64Logo HR Tech Awards powered by lighthouse research & advisory
data:[...] Base64Logo Top HR Product Human Resource Executive - Winner 2024
data:[...] Base64Logo Brandon Hall Group - Technology Excellence Award - Bronze 2024
data:[...] Base64Logo The A.I. Awards - Shortlist 2024
data:[...] Base64G2 logo
data:[...] Base64Testimonial Stars
data:[...] Base64Testimonial Stars
data:[...] Base64Testimonial Stars
data:[...] Base64Testimonial Stars
data:[...] Base64Testimonial Stars
data:[...] Base64Testimonial Stars
data:[...] Base64No alt attribute providedhomepage_2025report
data:[...] Base64No alt attribute providedhomepage_2025report
data:[...] Base64Betterworks_betterworks-logotype-favicon
data:[...] Base64instagram
data:[...] Base64linkedin
data:[...] Base64youtube
Video URLWidthHeight
...loads/2025/03/FINAL-COMP-vp9-chrome.webm

Page structure

H1 heading
(Critically important)
Performance management that makes a difference
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Performance management that makes a difference
H2 Big companies need the best solution. We’ve got you covered.
H2 Meet the organizations that trust Betterworks for performance management
H2 Live events and featured webinars
H2 Elevating performance, earning recognition
H2 AI is everywhere – but is it actually making work better?
H2 Let’s make work better, together
H3 Prioritize the most important work and clear obstacles to grow your business faster.
H3 Create a culture that drives engagement and prioritizes growth and feedback.
H3 Unlock potential and build a future-ready team.
H3 Empower your people with AI tools that make performance faster, easier, and better for everyone.
H3 EmpowerHR: North America
H3 Unleash America
H3 HR’s AI Advantage: Driving Workforce Transformation for Better Business Results
H3 Products
H3 Customer Experience
H3 Resources
H3 Company
H3 Contact Us
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.betterworks.com/Subdomain IMG-ALT Betterworks
/product/performance-managemen...Intelligent Performance Management
IMG-ALT Pricing
/product/okr-software/Goals
IMG-ALT Pricing
/product/performance-review-so...Conversations
IMG-ALT Pricing
/product/one-on-one-meeting-so...Subdomain 1:1s
IMG-ALT Pricing
/product/employee-feedback-sof...Feedback
IMG-ALT Pricing
/product/employee-survey-tools/Employee Engagement
IMG-ALT Pricing
/product/performance-review-ca...Calibration
IMG-ALT Pricing
/ai-for-hr/AI for HR
IMG-ALT Pricing
/product/employee-performance-...Analytics & Insights
IMG-ALT Pricing
/integrations/Integrations
IMG-ALT Integrations
/accessibility/Accessibility
IMG-ALT Integrations
/security/Security
IMG-ALT Security
/manager-effectiveness/Subdomain Manager Effectiveness Transform your managers into superstar coaches with Betterworks. Learn More
/customer-success/Customer Experience
IMG-ALT Customer Experience
https://support.betterworks.com/External Subdomain Customer Support
IMG-ALT Customer Support
/customers/Customer Stories
IMG-ALT Customer Stories
https://developers.betterworks...External Subdomain Developer Portal
IMG-ALT Developer Portal
/partners/Partner Network
IMG-ALT Partner Network
/magazine/betterworks-customer...Subdomain How Betterworks Customers Elevate Workforce Performance Read the Article
IMG-ALT How Betterworks Customers Elevate Workforce Performance
/resource/why-kuehnenagel-chos...Subdomain Why Kuehne+Nagel Chose Betterworks Out of 19 Performance Management Platforms Watch now
IMG-ALT Why Kuehne+Nagel Chose Betterworks Out of 19 Performance Management Platforms
/enterprise/Betterworks for Enterprise
IMG-ALT Enterprise
/security/Subdomain Trust & Security
IMG-ALT Trust and Security
/accessibility/Subdomain Text duplicate Accessibility
IMG-ALT Accessibility
/integrations/Subdomain Text duplicate Integrations
IMG-ALT Integrations
/customer-success/Subdomain Professional Services
IMG-ALT Professional
/plans/Subdomain Plan Options
IMG-ALT Plan Options
/contact-us/Contact Sales for Enterprise pricing
IMG-ALT Enterprise Pricing
/magazine/Subdomain Blog
IMG-ALT Blog
/events-community/Subdomain Events & Webinars
IMG-ALT Webinars
/customers/Subdomain Text duplicate Customer Stories
IMG-ALT Webinars
/resources-library/Subdomain Resources Library
IMG-ALT Resources Library
/people-fundamentals-series/Subdomain People Fundamentals
/people-fundamentals-series/?w...Subdomain Webinars
IMG-ALT Events & Webinars
/people-fundamentals-series/?p...Subdomain Podcasts
IMG-ALT People Fundamentals
https://report.betterworks.com/External Subdomain 2025 State of Performance Enablement Report Read the Report
IMG-ALT Skills Report
/about/Subdomain Our Story
IMG-ALT Our Story
/press/Subdomain In the News
IMG-ALT News
/social-commitment/Subdomain Social Commitment
IMG-ALT Social Commitment
/betterworks-hr-advisory-council/Subdomain HR Advisory Council
IMG-ALT HR Advisory Council
/sponsorships/Subdomain Sponsorships
IMG-ALT Sponsorships
/careers/Subdomain Careers
IMG-ALT GREENLIGHT-ico1
/betterworks-2025-study-shows-...Subdomain Betterworks 2025 Study Shows 78% of AI Power Users are Actively Looking for New Jobs Read Story
IMG-ALT Betterworks 2025 Study Shows 78% of AI Power Users are Actively Looking for New Jobs
https://www.forbes.com/sites/b...External Subdomain Embrace The Fact That AI Will Dominate Careers In 2024, Experts Say Read Story
IMG-ALT Embrace The Fact That AI Will Dominate Careers In 2024, Experts Say
https://app.betterworks.com/External Subdomain Login
/schedule-your-demo/Subdomain Request a demo
/schedule-your-demo/Subdomain Request a Demo
/product/okr-software/Subdomain Learn more about our OKR solution
/product/performance-managemen...Subdomain Learn more about our Performance Management Software
/product/performance-review-ca...Subdomain Learn more about Performance Calibration
/ai-for-hr/Subdomain Learn more about AI for HR
/customers/Subdomain Read their stories
/events-community/Subdomain View all events
https://empowerhr.betterworks....External Subdomain Virtual EmpowerHR: North America Watch on-demand
IMG-ALT EmpowerHR: North America
/unleash-america-2025/Subdomain In-Person May 6, 2025 Unleash America Caesars Forum, Las Vegas Register now
IMG-ALT Unleash America
https://betterworks.registrati...External Subdomain Virtual April 16, 2025 HR’s AI Advantage: Driving Workforce Transformation for Better Business Results 1PM ET / 10AM PT Register now
IMG-ALT HR’s AI Advantage: Driving Workforce Transformation for Better Business Results
/lighthouse-research-advisory-...Subdomain IMG-ALT Logo HR Tech Awards powered by lighthouse research & advisory
/press/betterworks-talent-prof...Subdomain IMG-ALT Logo Top HR Product Human Resource Executive - Winner 2024
/betterworks-ai-talent-profile...Subdomain IMG-ALT Logo Brandon Hall Group - Technology Excellence Award - Bronze 2024
/press/betterworks-shortlisted...Subdomain IMG-ALT Logo The A.I. Awards - Shortlist 2024
https://report.betterworks.com/New window External Subdomain Read the report
https://report.betterworks.com/New window External Subdomain No Text
/contact-us/Subdomain Talk to a specialist
/product/performance-managemen...Subdomain Products
/product/performance-managemen...Subdomain Performance Management
/product/okr-software/Subdomain Text duplicate Goals
/product/performance-review-so...Subdomain Text duplicate Conversations
/product/one-on-one-meeting-so...Subdomain 1-1 Meetings
/product/employee-feedback-sof...Subdomain Text duplicate Feedback
/product/employee-survey-tools/Subdomain Text duplicate Employee Engagement
/product/performance-review-ca...Subdomain Text duplicate Calibration
/product/employee-performance-...Subdomain Insights and Analytics
/integrations/Subdomain Text duplicate Integrations
/plans/Subdomain Plans & Pricing
/security/Subdomain Text duplicate Security
/accessibility/Subdomain Text duplicate Accessibility
/customer-success/Subdomain Text duplicate Customer Experience
/customer-success/Subdomain Customer Success
https://support.betterworks.com/External Subdomain Text duplicate Customer Support
/customers/Subdomain Case Studies
/resources-library/Subdomain Resources
/resources-library/Subdomain Text duplicate Resources Library
/magazine/Text duplicate Blog
/performance-management/Subdomain Performance Enablement
/employee-engagement/Subdomain Text duplicate Employee Engagement
https://www.betterworks.com/okrs/Subdomain OKRs
/events-community/Subdomain Upcoming Events
https://developers.betterworks...External Subdomain Developers
/about/Subdomain Company
/about/Subdomain Text duplicate Our Story
/press/Subdomain Text duplicate In the News
/careers/Subdomain Text duplicate Careers
/privacy-notice/Subdomain Privacy
/betterworks-hr-advisory-council/Subdomain Text duplicate HR Advisory Council
/sponsorships/Subdomain Text duplicate Sponsorships
/social-commitment/Text duplicate Social Commitment
/contact-us/Contact Us
/contact-us/Text duplicate Contact Us
https://www.instagram.com/bett...External Subdomain IMG-ALT instagram
https://www.linkedin.com/compa...External Subdomain IMG-ALT linkedin
https://www.youtube.com/channe...External Subdomain IMG-ALT youtube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.betterworks.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.02 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (430 kB).

HTTP Response Header

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External factors

This website has excellent links from other websites.
This page has backlinks from 1,643 referring domains.
This page has 34,842 backlinks.
This page has backlinks from 1,271 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Disallow: /*?*sfid=
Disallow: /*?*sort_order=
Disallow: *_sf*
Disallow: /wp-content/uploads/2022/05/2022-PESurvey-Report.pdf
Disallow: /wp-content/uploads/2023/04/2023-PESurvey-Report-sm-FNL.pdf
Allow: /wp-admin/admin-ajax.php
Sitemap: https://www.betterworks.com/sitemap_index.xml

#old robotst.txt april 2021
#User-agent: *
#Disallow: /wp-admin/
#Allow: /wp-admin/admin-ajax.php
#Disallow: /wp-includes/
#Allow: /wp-includes/js/
#Allow: /wp-includes/images/
#Disallow: /trackback/
#Disallow: /wp-login.php
#Disallow: /wp-register.php

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Search preview

www.betterworks.com
Betterworks – Continuous Performance Management
Betterworks performance management software simplifies performance management, enabling organizations to make smart, data-based decisions.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
better83%Check
work better83%Check
Performance79%Check
Betterworks79%Check
Performance Management79%Check
Betterworks performance management79%Check
Management78%Check
Betterworks Continuous Performance Management73%Check
Continuous Performance Management71%Check
Performance Management Software69%Check
Show more keywords and terms

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