Blackandmcdonald.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
90% 
Page structure
50% 
Link structure
52% 
Server
81% 
External factors
100% 
SEO Score
Response time
0.62 s
File size
193.40 kB
Words
1721
Media files
28
Number of links
95 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Construction, Utilities and Facilities Management Services | Black & McDonald
The page title should be shorter than 580 pixels. It is 703 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Black & McDonald is an integrated, multi-trade service provider that safely delivers high-quality construction, facilities management, and technical solutions.
The length of the meta description is perfect. (957 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://blackandmcdonald.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionBlack & McDonald is an integrated, multi-trade service provider that safely delivers high-quality construction, facilities management, and technical solutions.
generatorSite Kit by Google 1.142.0
msapplication-TileImagehttps://blackandmcdonald.com/wp-content/uploads/cropped-BlackMcDonald_icon_web-270x270.gif
article:publisherhttps://www.facebook.com/BlackandMcDonald
article:modified_time2024-09-26T16:02:11+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@bandmlimited
og:localeen_US
og:typewebsite
og:titleHome
og:descriptionBlack & McDonald is an integrated, multi-trade service provider that safely delivers high quality construction, facilities management, and technical solutions to government, institutional and industry clients.
og:urlhttps://blackandmcdonald.com/
og:site_nameBlack & McDonald
og:imagehttps://blackandmcdonald.com/wp-content/uploads/2020/05/BlackMcDonald_Logo.png
og:image:width1633
og:image:height844
og:image:typeimage/png
X-UA-CompatibleIE=Edge
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1721 words. That's ok.
35.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
33 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.51 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 34 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../themes/blackmc/dist/assets/img/logo.gifBlack   McDonald Logo
...nial-video-youtube-thumbnail-english.jpgBlack & McDonald logo and centennial logo on black screen
...s/Centennial-Photobook-English-cover.jpgCover of Black & McDonald centennial photobook
...nt/uploads/CTA_en_Home_MTC-1-690x460.jpgBlack & McDonald service technician inspecting a mechanical system in a plant
...ent/uploads/CTA_en_Home_FS-1-690x417.jpgElectrical system inspected by a B&M facility service technician
...nt/uploads/CTA_en_Home_USR-1-690x460.jpgBlack & McDonald service technician providing electrical utility service at a substation
...nt/uploads/CTA_en_Home_ESS-1-690x460.jpgEnergy project manager running equipment diagnostics
...TA_en_Home_NuclearServices-1-690x453.jpgB&M tradesperson working off an articulating boom lift at a fabricating shop
...me_EngineeringDesignCanada-1-690x450.jpgBlack & McDonald technician working on an engineering design project
...nt/uploads/CTA_en_Home_FMC-1-690x460.jpgB&M tradesperson custom fabricating a mechanical pipe for a modular installation
...tricVehicleChargingSolutions-690x460.jpgPublic charging station for electric cars in a parking lot
...e-Way-OPGs-LED-Upgrade-by-BM-690x388.pngNo alt attribute provided
...-Troy-Distribution-Station-2-690x388.pngUpgrading Energy Capacity at Troy Distribution Station
...-Canadas-Airspace-Management-690x388.pngNo alt attribute provided
...ntent/uploads/Veterans-Day-1-690x388.pngNo alt attribute provided
...nt/uploads/Remembrance-Day-1-690x388.pngNo alt attribute provided
...site-Indigenous-Veterans-Day-690x388.pngNo alt attribute provided
...ads/Website-news-ITS-Webinar-690x388.pngITS Webinar
.../Website-news-Limberlost-5-2-690x388.pngNo alt attribute provided
...ds/Website-news-Stellantis-6-690x388.pngNo alt attribute provided
...ntent/uploads/Jackson-Murphy-690x388.pnga Scholarship student receiving a novelty cheque from Ross McDonald
/wp-content/uploads/Erica-Fu-690x388.pnga Scholarship student, with her father receiving a novelty cheque
/wp-content/uploads/Owen-Searle-690x388.pnga Scholarship student receiving a novelty cheque from a Black & McDonald employee
...Screenshot-2024-08-08-at-12.43.46-AM.pngJoin Our Team
Video URLWidthHeight
...ads/BM_Landingpage_Video_EN_Jan8_5MB.mp4

Page structure

H1 heading
(Critically important)
Doing it Right for 100 Years.
Too many H1 headings
Headings
(Important)
There are 35 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Doing it Right for 100 Years.
H1 Our Services
H1 What’s New
H1 Explore Our Work
H1 What Our Clients Say
H1 Work With Us
H1 Blog
H1 Get In Touch
H1 Join Our Team
H1 Sign Up For Our Newsletter
H2 Black & McDonald is an integrated, multi-trade service provider that safely delivers high-quality construction, facilities management, and technical solutions to government, institutional and indus...
H2 Lighting the Way: OPG’s LED Upgrade by B&M
H2 Upgrading Energy Capacity at Troy Distribution Station
H2 NAV CANADA Cooling Upgrade for Canada’s Airspace Management
H2 Happy Veterans Day
H2 Honouring Remembrance Day
H2 Indigenous Veterans Day
H2 Webinar : Discover the Future of Traffic Signal Maintenance
H2 Limberlost Place: Pioneering Net-Zero Timber Construction in Ontario
H2 Stellantis: Revolutionizing the North American EV Industry
H2 Meet Jackson Murphy, B&M 2024 Centennial Scholar
H2 Meet Erica Fu, B&M 2024 Centennial Scholar
H2 Meet Owen Searle, B&M 2024 Centennial Scholar
H2 Regions
H2 Service Line
H2 Market Segment
H2 Experienced Professionals
H2 Students & New Graduates
H2 Skilled Trades
H2 Black & McDonald’s Enduring Commitment to Indigenous Communities
H2 Modular Construction: Manufacturing for a Seamless Construction Process
H2 Canada Road Safety Week 2024
H2 %%title%%
H3 Black & McDonald Centennial Video: Celebrating 100 Years of Excellence
H3 We’re proud to be celebrating our Centennial this year. Check out our commemorative photobook that showcases 100 years of excellence at B&M.
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://blackandmcdonald.com/IMG-ALT Black McDonald Logo
/news-events/News & Events
/us-site/U.S. Sites
https://blackandmcdonald.com/fr/Français
A-TITLE Français
https://www.linkedin.com/compa...New window External Subdomain No Text
http://www.youtube.com/blackmc...New window External Subdomain No Text
http://www.facebook.com/Blacka...New window External Subdomain No Text
https://www.instagram.com/blac...New window External Subdomain No Text
https://twitter.com/bandmlimitedNew window External No Text
/about-us/Who We Are
/our-story/Black & McDonald Story
/our-values/Our Values
/health-safety-environment/Health, Safety & Environment
/quality/Quality
/social-responsibility/Corporate Social Responsibility
/subsidiaries-affiliates/Subsidiaries & Affiliates
/licenses/Licenses
/services/multi-trade-construc...Multi-Trade Construction
/services/facility-services/Facility Services
/services/utility-service-rene...Utility Services & Renewables
/services/energy-sustainabilit...Energy & Sustainability Services
/services/nuclear-services/Nuclear Services
/services/engineering-design/Engineering & Design
/services/fabrication/Fabrication & Modular Construction
/services/ev-charging-infrastr...EV Charging Infrastructure
/our-work/Our Work
/blog/Blog
/careers/Build a Career at B&M
/careers/experienced-professio...Experienced Professionals
/careers/skilled-trades/Skilled Trades
/careers/students-graduates/Students & New Graduates
/careers/career-opportunities/Career Opportunities
/contact/Contact
/news-events/Text duplicate News & Events
/us-site/Text duplicate U.S. Sites
https://blackandmcdonald.com/fr/Text duplicate Français
A-TITLE Français
https://www.linkedin.com/compa...New window External Subdomain No Text
http://www.youtube.com/blackmc...New window External Subdomain No Text
http://www.facebook.com/Blacka...New window External Subdomain No Text
https://www.instagram.com/blac...New window External Subdomain No Text
https://twitter.com/bandmlimitedNew window External No Text
https://youtu.be/3Y781mbi5SkNew window External IMG-ALT Black & McDonald logo and centennial logo on black screen
https://youtu.be/3Y781mbi5SkNew window External Watch our Centennial video
/wp-content/uploads/Centennial...IMG-ALT Cover of Black & McDonald centennial photobook
/services/multi-trade-construc...IMG-ALT Black & McDonald service technician inspecting a mechanical system in a plant
/services/multi-trade-construc...Text duplicate Multi-Trade Construction
/services/facility-services/IMG-ALT Electrical system inspected by a B&M facility service technician
/services/facility-services/Text duplicate Facility Services
/services/utility-service-rene...IMG-ALT Black & McDonald service technician providing electrical utility service at a substation
/services/utility-service-rene...Text duplicate Utility Services & Renewables
/services/energy-sustainabilit...IMG-ALT Energy project manager running equipment diagnostics
/services/energy-sustainabilit...Text duplicate Energy & Sustainability Services
/services/nuclear-services/IMG-ALT B&M tradesperson working off an articulating boom lift at a fabricating shop
/services/nuclear-services/Text duplicate Nuclear Services
/services/engineering-design/IMG-ALT Black & McDonald technician working on an engineering design project
/services/engineering-design/Text duplicate Engineering & Design
/services/fabrication/IMG-ALT B&M tradesperson custom fabricating a mechanical pipe for a modular installation
/services/fabrication/Text duplicate Fabrication & Modular Construction
/services/ev-charging-infrastr...IMG-ALT Public charging station for electric cars in a parking lot
/services/ev-charging-infrastr...Text duplicate EV Charging Infrastructure
/news/lighting-the-way-opgs-le...Lighting the Way: OPG’s LED Upgrade by B&M Black & McDonald partnered with Ontario Power Generation (OPG) to replace more than 15,000 outdated fluorescent fi...
/news/upgrading-energy-capacit...Upgrading Energy Capacity at Troy Distribution Station At Troy Distribution Station, Black & McDonald improved critical infrastructure, installing a new thre...
IMG-ALT Upgrading Energy Capacity at Troy Distribution Station
/news/nav-canada-cooling-upgra...NAV CANADA Cooling Upgrade for Canada’s Airspace Management Black & McDonald partnered with NAV CANADA to replace the cooling system at a key air traffic con...
/news/happy-veterans-day/Happy Veterans Day We unite across borders to honour those who have served and sacrificed for our freedoms, especially as our colleagues in the U.S. observe ...
/news/honouring-remembrance-day/Honouring Remembrance Day Today, we pause to remember and honour the brave individuals who have served and sacrificed for our freedom. On Remembrance Day, we...
/news/indigenous-veterans-day/Indigenous Veterans Day Today, we take a moment to honour Indigenous veterans and their incredible contributions to our country. Indigenous men and women hav...
/news/webinar-discover-the-fut...Webinar : Discover the Future of Traffic Signal Maintenance Join Black & McDonald’s Peter Short on October 23 for an exclusive webinar unveiling the Maintena...
IMG-ALT ITS Webinar
/news/limberlost-place-pioneer...Limberlost Place: Pioneering Net-Zero Timber Construction in Ontario Rising 10 storeys from George Brown College’s waterfront campus in Toronto, Limberlost P...
/news/stellantis-revolutionizi...Stellantis: Revolutionizing the North American EV Industry The new Stellantis plant in Windsor, Ontario, is not only the first facility of its kind in Canada...
/news/meet-jackson-murphy-bm-2...Meet Jackson Murphy, B&M 2024 Centennial Scholar Black & McDonald congratulates Jackson Murphy, son of Jennifer Murphy, IT Vendor & Contract Specialist, Corp...
IMG-ALT a Scholarship student receiving a novelty cheque from Ross McDonald
/news/meet-erica-fu-bm-2024-ce...Meet Erica Fu, B&M 2024 Centennial Scholar We’re thrilled to announce that Erica Fu, daughter of Li Fu, an HVAC Technician at Women’s College Hospital, has b...
IMG-ALT a Scholarship student, with her father receiving a novelty cheque
/news/meet-owen-searle-bm-2024...Meet Owen Searle, B&M 2024 Centennial Scholar We’re thrilled to announce that Owen Searle, son of Mark Searle, Department Manager in our Atlantic Region, has...
IMG-ALT a Scholarship student receiving a novelty cheque from a Black & McDonald employee
/careers/experienced-professio...Learn More
/careers/students-graduates/Text duplicate Learn More
/careers/skilled-trades/Text duplicate Learn More
/black-mcdonalds-enduring-comm...Black & McDonald’s Enduring Commitment to Indigenous Communities
/black-mcdonalds-enduring-comm...Text duplicate Learn More
/modular-construction-manufact...Modular Construction: Manufacturing for a Seamless Construction Process
/modular-construction-manufact...Text duplicate Learn More
/canada-road-safety-week-2024/Canada Road Safety Week 2024
/canada-road-safety-week-2024/Text duplicate Learn More
/careers/Text duplicate Learn More
/%%permalink%%%%title%% %%excerpt%% Project Profile
/about-us/Text duplicate Who We Are
/our-story/Text duplicate Black & McDonald Story
/our-values/Text duplicate Our Values
/health-safety-environment/Text duplicate Health, Safety & Environment
/quality/Text duplicate Quality
/social-responsibility/Text duplicate Corporate Social Responsibility
/subsidiaries-affiliates/Text duplicate Subsidiaries & Affiliates
/licenses/Text duplicate Licenses
/services/multi-trade-construc...Text duplicate Multi-Trade Construction
/services/facility-services/Text duplicate Facility Services
/services/utility-service-rene...Text duplicate Utility Services & Renewables
/services/energy-sustainabilit...Text duplicate Energy & Sustainability Services
/services/nuclear-services/Text duplicate Nuclear Services
/services/engineering-design/Text duplicate Engineering & Design
/services/fabrication/Text duplicate Fabrication & Modular Construction
/services/ev-charging-infrastr...Text duplicate EV Charging Infrastructure
/our-work/Text duplicate Our Work
/blog/Text duplicate Blog
/careers/Careers
/contact/Text duplicate Contact
/news-events/Text duplicate News & Events
/us-site/Text duplicate U.S. Sites
https://www.linkedin.com/compa...New window External Subdomain No Text
http://www.youtube.com/blackmc...New window External Subdomain No Text
http://www.facebook.com/Blacka...New window External Subdomain No Text
https://www.instagram.com/blac...New window External Subdomain No Text
https://twitter.com/bandmlimitedNew window External No Text
/privacy-policy/Privacy Policy
/accessibility/Accessibility
https://bandm.sharepoint.com/s...External Subdomain Employee Login

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://blackandmcdonald.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.62 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (193 kB).

HTTP Response Header

NameValue
servernginx
dateSun, 22 Dec 2024 01:40:42 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
strict-transport-securitymax-age=31536000;preload
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
accept-chSec-CH-UA-Mobile
x-pingbackhttps://blackandmcdonald.com/xmlrpc.php
link<https://blackandmcdonald.com/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 16
x-cache-groupbot
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 403 referring domains.
This page has 22,201 backlinks.
This page has backlinks from 302 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Sitemap: https://blackandmcdonald.com/sitemap_index.xml
Disallow: /services/
Allow: /services/*
Disallow: /news/
Allow: /news/*

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Search preview

blackandmcdonald.com
Construction, Utilities and Facilities Management Services | Black ...
Black & McDonald is an integrated, multi-trade service provider that safely delivers high-quality construction, facilities management, and technical solutions.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Black80%Check
McDonald80%Check
Black McDonald79%Check
Construction66%Check
management66%Check
Facilities Management66%Check
Black McDonald partnered66%Check
Black McDonald crew66%Check
facilities62%Check
Facilities Management Services62%Check
Show more keywords and terms

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