Blackdiamondequipment.com.au - SEO Checker

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Overview of the SEO Check
Meta information
57% 
Page quality
41% 
Page structure
50% 
Link structure
25% 
Server
81% 
External factors
100% 
SEO Score
Response time
0.79 s
File size
275.00 kB
Words
613
Media files
66
Number of links
282 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Black Diamond Equipment Australia | Climbing Equipment & Outdoor Gear – Black Diamond Australia
The page title should be shorter than 580 pixels. It is 908 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
At Black Diamond Equipment we design and engineer the world's best climbing, hiking, trail running equipment and apparel including trekking poles, headlamps, harnesses & more. FREE Shipping within Australia on all orders over $100.
The meta description is too long: 1455 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.blackdiamondequipment.com.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-color#111111
descriptionAt Black Diamond Equipment we design and engineer the world's best climbing, hiking, trail running equipment and apparel including trekking poles, headlamps, harnesses & more. FREE Shipping within Australia on all orders over $100.
google-site-verificationmDuAoaiTE8iy6NuZucF0ikPN1TkHxL4T6BEz6CMR-OM
shopify-digital-wallet/59924906147/digital_wallets/dialog
shopify-checkout-api-token83d2d5f9dbd86b00347ad3030e2481a3
langen
twitter:site@
twitter:cardsummary_large_image
twitter:titleBlack Diamond Equipment Australia | Climbing Equipment & Outdoor Gear
twitter:descriptionAt Black Diamond Equipment we design and engineer the world's best climbing, hiking, trail running equipment and apparel including trekking poles, headlamps, harnesses & more. FREE Shipping within Australia on all orders over $100.
og:site_nameBlack Diamond Australia
og:urlhttps://www.blackdiamondequipment.com.au/
og:titleBlack Diamond Equipment Australia | Climbing Equipment & Outdoor Gear
og:typewebsite
og:descriptionAt Black Diamond Equipment we design and engineer the world's best climbing, hiking, trail running equipment and apparel including trekking poles, headlamps, harnesses & more. FREE Shipping within Australia on all orders over $100.
og:imagehttp://www.blackdiamondequipment.com.au/cdn/shop/files/black-diamond-social-sharing-image-may-2024.jpg?v=1715760292
og:image:secure_urlhttps://www.blackdiamondequipment.com.au/cdn/shop/files/black-diamond-social-sharing-image-may-2024.jpg?v=1715760292
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
No paragraphs were detected.
This page contains 613 words. That's ok.
10.4% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: outlet
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ation-hero-desktop_300x.jpg?v=1719547708No alt attribute provided
...tion-hero-mobile-1_300x.jpg?v=1719547725No alt attribute provided
...-8575-a4f128bb47b9_300x.jpg?v=1719554592No alt attribute provided
...-homepage-outlet-5_300x.jpg?v=1719555085No alt attribute provided
...0926_SARTORI_01335_300x.jpg?v=1711087102Women's Apparel
...dam_20201001_19110_300x.jpg?v=1711090198Men's Apparel
...dam_20200505_86144_300x.jpg?v=1715747402Footwear
...am_c_04032021_5118_300x.jpg?v=1715747452All Equipment

Page structure

H1 heading
(Critically important)
Black Diamond Australia
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Black Diamond Australia
H1 Engineered for the Cold
H3 Headlamps
H3 Trekking Poles
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
37 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to content
/collections/apparelApparel
/collections/apparel-mensMen's Apparel
/collections/apparel-mens-newNew Men's Apparel
/collections/apparel-mens-jacketsJackets
/collections/apparel-mens-topsTops
/collections/apparel-mens-pantsPants
/collections/apparel-mens-glovesGloves
/collections/apparel-mens-acce...Accessories
/collections/womens-apparelWomen's Apparel
/collections/apparel-womens-newNew Women's Apparel
/collections/apparel-womens-ja...Text duplicate Jackets
/collections/apparel-womens-topsText duplicate Tops
/collections/apparel-womens-pantsText duplicate Pants
/collections/apparel-womens-gl...Text duplicate Gloves
/collections/apparel-womens-ac...Text duplicate Accessories
/collections/footwearFootwear
/collections/footwear-approachApproach Shoes
/collections/footwear-climbingClimbing Shoes
/collections/footwear-lifestyleLifestyle Shoes
/collections/saleOUTLET Shop & Save on Last Chance Styles
/collections/all-new-apparelEXPLORE NEW SEASON APPAREL Shop Now
/collections/equipmentEquipment
/collections/equipment-climbClimb
/collections/equipment-climb-h...Harnesses
/collections/equipment-climb-h...Helmets
/collections/equipment-climb-r...Rock Protection
/collections/equipment-climb-q...Quickdraws & Runners
/collections/equipment-climb-c...Carabiners
/collections/equipment-climb-i...Ice & Alpine
/collections/equipment-climb-r...Ropes
/collections/equipment-climb-b...Belay
/collections/equipment-climb-g...Climbing Gloves
/collections/equipment-climb-b...Big Wall
/collections/equipment-climb-s...Text duplicate Climbing Shoes
/collections/equipment-climb-p...Climbing Packs & Bags
/collections/equipment-climb-c...Chalks & Accessories
/collections/equipment-climb-b...Bouldering Pads
/collections/equipment-lightingLighting
/collections/equipment-lightin...Headlamps
/collections/equipment-lightin...Lanterns
/collections/equipment-lightin...Text duplicate Accessories
/collections/equipment-packsPacks
/collections/transit-series-da...Transit Series Packs
/collections/equipment-packs-d...Duffels
/collections/equipment-packs-skiSki Packs
/collections/equipment-packs-r...Running Packs
/collections/equipment-packs-dayDay Packs
/collections/equipment-climb-p...Text duplicate Climbing Packs & Bags
/collections/equipment-polesPoles
/collections/equipment-poles-t...Trekking Poles
/collections/equipment-poles-skiSki Poles
/collections/equipment-poles-a...Text duplicate Accessories
/collections/equipment-skiSki
/collections/equipment-poles-skiText duplicate Ski Poles
/collections/equipment-ski-sno...Snow Gloves
/collections/equipment-ski-sno...Snow Safety
/collections/equipment-packs-skiText duplicate Ski Packs
/collections/equipment-ski-cli...Climbing Skins
/collections/equipment-ski-acc...Text duplicate Accessories
/collections/equipment-tents-s...Tents & Shelters
/collections/experience-activi...BACKCOUNTRY ESSENTIALS Shop Now
/collections/equipment-lightin...DEFY THE DARK Shop Headlamps
/collections/experienceExperience
/About Us
/pages/about-usOur Story
/pages/sustainabilitySustainability
/pages/faqFAQ
/collectionsCollections
/collections/new-arrivalsNew Arrivals
/collections/bestsellersBestsellers
/collections/experience-activi...Activities
/collections/experience-activi...Climbing
/collections/experience-activi...Hiking
/collections/experience-activi...Running
/collections/experience-activi...Skiing & Snowboarding
/collections/experienceExplore
/pages/hard-sends-with-seb-bouinHards Sends With Seb Bouin
/pages/stories-maria-cranor-th...Subdomain Maria Cranor, The Mentor
/pages/athletesOur Athletes
/pages/international-womens-da...In Conversation with Lucy Stirling
/collections/new-arrivalsNEW GEAR ARRIVALS Shop Now
/pages/hard-sends-with-seb-bouinHARD SENDS WITH SEB BOUIN Read The Story
/collections/saleOutlet
/account/loginLog in
https://www.facebook.com/black...New window External Subdomain Facebook
A-TITLE Black Diamond Australia on Facebook
https://instagram.com/blackdia...New window External Instagram
A-TITLE Black Diamond Australia on Instagram
https://www.youtube.com/user/B...New window External Subdomain YouTube
A-TITLE Black Diamond Australia on YouTube
/policies/shipping-policyFree Express Shipping Over $100
/No Text
/No Text
/collections/apparelText duplicate Apparel
/collections/apparel-mensText duplicate Men's Apparel
/collections/apparel-mens-newText duplicate New Men's Apparel
/collections/apparel-mens-jacketsText duplicate Jackets
/collections/apparel-mens-topsText duplicate Tops
/collections/apparel-mens-pantsText duplicate Pants
/collections/apparel-mens-glovesText duplicate Gloves
/collections/apparel-mens-acce...Text duplicate Accessories
/collections/womens-apparelText duplicate Women's Apparel
/collections/apparel-womens-newText duplicate New Women's Apparel
/collections/apparel-womens-ja...Text duplicate Jackets
/collections/apparel-womens-topsText duplicate Tops
/collections/apparel-womens-pantsText duplicate Pants
/collections/apparel-womens-gl...Text duplicate Gloves
/collections/apparel-womens-ac...Text duplicate Accessories
/collections/footwearText duplicate Footwear
/collections/footwear-approachText duplicate Approach Shoes
/collections/footwear-climbingText duplicate Climbing Shoes
/collections/footwear-lifestyleText duplicate Lifestyle Shoes
/collections/saleText duplicate OUTLET Shop & Save on Last Chance Styles
/collections/all-new-apparelText duplicate EXPLORE NEW SEASON APPAREL Shop Now
/collections/equipmentText duplicate Equipment
/collections/equipment-climbText duplicate Climb
/collections/equipment-climb-h...Text duplicate Harnesses
/collections/equipment-climb-h...Text duplicate Helmets
/collections/equipment-climb-r...Text duplicate Rock Protection
/collections/equipment-climb-q...Text duplicate Quickdraws & Runners
/collections/equipment-climb-c...Text duplicate Carabiners
/collections/equipment-climb-i...Text duplicate Ice & Alpine
/collections/equipment-climb-r...Text duplicate Ropes
/collections/equipment-climb-b...Text duplicate Belay
/collections/equipment-climb-g...Text duplicate Climbing Gloves
/collections/equipment-climb-b...Text duplicate Big Wall
/collections/equipment-climb-s...Text duplicate Climbing Shoes
/collections/equipment-climb-p...Text duplicate Climbing Packs & Bags
/collections/equipment-climb-c...Text duplicate Chalks & Accessories
/collections/equipment-climb-b...Text duplicate Bouldering Pads
/collections/equipment-lightingText duplicate Lighting
/collections/equipment-lightin...Text duplicate Headlamps
/collections/equipment-lightin...Text duplicate Lanterns
/collections/equipment-lightin...Text duplicate Accessories
/collections/equipment-packsText duplicate Packs
/collections/transit-series-da...Text duplicate Transit Series Packs
/collections/equipment-packs-d...Text duplicate Duffels
/collections/equipment-packs-skiText duplicate Ski Packs
/collections/equipment-packs-r...Text duplicate Running Packs
/collections/equipment-packs-dayText duplicate Day Packs
/collections/equipment-climb-p...Text duplicate Climbing Packs & Bags
/collections/equipment-polesText duplicate Poles
/collections/equipment-poles-t...Text duplicate Trekking Poles
/collections/equipment-poles-skiText duplicate Ski Poles
/collections/equipment-poles-a...Text duplicate Accessories
/collections/equipment-skiText duplicate Ski
/collections/equipment-poles-skiText duplicate Ski Poles
/collections/equipment-ski-sno...Text duplicate Snow Gloves
/collections/equipment-ski-sno...Text duplicate Snow Safety
/collections/equipment-packs-skiText duplicate Ski Packs
/collections/equipment-ski-cli...Text duplicate Climbing Skins
/collections/equipment-ski-acc...Text duplicate Accessories
/collections/equipment-tents-s...Text duplicate Tents & Shelters
/collections/experience-activi...Text duplicate BACKCOUNTRY ESSENTIALS Shop Now
/collections/equipment-lightin...Text duplicate DEFY THE DARK Shop Headlamps
/collections/experienceText duplicate Experience
/Text duplicate About Us
/pages/about-usText duplicate Our Story
/pages/sustainabilityText duplicate Sustainability
/pages/faqText duplicate FAQ
/collectionsText duplicate Collections
/collections/new-arrivalsText duplicate New Arrivals
/collections/bestsellersText duplicate Bestsellers
/collections/experience-activi...Text duplicate Activities
/collections/experience-activi...Text duplicate Climbing
/collections/experience-activi...Text duplicate Hiking
/collections/experience-activi...Text duplicate Running
/collections/experience-activi...Text duplicate Skiing & Snowboarding
/collections/experienceText duplicate Explore
/pages/hard-sends-with-seb-bouinText duplicate Hards Sends With Seb Bouin
/pages/stories-maria-cranor-th...Subdomain Text duplicate Maria Cranor, The Mentor
/pages/athletesText duplicate Our Athletes
/pages/international-womens-da...Text duplicate In Conversation with Lucy Stirling
/collections/new-arrivalsText duplicate NEW GEAR ARRIVALS Shop Now
/pages/hard-sends-with-seb-bouinText duplicate HARD SENDS WITH SEB BOUIN Read The Story
/collections/saleText duplicate Outlet
/accountText duplicate Log in
/searchSearch
/cartCart
/collections/apparel-mens-jacketsShop Men's Jackets
/collections/apparel-womens-ja...Shop Women's Jackets
/collections/equipment-lightin...Text duplicate Headlamps
/collections/equipment-poles-t...Text duplicate Trekking Poles
/products/deploy-325-run-lightIMG-ALT Deploy 325 Run Light
/products/deploy-325-run-light...No Text
/products/deploy-325-run-light...No Text
/products/deploy-325-run-lightDeploy 325 Run Light $119.99
/products/distance-1500-headlampIMG-ALT Distance 1500 Headlamp
/products/distance-1500-headla...No Text
/products/distance-1500-headlampDistance 1500 Headlamp $379.99
/products/astro-300-r-headlamp...IMG-ALT Astro 300-R Headlamp
/products/astro-300-r-headlamp...No Text
/products/astro-300-r-headlamp...No Text
/products/astro-300-r-headlamp...Astro 300-R Headlamp $79.99
/products/storm-500-r-headlamp...IMG-ALT Storm 500-R Headlamp
/products/storm-500-r-headlamp...No Text
/products/storm-500-r-headlamp...No Text
/products/storm-500-r-headlamp...bestseller Storm 500-R Headlamp $149.99
/products/spot-400-r-headlamp-...IMG-ALT Spot 400-R Headlamp
/products/spot-400-r-headlamp-...No Text
/products/spot-400-r-headlamp-...No Text
/products/spot-400-r-headlamp-...bestseller Spot 400-R Headlamp $129.99
/products/cosmo-350-r-headlamp...IMG-ALT Cosmo 350-R Headlamp
/products/cosmo-350-r-headlamp...No Text
/products/cosmo-350-r-headlamp...No Text
/products/cosmo-350-r-headlamp...bestseller Cosmo 350-R Headlamp $109.99
/products/spot-400-headlamp-bd...IMG-ALT Spot 400 Headlamp
/products/spot-400-headlamp-bd...No Text
/products/spot-400-headlamp-bd...No Text
/products/spot-400-headlamp-bd...No Text
/products/spot-400-headlamp-bd...No Text
/products/spot-400-headlamp-bd...bestseller Spot 400 Headlamp $109.99
/products/cosmo-350-headlamp-b...IMG-ALT Cosmo 350 Headlamp
/products/cosmo-350-headlamp-b...No Text
/products/cosmo-350-headlamp-b...No Text
/products/cosmo-350-headlamp-b...No Text
/products/cosmo-350-headlamp-b...Cosmo 350 Headlamp $74.99
/products/astro-300-headlamp-b...IMG-ALT Astro 300 Headlamp
/products/astro-300-headlamp-b...No Text
/products/astro-300-headlamp-b...No Text
/products/astro-300-headlamp-b...No Text
/products/astro-300-headlamp-b...Astro 300 Headlamp $49.99
/products/sprinter-500-headlam...IMG-ALT Sprinter 500 Headlamp
/products/sprinter-500-headlam...bestseller Sprinter 500 Headlamp $159.99
/products/sprint-225-headlamp-...No Text
/products/sprint-225-headlamp-...No Text
/products/sprint-225-headlamp-...Sold Out Sprint 225 Headlamp $109.99
/products/wiz-headlamp-bd620637IMG-ALT Wiz Headlamp
/products/wiz-headlamp-bd62063...No Text
/products/wiz-headlamp-bd62063...No Text
/products/wiz-headlamp-bd620637Sold Out Wiz Headlamp $54.99
/collections/equipment-lightin...SHOP NOW
/products/distance-carbon-flz-...IMG-ALT Distance Carbon FLZ Trekking Poles - Women's
/products/distance-carbon-flz-...Distance Carbon FLZ Trekking Poles - Women's $369.99
/products/pursuit-trekking-pol...IMG-ALT Pursuit Trekking Poles
/products/pursuit-trekking-pol...No Text
/products/pursuit-trekking-pol...No Text
/products/pursuit-trekking-pol...Pursuit Trekking Poles $319.99
/products/trail-cork-trekking-...IMG-ALT Trail Cork Trekking Poles - Women's
/products/trail-cork-trekking-...No Text
/products/trail-cork-trekking-...bestseller Trail Cork Trekking Poles - Women's $229.99
/products/alpine-carbon-cork-t...IMG-ALT Alpine Carbon Cork Trekking Poles - Women's
/products/alpine-carbon-cork-t...No Text
/products/alpine-carbon-cork-t...bestseller Alpine Carbon Cork Trekking Poles - Women's $349.99
/products/pursuit-flz-trekking...IMG-ALT Pursuit FLZ Trekking Poles
/products/pursuit-flz-trekking...No Text
/products/pursuit-flz-trekking...Pursuit FLZ Trekking Poles $339.99
/products/trail-trekking-poles...IMG-ALT Trail Trekking Poles - Women's
/products/trail-trekking-poles...No Text
/products/trail-trekking-poles...Trail Trekking Poles - Women's $209.99
/products/trail-cork-trekking-...IMG-ALT Trail Cork Trekking Poles
/products/trail-cork-trekking-...No Text
/products/trail-cork-trekking-...Trail Cork Trekking Poles $229.99
/products/trail-trekking-poles...IMG-ALT Trail Trekking Poles
/products/trail-trekking-poles...No Text
/products/trail-trekking-poles...Trail Trekking Poles $209.99
/products/distance-carbon-trek...No Text
/products/distance-carbon-trek...SALE Distance Carbon Trekking Poles Regular price $289.99 Sale price $92.80
/products/pursuit-shock-trekki...IMG-ALT Pursuit Shock Trekking Poles
/products/pursuit-shock-trekki...No Text
/products/pursuit-shock-trekki...Pursuit Shock Trekking Poles $349.99
/products/distance-carbon-flz-...IMG-ALT Distance Carbon FLZ Trekking Poles
/products/distance-carbon-flz-...No Text
/products/distance-carbon-flz-...Distance Carbon FLZ Trekking Poles $369.99
/products/distance-carbon-z-tr...IMG-ALT Distance Carbon Z Trekking Poles
/products/distance-carbon-z-tr...No Text
/products/distance-carbon-z-tr...Distance Carbon Z Trekking Poles $329.99
/collections/equipment-poles-t...Text duplicate SHOP NOW
/collections/experience-activi...Subdomain Snow essentials Gear for backcountry travellers
/collections/saleOutlet Up to 60% off past season gear
/collections/womens-apparelText duplicate Women's Apparel
IMG-ALT Women's Apparel
/collections/apparel-mensText duplicate Men's Apparel
IMG-ALT Men's Apparel
/collections/footwearText duplicate Footwear
IMG-ALT Footwear
/collections/equipmentAll Equipment
IMG-ALT All Equipment
/pages/contactContact Us
/pages/shipping-policiesShipping
/pages/returnsReturns
/pages/faqFAQs
/pages/size-guideSize Guide
/pages/warrantyWarranty
/pages/product-recallsProduct Recall
/pages/payment-typesPayment Types
/pages/about-usText duplicate About Us
/pages/sustainabilityText duplicate Sustainability
/pages/store-locatorDealer Locator
https://www.facebook.com/black...New window External Subdomain Text duplicate Facebook
A-TITLE Black Diamond Australia on Facebook
https://instagram.com/blackdia...New window External Text duplicate Instagram
A-TITLE Black Diamond Australia on Instagram
https://www.youtube.com/user/B...New window External Subdomain Text duplicate YouTube
A-TITLE Black Diamond Australia on YouTube
/pages/privacy-policyPrivacy Policy
/pages/terms-and-conditionsTerms and Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.blackdiamondequipment.com.au/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.79 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (275 kB).

HTTP Response Header

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External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 46 referring domains.
This page has 260 backlinks.
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www.blackdiamondequipment.com.au
Black Diamond Equipment Australia | Climbing Equipment & Outdoo...
At Black Diamond Equipment we design and engineer the world's best climbing, hiking, trail running equipment and apparel including trekking poles, headlamps, harnesses & more. FREE Shipping within Australia on all orders over $100.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Black87%Check
Diamond87%Check
Black Diamond87%Check
Black Diamond Australia82%Check
Black Diamond Equipment82%Check
Black Diamond Equipment Australia80%Check
Equipment73%Check
Australia73%Check
Gear Black Diamond Australia73%Check
Climbing Equipment66%Check
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