Blog.stone.co - SEO Checker

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Overview of the SEO Check
Meta information
56% 
Page quality
76% 
Page structure
58% 
Link structure
96% 
Server
78% 
External factors
3% 
SEO Score
Response time
1.45 s
File size
13.00 kB
Words
768
Media files
6
Number of links
14 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
StoneCo
The page title is too short. (78 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1,shrink-to-fit=no
descriptionEmpty
langen
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 768 words. That's ok.
33.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
19 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.82 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1,shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://blog.stone.co/assets/img_anjos.jpgNo alt attribute provided
/assets/img_atendimento.jpgNo alt attribute provided
/assets/img_comercial.jpgNo alt attribute provided
https://blog.stone.co/assets/img1.jpgNo alt attribute provided
https://blog.stone.co/assets/img2.jpgNo alt attribute provided
https://blog.stone.co/assets/img3.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H3 Helping you turn opportunities into successful business
H3 Being there for you since day one
H3 A brief timeline of our history
H3 A brand-new customer service concept in Brazil
H3 One ecosystem, multiple solutions
H3 Stone
H3 Pagar.me
H3 Mundipagg
H3 Equals
H3 Cappta
H3 Our greatest investment
H4 IPO
H4 Elavon is acquired
H4 Equals added to the portfolio
H4 Stone starts operating
H4 Pagar.me joined us
H4 Stone and Mundipagg are born
H4 Solutions
H4 Solutions Duplicate text
H4 Solutions Duplicate text
H4 Solutions Duplicate text
H4 Solutions Duplicate text
H4 Alpha Lumen Institute
H4 Fundação Estudar
H4 Insper
H4 We are always seeking the restless and the outstanding ones.
H4 Stone Company
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://blog.stone.co/No Text
/solutions.htmlSolutions
/education.htmlEducation
/careers.htmlCareers
/br/index.htmlPortuguês
https://blog.stone.co/index.htmlEnglish
https://www.stone.com.br/External Subdomain Go to Stone
/solutions.htmlLearn more
https://www.stone.com.br/External Subdomain Text duplicate Learn more
https://www.pagar.me/External Subdomain Text duplicate Learn more
https://www.mundipagg.com/External Subdomain Text duplicate Learn more
https://www.equals.com.br/External Subdomain Text duplicate Learn more
https://www.cappta.com.br/External Subdomain Text duplicate Learn more
/education.htmlText duplicate Learn more
/education.htmlText duplicate Learn more
/education.htmlText duplicate Learn more
/careers.htmlSearch jobs
https://blog.stone.co/Stone Company
/cdn-cgi/l/email-protectionPress center
/careers.htmlText duplicate Careers
https://investors.stone.co/External Subdomain Investor Relations
https://www.stone.com.br/External Subdomain Stone Co
https://www.pagar.me/External Subdomain Pagar.me
A-TITLE /
https://www.mundipagg.com/External Subdomain Mundipagg
A-TITLE /
https://www.equals.com.br/External Subdomain Equals
A-TITLE /
https://www.cappta.com.br/External Subdomain Cappta
A-TITLE /

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://blog.stone.co/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.45 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (13 kB).

HTTP Response Header

NameValue
dateTue, 29 Apr 2025 13:49:44 GMT
content-typetext/html
cache-controlmax-age=604800
last-modifiedMon, 05 Nov 2018 16:30:50 GMT
varyAccept-Encoding
x-ms-middleware-request-id00000000-0000-0000-0000-000000000000
x-powered-byASP.NET
cf-cache-statusDYNAMIC
set-cookie274 Characters
servercloudflare
cf-ray937f43ae5d6e0348-CDG
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 1 referring domains.
This page only has 1 backlinks.
This page only has few backlinks from 1 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

The resource you are looking for has been removed, had its name changed, or is temporarily unavailable.

Similar sites

Search preview

blog.stone.co
StoneCo

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Stone66%Check
day one54%Check
Stone company54%Check
Stone starts operating49%Check
Solutions43%Check
Equals43%Check
Mundipagg43%Check
Pagar43%Check
Management Solutions40%Check
company38%Check
Show more keywords and terms

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