Bluemercury.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
72% 
Page structure
70% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.13 s
File size
317.00 kB
Words
1177
Media files
170
Number of links
373 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Bluemercury | Skincare, Makeup, Hair Care, Fragrance & More – bluemercury
The page title should be shorter than 580 pixels. It is 697 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Bluemercury sells the best in skincare, makeup, hair care, fragrance, bath and body, and more. Buy online or visit your local store today!
The length of the meta description is perfect. (838 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://bluemercury.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0
google-site-verificationPoMdtYINbm2JLgojdNU679lxd78N7GOxWBTrg9eosEg
shopify-digital-wallet/28301852747/digital_wallets/dialog
shopify-checkout-api-token3da055ac884e33da4ef8146a661b1142
theme-colorEmpty
googlenositelinkssearchbox
descriptionBluemercury sells the best in skincare, makeup, hair care, fragrance, bath and body, and more. Buy online or visit your local store today!
langen
twitter:cardsummary
twitter:titleBluemercury | Skincare, Makeup, Hair Care, Fragrance & More
twitter:descriptionBluemercury sells the best in skincare, makeup, hair care, fragrance, bath and body, and more. Buy online or visit your local store today!
twitter:imagehttps://bluemercury.com/cdn/shop/files/blm-checkout-logo_8b2fdaa0-a3b4-431b-8537-c5affc36172b_600x600_crop_center.png?v=1614291927
og:typewebsite
og:titleBluemercury | Skincare, Makeup, Hair Care, Fragrance & More
og:imagehttp://bluemercury.com/cdn/shop/files/blm-checkout-logo_8b2fdaa0-a3b4-431b-8537-c5affc36172b_grande.png?v=1614291927
og:image:secure_urlhttps://bluemercury.com/cdn/shop/files/blm-checkout-logo_8b2fdaa0-a3b4-431b-8537-c5affc36172b_grande.png?v=1614291927
og:descriptionBluemercury sells the best in skincare, makeup, hair care, fragrance, bath and body, and more. Buy online or visit your local store today!
og:urlhttps://bluemercury.com/
og:site_namebluemercury
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 28 words is high.
This page contains 1177 words. That's ok.
23% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
170 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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Page structure

H1 heading
(Critically important)
Free Priority Shipping
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Free Priority Shipping
H1 Holiday Gift Guide
H1 Ready for Your Glow-Up?
H1 Warm & Woody Aroma
H1 True Blue
H1 Hibiscus Night Cream With Myoxinol
H1 Enroll in BlueRewards for Free Shipping
H2 An Intensive Skin Reset
H2 Developed by a World-Leading Expert
H2 Sets You'll Love
H2 Sign up to receive 10% off your first order
H2 Customer Support
H2 My Account
H2 Bluemercury
H2 Resources
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://bluemercury.com/Anchor Skip to content
/pages/holiday-staff-selectionsOur Holiday Staff Selections are here! Shop Now
/pages/holiday-staff-selectionsShop Now
A-TITLE https://bluemercury.com/pages/holiday-staff-selections
/pages/gifts-with-purchaseBROWSE NOW
A-TITLE Gifts with Purchase
/collections/best-sellersShop
/collections/best-sellersBestsellers
/collections/giftsHoliday
/collections/skin-careSkincare
/collections/makeupMakeup
/collections/hairHair Care
/collections/bath-bodyBath & Body
/collections/fragrancesFragrance
/collections/tools-accessoriesTools & Accessories
/collections/homeHome & Lifestyle
/collections/suncareSun Care
/collections/for-menMen
/collections/travel-size-toile...Travel
/collections/saleLast Chance & Offers
/account/registerSign up to get free shipping and earn rewards on every purchase! BlueRewards
/collections/new-arrivalsNew
/pages/brandsBrands
/pages/buying-guidesBlueNotes
/pages/holiday-gift-guideGift Guide
https://bluemercury.com/No Text
/pages/bluerewardsBlueRewards
/pages/store-locatorLocations
https://bluemercury.com/searchA-TITLE Search
/account?view=wishlistA-TITLE Wishlist
/account/loginA-TITLE Sign in/up
https://bluemercury.com/cartA-TITLE Bag
/collections/best-sellersShop All
/collections/bath-body-best-se...Text duplicate Bath & Body
/collections/candles-perfume-b...Text duplicate Fragrance
/collections/hair-best-sellersText duplicate Hair Care
/collections/makeup-best-sellersText duplicate Makeup
/collections/skin-care-best-se...Text duplicate Skincare
/collections/tools-accessories...Text duplicate Tools & Accessories
/collections/augustinus-baderAugustinus Bader
/collections/chantecailleChantecaille
/collections/dr-barbara-sturmDr. Barbara Sturm
/collections/dysonDyson
/collections/eltamdEltaMD
/collections/la-merLa Mer
/collections/lune-asterLune+Aster
/collections/m-61M-61
/collections/ogeeOgee
/collections/oribeOribe
/collections/sisley-parisSisley-Paris
/collections/skinceuticalsSkinCeuticals
/collections/trish-mcevoyTrish McEvoy
/collections/best-of-skincare(Best of) Skincare
/collections/best-of-makeup(Best of) Makeup
/collections/best-of-hair-care...(Best of) Hair Care, Fragrance & More
/collections/shop-the-look-sil...Silver Beauty
/products/gift-card-e-gift-cardE-Gift Cards
/collections/gifts-by-categoryGifts by Category
/collections/gifts-by-recipientGifts by Recipient
/collections/gift-setGift Sets
/collections/gifts-under-25Under $25
/collections/gifts-under-50Under $50
/collections/gifts-under-75Under $75
/collections/gifts-under-100Under $100
/collections/gifts-over-100$100 and Over
/collections/advent-calendarsAdvent Calendars & Ornaments
/collections/candle-giftsCandle & Home Gifts
/collections/exclusivelyblue-g...#ExclusivelyBlue Gifts
/collections/luxury-giftsLuxury Gifts
/collections/stocking-stuffersStocking Stuffers
/collections/skin-careText duplicate Shop All
/collections/cleanserCleansers
/collections/exfoliators-peelsExfoliators & Peels
/collections/eye-careEye Care
/collections/lip-careLip Care
/collections/maskMasks
/collections/skin-care-moistur...Moisturizers
/collections/suncareText duplicate Sun Care
/collections/skin-care-tools-a...Tools
/collections/treatment-serumTreatments & Serums
/collections/augustinus-baderText duplicate Augustinus Bader
/collections/dr-barbara-sturmText duplicate Dr. Barbara Sturm
/collections/la-merText duplicate La Mer
/collections/m-61Text duplicate M-61
/collections/reviveRéVive
/collections/skinceuticalsText duplicate SkinCeuticals
/collections/skinmedicaSkinMedica
/collections/u-beautyU Beauty
/collections/vintners-daughterVintner's Daughter
/collections/blemish-acne-trea...Acne & Blemishes
/collections/anti-aging-skinca...Anti-Aging
/collections/dark-spotsDark Spots
/collections/hydrating-skincar...Hydration
/collections/skincare-for-poresPores
/collections/makeupText duplicate Shop All
/collections/makeup-tools-acce...Bags & Accessories
/collections/brushes-applicatorsBrushes & Tools
/collections/eyesEyes
/collections/faceFace & Cheeks
/collections/lipsLips
/collections/makeup-removerMakeup Removers
/collections/nailsNails
/collections/palettes-and-setsPalettes
/collections/chantecailleText duplicate Chantecaille
/collections/hourglassHourglass
/collections/lune-asterText duplicate Lune+Aster
/collections/ogeeText duplicate Ogee
/collections/rms-beautyRMS Beauty
/collections/sisley-parisText duplicate Sisley-Paris
/collections/tom-fordTom Ford
/collections/trish-mcevoyText duplicate Trish McEvoy
/collections/all-about-the-eyesAll About Eyes
/collections/shop-the-look-cin...Cinnamon Apple Pie Makeup
/collections/shop-the-trend-gl...Glossy Lips
/collections/makeup-with-spfMakeup with SPF
/collections/dewy-makeupRadiant Skin
/collections/hairText duplicate Shop All
/collections/brushes-accessoriesBrushes & Accessories
/collections/color-careColor Care
/collections/thinning-hairHair Loss & Thinning Hair
/collections/hair-tools-access...Hair Tools
/collections/hair-treatmentHair Treatments
/collections/shampoos-conditio...Shampoos & Conditioners
/collections/hair-styling-prod...Styling Products
/collections/bumble-and-bumbleBumble and Bumble
/collections/briogeoBriogeo
/collections/dysonText duplicate Dyson
/collections/moroccanoilMoroccanoil
/collections/oribeText duplicate Oribe
/collections/r-coR+Co
/collections/r-co-bleuR+Co Bleu
/collections/virtueVirtue
/collections/curlCurl Enhancing
/collections/hair-care-for-dam...Damage & Split Ends
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