Bornclothing.ie - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
63% 
Page structure
54% 
Link structure
25% 
Server
95% 
External factors
100% 
SEO Score
Response time
0.50 s
File size
471.90 kB
Words
697
Media files
55
Number of links
177 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Born Clothing
The page title is too short. (124 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
One of Ireland's leading retailers in women's and men's clothing. Shop with us across our 22 stores nationwide or online.
The length of the meta description is perfect. (741 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://bornclothing.ie/
There is more than one canonical link on this page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-colorEmpty
descriptionOne of Ireland's leading retailers in women's and men's clothing. Shop with us across our 22 stores nationwide or online.
google-site-verificationzbesDpAL-gfEUq-UHYXI79ASMTe0GA2b_C4unWROfDE
facebook-domain-verification13h4k3terbx46a9hqati7avg6noo82
shopify-digital-wallet/34682929283/digital_wallets/dialog
shopify-checkout-api-token3c9675fb657814270af4911d3e0dc191
p:domain_verifye07b098bf07a822d82bedd5e1ea6e403
langen
twitter:cardsummary_large_image
twitter:titleBorn Clothing
twitter:descriptionOne of Ireland's leading retailers in women's and men's clothing. Shop with us across our 22 stores nationwide or online.
og:site_nameBorn Clothing
og:urlhttps://bornclothing.ie/
og:titleBorn Clothing
og:typewebsite
og:descriptionOne of Ireland's leading retailers in women's and men's clothing. Shop with us across our 22 stores nationwide or online.
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 9 text duplicates on this page:
  • Duplicate 1: - Exclusive to Born.- Regular fit.- V-neck.- Long sleeve.- Wrap front....
  • Duplicate 2: - Exclusive to Born.- Regular fit.- Asymmetric neckline.- Long sleeve....
  • Duplicate 3: - Exclusive to Born.- Regular fit.- Elasticated waistband.- Long sleev...
The average number of words per sentence of 3.72 words is low.
This page contains 697 words. That's ok.
17.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...83-781688a32486-1_100x.webp?v=1712042998Born Clothing
/cdn/shop/files/dress-2-2.jpg?v=1729155790Born Clothing
...Rblackdress-3_1024x1024.jpg?v=1728643840Claire Black & Silver Long Sleeve Sequin Dress
...Rblackdress-1_1024x1024.jpg?v=1728643841Claire Black & Silver Long Sleeve Sequin Dress
...Rblackdress-4_1024x1024.jpg?v=1728643840Claire Black & Silver Long Sleeve Sequin Dress
...Rblackdress-2_1024x1024.jpg?v=1728643841Claire Black & Silver Long Sleeve Sequin Dress
...tshortdress-1_1024x1024.jpg?v=1728644207Viola Red Velvet Mini Dress
...tshortdress-3_1024x1024.jpg?v=1728644207Viola Red Velvet Mini Dress
...iles/duo_shot_1024x1024.jpg?v=1729167349Viola Red Velvet Mini Dress
...tshortdress-2_1024x1024.jpg?v=1728644207Viola Red Velvet Mini Dress
...iered_dress-3_1024x1024.jpg?v=1728646593Gemma Pink Metallic Ruffle Dress
...iered_dress-6_1024x1024.jpg?v=1728646594Gemma Pink Metallic Ruffle Dress
...iered_dress-2_1024x1024.jpg?v=1728646594Gemma Pink Metallic Ruffle Dress
...iered_dress-1_1024x1024.jpg?v=1728646594Gemma Pink Metallic Ruffle Dress
...iered_dress-4_1024x1024.jpg?v=1728646594Gemma Pink Metallic Ruffle Dress
...a83-781688a32486-1_90x.webp?v=1712042998Born Clothing
...ILE_VERSION_4.jpg?v=1729155298&width=750No alt attribute provided
..._party_season.jpg?v=1729154446&width=750No alt attribute provided
...sequin_top_dress-2_533x.jpg?v=1729155500No alt attribute provided
...-aae4-514ac1efe60b_533x.jpg?v=1729155534No alt attribute provided
...files/SILVER_TOP-2_533x.jpg?v=1729155382No alt attribute provided
...een_sequin_coord-2_533x.jpg?v=1729155450No alt attribute provided
...blue_satin_dress-4_533x.jpg?v=1729155358No alt attribute provided
...-876f-c85a2b065498_533x.jpg?v=1729155622No alt attribute provided
...op/files/dress-2-2_533x.jpg?v=1729155790No alt attribute provided
...cf519b_140x_crop_center.png?v=1707166401Born Clothing
...f5739b_140x_crop_center.png?v=1707166402Born Clothing
...Rblackdress-3_1024x1024.jpg?v=1728643840Claire Black & Silver Long Sleeve Sequin Dress
...Rblackdress-1_1024x1024.jpg?v=1728643841Claire Black & Silver Long Sleeve Sequin Dress
...Rblackdress-4_1024x1024.jpg?v=1728643840Claire Black & Silver Long Sleeve Sequin Dress
...Rblackdress-2_1024x1024.jpg?v=1728643841Claire Black & Silver Long Sleeve Sequin Dress
...tshortdress-1_1024x1024.jpg?v=1728644207Viola Red Velvet Mini Dress
...tshortdress-3_1024x1024.jpg?v=1728644207Viola Red Velvet Mini Dress
...iles/duo_shot_1024x1024.jpg?v=1729167349Viola Red Velvet Mini Dress
...tshortdress-2_1024x1024.jpg?v=1728644207Viola Red Velvet Mini Dress
...iered_dress-3_1024x1024.jpg?v=1728646593Gemma Pink Metallic Ruffle Dress
...iered_dress-6_1024x1024.jpg?v=1728646594Gemma Pink Metallic Ruffle Dress
...iered_dress-2_1024x1024.jpg?v=1728646594Gemma Pink Metallic Ruffle Dress
...iered_dress-1_1024x1024.jpg?v=1728646594Gemma Pink Metallic Ruffle Dress
...iered_dress-4_1024x1024.jpg?v=1728646594Gemma Pink Metallic Ruffle Dress
...Rblackdress-3_1024x1024.jpg?v=1728643840Claire Black & Silver Long Sleeve Sequin Dress
...Rblackdress-1_1024x1024.jpg?v=1728643841Claire Black & Silver Long Sleeve Sequin Dress
...Rblackdress-4_1024x1024.jpg?v=1728643840Claire Black & Silver Long Sleeve Sequin Dress
...Rblackdress-2_1024x1024.jpg?v=1728643841Claire Black & Silver Long Sleeve Sequin Dress
...tshortdress-1_1024x1024.jpg?v=1728644207Viola Red Velvet Mini Dress
...tshortdress-3_1024x1024.jpg?v=1728644207Viola Red Velvet Mini Dress
...iles/duo_shot_1024x1024.jpg?v=1729167349Viola Red Velvet Mini Dress
...tshortdress-2_1024x1024.jpg?v=1728644207Viola Red Velvet Mini Dress
...iered_dress-3_1024x1024.jpg?v=1728646593Gemma Pink Metallic Ruffle Dress
...iered_dress-6_1024x1024.jpg?v=1728646594Gemma Pink Metallic Ruffle Dress
...iered_dress-2_1024x1024.jpg?v=1728646594Gemma Pink Metallic Ruffle Dress
...iered_dress-1_1024x1024.jpg?v=1728646594Gemma Pink Metallic Ruffle Dress
...iered_dress-4_1024x1024.jpg?v=1728646594Gemma Pink Metallic Ruffle Dress

Page structure

H1 heading
(Critically important)
Born Clothing
The H1 heading is too short (13 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Born Clothing
H2 Information
H2 About Born
H2 Download App
H2 Shop the look
H2 Choose Options
H3 Trending Now
H3 Popular Products
H3 Claire Black & Silver Long Sleeve Sequin Dress
H3 Viola Red Velvet Mini Dress
H3 Gemma Pink Metallic Ruffle Dress
H3 Trending Now Duplicate text
H3 Popular Products Duplicate text
H3 Claire Black & Silver Long Sleeve Sequin Dress Duplicate text
H3 Viola Red Velvet Mini Dress Duplicate text
H3 Gemma Pink Metallic Ruffle Dress Duplicate text
H3 Trending Now Duplicate text
H3 Popular Products Duplicate text
H3 Claire Black & Silver Long Sleeve Sequin Dress Duplicate text
H3 Viola Red Velvet Mini Dress Duplicate text
H3 Gemma Pink Metallic Ruffle Dress Duplicate text
H5 Empty heading
H5 Edit Option
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
7 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://bornclothing.ie/Anchor Skip to content
https://bornclothing.ie/IMG-ALT Born Clothing
/collections/new-arrivalsNew Arrivals
/collections/new-arrivalsGo to New Arrivals
/collections/new-arrivalsAll New In
/collections/new-arrivalsClothing
/collections/new-arrivals/acce...Accessories
/collections/dressesDresses
/collections/dressesGo to Dresses
/collections/dressesShop All Dresses
/collections/midi-dressesMidi Dresses
/collections/occasion-dressesOccasion Dresses
/collections/wedding-guest-dre...Wedding Guest Dresses
/collections/day-dressDay Dresses
/collections/floral-dressesFloral Dresses
/collections/mini-dressesMini Dresses
/collections/new-arrivalsText duplicate Clothing
/collections/new-arrivalsGo to Clothing
/collections/new-arrivalsShop by Style
/collections/new-arrivalsGo to Shop by Style
/collections/dressesText duplicate Dresses
/collections/topsTops
/collections/knitwearKnitwear
/collections/outerwearJackets & Coats
/collections/blazersBlazers
/collections/skirts-1Skirts
/collections/trousers-denimTrousers & Denim
/collections/new-arrivalsShop by Collection
/collections/new-arrivalsGo to Shop by Collection
/collections/transitional-stylesAutumn Winter
/collections/occasion-editOccasion Edit
/collections/emily-meEmily & Me
/collections/basicsBasics
/collections/office-wearWork Wear
/collections/accessoriesText duplicate Accessories
/collections/new-arrivalsText duplicate IMG-ALT Born Clothing
A-TITLE Born Clothing
/collections/saleSALE
/collections/saleGo to SALE
/collections/final-sFINAL SALE
/collections/saleShop By Style
/collections/saleGo to Shop By Style
/collections/sale-dressesText duplicate Dresses
/collections/sale-topsText duplicate Tops
/collections/sale-outerwearOuterwear
/collections/sale-knitsText duplicate Knitwear
/collections/saleShop By Price
/collections/saleGo to Shop By Price
/collections/under-10SALE Under €15
/collections/under-20SALE Under €25
/collections/under-30SALE Under €35
/collections/sale-under-45SALE Under €45
/collections/partywear-collectionParty Season
/pages/contact-usContact
/pages/contact-usGo to Contact
/pages/customer-serviceFAQ's
/pages/where-to-find-usStore Locator
/pages/size-guideSize Guide
/collections/the-gift-of-choiceGift Vouchers
/search?q=dresses*&type=productText duplicate Dresses
/search?q=tops*&type=productText duplicate Tops
/search?q=magnis*&type=productmagnis
/search?q=curve*&type=productCurve
/search?q=knitwear*&type=productText duplicate Knitwear
/search?q=outerwear*&type=productText duplicate Outerwear
/search?q=casual-wear*&type=pr...Casual Wear
/search?q=menswear*&type=productMenswear
/products/claire-black-silver-...A-TITLE Claire Black & Silver Long Sleeve Sequin Dress
/products/claire-black-silver-...Text duplicate A-TITLE Claire Black & Silver Long Sleeve Sequin Dress
/products/claire-black-silver-...Text duplicate A-TITLE Claire Black & Silver Long Sleeve Sequin Dress
/products/claire-black-silver-...Text duplicate A-TITLE Claire Black & Silver Long Sleeve Sequin Dress
/collections/vendors?q=Emily & MeText duplicate Emily & Me
A-TITLE Emily & Me
/products/claire-black-silver-...Text duplicate Claire Black & Silver Long Sleeve Sequin Dress
/products/viola-red-velvet-min...A-TITLE Viola Red Velvet Mini Dress
/products/viola-red-velvet-min...Text duplicate A-TITLE Viola Red Velvet Mini Dress
/products/viola-red-velvet-min...Text duplicate A-TITLE Viola Red Velvet Mini Dress
/products/viola-red-velvet-min...Text duplicate A-TITLE Viola Red Velvet Mini Dress
/collections/vendors?q=Emily&MeEmily&Me
A-TITLE Emily&Me
/products/viola-red-velvet-min...Text duplicate Viola Red Velvet Mini Dress
/products/gemma-pink-metallic-...A-TITLE Gemma Pink Metallic Ruffle Dress
/products/gemma-pink-metallic-...Text duplicate A-TITLE Gemma Pink Metallic Ruffle Dress
/products/gemma-pink-metallic-...Text duplicate A-TITLE Gemma Pink Metallic Ruffle Dress
/products/gemma-pink-metallic-...Text duplicate A-TITLE Gemma Pink Metallic Ruffle Dress
/products/gemma-pink-metallic-...Text duplicate A-TITLE Gemma Pink Metallic Ruffle Dress
/collections/vendors?q=Emily & MeText duplicate Emily & Me
A-TITLE Emily & Me
/products/gemma-pink-metallic-...Text duplicate Gemma Pink Metallic Ruffle Dress
/account/loginLog in Account
/pages/wish-listWish Lists Wishlist
https://bornclothing.ie/cartCart 00 items
https://bornclothing.ie/Text duplicate IMG-ALT Born Clothing
/account/loginLog in
https://bornclothing.ie/cartText duplicate Cart 00 items
/collections/partywear-collectionText duplicate A-TITLE Born Clothing
/collections/partywear-collectionText duplicate A-TITLE Born Clothing
/collections/partywear-collectionShop now
/collections/new-arrivalsNo Text
/collections/new-arrivalsText duplicate New Arrivals
/collections/outerwearNo Text
/collections/outerwearOUTERWEAR
/collections/topsNo Text
/collections/topsText duplicate Tops
/collections/skirts-1No Text
/collections/skirts-1SKIRTS
/collections/dressesNo Text
/collections/dressesDRESSES
/collections/partywear-collectionNo Text
/collections/partywear-collectionJUMPSUITS
/collections/emily-meNo Text
/collections/emily-meEMILY & ME
/collections/emily-meYour browser does not support the video tag. Shop Now
https://www.facebook.com/bornc...External Subdomain Facebook
https://www.instagram.com/born...External Subdomain Instagram
https://www.tiktok.com/@bornfa...External Subdomain TikTok
/pages/privacy-policyPrivacy Policy
/pages/cookie-policyCookie Policy
/pages/terms-conditionsTerms & Conditions
/pages/shipping-and-returnsDelivery Information
/pages/customer-serviceReturn Information
/pages/contact-usContact Us
/pages/where-to-find-usStore Location
/pages/size-guideText duplicate Size Guide
/collections/the-gift-of-choiceText duplicate Gift Vouchers
https://play.google.com/store/...New window External Subdomain Text duplicate IMG-ALT Born Clothing
https://apps.apple.com/in/app/...New window External Subdomain Text duplicate IMG-ALT Born Clothing
/account/loginForgot your password?
/account/registerCreate account
/search?q=dresses*&type=productText duplicate Dresses
/search?q=tops*&type=productText duplicate Tops
/search?q=magnis*&type=productText duplicate magnis
/search?q=curve*&type=productText duplicate Curve
/search?q=knitwear*&type=productText duplicate Knitwear
/search?q=outerwear*&type=productText duplicate Outerwear
/search?q=casual-wear*&type=pr...Text duplicate Casual Wear
/search?q=menswear*&type=productText duplicate Menswear
/products/claire-black-silver-...Text duplicate A-TITLE Claire Black & Silver Long Sleeve Sequin Dress
/products/claire-black-silver-...Text duplicate A-TITLE Claire Black & Silver Long Sleeve Sequin Dress
/products/claire-black-silver-...Text duplicate A-TITLE Claire Black & Silver Long Sleeve Sequin Dress
/products/claire-black-silver-...Text duplicate A-TITLE Claire Black & Silver Long Sleeve Sequin Dress
/collections/vendors?q=Emily & MeText duplicate Emily & Me
A-TITLE Emily & Me
/products/claire-black-silver-...Text duplicate Claire Black & Silver Long Sleeve Sequin Dress
/products/viola-red-velvet-min...Text duplicate A-TITLE Viola Red Velvet Mini Dress
/products/viola-red-velvet-min...Text duplicate A-TITLE Viola Red Velvet Mini Dress
/products/viola-red-velvet-min...Text duplicate A-TITLE Viola Red Velvet Mini Dress
/products/viola-red-velvet-min...Text duplicate A-TITLE Viola Red Velvet Mini Dress
/collections/vendors?q=Emily&MeText duplicate Emily&Me
A-TITLE Emily&Me
/products/viola-red-velvet-min...Text duplicate Viola Red Velvet Mini Dress
/products/gemma-pink-metallic-...Text duplicate A-TITLE Gemma Pink Metallic Ruffle Dress
/products/gemma-pink-metallic-...Text duplicate A-TITLE Gemma Pink Metallic Ruffle Dress
/products/gemma-pink-metallic-...Text duplicate A-TITLE Gemma Pink Metallic Ruffle Dress
/products/gemma-pink-metallic-...Text duplicate A-TITLE Gemma Pink Metallic Ruffle Dress
/products/gemma-pink-metallic-...Text duplicate A-TITLE Gemma Pink Metallic Ruffle Dress
/collections/vendors?q=Emily & MeText duplicate Emily & Me
A-TITLE Emily & Me
/products/gemma-pink-metallic-...Text duplicate Gemma Pink Metallic Ruffle Dress
/search?q=dresses*&type=productText duplicate Dresses
/search?q=tops*&type=productText duplicate Tops
/search?q=magnis*&type=productText duplicate magnis
/search?q=curve*&type=productText duplicate Curve
/search?q=knitwear*&type=productText duplicate Knitwear
/search?q=outerwear*&type=productText duplicate Outerwear
/search?q=casual-wear*&type=pr...Text duplicate Casual Wear
/search?q=menswear*&type=productText duplicate Menswear
/products/claire-black-silver-...Text duplicate A-TITLE Claire Black & Silver Long Sleeve Sequin Dress
/products/claire-black-silver-...Text duplicate A-TITLE Claire Black & Silver Long Sleeve Sequin Dress
/products/claire-black-silver-...Text duplicate A-TITLE Claire Black & Silver Long Sleeve Sequin Dress
/products/claire-black-silver-...Text duplicate A-TITLE Claire Black & Silver Long Sleeve Sequin Dress
/collections/vendors?q=Emily & MeText duplicate Emily & Me
A-TITLE Emily & Me
/products/claire-black-silver-...Text duplicate Claire Black & Silver Long Sleeve Sequin Dress
/products/viola-red-velvet-min...Text duplicate A-TITLE Viola Red Velvet Mini Dress
/products/viola-red-velvet-min...Text duplicate A-TITLE Viola Red Velvet Mini Dress
/products/viola-red-velvet-min...Text duplicate A-TITLE Viola Red Velvet Mini Dress
/products/viola-red-velvet-min...Text duplicate A-TITLE Viola Red Velvet Mini Dress
/collections/vendors?q=Emily&MeText duplicate Emily&Me
A-TITLE Emily&Me
/products/viola-red-velvet-min...Text duplicate Viola Red Velvet Mini Dress
/products/gemma-pink-metallic-...Text duplicate A-TITLE Gemma Pink Metallic Ruffle Dress
/products/gemma-pink-metallic-...Text duplicate A-TITLE Gemma Pink Metallic Ruffle Dress
/products/gemma-pink-metallic-...Text duplicate A-TITLE Gemma Pink Metallic Ruffle Dress
/products/gemma-pink-metallic-...Text duplicate A-TITLE Gemma Pink Metallic Ruffle Dress
/products/gemma-pink-metallic-...Text duplicate A-TITLE Gemma Pink Metallic Ruffle Dress
/collections/vendors?q=Emily & MeText duplicate Emily & Me
A-TITLE Emily & Me
/products/gemma-pink-metallic-...Text duplicate Gemma Pink Metallic Ruffle Dress
/account/loginSign In
/account/registerCreate an Account
/pages/wish-listMy Wish List

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://bornclothing.ie/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.50 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (472 kB).

HTTP Response Header

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External factors

This website has excellent links from other websites.
This page has backlinks from 193 referring domains.
This page has 1,238 backlinks.
This page has backlinks from 74 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /34682929283/checkouts
Disallow: /34682929283/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
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bornclothing.ie
Born Clothing
One of Ireland's leading retailers in women's and men's clothing. Shop with us across our 22 stores nationwide or online.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Clothing89%Check
Born Clothing86%Check
Born81%Check
Clothing Shop70%Check
IRE56%Check
Shop52%Check
Emily Me47%Check
Store46%Check
Silver46%Check
Black46%Check
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