Britishmuseumshoponline.org - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
73% 
Page structure
45% 
Link structure
93% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.84 s
File size
137.30 kB
Words
585
Media files
27
Number of links
150 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
British Museum shop
The page title is too short. (190 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleBritish Museum shop
keywordsMagento, Varien, E-commerce
robotsINDEX,FOLLOW
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
google-site-verificationJaLuQif-ajpKJtCRsM_zuBTDbUd6n7pY1exGD1xHl_c
langen
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
This page contains 585 words. That's ok.
28% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/media/logo/stores/1/logo.pngNo alt attribute provided
/media/wysiwyg/package-icon.pngourPostageImage
/media/wysiwyg/package-icon.pngourPostageImage
/media/wysiwyg/truck-icon.pngdeliveryImage
/media/wysiwyg/truck-icon.pngdeliveryImage
/media/wysiwyg/bank.pngpurchaseImage
/media/wysiwyg/bank.pngpurchaseImage
/media/wysiwyg/Xmas081124.jpg2024 Christmas Banner
/media/wysiwyg/PB061112.jpgPicasso Exhibition Banner
/media/wysiwyg/POD121124A.jpgCustom Prints Banner
/media/wysiwyg/HER24.jpgGifts for her category
/media/wysiwyg/HIM24.jpgGifts for him category
/media/wysiwyg/KID24A.jpgGifts for children category
/media/wysiwyg/LUX24.jpgLuxury gifts category
/media/wysiwyg/SF24.jpgStocking fillers category
/media/wysiwyg/CARD24.jpgCards & decorations category
/media/wysiwyg/R280223.jpgReplicas Category
/media/wysiwyg/J280223.jpgJewellery category
/media/wysiwyg/B280223.jpgBooks category
/media/wysiwyg/F280223.jpgFashion category
/media/wysiwyg/HW280223.jpgHomeware category
/media/wysiwyg/K280223.jpgChildren Category
...862fe98bebe3486bfec71e6/e/2/e23130_1.jpgArchitecture of the British Museum: Exterior Postcard Pack, front of pack
...862fe98bebe3486bfec71e6/e/2/e23120_1.jpgArchitecture of the British Museum: Interior Postcard Pack, front of pack
...3486bfec71e6/e/2/e20840_jmw_turner_1.jpgJ.M.W. Turner Postcard Pack, front cover
...862fe98bebe3486bfec71e6/e/2/e21550_1.jpgMasterpieces of the British Museum: Selection 1 Postcard Pack, front of pack
...c71e6/e/2/e21600_1_raphael_pc_pack_1.jpgRaphael Postcard Pack, front cover

Page structure

H1 heading
(Critically important)
Inspired by the British Museum
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Inspired by the British Museum
H1 New arrivals to the online shop
H2 Our orders are unaffected by Royal Mail industrial action
H2 Get started on Christmas gifting
H2 Picasso: printmaker
H2 Art through the ages
H2 Every purchase supports the British Museum
H3 Custom wall art
H3 Join the mailing list
H3 Customer services
H3 About the British Museum
H5 Our postage charges include all customs and import duties
H5 Free UK standard delivery on orders over £100
H5 Every purchase supports the British Museum Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to Content
/Subdomain Back to Shop
A-TITLE The British Museum
/Subdomain Shop
/customer/account/login/refere...Subdomain Sign In
/checkout/cart/Subdomain Basket 0
/catalogsearch/advanced/Subdomain Advanced Search
/Anchor Menu
/Subdomain Text duplicate Shop
/replicas.htmlSubdomain Replicas
/replicas/sculpture.htmlSubdomain Sculpture and ornaments
/replicas/replicas.htmlSubdomain Text duplicate Replicas
/replicas/collectibles-small-s...Subdomain Collectibles and souvenir coins
/replicas/busts.htmlSubdomain Busts and heads
/jewellery.htmlSubdomain Jewellery
/jewellery/necklaces.htmlSubdomain Necklaces
/jewellery/earrings.htmlSubdomain Earrings
/jewellery/bracelets.htmlSubdomain Bracelets
/jewellery/rings.htmlSubdomain Rings
/jewellery/brooches.htmlSubdomain Brooches
/jewellery/cufflinks.htmlSubdomain Cufflinks
/jewellery/watches.htmlSubdomain Watches
/fashion.htmlSubdomain Fashion
/fashion/bags-wallets.htmlSubdomain Bags and wallets
/fashion/scarves.htmlSubdomain Scarves
/fashion/clothing.htmlSubdomain Clothing
/fashion/ties.htmlSubdomain Ties
/fashion/keyrings.htmlSubdomain Keyrings
/fashion/accessories.htmlSubdomain Accessories
/books.htmlSubdomain Books
/books/exhibition-books.htmlSubdomain Exhibition books
/books/art-history.htmlSubdomain Art history
/books/history.htmlSubdomain History
/books/mythology.htmlSubdomain Mythology
/books/language.htmlSubdomain Language
/books/guides-to-the-collectio...Subdomain Guides to the collection
/books/academic-publications.htmlSubdomain Academic publications
/books/poetry-literature.htmlSubdomain Poetry and literature
/books/gift-editions.htmlSubdomain Gift books
/books/audio-and-dvds.htmlSubdomain Audio and DVDs
/books/puzzle-books.htmlSubdomain Puzzle books
/books/religion-and-philosophy...Subdomain Religion and philosophy
/books/object-in-focus.htmlSubdomain Object in Focus
/prints.htmlSubdomain Prints
/prints/custom-prints.htmlSubdomain Custom prints
/prints/mounted-prints.htmlSubdomain Mounted prints
/prints/postcards.htmlSubdomain Postcards
/homeware.htmlSubdomain Homeware
/homeware/home-decor.htmlSubdomain Home décor
/homeware/kitchen-dining.htmlSubdomain Kitchen and dining
/homeware/bookends.htmlSubdomain Bookends and bookmarks
/homeware/stationery.htmlSubdomain Stationery
/homeware/games-puzzles.htmlSubdomain Games and puzzles
/homeware/magnets.htmlSubdomain Magnets
/children.htmlSubdomain Children
/children/games-toys.htmlSubdomain Games and toys
/children/children-s-clothing....Subdomain Children's clothing
/children/children-s-stationer...Subdomain Children's stationery
/children/children-s-books.htmlSubdomain Children's books
/exhibitions.htmlSubdomain Exhibitions
/exhibitions/picasso-printmake...Subdomain Picasso: printmaker
/exhibitions/hew-locke-what-ha...Subdomain Hew Locke: what have we here?
/exhibitions/silk-roads.htmlSubdomain Silk Roads
/exhibitions/city-life-and-sal...Subdomain City life and salon culture in Kyoto and Osaka: 1770–1900
/exhibitions/michelangelo-the-...Subdomain Michelangelo: the last decades
/exhibitions/legion-life-in-th...Subdomain Legion: life in the Roman army
/exhibitions/burma-to-myanmar....Subdomain Burma to Myanmar
/exhibitions/china-s-hidden-ce...Subdomain China's hidden century
/exhibitions/luxury-and-power-...Subdomain Luxury and power: Persia to Greece
/exhibitions/hieroglyphs-unloc...Subdomain Hieroglyphs: unlocking ancient Egypt
/exhibitions/feminine-power-th...Subdomain Feminine power: the divine to the demonic
/exhibitions/the-world-of-ston...Subdomain The world of Stonehenge
/exhibitions/hokusai-the-great...Subdomain Hokusai: The Great Picture Book of Everything
/exhibitions/past-exhibitions....Subdomain Past exhibition catalogues
/inspired-by.htmlSubdomain Inspired by
/inspired-by/inspired-by-the-b...Subdomain Inspired by the British Museum
/inspired-by/ancient-egypt.htmlSubdomain Inspired by ancient Egypt
/inspired-by/inspired-by-ancie...Subdomain Inspired by ancient Rome
/inspired-by/inspired-by-ancie...Subdomain Inspired by ancient Greece
/inspired-by/lewis-chessmen-co...Subdomain Inspired by the Lewis Chessmen
/inspired-by/rosetta-stone.htmlSubdomain Inspired by the Rosetta Stone
/inspired-by/inspired-by-hokus...Subdomain Inspired by Hokusai
/inspired-by/sutton-hoo.htmlSubdomain Inspired by Sutton Hoo
/inspired-by/inspired-by-willi...Subdomain Inspired by William Morris
/inspired-by/inspired-by-beatr...Subdomain Inspired by Beatrix Potter
/inspired-by/inspired-by-lewis...Subdomain Inspired by Lewis Carroll
/inspired-by/inspired-by-cats....Subdomain Inspired by cats
/inspired-by/inspired-by-anima...Subdomain Inspired by animals
/inspired-by/inspired-by-celti...Subdomain Inspired by Celtic art
/inspired-by/inspired-by-iznik...Subdomain Inspired by Iznik pottery
/inspired-by/inspired-by-londo...Subdomain Inspired by London
/inspired-by/inspired-by-the-j...Subdomain Inspired by the Japanese galleries
/inspired-by/inspired-by-mary-...Subdomain Inspired by Mary Delany
/inspired-by/inspired-by-the-m...Subdomain Inspired by the Middle East
/gifts.htmlSubdomain Christmas gifts
/gifts/luxury-gifts.htmlSubdomain Luxury gifts
/gifts/gifts-for-her.htmlSubdomain Gifts for her
/gifts/gifts-for-him.htmlSubdomain Gifts for him
/gifts/gifts-for-children.htmlSubdomain Gifts For Children
/gifts/stocking-fillers.htmlSubdomain Stocking fillers for all ages
/gifts/cards-decorations.htmlSubdomain Cards and decorations
/gifts/calendars-diaries.htmlSubdomain Calendars & diaries
/gifts/gifts-under-20.htmlSubdomain Gifts under £20
/catalog/category/view/s/chris...Subdomain Christmas cards
/gifts/royal-family-gifts.htmlSubdomain Royal family gifts
/new-in.htmlSubdomain New in
/trade.htmlSubdomain Trade
/trade/trade-books.htmlSubdomain Trade Books
/trade/trade-textiles.htmlSubdomain Trade Textiles
/trade/trade-replicas.htmlSubdomain Trade Replicas
/trade/trade-replicas/trade.htmlSubdomain Text duplicate Trade
/trade/trade-jewellery.htmlSubdomain Trade Jewellery
/trade/trade-homeware.htmlSubdomain Trade Homeware
/trade/trade-children-s.htmlSubdomain Trade Children's
/trade/trade-other.htmlSubdomain Trade Other
/trade/trade.htmlSubdomain Text duplicate Trade
/Anchor Account
/inspired-by/inspired-by-the-b...Subdomain Shop now >
/new-in.htmlText duplicate Shop now >
/prints/custom-prints.htmlSubdomain Browse now >
/gifts.htmlSubdomain IMG-ALT 2024 Christmas Banner
/gifts.htmlSubdomain Get started on Christmas gifting Browse fabulous history-inspired gifts for all ages Shop now
/exhibitions/picasso-printmake...Subdomain IMG-ALT Picasso Exhibition Banner
/exhibitions/picasso-printmake...Subdomain Picasso: printmaker Explore prints and homeware inspired by Picasso's incredible art Shop now
/prints/custom-prints.htmlSubdomain IMG-ALT Custom Prints Banner
/prints/custom-prints.htmlSubdomain Art through the ages From Japanese woodblock prints to Turner's watercolours, find your perfect new wall art print from our extensive collection Shop now
/gifts/gifts-for-her.htmlSubdomain Gifts for herShop now
IMG-ALT Gifts for her category
/gifts/gifts-for-him.htmlSubdomain Gifts for himShop now
IMG-ALT Gifts for him category
/gifts/gifts-for-children.htmlSubdomain Gifts for childrenShop now
IMG-ALT Gifts for children category
/gifts/luxury-gifts.htmlSubdomain Luxury giftsShop now
IMG-ALT Luxury gifts category
/gifts/stocking-fillers.htmlSubdomain Stocking fillersShop now
IMG-ALT Stocking fillers category
/gifts/cards-decorations.htmlSubdomain Cards & decorationsShop now
IMG-ALT Cards & decorations category
/replicas.htmlSubdomain ReplicasShop now
IMG-ALT Replicas Category
/jewellery.htmlSubdomain JewelleryShop now
IMG-ALT Jewellery category
/books.htmlSubdomain BooksShop now
IMG-ALT Books category
/fashion.htmlSubdomain FashionShop now
IMG-ALT Fashion category
/homeware.htmlSubdomain HomewareShop now
IMG-ALT Homeware category
/children.htmlSubdomain ChildrenShop now
IMG-ALT Children Category
/architecture-of-the-british-m...Subdomain IMG-ALT Architecture of the British Museum: Exterior Postcard Pack, front of pack
/architecture-of-the-british-m...Subdomain Architecture of the British Museum: Exterior Postcard Pack
A-TITLE Architecture of the British Museum: Exterior Postcard Pack
/architecture-of-the-british-m...Subdomain IMG-ALT Architecture of the British Museum: Interior Postcard Pack, front of pack
/architecture-of-the-british-m...Subdomain Architecture of the British Museum: Interior Postcard Pack
A-TITLE Architecture of the British Museum: Interior Postcard Pack
/j-m-w-turner-postcard-pack.htmlSubdomain IMG-ALT J.M.W. Turner Postcard Pack, front cover
/j-m-w-turner-postcard-pack.htmlSubdomain J.M.W. Turner Postcard Pack
A-TITLE J.M.W. Turner Postcard Pack
/masterpieces-of-the-british-m...Subdomain IMG-ALT Masterpieces of the British Museum: Selection 1 Postcard Pack, front of pack
/masterpieces-of-the-british-m...Subdomain Masterpieces of the British Museum: Selection 1 Postcard Pack
A-TITLE Masterpieces of the British Museum: Selection 1 Postcard Pack
/raphael-postcard-pack.htmlSubdomain IMG-ALT Raphael Postcard Pack, front cover
/raphael-postcard-pack.htmlSubdomain Raphael Postcard Pack
A-TITLE Raphael Postcard Pack
https://emails.britishmuseum.o...New window Nofollow External Subdomain Sign up for emails
https://www.facebook.com/briti...New window Nofollow External Subdomain A-TITLE Facebook
https://www.instagram.com/brit...New window Nofollow External Subdomain A-TITLE Instagram
https://twitter.com/britishmuseumNew window Nofollow External A-TITLE Twitter
https://www.youtube.com/channe...New window Nofollow External Subdomain A-TITLE YouTube
/delivery/Subdomain Delivery
/faqs/Subdomain FAQs
https://tickets.britishmuseum....New window Nofollow External Subdomain Ticket booking
https://www.britishmuseum.org/...New window Nofollow External Subdomain Membership
http://www.britishmuseum.org/New window Nofollow External Subdomain The British Museum website
https://www.britishmuseum.org/...New window Nofollow External Subdomain Contact us
https://www.britishmuseum.org/...New window Nofollow External Subdomain Terms of use
https://www.britishmuseum.org/...New window Nofollow External Subdomain Cookies
https://www.britishmuseum.org/...New window Nofollow External Subdomain Privacy policy
/accessibilityNew window Nofollow Subdomain Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.britishmuseumshoponline.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.84 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (137 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
expiresWed, 11 Dec 2024 18:40:23 GMT
pragmacache
traceresponse00-180fe4dddda3c64950ae7a2bc022d3b1-2bba478286b5136d-01
x-content-type-optionsnosniff
x-debug-infoeyJyZXRyaWVzIjowfQ==
x-esi1
x-frame-optionsSAMEORIGIN
x-platform-serveri-02a53b11da4a105aa
x-xss-protection1; mode=block
accept-rangesnone
age74406
dateWed, 11 Dec 2024 15:20:29 GMT
x-served-bycache-dub4335-DUB, cache-fra-etou8220065-FRA
x-cacheHIT, HIT
x-cache-hits55, 0
cache-controlno-store, no-cache, must-revalidate, max-age=0
varyAccept-Encoding,Cookie
strict-transport-securitymax-age=31557600
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 952 referring domains.
This page has 38,334 backlinks.
This page has backlinks from 651 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Crawl-delay: 10

# Directories
Disallow: /app/
Disallow: /bin/
Disallow: /dev/
Disallow: /lib/
Disallow: /phpserver/
Disallow: /pkginfo/
Disallow: /report/
Disallow: /setup/
Disallow: /update/
Disallow: /var/
Disallow: /vendor/

# Paths (clean URLs)
Disallow: /index.php/
Disallow: /catalog/product_compare/
Disallow: /catalog/category/view/
Disallow: /catalog/product/view/
Disallow: /catalogsearch/
Disallow: /checkout/
Disallow: /control/
Disallow: /contacts/
Disallow: /customer/
Disallow: /customize/
Disallow: /newsletter/
Disallow: /review/
Disallow: /sendfriend/
Disallow: /wishlist/

# Files
Disallow: /composer.json
Disallow: /composer.lock
Disallow: /CONTRIBUTING.md
Disallow: /CONTRIBUTOR_LICENSE_AGREEMENT.html
Disallow: /COPYING.txt
Disallow: /Gruntfile.js
Disallow: /LICENSE.txt
Disallow: /LICENSE_AFL.txt
Disallow: /nginx.conf.sample
Disallow: /package.json
Disallow: /php.ini.sample
Disallow: /RELEASE_NOTES.txt

# Do not index pages that are sorted or filtered.
Disallow: /*?*product_list_mode=
Disallow: /*?*product_list_order=
Disallow: /*?*product_list_limit=
Disallow: /*?*product_list_dir=

# Do not index session ID
Disallow: /*?SID=
Disallow: /*?
Disallow: /*.php$

# CVS, SVN directory and dump files
Disallow: /*.CVS
Disallow: /*.Zip$
Disallow: /*.Svn$
Disallow: /*.Idea$
Disallow: /*.Sql$
Disallow: /*.Tgz$

User-agent: MegaIndex.ru
Disallow: /
User-agent: CCBot
Disallow: /
User-agent: AhrefsBot
Disallow: /
User-agent: Baiduspider
Disallow: /
User-agent: Ezooms
Disallow: /
User-agent: MJ12bot
Disallow: /
User-agent: YandexBot
Disallow: /

User-agent: Googlebot
Allow: /

User-agent: Googlebot-Image
Allow: /
Sitemap: https://www.britishmuseumshoponline.org/media/import/sitemap.xml

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Search preview

www.britishmuseumshoponline.org
British Museum shop

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
British86%Check
Museum86%Check
British Museum86%Check
British Museum shop81%Check
Shop68%Check
Online Shop60%Check
Inspired50%Check
Custom44%Check
Art43%Check
Pack43%Check
Show more keywords and terms

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