Bupa.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
81% 
Page structure
94% 
Link structure
51% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.28 s
File size
195.80 kB
Words
1642
Media files
44
Number of links
184 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Private healthcare | Bupa UK
The length of the page title is perfect. (262 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Bupa are one of the UK's leading healthcare specialists. Get information on private medical insurance, health clinics and care homes from experts you can trust.
The length of the meta description is perfect. (984 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bupa.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1.0, minimum-scale=1.0, width=device-width
keywordsprivate health insurance Bupa
descriptionBupa are one of the UK's leading healthcare specialists. Get information on private medical insurance, health clinics and care homes from experts you can trust.
google-site-verificationnlYC_CCeloyPD94LplTJ5glhV-QnUTPy_gVmYHn6_88
Robotsindex,follow
langen-gb
twitter:titlePrivate healthcare | Bupa UK
twitter:descriptionBupa are one of the UK's leading healthcare specialists. Get information on private medical insurance, health clinics and care homes from experts you can trust.
twitter:image/~/media/Images/decorative-images/hosted-images/og-image/og-placeholder-image.png
twitter:image:altEmpty
twitter:cardsummary
twitter:site@BupaUK
twitter:creator@BupaUK
og:titlePrivate healthcare | Bupa UK
og:descriptionBupa are one of the UK's leading healthcare specialists. Get information on private medical insurance, health clinics and care homes from experts you can trust.
og:image/~/media/Images/decorative-images/hosted-images/og-image/og-placeholder-image.png
og:image:altEmpty
og:urlhttps://www.bupa.co.uk
X-UA-CompatibleIE=edge, chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1642 words. That's ok.
34.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
26 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.78 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "initial-scale=1.0, minimum-scale=1.0, width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 33 tags for this page.
Image SEO
(Somewhat important)
25 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Private healthcare
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Private healthcare
H2 What can we help you with today?
H2 With Bupa, family comes first
H2 Keep it simple with a digital account
H2 Your health in your hands
H3 Health Insurance
H3 Pay as you go healthcare
H3 Dental services
H3 Care homes
H3 Health cash plans
H3 Empty heading
H3 Free health information
H3 Health insurance for all the family
H3 Free Dental Plan with small business health insurance
H3 GP subscriptions to suit you
H3 Age is just a number at our care homes
H3 Don’t let anxiety stop you from looking after your teeth
H3 Picture of Health
H3 How to pack a healthy picnic

H3 Hay fever symptoms
H3 Short-term and long-term effects of sun exposure
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 25 external links on this page.
LinkAttributesAnchor text
https://www.bupa.co.uk/Anchor Skip to content
/accessibilityAccessibility Help
https://www.bupa.co.uk/Individuals & families
https://www.bupa.co.uk/businessBusiness
/intermediariesIntermediaries
/healthcare-professionalsHealthcare professionals
https://www.finder.bupa.co.uk/New window External Subdomain Find a healthcare professional or service
A-TITLE opens in a new window
/help-and-supportHelp & support
https://www.bupa.co.uk/contactContact us
/search?entsp=a__HM&client=bup...Search Bupa Search
/touchdashboard/dashboardIndividuals and family I have Bupa cover or I’m insured through my employer
/providers-online/New window Providers Online I’m a Bupa recognised healthcare professional or provider
A-TITLE Opens in a new window
/BupaConnect/LoginNew window Bupa Connect I manage my employees' cover or business clients
A-TITLE Opens in a new window
https://intermediaries.bupa.co...New window External Subdomain Consumer Intermediary Portal I’m an intermediary with consumer clients
A-TITLE Opens in a new window
https://www.bupa.co.uk/Link to Bupa Homepage
/health/health-insuranceHealth Insurance
https://www.bupa.co.uk/dentalDental
/care-servicesCare homes
/health/payg?intcmp=megamenuPay as you go
/health-informationHealth information
https://www.bupa.co.uk/Text duplicate Individuals & families
https://www.bupa.co.uk/businessText duplicate Business
/intermediariesText duplicate Intermediaries
/healthcare-professionalsText duplicate Healthcare professionals
https://www.finder.bupa.co.uk/New window External Subdomain Text duplicate Find a healthcare professional or service
A-TITLE opens in a new window
/health/health-insuranceText duplicate Health Insurance
/health/health-insuranceHealth insurance Giving you choice and flexibility
/health/health-insurance/quote...Get a quote
/business/business-health-insu...Business health insurance Health insurance specifically for business
/health/health-insurance/leavi...Leaving your company health insurance scheme?
/health/health-insurance/cash-...Health cash plans Health insurance specifically for business
/help-and-support/making-a-claimMaking a claim
/health/health-insurance/get-t...Get treatment without seeing a GP† If you have Bupa health insurance, you can come to us before seeing a GP
/health/health-insurance/get-t...Get treatment
https://www.bupa.co.uk/dentalText duplicate Dental
/dental/dental-careBupa Dental Care
/dental/dental-careFind a dental practice
/dental/dental-care/servicesServices
/dental/dental-care/treatmentsTreatments
/dental/dental-care/ways-to-payWays to pay
/dental/dental-care/ways-to-pa...Bupa Smile Plan
/dental/dental-care/symptoms?i...Symptoms Find information about dental symptoms
/dental/dental-care/about-us/d...Dental FAQs
/dental/dental-care/newsNews
/dental/dental-care/services/e...Dental emergency
/dental/dental-care/services/p...Parents and children
/dental/dental-care/practicesBook an appointment
/dental/dental-insuranceDental insurance
/dental/dental-insuranceDental insurance FAQs Find answers to common dental insurance questions
/dental/dental-insurance/make-...Make a claim
/dental/dental-insuranceCommon dental symptoms
/dental/dental-care/professionalsDental professionals
/dental/dental-care/profession...Dentist referrals Refer your patient to us for specific treatments
https://jobs.bupadentalcare.co...External Subdomain Dental careers Look for a career with Bupa Dental Care
/care-servicesText duplicate Care homes
/care-services/choosing-a-care...Where do I start?
/care-services/life-in-a-bupa-...Life in a Bupa Care Home
/care-services/what-type-of-ca...What type of care do I need?
/care-services/care-home-fundingFunding for care
/care-services/news-and-eventsNews and events
https://bupa.taleo.net/careers...External Subdomain Work with us
https://www.youtube.com/watch?...External Subdomain Watch our TV advert
/care-services/customer-care-teamCustomer Care Team Arranging care can be stressful, we’re here to help. Based in Leeds, our Customer Care Team provides free advice and support whenever you ...
/care-services/care-homes/find...Find a care home
/health/payg?intcmp=megamenuText duplicate Pay as you go
/health/payg/gp-servicesPrivate GP services
/health/health-assessmentsHealth assessments
/health/health-assessments/can...Targeted Cancer Screening
/health/payg/gp-services/earwa...Earwax removal
/health/payg/menopause-planMenopause treatment
/health/payg/period-planPeriod Plan
/health/payg/gp-services/sexua...Sexual health services
/health/payg/weight-management...Weight Management Plan
/health/payg/physiotherapyPhysiotherapy
/health/payg/muscles-bones-jointsMuscles, bones and joints
https://www.cromwellhospital.com/External Subdomain Cromwell Hospital
/health/payg/gp-services/gp-su...GP subscriptions
/bookingtoolBook an appointment Book a GP appointment, health assessment, sexual health check and more, at a time that suits you. Available at home or in a Bupa health c...
/bookingtoolText duplicate Book an appointment
/health-informationText duplicate Health information
/health-informationHealth information home Get free advice from health experts on a wide range of conditions. From causes and symptoms to diagnosis and treatment.
/health-information/health-blogHealth blog Keeping you up to date with the latest health and wellbeing information and trends.
/health-information/a-to-zBrowse by A-Z Conditions, treatments and procedures
/health-information/digestive-...Piles
/health-information/bmi-calcul...BMI calculator
/health-information/knee-pain/...Meniscal tear
/health-information/knee-pain/...Pain behind the knee
/health-information/digestive-...Gastroenteritis
/health-information/health-topicsBrowse by health topic Expert advice organised by topic
/health-information/knee-painKnee pain
/health-information/mental-healthMental health
/health-information/cancerCancer
/health-information/dementiaDementia
/health-information/digestive-...Gut health
/health/payg/gp-services/gp-su...Text duplicate GP subscriptions
/health/health-insuranceWhat is health insurance?
/health/health-insurance/under...What does health insurance cost?
/health/health-insurance/quote...Get an insurance quote
/health/health-assessmentsBook a health assessment
/health/payg/gp-servicesBook a private GP appointment
/health/paygPay as you go services
/dental/dental-insuranceWhat is dental insurance?
/dental/dental-care/treatmentsDental treatments we provide
/dental/dental-careFind a Bupa dental practice
/care-services/what-type-of-ca...Text duplicate What type of care do I need?
/care-services/care-home-costsCare home costs
/care-servicesMore on Bupa care services
/health/health-insurance/cash-...What is a health cash plan?
https://cashplanclaims.bhwclou...New window External Subdomain Make a cash plan claim
A-TITLE Opens in a new window
/health/health-insurance/cash-...Our health cash plans
/health-information/a-to-zA-Z of conditions and treatments
/mental-healthVisit our mental health hub
/health-informationFind information on health
/health/jaaqFind out more about JAAQ
/health/health-insurance/famil...More on Bupa Family+
/business/health-wellbeing-ser...Dental Plan
/business/terms-and-conditionsT&Cs apply
/business/small-business-healt...More on small business dental plan
/health/payg/gp-services/gp-su...More on GP subscriptions
/care-servicesMore on care homes
/dental/dental-care/campaign/w...More on dental anxiety
/paralympicsMore on Picture of Health
https://www.bupa.co.uk/accountMore about your digital account
/newsroom/ourviews/healthy-picnicPack a healthy picnic
/newsroom/ourviews/hay-feverSix ways to relieve hay fever
/newsroom/ourviews/effects-of-...More about sun exposure
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
A-TITLE Opens in new window
/~/media/Files/MMS/bins-12948.pdfNew window Terms and Conditions (PDF, 0.07MB)
A-TITLE opens in a new window
https://www.bupa.co.uk/healthHealth
https://www.bupa.co.uk/healthHealth overview
/health/health-insuranceHealth insurance
/health/health-insurance/cash-...Health cash plans
/health/health-assessmentsText duplicate Health assessments
/health/paygPay as you go healthcare
/health/health-assessments/our...Bupa Centres
https://www.bupa.co.uk/dentalText duplicate Dental
https://www.bupa.co.uk/dentalDental overview
/dental/dental-careText duplicate Bupa Dental Care
/dental/dental-care/practicesText duplicate Book an appointment
/dental/dental-care/patient-po...Patient portal
/dental/dental-care/treatmentsText duplicate Treatments
/dental/dental-care/servicesDental services
/dental/dental-care/symptomsSymptoms
/dental/dental-care/services/e...Emergency dentist
/dental/dental-care/ways-to-payText duplicate Ways to pay
/dental/dental-insuranceText duplicate Dental insurance
/health/health-insurance/menta...Text duplicate Mental health
/health/health-insurance/menta...Mental health overview
/health/health-insurance/menta...Advice and tools
/health/health-insurance/menta...Conditions we support
/health/health-insurance/menta...Family mental health support
/health-information/mental-healthMental health information
/care-servicesText duplicate Care homes
/care-servicesText duplicate Care homes
/care-services/choosing-a-care...Text duplicate Where do I start?
/care-services/what-type-of-ca...Text duplicate What type of care do I need?
/care-services/life-in-a-bupa-...Text duplicate Life in a Bupa Care Home
/care-services/care-home-fundingText duplicate Funding for care
/care-services/customer-care-teamCustomer Care Team
/care-services/news-and-eventsText duplicate News and events
/care-services/care-homes/find...Text duplicate Find a care home
/~/media/Files/MMS/cs-02711New window Resident Terms & Conditions (PDF, 1.2MB)
A-TITLE Opens in a new window
/care-services/care-home-costsText duplicate Care home costs
/health-informationText duplicate Health information
/health-informationHealth information overview
/health-information/a-to-zA-Z
/health-information/health-topicsHealth Topics
/health-information/health-blogHealth Blog
/health-information/cancerText duplicate Cancer
/health-information/dementiaText duplicate Dementia
/health-information/mental-healthText duplicate Mental health
https://www.bupa.co.uk/our-bupaAbout Bupa
https://www.bupa.co.uk/our-bupaAbout Bupa overview
/pension-schemes-and-useful-do...Pension scheme documents
/fraud-preventionFraud prevention
https://www.bupa.com/financial...New window External Subdomain Financial information
A-TITLE Opens in new window
https://www.bupa.com/news-and-...New window External Subdomain Bupa Newsroom
A-TITLE Opens in new window
/cancer-promiseCancer promise
/about-bupa-uk/our-leadersOur leaders
https://www.bupa.co.uk/careersNew window Careers
A-TITLE Opens in a new window
/wellbeing-indexWellbeing Index
/paralympicsParalympicsGB sponsorship
/health/jaaqJAAQ
/bupa-accountDigital account
/bupa-accountDigital account overview
/bupa-accountWhat is a digital account?
/touchdashboardBupa Touch
/help-and-supportMember help and support
IMG-ALT support
https://www.facebook.com/BupaUKNew window External Subdomain IMG-ALT Link to Facebook
A-TITLE Facebook - Opens in new window
https://www.instagram.com/bupa.ukNew window External Subdomain IMG-ALT Link to Instagram
A-TITLE Instagram - Opens in new window
https://www.tiktok.com/@bupaukNew window External Subdomain IMG-ALT TikTok logo
A-TITLE TikTok - Opens in new window
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT Link to LinkedIn
A-TITLE LinkedIn - Opens in new window
https://www.youtube.com/user/B...New window External Subdomain IMG-ALT Link to YouTube
A-TITLE Youtube - Opens in new window
https://twitter.com/bupaukNew window External IMG-ALT Link to Twitter
A-TITLE Twitter - Opens in new window
https://careers.bupa.co.uk/New window External Subdomain Text duplicate Careers
A-TITLE Opens in new window
/legal-notices/privacy-and-coo...Privacy and cookies
https://www.bupa.co.uk/sitemapSitemap
/accessibilityAccessibility
/legal-noticesLegal notices
/legal-notices/data-tipsData tips
https://www.bupa.com/important...New window External Subdomain Modern slavery statement
A-TITLE Opens in a new window
/legal-notices/scam-warningInvestment scam-warning
https://www.bupa.co.uk/copyright© Bupa 2024
https://www.facebook.com/BupaUKNew window External Subdomain Text duplicate IMG-ALT Link to Facebook
A-TITLE Facebook - Opens in new window
https://www.instagram.com/bupa.ukNew window External Subdomain Text duplicate IMG-ALT Link to Instagram
A-TITLE Instagram - Opens in new window
https://www.tiktok.com/@bupaukNew window External Subdomain Text duplicate IMG-ALT TikTok logo
A-TITLE TikTok - Opens in new window
https://www.linkedin.com/compa...New window External Subdomain Text duplicate IMG-ALT Link to LinkedIn
A-TITLE LinkedIn - Opens in new window
https://www.youtube.com/user/B...New window External Subdomain Text duplicate IMG-ALT Link to YouTube
A-TITLE Youtube - Opens in new window
https://twitter.com/bupaukNew window External Text duplicate IMG-ALT Link to Twitter
A-TITLE Twitter - Opens in new window

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bupa.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.28 seconds.
The file size of the HTML document is fine (196 kB).

HTTP Response Header

NameValue
dateWed, 10 Jul 2024 08:11:23 GMT
content-typetext/html; charset=utf-8
cache-controlno-cache, no-store
pragmano-cache
expires-1
set-cookie44 Characters
x-xss-protection1; mode=block
strict-transport-securitymax-age=31536000; preload
cf-cache-statusDYNAMIC
x-content-type-optionsnosniff
servercloudflare
cf-ray8a0f152eea5f914c-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 10,888 referring domains.
This page has 1,605,364 backlinks.
This page has backlinks from 6,088 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 5102 shares and comments on Facebook.

Robots.txt

User-agent: *
Disallow: /search
Disallow: *cssId*
Disallow: /vivisimo/
Disallow: /jahia/
Disallow: /bupaukcmshome/
Disallow: /wellnessprogramme/jsp/healthcheck/index.jsp
Disallow: /cdn-cgi/l/email-protection
Disallow: /resource/maint/
Disallow: /care-services/care-journey-guide-ppc
Disallow: /accessonline/
Disallow: /*?lname
Disallow: /~/media/files/mms/bins-09855.pdf
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Disallow: /test-pages*
Disallow: /sitecore/content*
Disallow: *data-items*
Disallow: *?tab=*
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User-agent: UptimeRobot/2.0
Disallow: /
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User-agent: [email protected]
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Sitemap: https://www.bupa.co.uk/sitemap.xml

Search preview

www.bupa.co.uk
Private healthcare | Bupa UK
Bupa are one of the UK's leading healthcare specialists. Get information on private medical insurance, health clinics and care homes from experts you can trust.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Bupa77%Check
Healthcare77%Check
Private healthcare77%Check
Health76%Check
Bupa health74%Check
Private73%Check
Bupa UK73%Check
Bupa Insurance67%Check
Bupa health insurance66%Check
Bupa Dental65%Check

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