Burgonandball.com - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
47% 
Page structure
29% 
Link structure
25% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.17 s
File size
243.50 kB
Words
1107
Media files
37
Number of links
234 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Burgon & Ball | Leading Garden Tools & Agricultural Supplies – Burgon and Ball
The page title should be shorter than 580 pixels. It is 711 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Explore everything from Gardening Essentials to Agricultural Tools with Burgon & Ball - the leading name in gardening and agriculture. Visit now.
The length of the meta description is perfect. (887 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.burgonandball.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionExplore everything from Gardening Essentials to Agricultural Tools with Burgon & Ball - the leading name in gardening and agriculture. Visit now.
viewportwidth=device-width,initial-scale=1,shrink-to-fit=no
theme-color#204a80
shopify-digital-wallet/18682841/digital_wallets/dialog
shopify-checkout-api-token613ac50271645a2b21202eda994e3c7b
google-site-verificationMt5s_W8qz88733ac9DtbdsdSbVRfLyOFJC8uMU_H2Ls
twitter:site@burgonandball
twitter:cardsummary
twitter:titleBurgon & Ball | Leading Garden Tools & Agricultural Supplies
twitter:descriptionExplore everything from Gardening Essentials to Agricultural Tools with Burgon & Ball - the leading name in gardening and agriculture. Visit now.
og:typewebsite
og:titleBurgon & Ball | Leading Garden Tools & Agricultural Supplies
og:descriptionExplore everything from Gardening Essentials to Agricultural Tools with Burgon & Ball - the leading name in gardening and agriculture. Visit now.
og:urlhttps://www.burgonandball.com/
og:site_nameBurgon and Ball
og:imagehttps://cdn.shopify.com/s/files/1/1868/2841/files/Asset_1_2x_0da19820-b55a-4380-ad85-1f0f2dd91a3f.png?height=628&pad_color=fff&v=1613680213&width=1200
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/1868/2841/files/Asset_1_2x_0da19820-b55a-4380-ad85-1f0f2dd91a3f.png?height=628&pad_color=fff&v=1613680213&width=1200
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 1107 words. That's ok.
22.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 23 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width,initial-scale=1,shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: burgon & ball
Image SEO
(Somewhat important)
23 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...icon.png?v=43582264990548069671539853131No alt attribute provided
...bile.svg?v=24635816062683299061539853123No alt attribute provided
...endorsed-tools-3-mobile.jpg?v=1681472106No alt attribute provided
...ll-rhs-endorsed-tools-3.jpg?v=1681471886No alt attribute provided
...-4380-bd73-311e7ada6a41.jpg?v=1709120839No alt attribute provided
...ll-rhs-gifts-asteraceae.jpg?v=1709120719No alt attribute provided
...rsonalised-tools-mobile.jpg?v=1709299310No alt attribute provided
...ball-personalised-tools.jpg?v=1709299311No alt attribute provided
...ball-mini-lopper-mobile.jpg?v=1614328660No alt attribute provided
...n-and-ball-mini-loppers.jpg?v=1614328660No alt attribute provided
...-49e1-8dfb-c804d30b19d9.jpg?v=1686304993RHS-endorsed garden tools
...gon-and-ball-asteraceae.jpg?v=1710174768Get set for spring!
...round-tined-fork_grande.png?v=1647341012No alt attribute provided
...ball-express-hoe_grande.png?v=1614295440No alt attribute provided
...-planting-trowel_grande.png?v=1681467840No alt attribute provided
...f9e-7f83d1bfac9b_grande.png?v=1613797516No alt attribute provided
...2_1024x1024_crop_center.jpg?v=1694710048Garden Spades & Forks
...3_1024x1024_crop_center.jpg?v=1710177386Hand Trowels & Planting Tools
...8_1024x1024_crop_center.jpg?v=1672765811Essential Tools
...kit_748x460_crop_center.jpg?v=1680275203How to build your capsule collection of gardening essentials
...be5_748x460_crop_center.jpg?v=1519217403TLC for tools: tool maintenance to make your tools last longer
...eae_748x460_crop_center.jpg?v=1708092074Asteraceae: a new ‘RHS Gifts for Gardeners’ collection
...OK-FOR-FSChomepage_300x.png?v=1613785179No alt attribute provided
...-FSChomepage-large_300x.png?v=1613785116No alt attribute provided
...les/x-ACIDhomepage_300x.png?v=1613721294No alt attribute provided
...iles/x-GWAhomepage_300x.png?v=1613721294No alt attribute provided
...iles/x-HTAhomepage_300x.png?v=1613721294No alt attribute provided
...les/x-GIMAhomepage_300x.png?v=1613721294No alt attribute provided
...x-gardenexhomepage_300x.png?v=1613721294No alt attribute provided
...iles/x-GCAhomepage_300x.png?v=1613721294No alt attribute provided
...op/files/x-RHSfull_300x.png?v=1707992669No alt attribute provided
...op/files/visa_card_100x.png?v=1613683175card_icon_1
...rican_express_card_100x.png?v=1613683175card_icon_2
...es/MasterCard_card_100x.png?v=1613683175card_icon_3
...files/maestro_card_100x.png?v=1613683175card_icon_4
...hop/files/paypal_p_100x.png?v=1613683175card_icon_5
...hop/files/jcb-logo_100x.png?v=1613725509card_icon_6

Page structure

H1 heading
(Critically important)
Burgon & Ball’s Beginning
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 40 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Burgon & Ball’s Beginning
H1 Growth through the centuries
H1 Burgon and Ball Today
H2 RHS-endorsed garden tools
H2 Get set for spring!
H2 Garden Spades & Forks
H2 Hand Trowels & Planting Tools
H2 Essential Tools
H2 History of Burgon and Ball
H3 RHS-endorsed tools
H3 Introducing 'Asteraceae'
H3 The personal touch
H3 Our guide to cutting tools
H3 Products of the week
H3 Round Tined Fork - RHS Endorsed
H3 Express Hoe
H3 Planting Trowel - RHS Endorsed
H3 Telescopic Ratchet Lopper - RHS Endorsed
H3 Featured Collections
H3 Featured Articles
H3 Are you a green-fingered gardener? Sign up for our monthly email newsletter of tips and news.
H3 Follow @burgonandball on instagram...
H5 Shop By Category
H5 Long Handled Tools
H5 Hand Tools
H5 Cutting Tools
H5 Shop By Category Duplicate text
H5 Garden Accessories
H5 Garden Wear
H5 Homeware
H5 Outdoor Lifestyle
H5 Shop By Category Duplicate text
H5 By Category
H5 By Recipient
H5 By Price
H5 Shop By Category Duplicate text
H5 Shop By Category Duplicate text
H5 Sheep Shearing
H5 Hoof Care
H5 Agricultural Hardware
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
/account/loginLog in
/pages/garden-toolsTools
/collections/long-handled-toolsLong Handled Tools
/collections/hand-toolsHand Tools
/collections/cutting-toolsCutting Tools
/pages/accessoriesAccessories
/collections/garden-accessoriesGarden Accessories
/collections/garden-wearGarden Wear
/collections/homewareHomeware
/collections/outdoor-lifestyleOutdoor Lifestyle
/pages/gardening-giftsGifts
/collections/by-categoryBy Category
/collections/by-recipientBy Recipient
/collections/by-priceBy Price
/collections/collectionsCollections
/collections/childrens-toolsChildren's Tools
/collections/corona-toolsCorona Tools
/collections/creaturewaresCreaturewares
/collections/dig-the-gloveDig the Glove
/collections/enamelwaresEnamelwares
/collections/essential-toolsEssential Tools
/collections/express-hoeExpress Hoe
/collections/florabriteFloraBrite®
/collections/grow-gatherGrow & Gather
/collections/houseplant-careHouseplant Care Tools
/collections/indoor-plant-pots...Indoor Plant Pots & Vases
/collections/kneeloKneelo®
/collections/love-the-gloveLove the Glove
/collections/miracle-brushesMiracle Brushes
/collections/national-trust-ma...National Trust
/collections/national-trust-ge...National Trust 'Get Me Gardening' kids' tools
/collections/pet-carePet Care
/collections/razor-hoeRazor Hoe
/collections/rhs-endorsed-brushesRHS Brushes
/collections/rhs-container-gar...RHS Container Gardening
/collections/rhs-endorsed-toolsRHS Endorsed Tools
/collections/rhs-gifts-for-gar...RHS Gifts for Gardeners
/collections/rhs-growing-garde...RHS Growing Gardeners
/collections/rhs-endorsed-wood...RHS Wood Cutting Tools
/collections/sophie-conran-for...Sophie Conran for Burgon & Ball
/collections/super-sliceSuper Slice
/collections/tool-maintenance-...Tool Maintenance & Sharpeners
/collections/tool-rackTool Rack
/collections/topiary-careTopiary Care
/collections/tough-toolsTough Tools
/collections/watering-cansWatering Cans
/collections/weed-sliceWeed Slice
/collections/wonder-weed-pullerWonder Weed Puller
/pages/agricultural-toolsAgriculture
/collections/sheep-shearingSheep Shearing
/collections/hoof-careHoof Care
/collections/agricultural-hard...Agricultural Hardware
/blogs/journalJournal
/pages/our-storyOur Story
/pages/contact-usContact
/apps/store-locatorStockists
/pages/deliveryDelivery
/pages/terms-conditionsTerms & Conditions
/pages/privacy-policyPrivacy Policy
/pages/faqsFAQs
/blogs/pressPress Area
https://www.burgonandball.com/No Text
/searchNo Text
/account/login?return_url=/Log In
/pages/trade-account-requestTrade Account Sign Up
/account/login?return_url=/Text duplicate Log In
/cartNo Text
/account/loginForgotten your Password?
/pages/terms-conditionsNew window Terms and Conditions
https://www.burgonandball.com/No Text
/pages/garden-toolsText duplicate Tools
/collections/long-handled-toolsText duplicate Long Handled Tools
/collections/hand-toolsText duplicate Hand Tools
/collections/cutting-toolsText duplicate Cutting Tools
/collections/spades-forksSpades & Forks
/collections/hoes-cultivatorsHoes & Cultivators
/collections/weeders-edgersWeeders & Edgers
/collections/rakesRakes
/collections/apple-pickersApple Picker
/collections/garden-brushes-an...Brushes
/collections/bulb-planterBulb Planter
/collections/trowels-planting-...Trowels & Planting Tools
/collections/forks-hoes-cultiv...Forks, Hoes & Cultivators
/collections/rakes-weedersRakes & Weeders
/collections/hand-brushesText duplicate Brushes
/collections/secateursSecateurs
/collections/hand-shears-snipsHand Shears & Snips
/collections/florists-toolsFlorists' tools
/collections/garden-knivesKnives
/collections/hedge-lawn-shearsHedge & Lawn Shears
/collections/loppersLoppers
/collections/saws-sicklesSaws & Sickles
/collections/axes-and-wood-cut...Axes & Wood Cutting Tools
/pages/accessoriesText duplicate Accessories
/collections/garden-accessoriesText duplicate Garden Accessories
/collections/garden-wearText duplicate Garden Wear
/collections/homewareText duplicate Homeware
/collections/outdoor-lifestyleText duplicate Outdoor Lifestyle
/collections/labelsPlant Labels
/collections/potting-shed-acce...Potting Shed Accessories
/collections/storageStorage
/collections/tool-maintenance-...Text duplicate Tool Maintenance & Sharpeners
/collections/tool-rackText duplicate Tool Rack
/collections/topiary-careText duplicate Topiary Care
/collections/trugs-and-basketsTrugs & Baskets
/collections/watering-cansText duplicate Watering Cans
/collections/poc-kit-gardeners...Gardener's Aprons & Holsters
/collections/hip-trugHip-Trug®
/collections/kneelers-and-knee...Kneelers & Knee Pads
/collections/mens-glovesMen's Gloves
/collections/ladies-glovesWomen's Gloves
/collections/growing-your-own-...Grow your own herbs
/collections/home-storageHome Storage
/collections/indoor-plant-pots...Text duplicate Indoor Plant Pots & Vases
/collections/indoor-watering-cansIndoor Watering Cans
/collections/pet-careText duplicate Pet Care
/collections/wild-bird-careWild Bird Care
/pages/gardening-giftsText duplicate Gifts
/collections/by-categoryText duplicate By Category
/collections/by-recipientText duplicate By Recipient
/collections/by-priceText duplicate By Price
/collections/gardening-tool-giftsGardening Tool Gifts
/collections/garden-accessories-1Gardening Accessory Gifts
/collections/homeware-1Homeware Gifts
/collections/for-himFor Him
/collections/for-herFor Her
/collections/under-10Under £10
/collections/10-25£10 - £25
/collections/25-50£25 - £50
/collections/collectionsText duplicate Collections
/collections/childrens-toolsText duplicate Children's Tools
/collections/corona-toolsText duplicate Corona Tools
/collections/creaturewaresText duplicate Creaturewares
/collections/dig-the-gloveText duplicate Dig the Glove
/collections/enamelwaresText duplicate Enamelwares
/collections/essential-toolsText duplicate Essential Tools
/collections/express-hoeText duplicate Express Hoe
/collections/florabriteText duplicate FloraBrite®
/collections/grow-gatherText duplicate Grow & Gather
/collections/houseplant-careText duplicate Houseplant Care Tools
/collections/indoor-plant-pots...Text duplicate Indoor Plant Pots & Vases
/collections/kneeloText duplicate Kneelo®
/collections/love-the-gloveText duplicate Love the Glove
/collections/miracle-brushesText duplicate Miracle Brushes
/collections/national-trust-ma...Text duplicate National Trust
/collections/national-trust-ge...Text duplicate National Trust 'Get Me Gardening' kids' tools
/collections/pet-careText duplicate Pet Care
/collections/razor-hoeText duplicate Razor Hoe
/collections/rhs-endorsed-brushesText duplicate RHS Brushes
/collections/rhs-container-gar...Text duplicate RHS Container Gardening
/collections/rhs-endorsed-toolsText duplicate RHS Endorsed Tools
/collections/rhs-gifts-for-gar...Text duplicate RHS Gifts for Gardeners
/collections/rhs-growing-garde...Text duplicate RHS Growing Gardeners
/collections/rhs-endorsed-wood...Text duplicate RHS Wood Cutting Tools
/collections/sophie-conran-for...Text duplicate Sophie Conran for Burgon & Ball
/collections/super-sliceText duplicate Super Slice
/collections/tool-maintenance-...Text duplicate Tool Maintenance & Sharpeners
/collections/tool-rackText duplicate Tool Rack
/collections/topiary-careText duplicate Topiary Care
/collections/tough-toolsText duplicate Tough Tools
/collections/watering-cansText duplicate Watering Cans
/collections/weed-sliceText duplicate Weed Slice
/collections/wonder-weed-pullerText duplicate Wonder Weed Puller
/pages/agricultural-toolsText duplicate Agriculture
/collections/sheep-shearingText duplicate Sheep Shearing
/collections/hoof-careText duplicate Hoof Care
/collections/agricultural-hard...Text duplicate Agricultural Hardware
/collections/british-and-europ...British & European Patterns
/collections/african-patternsAfrican Patterns
/collections/australian-new-ze...Australian & New Zealand Patterns
/collections/north-south-ameri...North & South American Patterns
/collections/sheep-shear-care-...Sheep Shear Maintenance
/collections/combs-cuttersCombs & Cutters
/collections/farmer-packsFarmer Packs
/collections/footrot-dressing-...Footrot & Dressing Shears
/collections/knives-sundriesText duplicate Knives
/collections/tool-maintenanceTool Maintenance
/collections/hoofcare-farmer-p...Text duplicate Farmer Packs
/collections/axes-and-wood-cut...Axes and Wood Cutting Tools
/collections/brushesText duplicate Brushes
/collections/glovesGloves
/collections/horticultural-pru...Horticultural Pruning Tools
/collections/kneelers-and-knee...Text duplicate Kneelers & Knee Pads
/blogs/journalText duplicate Journal
/pages/our-storyText duplicate Our Story
/pages/contact-usText duplicate Contact
/apps/store-locatorText duplicate Stockists
/pages/catalogues-and-price-listCatalogues & Price List
/collections/display-solutionsDisplay Solutions
/pages/ordering-and-deliveryOrdering & Delivery
/pages/overseas-customersOverseas Customers
/collections/limited-edition-o...Limited-edition offers
https://www.burgonandball.com/No Text
/cartNo Text
/collections/rhs-endorsed-toolsBrowse RHS tools
/blogs/journal/asteraceae-a-ne...Trivial anchor text
Read more
/products/personalised-hand-tr...find out more
/blogs/journal/anvil-bypass-or...Guide to cutting tools
/collections/rhs-endorsed-toolsView RHS-endorsed tools
/collections/rhs-gifts-for-gar...Browse RHS Gifts for gardeners
/products/round-tined-fork-rhs...Round Tined Fork - RHS Endorsed
/products/round-tined-fork-rhs...Shop Now
/products/express-hoeText duplicate Express Hoe
/products/express-hoeText duplicate Shop Now
/products/planting-trowel-rhs-...Planting Trowel - RHS Endorsed
/products/planting-trowel-rhs-...Text duplicate Shop Now
/products/telescopic-ratchet-l...Telescopic Ratchet Lopper - RHS Endorsed
/products/telescopic-ratchet-l...Text duplicate Shop Now
/collections/spades-forksView Collection Garden Spades & Forks
IMG-ALT Garden Spades & Forks
/collections/spades-forksView Collection
/collections/trowels-planting-...View Collection Hand Trowels & Planting Tools
IMG-ALT Hand Trowels & Planting Tools
/collections/trowels-planting-...Text duplicate View Collection
/collections/essential-toolsView Collection Essential Tools
IMG-ALT Essential Tools
/collections/essential-toolsText duplicate View Collection
/blogs/journal/your-capsule-co...IMG-ALT How to build your capsule collection of gardening essentials
/blogs/journal/your-capsule-co...Text duplicate How to build your capsule collection of gardening essentials
/blogs/journal/your-capsule-co...Text duplicate Trivial anchor text
Read more
/blogs/journal/tlc-for-tools-t...IMG-ALT TLC for tools: tool maintenance to make your tools last longer
/blogs/journal/tlc-for-tools-t...Text duplicate TLC for tools: tool maintenance to make your tools last longer
/blogs/journal/tlc-for-tools-t...Text duplicate Trivial anchor text
Read more
/blogs/journal/asteraceae-a-ne...IMG-ALT Asteraceae: a new ‘RHS Gifts for Gardeners’ collection
/blogs/journal/asteraceae-a-ne...Text duplicate Asteraceae: a new ‘RHS Gifts for Gardeners’ collection
/blogs/journal/asteraceae-a-ne...Text duplicate Trivial anchor text
Read more
https://www.burgonandball.com/No Text
https://en-gb.facebook.com/bur...New window External Subdomain A-TITLE Like our page on Facebook
https://twitter.com/burgonandballNew window External A-TITLE Follow us on Twitter
https://www.instagram.com/burg...New window External Subdomain A-TITLE Follow us on Instagram
https://pinterest.com/burgonan...New window External A-TITLE Follow us on Pinterest
https://www.youtube.com/channe...New window External Subdomain A-TITLE Subscribe to our YouTube channel
/pages/contact-usContact Us
/pages/deliveryDelivery & Returns
/pages/consumer-product-guaranteeProduct Guarantee
/pages/terms-conditionsText duplicate Terms & Conditions
/pages/privacy-policyPrivacy & Cookies Policy
/pages/faqsText duplicate FAQs
/pages/our-storyText duplicate Our Story
/blogs/journalText duplicate Journal
/blogs/pressPress Room
/pages/links-and-partnersLinks & Partners
https://en-gb.facebook.com/bur...New window External Subdomain Text duplicate A-TITLE Like our page on Facebook
https://twitter.com/burgonandballNew window External Text duplicate A-TITLE Follow us on Twitter
https://www.instagram.com/burg...New window External Subdomain Text duplicate A-TITLE Follow us on Instagram
https://pinterest.com/burgonan...New window External Text duplicate A-TITLE Follow us on Pinterest
https://www.youtube.com/channe...New window External Subdomain Text duplicate A-TITLE Subscribe to our YouTube channel

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.burgonandball.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 23 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.17 seconds.
The file size of the HTML document is fine (244 kB).

HTTP Response Header

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External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 705 referring domains.
This page has 2,853 backlinks.
This page has backlinks from 461 different ip addresses.
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www.burgonandball.com
Burgon & Ball | Leading Garden Tools & Agricultural Supplie...
Explore everything from Gardening Essentials to Agricultural Tools with Burgon & Ball - the leading name in gardening and agriculture. Visit now.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Burgon95%Check
Ball95%Check
Burgon Ball95%Check
Garden74%Check
Garden Tools72%Check
Tools70%Check
Tools Agricultural Supplies Burgon67%Check
Agricultural65%Check
Garden Tools Agricultural Supplies62%Check
Leading Garden Tools Agricultural60%Check
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