Business.purdue.edu - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
67% 
Page structure
70% 
Link structure
22% 
Server
74% 
External factors
100% 
SEO Score
Response time
0.56 s
File size
69.80 kB
Words
897
Media files
19
Number of links
217 internal / 31 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mitch Daniels School of Business - Purdue Business
There are word repetitions in the page title.
The length of the page title is perfect. (470 pixels out of 580 max pixel length)
Meta description
(Critically important)
As a top-ranked business school operating within a university at the forefront of STEM (science, technology, engineering and mathematics) education, the Mitch Daniels School of Business provides its students with a unique competitive edge that few institutions can match.
The meta description is too long: 1676 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://business.purdue.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in HTTP-Equiv meta tag: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionAs a top-ranked business school operating within a university at the forefront of STEM (science, technology, engineering and mathematics) education, the Mitch Daniels School of Business provides its students with a unique competitive edge that few institutions can match.
dateWed, 18 Sep 2024 16:48:08 -0560
facebook-domain-verificationh0bqxp5hst4qrwx6nt8y3jsr8yb26g
langen
X-UA-CompatibleIE=Edge
content-languageen
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 897 words. That's ok.
13.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 8 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ludes/img/medsb_h-full-reverse-rgb_1.pngPurdue Mitch Daniels School of Business logo
/includes/img/medsb_v-full-reverse-rgb.pngPurdue Mitch Daniels School of Business logo
/includes/img/success-rates.pngSuccess Rates
...tures/2024/images/maxon-sisters-430.webpNo alt attribute provided
...tures/2024/images/food-bank-430x430.webpNo alt attribute provided
...eatures/2024/images/mcnabb-wsop-430.webpNo alt attribute provided
/news/features/2024/images/chad-allred.webpNo alt attribute provided
.../2024/images/experiential-group-430.webpNo alt attribute provided
/news/features/2024/images/olson-430.webpNo alt attribute provided
/test/news-image2.jpgNo alt attribute provided
/includes/img/gold-line.pngNo alt attribute provided
/includes/img/gold-line.pngNo alt attribute provided
/events/events-seminar.jpgNo alt attribute provided
/events/speaking-event-icon-250x100.jpgNo alt attribute provided
/events/mba-tour-250x100.pngNo alt attribute provided
/includes/img/necktie.pngNecktie Icon
/includes/img/graduate.pngGraduate Icon
/includes/img/university.pngUniversity Icon
...920/building-the-future-of-business.webpBuilding the Future of Business

Page structure

H1 heading
(Critically important)
Designing our Next Giant Leap Take a Virtual Tour
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Designing our Next Giant Leap Take a Virtual Tour
H1 Purdue Business Journal Business is Good - Business for Good
H1 upcoming events
H1 Daniels Insights
H2 Success Rates
H2 Thought Leadership from Purdue's Business School
H2 Choose Your Career Path
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (31) on this page.

Found links on this page

LinkAttributesAnchor text
https://business.purdue.edu/Anchor Skip to Content
/fast-tracks/apply.phpApply
/fast-tracks/visit.phpSchedule a Visit
/giving/home.phpGive
/alumni/home.phpAlumni
/directory/home.phpDirectory
/fast-tracks/contact.phpContact
https://www.purdue.edu/External Subdomain A-TITLE Purdue University
/home.phpA-TITLE Mitch Daniels School of Business
https://www.purdue.edu/External Subdomain Text duplicate A-TITLE Purdue University
/home.phpText duplicate A-TITLE Mitch Daniels School of Business
/about/home.phpPurdue's next big move
/about/academic-prowess.phpAcademic Prowess
/about/integration-of-stem-and...Integration of STEM and Business
/about/transformational-studen...Transformational Student Experience
/about/freedom-and-capitalism.phpFreedom and Capitalism
/about/progress.phpPersistent Progress
/news/home.phpNews & Events
/daniels-insights/home.phpDaniels Insights
/events/home.phpEvents
/news/home.phpNews
/news/rankings.phpRankings
/news/info/home.phpGeneral Information
/news/info/home.phpAdministrative Offices
/about/by-the-numbers.pdfBy the Numbers
/departments/deans-office/home...Meet our Dean
/news/info/history/home.phpSchool History
/fast-tracks/contact.phpContacts
/fast-tracks/contact.phpContact Information
/undergraduate/home.phpUndergraduate
/undergraduate/student-experie...Blog
/centers/communication-center/...Case Competitions
/undergraduate/student-experie...Clubs
/undergraduate/current-student...Current Students
/undergraduate/honors-program/...Honors Program
https://www.purdue.edu/learnin...External Subdomain Learning Communities
/undergraduate/student-experie...Student Experience
/undergraduate/study-abroad/ho...Study Abroad
/undergraduate/visit/home.phpVisit
/graduate-programs/Graduate
/masters/student-experience/Specialized Master's
/online/student-experience/Online Master's
/graduate-programs/blog/Graduate Programs Blog
https://business.purdue.edu/phd/PHD
/phd/why-phd-with-purdue.phpWhy Purdue?
/graduate-programs/blog/Text duplicate Graduate Programs Blog
/diversity/home.phpDiversity & Inclusion
/international/International
/military/connections.phpMilitary Connections
/undergraduate/home.phpText duplicate Undergraduate
/undergraduate/admissions/pros...Admissions
/undergraduate/academics/accou...Accounting
/undergraduate/academics/busin...Business Analytics and Information Management
/undergraduate/academics/econo...Economics
/undergraduate/academics/finan...Finance
/undergraduate/academics/gener...General Management
/undergraduate/academics/integ...Integrated Business and Engineering
/undergraduate/academics/marke...Marketing
/undergraduate/academics/quant...Quantitative Business Economics
/undergraduate/academics/suppl...Supply Chain and Operations Management
/undergraduate/academics/conce...Concentrations
/undergraduate/academics/minor...Minors
/undergraduate/academics/combi...BS + MS
/undergraduate/contact-us.phpContact Us
/master-of-business/overview/Master in Business
/master-of-business/overview/h...How to Apply
/master-of-business/overview/c...Choosing a Program
/master-of-business/online-mas...Online MBA
/master-of-business/master-of-...Master of Business and Technology
/master-of-business/one-year-m...One-Year MBA
https://engineering.purdue.edu...New window External Subdomain MS ENG + MBA Dual Degree
/masters/Specialty Master's
/masters/how-to-apply.phpText duplicate How to Apply
/masters/programs/choosing-a-s...Choosing a specialized master's program
/masters/programs/ms-accountin...MS Accounting
/masters/programs/ms-business-...MS Business Analytics and Information Management
/masters/programs/ms-finance/h...MS Finance
/masters/programs/ms-global-su...MS Global Supply Chain Management
/masters/programs/ms-human-res...MS Human Resource Management
/masters/programs/ms-marketing...MS Marketing
/online/Text duplicate Online Master's
/online/programs/choosing-an-o...Choosing an Online Program
/online/programs/ms-business-a...MS Business Analytics
/online/programs/ms-economics/...MS Economics
/online/programs/ms-global-sup...Text duplicate MS Global Supply Chain Management
/online/programs/ms-human-reso...Text duplicate MS Human Resource Management
/master-of-business/online-mas...Text duplicate Online MBA
/non-degree/Non-Degree Programs
/non-degree/online-certificate...Online Graduate Certificates
/non-degree/executive-educatio...Executive Education
/non-degree/custom-programs/ho...Custom Programs
/phd/home.phpText duplicate PHD
/phd/admissions.phpText duplicate Admissions
/phd/funding.phpFunding
/phd/home.phpManagement Programs
/phd/programs/economics/home.php- Economics
/phd/programs/finance/home.php- Finance
/phd/programs/mis/home.php- Management Information Systems
/phd/programs/marketing/home.php- Marketing
/phd/programs/obhr/home.php- OBHR
/phd/programs/quantitative-met...- Quantitative Methods
/phd/programs/strategic-manage...- Strategic Management
/phd/programs/scom/home.php- Supply Chain and Operations Management
/phd/contact.phpText duplicate Contact Us
/academics/home.phpAcademic Areas
/academics/Accounting/home.phpText duplicate Accounting
/academics/economics/home.phpText duplicate Economics
/academics/Finance/home.phpText duplicate Finance
/academics/law-communication-e...Law, Communication, and Ethics
/academics/MIS/home.phpManagement Information Systems
/academics/Marketing/home.phpText duplicate Marketing
/academics/OBHR/home.phpOBHR
/academics/Quantitative-Method...Quantitative Methods
/academics/strategic-managemen...Strategic Management
/academics/scom/home.phpText duplicate Supply Chain and Operations Management
/faculty/home.phpFaculty
/directory/view.php?search=Fac...Text duplicate Accounting
/directory/view.php?search=Fac...Text duplicate Economics
/directory/view.php?search=Fac...Text duplicate Finance
/directory/view.php?search=Fac...Text duplicate Law, Communication, and Ethics
/directory/view.php?search=Fac...Text duplicate Management Information Systems
/directory/view.php?search=Fac...Text duplicate Marketing
/directory/view.php?search=Fac...Text duplicate OBHR
/directory/view.php?search=Fac...Text duplicate Quantitative Methods
/directory/view.php?search=Fac...Text duplicate Strategic Management
/directory/view.php?search=Fac...Text duplicate Supply Chain and Operations Management
/research/home.phpResearch
/research/explore.phpExplore Research
/research/participate.phpParticipate in Research
/research/working-papers-serie...Working Papers
/directory/recent-publications...Recent Publications
https://webapps.krannert.purdu...External Subdomain Research Resources
/centers/home.phpCenters & Initiatives
/centers/bwcenter/home.phpBrock-Wilson Center for Women in Business
/military/Business Military Association
/centers/bop/home.phpBusiness Opportunity Program
/careers/undergraduate/careerb...CareerBound
/centers/beep/home.phpCenter for Behavioral Economics, Experiments and Public Policy
/centers/communication-center/...Center for Business Communication
/centers/working-well/home.phpCenter for Working Well
/centers/dcmme/home.phpDauch Center for the Management of Manufacturing Enterprises
/centers/real-estate/home.phpDean V. White Real Estate Finance Program
/eli/home.phpExperiential Learning
/centers/gscmi/home.phpGlobal Supply Chain Management Initiative
/centers/krenicki-center/home.phpKrenicki Center for Business Analytics & Machine Learning
/centers/larsen-leaders-academ...Larsen Leaders Academy
/centers/pcee/home.phpPurdue Center for Economic Education
/centers/finance-workshop/home...Purdue Finance Workshop
/centers/fintech/home.phpPurdue Fintech Center
/centers/purce/home.phpPurdue University Research Center in Economics
https://www.lib.purdue.edu/lib...New window External Subdomain Roland G. Parrish Library
https://www.purdue.edu/butler/New window External Subdomain Susan Bulkeley Butler Center
/centers/vseel/Vernon Smith Experimental Economics Laboratory
/alumni/home.phpText duplicate Alumni
/alumni/boards/alumni-board.phpAlumni Board
/alumni/boards/dac.phpDean’s Advisory Council
/journal/home.phpPurdue Business Journal
/alumni/event/home.phpAlumni Events
/alumni/engage/get-involved.phpGet Involved
/alumni/volunteer.phpVolunteer Your Time
/partnerships/Business Partnerships Office
/partnerships/Collaborate with Us
/centers/krenicki-center/home.phpAnalytics Consulting
/eli/home.phpText duplicate Experiential Learning
/konline/2020f/features/bcg-1.phpBoilermaker Consulting Group
/news/info/home.phpText duplicate Administrative Offices
/awards/students.phpDean's List and Semester Honors
/departments/deans-office/home...Dean's Office
/giving/Development Office
/directory/home.phpFaculty & Staff Directory
/marcom/Marketing and Communications
https://kcc.krannert.purdue.edu/External Subdomain Purdue IT
/awards/home.phpSchool Awards
/careers/home.phpRecruitment and Career Services
/careers/mission.phpAbout
/careers/employers/recruit-at-...Recruit With Us
/careers/undergraduate/home.phpUndergrad Services
/careers/graduate/home.phpGrad Student Services
/careers/contact.phpText duplicate Contact
/about/careers/home.phpWorking at the Business School
/about/careers/student-employm...Student Employment
https://careers.purdue.edu/New window External Subdomain Other Purdue Employment Opportunities
/giving/building-the-future/ho...Designing our Next Giant Leap Take a Virtual Tour
/journal/24/s/home.phpPurdue Business Journal Business is Good - Business for Good
/news/rankings.php#8
/news/rankings.php2
/news/rankings.php#21
/news/rankings.php1K+
/news/rankings.php#2
/news/rankings.phpText duplicate #2
/news/rankings.php#7
/news/rankings.php#12
/news/rankings.php#8 Best Production / Operations Management U.S. News & World Report (2024)
/news/rankings.php2 Fortune 150 companies with alums as CEO
/news/rankings.php#21 Business Undergraduate Programs US News & World Report (2024)
/news/rankings.php1K+ Alumni-student connections each year (across case competitions, mentoring, and speaking opportunities) (2023)
/news/rankings.php#2 Top Public Colleges in the Midwest Wall Street Journal (2022)
/news/rankings.php#2 Best Online Masters in Human Resource Management College Consensus (2021)
/news/rankings.php#7 Most Innovative Schools U.S. News & World Report (2024)
/news/rankings.php#12 Top Online Masters in Analytics KD Nuggets (2022)
/news/features/2024/family-tie...Family Ties: Siblings share their Brock-Wilson Center experiences
/news/features/2024/solving-on...Solving one of nonprofits’ toughest challenges: staffing
/news/features/2024/will-mcnab...Accounting alum competes in the World Series of Poker
/journal/24/s/stories/seeds-of...Marketing professor and his students plant change across borders
/news/features/2024/supply-cha...Supply chain course leverages alumni support, corporate partnerships
/news/features/2024/kyle-olson...Alum makes a career out of community as summer camp founder
/news/home.phpMore News
https://events.purdue.edu/even...New window External Subdomain 20 Sep Purdue Fintech Center Conference on AI Featuring Tobias J. Moskowitz, Yale University
https://events.purdue.edu/even...New window External Subdomain 20 Sep Executive Forum Augie Pence, Principal, Centerfield Capital Partners
https://events.purdue.edu/even...New window External Subdomain 01 Oct Business Boilers in Nashville Gaylord Opryland Resort & Convention Center
/events/home.php→
/daniels-insights/home.phpThought Leadership from Purdue's Business School Daniels Insights
/undergraduate/home.phpText duplicate Undergraduate
IMG-ALT Necktie Icon
/graduate-programs/home.phpText duplicate Graduate
IMG-ALT Graduate Icon
/phd/home.phpText duplicate PHD
IMG-ALT University Icon
/about/home.phpIMG-ALT Building the Future of Business
/fast-tracks/contact.phpText duplicate Contact
/departments/deans-office/home...Meet the Dean
/news/info/home.phpText duplicate Administrative Offices
https://www.lib.purdue.edu/lib...New window External Subdomain Parrish Library
https://www.purdue.edu/campus_...New window External Subdomain Campus Map
/news/info/home.phpText duplicate General Information
/directory/home.phpText duplicate Directory
/partnerships/home.phpBusiness Partnerships
/careers/employers/recruit-at-...Recruiters
https://webapps.krannert.purdu...New window External Subdomain Intranet
https://mypurdue.purdue.edu/New window External Subdomain myPurdue
https://www.cco.purdue.edu/New window External Subdomain Anchor myCCO
/news/home.phpText duplicate News
/events/home.phpText duplicate Events
/awards/home.phpText duplicate School Awards
/off-campus-credit/home.phpOff Campus Credit
/giving/home.phpGiving
https://www.aacsb.edu/accredit...New window External Subdomain AACSB
A-TITLE AACSB International—The Association to Advance Collegiate Schools of Business
https://www.facebook.com/Purdu...New window External Subdomain A-TITLE Facebook
https://twitter.com/PurdueBusi...New window External A-TITLE Twitter
https://instagram.com/purduebu...New window External A-TITLE Instagram
https://www.linkedin.com/schoo...New window External Subdomain A-TITLE LinkedIn
https://www.youtube.com/channe...New window External Subdomain A-TITLE YouTube
https://www.purdue.edu/External Subdomain Text duplicate Purdue University
https://www.purdue.edu/home/ea...New window External Subdomain Nondiscrimination Policy Statement
https://www.purdue.edu/accessi...New window External Subdomain Accessibility
https://www.purdue.edu/purdue/...New window External Subdomain EA/EO University
https://www.purdue.edu/purdue/...New window External Subdomain Integrity Statement
https://www.purdue.edu/home/fr...New window External Subdomain Free Expression
https://collegescorecard.ed.go...New window External Subdomain College Scorecard (ed.gov)
https://www.purdue.edu/purdue/...New window External Subdomain Privacy Policy
/fast-tracks/contact.phpText duplicate Contact Us

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://business.purdue.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.56 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 6 CSS files. This may affect the page load time negatively.
This page loads 8 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (70 kB).

HTTP Response Header

NameValue
dateThu, 19 Sep 2024 11:06:38 GMT
set-cookie44 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate, post-check=0, pre-check=0
pragmano-cache
varyAccept-Encoding
content-encodinggzip
content-length12076
connectionclose
content-typetext/html; charset=UTF-8
strict-transport-securitymax-age=0
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 498 referring domains.
This page has 1,472 backlinks.
This page has backlinks from 418 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /campaigns/
Disallow: /masters/landing-page/

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business.purdue.edu
Mitch Daniels School of Business - Purdue Business
As a top-ranked business school operating within a university at the forefront of STEM (science, technology, engineering and mathematics) education, the Mitch Daniels School of Business provides its students with a unique competitive edge that few institutions can match.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Business86%Check
Purdue Business79%Check
Business School76%Check
Purdue71%Check
Purdue Business Journal65%Check
Business Journal64%Check
School63%Check
Daniels63%Check
Daniels School63%Check
Business Analytics62%Check
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