Cadbury.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
88% 
Page structure
89% 
Link structure
73% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.09 s
File size
394.90 kB
Words
647
Media files
16
Number of links
91 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Cadbury Chocolate | Cadbury.co.uk
There are word repetitions in the page title.
The length of the page title is perfect. (318 pixels out of 580 max pixel length)
Meta description
(Critically important)
Welcome to the home of Cadbury chocolate - Find out more about the Cadbury brand, our products and our latest campaigns.
The length of the meta description is perfect. (775 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified.
The character encoding is not specified in the HTTP header.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
generatorGatsby 4.25.8
descriptionWelcome to the home of Cadbury chocolate - Find out more about the Cadbury brand, our products and our latest campaigns.
keywordsChocolate, Cadbury, Cadbury Gifts, Cadbury Chocolate, Cadbury Shop Chocolate Shops, British Chocolate, New Cadbury Chocolate, Cadbury Products, Cadbury Favourites,
og:imagehttps://images.ctfassets.net/pmzhtobns06n/es9Kil5YGeO5GKVHFy9D8/351dd37c550f2e4db6ccba091d2d0652/Cadbury.png
og:urlhttps://www.cadbury.co.uk/
og:site_nameCadbury.co.uk
robotsindex, follow
http-equivtext/html; charset=UTF-8
langen
twitter:cardsummary
twitter:creator@gatsbyjs
twitter:titleCadbury Chocolate
twitter:descriptionEmpty
twitter:imageEmpty
og:titleCadbury Chocolate
og:descriptionWelcome to the home of Cadbury chocolate - Find out more about the Cadbury brand, our products and our latest campaigns.
og:typewebsite
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: This is your chance to win one of over 200,000 prizes & rewards to sha...
This page contains 647 words. That's ok.
24.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 17.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...b6e8766f/200_Years_logo.png?fm=webp&q=80Cadbury Logo
...b6e8766f/200_Years_logo.png?fm=webp&q=80Cadbury Logo
...41a33b986c1457175dc4/searchIcon.svg?q=80search Icon
...2fde7e9a6f72b95133da21c5/Burger.svg?q=80hemburger icon
...a66c88805cd40ca1/Pieces.png?fm=webp&q=80rightSmCameoImg
...3/CDM_Logo_Plain_Chunk1.png?fm=webp&q=80leftSmCameoImg
...499f0e0c6051/Cameos__1_.png?fm=webp&q=80CAMEO SMALL
...455c9f70db380961/Cameos.png?fm=webp&q=80CAMEO LARGE
.../CDM_Logo_Plain_Chunk_1.png?fm=webp&q=80CDM Logo Plain Chunk 1
...c59/CDM_Caramel_Cameo_1.png?fm=webp&q=80CDM Caramel Cameo
...2041d753871e7c/Hazelnut.png?fm=webp&q=80Hazelnut
...PourMaster.png?fm=webp&fm=webp&q=80&q=80CDM Milkpour
...59240ce3113/Mondelez_Logo_White.svg?q=80Mondelez Logo White
...95c2bef08f5cdb2/Social_Facebook.svg?q=80Social Facebook
...518eabb7eb48b3/Social_Instagram.svg?q=80Social Instagram
...131efa272442ff21f/Social_Tiktok.svg?q=80Social Tiktok

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H2 New creations
H2 New Cadbury Dairy Milk Fruitier & Nuttier
H2 Birthday Chocolate Gift Ideas
H2 Empty heading
H2 Empty heading
H2 Cadbury brands
H2 Why not visit
H3 Limited Edition Packs
H3 200 Years of Cadbury
H3 Cadbury chocolate recipes
H3 Making Cocoa more sustainable
H4 Cadbury Dairy Milk Fruitier & Nuttier Orange Boost Bars 120g
H4 Cadbury Dairy Milk Fruitier & Nuttier Bars 120g
H4 Cadbury Brunch Light Orange Chocolate Cereal Bar 5pk 130g
H4 Cadbury Brunch Light Honey & Oat Chocolate Cereal Bar 5pk 130g
H4 Cadbury Dairy Milk &More Nutty Praline Crisp 180g
H4 Cadbury Dairy Milk &More Caramel Nut Crunch 200g
H4 Limited Edition Cadbury Dairy Milk 180g
H4 Cadbury Dairy Milk Salted Caramel 120g
H4 Cadbury Delights Hazelnut & Caramel Nougat 5pk 110g
H4 Cadbury Delights Orange & Caramel Nougat 5pk 110g
H4 Cadbury Delights Salted Caramel Nougat 5pk 110g
H4 Cadbury Dairy Milk Fruitier & Nuttier Orange Trail Mix 100g
H4 Cadbury Dairy Milk Fruitier & Nuttier Trail Mix 100g
H4 Cadbury Dairy Milk Twisted Buttons 105g
H4 Competition
H4 MY CADBURY ERA
H4 CADBURY WORLD
H4 BIG WIN WIN
H4 CADBURY GIFTS DIRECT
Some anchor texts are used more than once.
11 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.cadbury.co.uk/IMG-ALT Cadbury Logo
A-TITLE Cadbury
https://www.cadbury.co.uk/Text duplicate IMG-ALT Cadbury Logo
A-TITLE Cadbury
/about/anniversary/200-years-o...200 Years of Cadbury
/about/history/our-story/Our Story
/about/history/timeline/Timeline
/about/impact/cadbury-foundation/Cadbury Foundation
/about/impact/cocoa-life/Cocoa Life
/about/impact/sustainability/Sustainability
/about/impact/cadbury-unwrapped/Cadbury Unwrapped
/about/need-to-know/faqs/FAQs
/about/need-to-know/product-in...Product Information
/explore/promotions/competitions/Competitions
/explore/seasonal/lastest-camp...Latest Campaigns
/explore/partnerships/memory-b...Memory Bars
/explore/partnerships/cadbury-...Cadbury World
/products/brands/View all brands
/products/brands/bournville/Bournville
/products/brands/cadbury-dairy...Cadbury Dairy Milk
/products/brands/creme-egg/Creme Egg
/products/brands/crunchie/Crunchie
/products/brands/cadbury-dairy...Fingers
/products/brands/freddo/Freddo
/products/brands/heroes/Heroes
/products/brands/milk-tray/Milk Tray
/products/brands/mini-eggs/Mini Eggs
/products/brands/roses/Roses
/products/brands/twirl/Twirl
/products/dietary/reduced-suga...Reduced Sugar Chocolate
/products/dietary/under-100-ca...Under 100 Calories
/products/dietary/vegan-chocol...Vegan Chocolate
/products/dietary/vegetarian-c...Vegetarian Chocolate
/products/flavour/caramel-choc...Caramel Chocolate
/products/flavour/caramilk-cho...Caramilk Chocolate
/products/flavour/dark-chocolate/Dark Chocolate
/products/flavour/fruit-and-nu...Fruit & Nut Chocolate
/products/flavour/milk-chocolate/Milk Chocolate
/products/flavour/mint-chocolate/Mint Chocolate
/products/flavour/nutty-chocol...Nutty Chocolate
/products/flavour/orange-choco...Orange Chocolate
/products/flavour/white-chocol...White Chocolate
/products/occasions/birthdays/Birthday
/products/occasions/christmas/Christmas
/products/occasions/easter/Easter
/products/occasions/fathers-day/Father's Day
/products/occasions/mothers-day/Mother's Day
/products/occasions/valentines...Valentine's Day
/products/type/biscuits/Biscuits
/products/type/chocolate/Chocolate
/products/type/hot-chocolate/Hot Chocolate
/products/discover-cadbury-pro...Discover our Range
/products/View All Products
/recipes/RECIPES
/gifting/GIFTING
/cadburyfc/Cadbury FC
A-TITLE Cadbury FC
https://winaday.cadbury.co.uk/New window External Subdomain Find out more
A-TITLE Find out more
/products/cadbury-dairy-milk-f...Cadbury Dairy Milk Cadbury Dairy Milk Fruitier & Nuttier Orange Boost Bars 120g
/products/cadbury-dairy-milk-f...Cadbury Dairy Milk Cadbury Dairy Milk Fruitier & Nuttier Bars 120g
/products/cadbury-brunch-light...Brunch Cadbury Brunch Light Orange Chocolate Cereal Bar 5pk 130g
/products/cadbury-brunch-light...Brunch Cadbury Brunch Light Honey & Oat Chocolate Cereal Bar 5pk 130g
/products/cadbury-dairy-milk-a...Cadbury Dairy Milk Cadbury Dairy Milk &More Nutty Praline Crisp 180g
/products/cadbury-dairy-milk-a...Cadbury Dairy Milk Cadbury Dairy Milk &More Caramel Nut Crunch 200g
/products/limited-edition-200-...Cadbury Dairy Milk Limited Edition Cadbury Dairy Milk 180g
/products/cadbury-dairy-milk-s...Cadbury Dairy Milk Cadbury Dairy Milk Salted Caramel 120g
/products/cadbury-delights-haz...Cadbury Cadbury Delights Hazelnut & Caramel Nougat 5pk 110g
/products/cadbury-delights-ora...Cadbury Cadbury Delights Orange & Caramel Nougat 5pk 110g
/products/cadbury-delights-sal...Cadbury Cadbury Delights Salted Caramel Nougat 5pk 110g
/products/cadbury-dairy-milk-f...Cadbury Dairy Milk Cadbury Dairy Milk Fruitier & Nuttier Orange Trail Mix 100g
/products/cadbury-dairy-milk-f...Cadbury Dairy Milk Cadbury Dairy Milk Fruitier & Nuttier Trail Mix 100g
/products/cadbury-dairy-milk-t...Cadbury Dairy Milk Cadbury Dairy Milk Twisted Buttons 105g
/products/discover-cadbury-pro...Discover More
A-TITLE Discover More
/gifting/Discover Gifts
A-TITLE Discover Gifts
https://winaday.cadbury.co.uk/New window External Subdomain Enter Now
A-TITLE Enter Now
/newsletter-sign-up/Sign up
/products/brands/cadbury-dairy...Text duplicate A-TITLE Cadbury Dairy Milk
/products/brands/twirl/No Text
/products/brands/wispa/No Text
/products/brands/freddo/No Text
/products/brands/creme-egg/No Text
/products/brands/heroes/No Text
/products/brands/roses/No Text
/products/brands/milk-tray/No Text
/products/brands/bournville/No Text
/products/brands/crunchie/No Text
/products/brands/double-decker/No Text
/products/brands/boost/No Text
/products/brands/cadbury-dairy...SEE THE RANGE
A-TITLE SEE THE RANGE
/about/anniversary/200-years-o...CELEBRATE WITH US
A-TITLE CELEBRATE WITH US
/recipes/Discover recipes
A-TITLE Discover recipes
/about/impact/cocoa-life/Explore Cocoa Life
A-TITLE Explore Cocoa Life
https://myera.cadbury.co.uk/New window External Subdomain MY CADBURY ERA
https://www.cadburyworld.co.uk/New window External Subdomain CADBURY WORLD
https://bigwinwin.cadbury.co.uk/New window External Subdomain BIG WIN WIN
https://www.cadburygiftsdirect...New window External Subdomain CADBURY GIFTS DIRECT
https://www.mondelezinternatio...New window External Subdomain IMG-ALT Mondelez Logo White
A-TITLE Mondelez international Logo
https://www.facebook.com/Cadbu...New window External Subdomain IMG-ALT Social Facebook
https://www.instagram.com/cadb...New window External Subdomain IMG-ALT Social Instagram
A-TITLE Instagram
https://www.tiktok.com/@cadburyukNew window External Subdomain IMG-ALT Social Tiktok
A-TITLE Tik Tok
https://privacy.mondelezintern...New window External Subdomain TERMS OF USE
https://eu.mondelezinternation...New window External Subdomain PRIVACY NOTICE
/cookies/COOKIE NOTICE
/accessibility/ACCESSIBILITY
/terms-and-conditions/T&Cs
https://www.mondelezinternatio...New window External Subdomain MODERN SLAVERY STATEMENT
/contact/CONTACT US

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.cadbury.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.09 seconds.
The file size of the HTML document is fine (395 kB).

HTTP Response Header

NameValue
dateWed, 09 Oct 2024 18:09:22 GMT
last-modifiedWed, 25 Sep 2024 09:34:26 GMT
etagW/"cf9aed4a92a80d2e35ee1c94291d180f"
x-goog-generation1727256866002549
x-goog-metageneration1
x-goog-stored-content-encodingidentity
x-goog-stored-content-length404332
x-goog-meta-goog-reserved-file-mtime1727256717
content-typetext/html
x-goog-hashcrc32c=MDP13A==
x-goog-storage-classSTANDARD
accept-rangesnone
x-guploader-uploadidAHmUCY3lv8EOurqGuX7IGEYqJXDy4j9VtkSrjqkzOVawU9JJcUsDAyd6Kw-zAy1qOGhUd_JceDoEhJKnHg
serverUploadServer
varyAccept-Encoding
content-encodinggzip
cache-controlpublic,max-age=3600
strict-transport-securitymax-age=31536000; includeSubDomains; preload
alt-svch3=":443"; ma=2592000,h3-29=":443"; ma=2592000
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,448 referring domains.
This page has 114,878 backlinks.
This page has backlinks from 2,559 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /

User-agent: GPTBot
Disallow: /

User-agent: *
Disallow: /search-results/
Sitemap: https://www.cadbury.co.uk/sitemap.xml
Host: https://www.cadbury.co.uk

Similar sites

Search preview

www.cadbury.co.uk
Cadbury Chocolate | Cadbury.co.uk
Welcome to the home of Cadbury chocolate - Find out more about the Cadbury brand, our products and our latest campaigns.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Cadbury73%Check
Chocolate66%Check
Cadbury Chocolate65%Check
Cadbury World54%Check
Cadbury Delights54%Check
Cadbury Gifts54%Check
Cadbury Dairy54%Check
Orange Chocolate54%Check
Dark Chocolate52%Check
Hot Chocolate52%Check
Show more keywords and terms

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