Career.sml.zhaw.ch - SEO Checker

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Overview of the SEO Check
Meta information
56% 
Page quality
35% 
Page structure
79% 
Link structure
76% 
Server
54% 
External factors
12% 
SEO Score
Response time
0.23 s
File size
2,240.70 kB
Words
194
Media files
14
Number of links
36 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home
The title contains the word Home! More content should be covered in the title.
The page title is too short. (55 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Entdecken Sie die umfassenden Career Services der School of Management and Law ZHAW, die Ihnen dabei helfen, Ihre beruflichen Ziele zu erreichen. Von individueller Beratung über Praktikumsvermittlung bis hin zu Unterstützung bei der Jobsuche – wir begleiten Sie auf Ihrem Weg zu einer erfolgreichen Karriere
The meta description is too long: 1947 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: de
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
authorMarc Nüesch
descriptionEntdecken Sie die umfassenden Career Services der School of Management and Law ZHAW, die Ihnen dabei helfen, Ihre beruflichen Ziele zu erreichen. Von individueller Beratung über Praktikumsvermittlung bis hin zu Unterstützung bei der Jobsuche – wir begleiten Sie auf Ihrem Weg zu einer erfolgreichen Karriere
keywordsEmpty
msapplication-TileColor#ffffff
msapplication-TileImage/media/1296/ms-icon-144x144.png
theme-color#ffffff
twitter:cardsummary
twitter:siteEmpty
twitter:creatorEmpty
og:titleHome
og:descriptionEntdecken Sie die umfassenden Career Services der School of Management and Law ZHAW, die Ihnen dabei helfen, Ihre beruflichen Ziele zu erreichen. Von individueller Beratung über Praktikumsvermittlung bis hin zu Unterstützung bei der Jobsuche – wir begleiten Sie auf Ihrem Weg zu einer erfolgreichen Karriere
og:typewebsite
og:urlhttps://career.sml.zhaw.ch/de/home/
og:localede
X-UA-CompatibleIE=edge,chrome=1
Pragmano-cache
ExpiresEmpty
charsetutf-8

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Page quality

Content
(Critically important)
There are only 194 words on this page. Use at least 250 words to provide useful information.
35.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.4 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (2240.7 kB).
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...services-button_2023_weiss_8000x2000.pngZHAW SMLZHAW SML
...services-button_2023_weiss_8000x2000.pngZHAW SMLZHAW SML
...h=1050&height=759&rnd=13207073695000000001_CareerServices.jpg
...h=1050&height=759&rnd=13207073698000000004_CareerServices.jpg
...h=1050&height=759&rnd=13207073696000000002_CareerServices.jpg
/media/1351/deloitte.pngDeloitte
/media/1350/kpmg.pngKPMG
/media/1753/pwc-company-logo-1.jpgPWC
/media/1749/bdo_logo_neu.jpgBDO
/media/1333/zhaw_sml_byline_white.pngNo alt attribute provided
.../ZHAW/ftr-btn-fbk.svg?width=48&height=48No alt attribute provided
/media/1747/instagram_logo.pngNo alt attribute provided
....switch.ch/swift/v1/ZHAW/ftr-btn-ytb.svgNo alt attribute provided
...d.switch.ch/swift/v1/ZHAW/ftr-btn-in.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Für Studierende
H2 Für Unternehmen
H2 Über uns
H3 Career Services der ZHAW School of Management and Law
H3 Kontakt
H3 Nützliche Links
H4 Unsere Partner
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://career.sml.zhaw.ch/de/IMG-ALT ZHAW SML
https://career.sml.zhaw.ch/de/Text duplicate IMG-ALT ZHAW SML
/de/fuer-studierende/informati...Informationen für Studierende
/de/fuer-studierende/beratungs...Übersicht Beratungsangebot
/de/fuer-studierende/beratungs...Career Coaching
/de/fuer-studierende/beratungs...CV- und LinkedIn-Checks
/de/fuer-studierende/tipps-too...Übersicht Tipps & Tools
/de/fuer-studierende/tipps-too...Karriereplanung
/de/fuer-studierende/tipps-too...CV und Motivationsschreiben
/de/fuer-studierende/tipps-too...Job- und Praktikumssuche
/de/fuer-studierende/tipps-too...Assessment-Tools
/de/fuer-studierende/tipps-too...Rund um das Interview
/de/fuer-studierende/tipps-too...Networking
/de/fuer-studierende/cv-datenb...CV-Datenbank
/de/fuer-studierende/events/Events
/de/fuer-studierende/jobboerse/Jobbörse
/de/fuer-unternehmen/Für Unternehmen
/de/events/Text duplicate Events
/de/jobboerse/Text duplicate Jobbörse
/de/über-uns/Über uns
/de/sml-career-day/Career Day
/de/registrieren/Registrieren
/de/authent/login/Login
/umbraco/Surface/LanguageSurfa...DE
/umbraco/Surface/LanguageSurfa...EN
/de/registrieren/Text duplicate Registrieren
/de/authent/login/Text duplicate Login
/umbraco/Surface/LanguageSurfa...Text duplicate DE
/umbraco/Surface/LanguageSurfa...Text duplicate EN
/de/authent/login/Text duplicate Login
/de/fuer-studierende/Mehr Infos
A-TITLE Mehr Infos
/de/fuer-unternehmen/Text duplicate Mehr Infos
A-TITLE Mehr Infos
/de/über-uns/Text duplicate Mehr Infos
A-TITLE Mehr Infos
https://www2.deloitte.com/ch/d...New window External Subdomain IMG-ALT Deloitte
https://home.kpmg/ch/de/home/k...New window External IMG-ALT KPMG
https://www.pwc.ch/de/karriere...New window External Subdomain IMG-ALT PWC
https://www.bdo.ch/de-ch/karri...New window External Subdomain IMG-ALT BDO
https://www.facebook.com/sml.z...New window External Subdomain No Text
https://www.instagram.com/zhaw...New window External Subdomain No Text
http://www.youtube.com/user/SM...New window External Subdomain No Text
https://www.linkedin.com/schoo...New window External Subdomain No Text
/de/fuer-studierende/Für Studierende
A-TITLE Für Studierende public
/de/fuer-unternehmen/Text duplicate Für Unternehmen
A-TITLE Für Unternehmen
/de/agb/Allgemeine Geschäftsbedingungen (AGB)
A-TITLE AGBs
https://www.talentwerk.ch/New window External Subdomain iTalent 2024 by TalentWerk AG

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://career.sml.zhaw.ch/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The file size of the HTML document is very large (2,241 kB).
The page response time is excellent with 0.23 seconds.

HTTP Response Header

NameValue
servernginx
dateSat, 28 Sep 2024 08:15:06 GMT
content-typetext/html; charset=utf-8
cache-controlprivate
content-encodinggzip
varyAccept-Encoding
x-frame-optionssameorigin
x-content-type-optionsnosniff
strict-transport-securitymax-age=10886400; preload
x-xss-protection1; mode=block
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 4 referring domains.
This page only has 8 backlinks.
This page only has few backlinks from 4 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

career.sml.zhaw.ch
Home
Entdecken Sie die umfassenden Career Services der School of Management and Law ZHAW, die Ihnen dabei helfen, Ihre beruflichen Ziele zu erreichen. Von individueller Beratung über Praktikumsvermittlung bis hin zu Unterstützung bei der Jobsuche – wir begleiten Sie auf Ihrem Weg zu einer erfolgreichen Karriere

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ZHAW68%Check
Career65%Check
Career Services60%Check
School55%Check
Management55%Check
Law55%Check
sml52%Check
ZHAW Zürcher51%Check
Career Coaching50%Check
erreichen46%Check
Show more keywords and terms

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