Ferrero.com - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
83% 
Page structure
98% 
Link structure
72% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.06 s
File size
171.60 kB
Words
754
Media files
124
Number of links
109 internal / 39 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Offizielle Website des Unternehmens Ferrero | Ferrero-Gruppe | Ferrero
The page title should be shorter than 580 pixels. It is 642 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Ferrero, ein Familienunternehmen aus Italien, das 1946 gegründet wurde, ist eines der weltweit größten Unternehmen für verpackte Süßwaren mit über 35 weltweit bekannten Kultmarken.
The meta description is too long: 1153 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ferrero.com/de/de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: United States of America
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionFerrero, ein Familienunternehmen aus Italien, das 1946 gegründet wurde, ist eines der weltweit größten Unternehmen für verpackte Süßwaren mit über 35 weltweit bekannten Kultmarken.
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#ffffff
msapplication-config/de/brands/ferrero/themes/custom/ferrero_theme/assets/images/favicon/browserconfig.xml
theme-color#ffffff
langde-de
twitter:cardsummary_large_image
twitter:descriptionFerrero, ein Familienunternehmen aus Italien, das 1946 gegründet wurde, ist eines der weltweit größten Unternehmen für verpackte Süßwaren mit über 35 weltweit bekannten Kultmarken.
twitter:titleOffizielle Website des Unternehmens Ferrero | Ferrero-Gruppe
twitter:imagehttps://www.ferrero.com/de/brands/ferrero/themes/custom/ferrero_theme/assets/images/share-img.jpg?t=1729066826
og:site_nameFerrero
og:typewebsite
og:urlhttps://www.ferrero.com/de/de/home
og:titleOffizielle Website des Unternehmens Ferrero | Ferrero-Gruppe
og:descriptionFerrero, ein Familienunternehmen aus Italien, das 1946 gegründet wurde, ist eines der weltweit größten Unternehmen für verpackte Süßwaren mit über 35 weltweit bekannten Kultmarken.
og:imagehttps://www.ferrero.com/de/brands/ferrero/themes/custom/ferrero_theme/assets/images/share-img.jpg?t=1729066826
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 754 words. That's ok.
34.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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...-07/logo_ferrero-01.fw_.png?t=1729066826placeholder
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...024-07/ger_news1_nu-eis.png?t=1729066826placeholder
...ublic/2023-10/company2x.jpg?t=1729066826Pasticceria_teaser
...ublic/2023-10/brand2x-1.png?t=1729066826OUR BRANDS
...ing-cocoa-fruits_mobile.jpg?t=1729066826PEOPLE & PLANET
...e/public/2023-10/news2x.jpg?t=1729066826NEWS & MEDIA
...23-10/career2x_mobile_1.jpg?t=1729066826Careers

Page structure

H1 heading
(Critically important)
DIE FERRERO-GRUPPE
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 DIE FERRERO-GRUPPE
H2 EINE FAMILIENGESCHICHTE
H2 Wie wird eigentlich Schokolade gemacht?
H2 5 Fragen zur berühmten Sommerpause
H2 Neujahr ist bei Ferrero am 1. September
H2 Der Schokolade-Chef: Carlo Vassallo, einer von uns
H2 Die nutella-Erfinder
H2 9 Vitamine, viel Protein, wenig Zucker – FULFIL startet ab April auch in Deutschland durch
H2 Ferrero-Gruppe erwirbt Medin-Produktionsstätte
H2 Ferrero-Gruppe legt konsolidierten Jahresabschluss für das Geschäftsjahr 2022/2023 vor
H2 Nachhaltigkeitsbericht der Ferrero Gruppe dokumentiert solide Fortschritte
H2 Eiskalt und lang ersehnt: nutella Eis kommt in Deutschlands Tiefkühlregale
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (39) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ferrero.com/de/de/Anchor Skip to main content
https://www.ferrero.com/de/deFerrero
/de/de/uber-ferreroÜber Ferrero
/de/de/uber-ferrero/eine-famil...Eine Familiengeschichte
/de/de/uber-ferrero/ferrero-in...Ferrero in Deutschland
/de/de/uber-ferrero/unser-zielUnser Ziel
/de/de/uber-ferrero/unsere-mit...Unsere Mitarbeiter
/de/de/uber-ferrero/unsere-mit...Die Ferrero-Stiftung
/de/de/uber-ferrero/unsere-mit...Leadershipteam
/de/de/uber-ferrero/unsere-mit...Unsere zentralen Werte
/de/de/uber-ferrero/unsere-zahlenUnsere Zahlen
/de/de/uber-ferrero/richtlinie...Richtlinien und Grundsätze
/de/de/uber-ferrero/mit-ferrer...Mit Ferrero verbundene Unternehmen
/de/de/mensch-und-umweltMensch und Umwelt
/de/de/mensch-und-umwelt/nachh...Nachhaltige Beschaffung von Zutaten
/de/de/mensch-und-umwelt/nachh...Unser Beschaffungsansatz
/de/de/mensch-und-umwelt/nachh...Kakao
/de/de/mensch-und-umwelt/nachh...Palmöl
/de/de/mensch-und-umwelt/nachh...Haselnüsse
/de/de/mensch-und-umwelt/nachh...Weitere wichtige Zutaten
/de/de/mensch-und-umwelt/veran...Verantwortungsvoller Konsum
/de/de/mensch-und-umwelt/veran...Verantwortungsvolles Marketing
/de/de/mensch-und-umwelt/veran...Produktqualität und -sicherheit
/de/de/mensch-und-umwelt/veran...Verantwortungsbewusster Genuss
/de/de/mensch-und-umwelt/mensc...Menschen befähigen
/de/de/mensch-und-umwelt/mensc...Menschenrechte
/de/de/mensch-und-umwelt/mensc...Lieferkettensorgfaltspflichtengesetz
/de/de/mensch-und-umwelt/mensc...Diversität, Chancengleichheit und Inklusion bei Ferrero
/de/de/mensch-und-umwelt/mensc...Kinder Joy of Moving
/de/de/mensch-und-umwelt/nachh...Nachhaltigkeitsreporting
/de/de/mensch-und-umwelt/schut...Schutz der Umwelt
/de/de/mensch-und-umwelt/schut...Klimaschutz
/de/de/mensch-und-umwelt/schut...Verpackungen
/de/de/unsere-markenUNSERE MARKEN
/de/de/unsere-marken/nutellaNutella
/de/de/unsere-marken/kinderKinder
/de/de/unsere-marken/pralinen-...Pralinen und Spezialitäten
/de/de/unsere-marken/premium-t...Premium-Tafelschokoladen
/de/de/unsere-marken/schoko-sn...Schoko-Snacks
/de/de/unsere-marken/kuhlprodukteGekühlte Snacks
/de/de/unsere-marken/ferrero-eisEis
/de/de/unsere-marken/tic-tacTic Tac
/de/de/unsere-marken/protein-f...Protein-, Frucht- und Nussriegel
https://www.ferrerocareers.com...New window External Subdomain KARRIERE
/de/de/news-und-storysNews und Storys
/de/de/news-und-stories/newsNews
/de/de/news-und-stories/storysStorys
/de/de/news-und-stories/medien...Medienkontakte
/de/de/news-und-stories/media-...Media Assets
/de/de/kontaktKontakt
https://www.ferrero.com/de/de/Anchor Europe
https://www.ferrero.com/de/de/Anchor North America
https://www.ferrero.com/de/de/Anchor Latin America
https://www.ferrero.com/de/de/Anchor Asia & Middle East
https://www.ferrero.com/de/de/Anchor Oceania
https://www.ferrero.at/External Subdomain AUSTRIA
https://www.ferrero.com/be/fr/Subdomain BELGIUM
https://www.ferrero.bg/External Subdomain BULGARIA
https://www.ferrero.cz/External Subdomain CZECHIA
https://www.ferrero.com/dk/da/Subdomain DENMARK
https://www.ferrero.com/fi/fi/Subdomain FINLAND
https://www.ferrero.com/fr/fr/Subdomain FRANCE
https://www.ferrero.de/External Subdomain GERMANY
https://www.ferrero.gr/External Subdomain GREECE
https://www.ferrero.hu/External Subdomain HUNGARY
https://www.ferrero.com/ie/en/Subdomain IRELAND
https://www.ferrero.it/External Subdomain ITALY
https://www.ferrero.nl/External Subdomain THE NETHERLANDS
https://www.ferrero.com/no/nb/Subdomain NORWAY
https://www.ferrero.pl/External Subdomain POLAND
https://www.ferrero.pt/External Subdomain PORTUGAL
https://www.ferrero.ro/External Subdomain ROMANIA
https://www.ferrero.ru/External Subdomain RUSSIAN FEDERATION
https://www.ferrero.sk/External Subdomain SLOVAKIA
https://www.ferrero.es/External Subdomain SPAIN
https://www.ferrero.com/se/sv/Subdomain SWEDEN
https://www.ferrero.ch/External Subdomain SWITZERLAND
https://www.ferrero.com.tr/External Subdomain TURKEY
https://www.ferrero.ua/External Subdomain UKRAINE
https://www.ferrero.com/uk/en/Subdomain UNITED KINGDOM
https://www.ferrero.com/balt/ee/Subdomain ESTONIA
https://www.ferrero.com/balt/lt/Subdomain LITHUANIA
https://www.ferrero.com/balt/lv/Subdomain LATVIA
https://www.ferreronorthameric...External Subdomain CANADA
https://www.ferreropr.com/External Subdomain PUERTO RICO
https://www.ferreronorthameric...External Subdomain UNITED STATES
https://www.ferrero.com/cono/es/Subdomain ARGENTINA
https://www.ferrero.com/br/pt/Subdomain BRAZIL
https://www.ferrero.com/ladm/es/Subdomain COLOMBIA
https://www.ferrero.com/ladm/es/Subdomain ECUADOR
https://www.ferrero.com.mx/External Subdomain MEXICO
https://www.ferrero.com/ladm/es/Subdomain BOLIVIA
https://www.ferrero.com/cono/es/Subdomain CHILE
https://www.ferrero.com/cono/es/Subdomain PARAGUAY
https://www.ferrero.com/ladm/es/Subdomain PERU
https://www.ferrero.com/cono/es/Subdomain URUGUAY
https://www.ferrero.com/ladm/es/Subdomain VENEZUELA
https://www.ferrero.com.cn/External Subdomain CHINA
https://www.ferrero.com.hk/External Subdomain Hong Kong SAR, China
https://www.ferreroindia.com/External Subdomain INDIA
https://www.ferrero.co.jp/External Subdomain JAPAN
https://www.ferrero.co.kr/External Subdomain KOREA, REPUBLIC Of
https://www.ferrerogcc.com/External Subdomain UNITED ARAB EMIRATES
https://www.ferrero.com/kz/kk/Subdomain KAZAKHSTAN
https://www.ferrero.com/au/en/Subdomain AUSTRALIA
https://www.ferrero.com/au/en/Subdomain NEW ZEALAND
https://www.ferrero.com/int/en/New window Subdomain Ferrero.com
/de/de/mensch-und-umwelt/nachh...MEHR ENTDECKEN
/de/de/uber-ferrero/eine-famil...Text duplicate MEHR ENTDECKEN
/de/de/news-und-stories/news/w...24 Juli 2024 Wie wird eigentlich Schokolade gemacht?
IMG-ALT Ger_Stories5_Schokolade
/de/de/news-und-stories/news/5...24 Juli 2024 5 Fragen zur berühmten Sommerpause
IMG-ALT Ger_Stories4
/de/de/news-und-stories/news/n...24 Juli 2024 Neujahr ist bei Ferrero am 1. September
IMG-ALT Ger_Stories3
/de/de/news-und-stories/news/d...23 Okt 2020 Der Schokolade-Chef: Carlo Vassallo, einer von uns
IMG-ALT logo_ferrero-01.fw
/de/de/news-und-stories/news/d...24 Juli 2024 Die nutella-Erfinder
IMG-ALT ger_stories1
/de/de/news-und-stories/news/9...05 April 2024 9 Vitamine, viel Protein, wenig Zucker – FULFIL startet ab April auch in Deutschland durch
IMG-ALT Ger-News3_Fulfil
/de/de/news-und-stories/news/f...13 April 2023 Ferrero-Gruppe erwirbt Medin-Produktionsstätte
IMG-ALT logo_ferrero-01.fw
/de/de/news-und-stories/news/f...15 Februar 2024 Ferrero-Gruppe legt konsolidierten Jahresabschluss für das Geschäftsjahr 2022/2023 vor
IMG-ALT logo_ferrero-01.fw
/de/de/news-und-stories/news/n...28 Mai 2024 Nachhaltigkeitsbericht der Ferrero Gruppe dokumentiert solide Fortschritte
IMG-ALT Ger-News2-Sustainability-Report
/de/de/news-und-stories/news/e...24 Mai 2024 Eiskalt und lang ersehnt: nutella Eis kommt in Deutschlands Tiefkühlregale
IMG-ALT Ger_News1_nu-Eis
/de/de/uber-ferreroÜber uns Die Geschichte der Ferrero-Gruppe und ihre Mission. Von den ersten Schritten zum weltweiten Erfolg. Mehr entdecken
IMG-ALT Pasticceria_teaser
/de/de/unsere-markenUnsere Marken Menschen auf der ganzen Welt teilen ihre Begeisterung für die Marken von Ferrero. Wir bringen Momente für gemeinsamen Genuss und Freude in den ...
IMG-ALT OUR BRANDS
/de/de/mensch-und-umweltMensch & Umwelt Als Familienunternehmen sind Werte wie Respekt, Integrität und Innovation seit Generationen in unserer Kultur verankert. Mehr entdecken
IMG-ALT PEOPLE & PLANET
/de/de/news-und-storysNEWS UND STORYS Mehr entdecken
IMG-ALT NEWS & MEDIA
https://www.ferrerocareers.com...New window External Subdomain Karriere Wir bei Ferrero wissen, dass unsere Produkte von Millionen von Menschen, ob jung oder alt, auf der ganzen Welt geliebt werden. Mehr entdecken
IMG-ALT Careers
/de/de/uber-ferreroText duplicate Über Ferrero
/de/de/mensch-und-umweltText duplicate Mensch und Umwelt
/de/de/unsere-markenText duplicate UNSERE MARKEN
https://www.ferrerocareers.com...New window External Subdomain Text duplicate KARRIERE
/de/de/news-und-storysText duplicate News und Storys
https://www.ferrero.com/de/de/faqFAQ
/de/de/cooky-policyCooky-Policy
/de/de/sitemapSitemap
https://www.ferrerosustainabil...External Subdomain Archiv
/de/de/ferrerodatenschutzhinweisDatenschutzhinweis
/de/de/impressumImpressum
/de/de/netiquetteNetiquette
https://operasociale.ferrero.d...New window External Subdomain Opera Sociale
https://www.ferrero-tradeporta...External Subdomain Händler-Login
https://www.ferrerosuppliers.c...New window External Subdomain Ferrero Supplier
https://www.ferrerofoodservice...New window External Subdomain Ferrero Food Service
/de/de/urheberrecht-und-marken...Urheberrecht und Markenrecht
/de/de/richtlinie-zur-offenleg...Richtlinie zur Offenlegung von Sicherheitslücken
https://www.ferrerohazelnutcom...External Subdomain Ferrero Hazelnut Company
/de/de/standorteStandorte
https://www.ferrero.com/de/deText duplicate Ferrero
https://www.instagram.com/ferr...New window Nofollow External Subdomain Instagram
https://www.linkedin.com/compa...New window Nofollow External Subdomain LinkedIn
https://www.facebook.com/Ferre...New window Nofollow External Subdomain Facebook

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.06 seconds.
The file size of the HTML document is fine (172 kB).

HTTP Response Header

NameValue
content-typetext/html
last-modifiedWed, 16 Oct 2024 08:26:18 GMT
etag"7932ad26dfbd28b6b316284d0751bfc7"
content-encodinggzip
cache-controlmax-age=2592000
expiresFri, 15 Nov 2024 11:05:49 GMT
dateWed, 16 Oct 2024 11:05:49 GMT
content-length26333
alt-svch3=":443"; ma=93600
content-security-policydefault-src 'self' *.doubleclick.net www.google.com www.ferrero.com acsbapp.com www.google-analytics.com cdn.acsbapp.com region1.google-analytics.com fonts.gstatic.com analytics.ferrero.com privacyportal-eu.onetrust.com static.addtoany.com vod.ferrero.com cdn.cookielaw.org; script-src 'self' 'unsafe-eval'; script-src-elem 'unsafe-eval' 'unsafe-inline' 'self' eu-ma.sam4m.com tracker.marinsm.com www.youtube.com www.gstatic.com www.google.com www.google-analytics.com acsbapp.com analytics.ferrero.com cdn.cookielaw.org www.googletagmanager.com static.addtoany.com; img-src 'self' www.googletagmanager.com *.doubleclick.net cdn.cookielaw.org privacy-policy.truste.com data: ; style-src 'self' 'unsafe-inline' www.googletagmanager.com fonts.googleapis.com; object-src 'none'; frame-src *.doubleclick.net www.youtube.com www.youtube-nocookie.com static.addtoany.com www.google.com;
strict-transport-securitymax-age=31536000; includeSubDomains
x-content-type-optionsnosniff
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
varyUser-Agent
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 575 referring domains.
This page has 15,422 backlinks.
This page has backlinks from 318 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Sitemap: https://www.ferrero.com/sitemap.xml

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www.ferrero.com
Offizielle Website des Unternehmens Ferrero | Ferrero-Gruppe | Ferr...
Ferrero, ein Familienunternehmen aus Italien, das 1946 gegründet wurde, ist eines der weltweit größten Unternehmen für verpackte Süßwaren mit über 35 weltweit bekannten Kultmarken.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ferrero90%Check
FERRERO-GRUPPE69%Check
Ferrero Rocher62%Check
Unternehmen58%Check
MARKEN51%Check
Italien51%Check
Unternehmens Ferrero49%Check
Nutella47%Check
35 ikonischen Marken47%Check
Welt46%Check
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