Polytec-isolierstoffe.de - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
72% 
Page structure
58% 
Link structure
75% 
Server
86% 
External factors
15% 
SEO Score
Response time
1.40 s
File size
61.80 kB
Words
598
Media files
29
Number of links
79 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Extra flache Luftkanalsysteme - Produkte | POLYTEC Der Dämmstoffprofi | POLYTEC Der Dämmstoffprofi
The page title should be shorter than 580 pixels. It is 949 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Extra flache Luftkanalsysteme - Produkte | POLYTEC Der Dämmstoffprofi
The length of the meta description is perfect. (454 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.polytec-isolierstoffe.de/luftkanalsysteme/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: United States of America
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
authorEmpty
robotsindex,follow
revisit-after15 days
keywordsExtra flache Luftkanalsysteme - Produkte | POLYTEC Der Dämmstoffprofi
descriptionExtra flache Luftkanalsysteme - Produkte | POLYTEC Der Dämmstoffprofi
viewportwidth=device-width, initial-scale=1.0
mobile-web-app-capableyes
apple-mobile-web-app-titlePOLYTEC Der Dämmstoffprofi
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styledefault
msapplication-navbutton-color#4cbfea
application-namePOLYTEC Der Dämmstoffprofi
msapplication-starturlhttps://www.polytec-isolierstoffe.de//
msapplication-windowwidth=1024;height=768
msapplication-TileImagehttps://www.polytec-isolierstoffe.de/media/image/cf/65/df/pol-150.png
msapplication-TileColor#4cbfea
theme-color#4cbfea
langde
twitter:cardproduct
twitter:sitePOLYTEC Der Dämmstoffprofi
twitter:titleLuftkanalsysteme
twitter:descriptionExtra flache Luftkanalsysteme - Produkte | POLYTEC Der Dämmstoffprofi
twitter:imagehttps://www.polytec-isolierstoffe.de/media/image/6a/18/0b/logo.png
og:typeproduct.group
og:site_namePOLYTEC Der Dämmstoffprofi
og:titleLuftkanalsysteme
og:descriptionExtra flache Luftkanalsysteme - Produkte | POLYTEC Der Dämmstoffprofi
og:imagehttps://www.polytec-isolierstoffe.de/media/image/6a/18/0b/logo.png
charsetutf-8

Test up to 1.000 webpages of polytec-isolierstoffe.de with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 598 words. That's ok.
21.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...tec/frontend/_public/src/images/logo.pngPolytec - der Dämmstoffprofi
...lytec/frontend/_public/src/images/pe.jpgNo alt attribute provided
...tend/_public/src/images/klebebaender.jpgNo alt attribute provided
...tend/_public/src/images/mineralwolle.jpgNo alt attribute provided
...frontend/_public/src/images/styropor.jpgNo alt attribute provided
...end/_public/src/images/weichschaeume.jpgNo alt attribute provided
/media/image/6d/fe/a8/L1070082_200x200.pngPVC - Umlenkstück 90 Grad rund auf eckigPVC - Umlenkstück 90 Grad rund auf eckig
/media/image/6a/d2/95/L1070083_200x200.pngPVC - Winkelstück 90 GradPVC - Winkelstück 90 Grad
/media/image/79/fc/9c/L1070086_200x200.pngPVC - Umlenkstück gerade rund auf eckigPVC - Umlenkstück gerade rund auf eckig
/media/image/ae/d7/51/L1070088_200x200.pngPVC - Verbinder für FlachkanalPVC - Verbinder für Flachkanal
/media/image/74/8d/58/L1070089_200x200.pngPVC - Luftkanalsystem wie 3286.870PVC - Luftkanalsystem wie 3286.870
/media/image/c7/60/c1/L1070092_200x200.pngPVC - Luftkanalsystem wie 3286.860PVC - Luftkanalsystem wie 3286.860
/media/image/c0/39/b3/L1070094_200x200.pngPVC - Luftkanalsystem wie 3286.850PVC - Luftkanalsystem wie 3286.850
/media/image/ee/04/85/L1070095_200x200.pngPVC - Luftkanalsystem wie 3286.970PVC - Luftkanalsystem wie 3286.970
/media/image/74/8d/58/L1070089_200x200.pngPVC - Luftkanalsystem wie 3286.870PVC - Luftkanalsystem wie 3286.870
/media/image/c7/60/c1/L1070092_200x200.pngPVC - Luftkanalsystem wie 3286.860PVC - Luftkanalsystem wie 3286.860
/media/image/c0/39/b3/L1070094_200x200.pngPVC - Luftkanalsystem wie 3286.850PVC - Luftkanalsystem wie 3286.850
/media/image/ee/04/85/L1070095_200x200.pngPVC - Luftkanalsystem wie 3286.970PVC - Luftkanalsystem wie 3286.970
/media/image/d2/11/b9/L1070099_200x200.pngPVC - Flachkanal superflach 239mm x Höhe 29mm x Tiefe 1500 mmPVC - Flachkanal superflach 239mm x Höhe 29mm x Tiefe 1500 mm
/media/image/51/5c/b6/L1070100_200x200.pngSchlauchschelle verzinkt 80 - 100 mmSchlauchschelle verzinkt 80 - 100 mm
/media/image/ae/d7/51/L1070088_200x200.pngPVC - Verbinder für FlachkanalPVC - Verbinder für Flachkanal
/media/image/79/fc/9c/L1070086_200x200.pngPVC - Umlenkstück gerade rund auf eckigPVC - Umlenkstück gerade rund auf eckig
/media/image/6d/fe/a8/L1070082_200x200.pngPVC - Umlenkstück 90 Grad rund auf eckigPVC - Umlenkstück 90 Grad rund auf eckig
/media/image/a6/8e/73/L1070079_200x200.pngPVC Reduzierstück 110 - 100 mmPVC Reduzierstück 110 - 100 mm
/media/image/6a/d2/95/L1070083_200x200.pngPVC - Winkelstück 90 GradPVC - Winkelstück 90 Grad
/media/image/0c/00/40/L1070101_200x200.pngSchlauchschelle verzinkt 90 - 110 mmSchlauchschelle verzinkt 90 - 110 mm
/media/image/37/ac/82/L1070107_200x200.pngPVC - Lüftungsschlauch, gewebeverstärkt 1000 mm langPVC - Lüftungsschlauch, gewebeverstärkt 1000 mm lang
/media/image/c4/42/a7/L1070102_200x200.pngSchlauchschelle verzinkt 170 mm eckig für Anschluss an LuftkanalSchlauchschelle verzinkt 170 mm eckig für Anschluss an Luftkanal
/media/image/26/c7/85/L1070105_200x200.pngSchlauchschelle 170 mm rundSchlauchschelle 170 mm rund

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.
LinkAttributesAnchor text
/Start
A-TITLE Start
/versand-und-zahlungsbedingungenSubdomain Versand und Zahlungsbedingungen
A-TITLE Versand und Zahlungsbedingungen
/widerrufsrechtSubdomain Widerrufsrecht
A-TITLE Widerrufsrecht
/datenschutzSubdomain Datenschutz
A-TITLE Datenschutz
/agbSubdomain AGB
A-TITLE AGB
/impressumSubdomain Impressum
A-TITLE Impressum
/IMG-ALT Polytec - der Dämmstoffprofi
A-TITLE Startseite | Polytec - der Dämmstoffprofi
/luftkanalsysteme/Anchor Menü
/noteSubdomain A-TITLE Merkzettel
/accountSubdomain Mein Konto
A-TITLE Mein Konto
/luftkanalsysteme/Anchor Menü schließen
A-TITLE Menü schließen
/accountSubdomain Anchor Anmelden
/accountSubdomain Anchor registrieren
/accountSubdomain Übersicht
A-TITLE Übersicht
/account/profileNofollow Subdomain Persönliche Daten
A-TITLE Persönliche Daten
/address/index/sidebar/Nofollow Subdomain Adressen
A-TITLE Adressen
/account/paymentNofollow Subdomain Zahlungsarten
A-TITLE Zahlungsarten
/account/ordersNofollow Subdomain Bestellungen
A-TITLE Bestellungen
/account/downloadsNofollow Subdomain Sofortdownloads
A-TITLE Sofortdownloads
/noteNofollow Subdomain Text duplicate Merkzettel
A-TITLE Merkzettel
/checkout/cartSubdomain Warenkorb 0 0,00 € *
A-TITLE Warenkorb
/Text duplicate Start
A-TITLE Start
/ueber-unsSubdomain Über uns
A-TITLE Über uns
/luftkanalsysteme/Online-Shop
A-TITLE Online-Shop
/aktionenSubdomain Aktionen
A-TITLE Aktionen
/leistungen-von-polytecSubdomain Leistungen von Polytec
A-TITLE Leistungen von Polytec
/kontaktformularSubdomain Kontakt
A-TITLE Kontakt
/impressumSubdomain Text duplicate Impressum
A-TITLE Impressum
/luftkanalsysteme/4/pvc-umlenk...Subdomain IMG-ALT PVC - Umlenkstück 90 Grad rund auf eckig
A-TITLE PVC - Umlenkstück 90 Grad rund auf eckig
/luftkanalsysteme/4/pvc-umlenk...Subdomain Text duplicate PVC - Umlenkstück 90 Grad rund auf eckig
A-TITLE PVC - Umlenkstück 90 Grad rund auf eckig
/luftkanalsysteme/6/pvc-winkel...Subdomain IMG-ALT PVC - Winkelstück 90 Grad
A-TITLE PVC - Winkelstück 90 Grad
/luftkanalsysteme/6/pvc-winkel...Subdomain Text duplicate PVC - Winkelstück 90 Grad
A-TITLE PVC - Winkelstück 90 Grad
/luftkanalsysteme/8/pvc-umlenk...Subdomain IMG-ALT PVC - Umlenkstück gerade rund auf eckig
A-TITLE PVC - Umlenkstück gerade rund auf eckig
/luftkanalsysteme/8/pvc-umlenk...Subdomain Text duplicate PVC - Umlenkstück gerade rund auf eckig
A-TITLE PVC - Umlenkstück gerade rund auf eckig
/luftkanalsysteme/10/pvc-verbi...Subdomain IMG-ALT PVC - Verbinder für Flachkanal
A-TITLE PVC - Verbinder für Flachkanal
/luftkanalsysteme/10/pvc-verbi...Subdomain Text duplicate PVC - Verbinder für Flachkanal
A-TITLE PVC - Verbinder für Flachkanal
/luftkanalsysteme/11/pvc-luftk...Subdomain IMG-ALT PVC - Luftkanalsystem wie 3286.870
A-TITLE PVC - Luftkanalsystem wie 3286.870
/luftkanalsysteme/11/pvc-luftk...Subdomain Text duplicate PVC - Luftkanalsystem wie 3286.870
A-TITLE PVC - Luftkanalsystem wie 3286.870
/luftkanalsysteme/12/pvc-luftk...Subdomain IMG-ALT PVC - Luftkanalsystem wie 3286.860
A-TITLE PVC - Luftkanalsystem wie 3286.860
/luftkanalsysteme/12/pvc-luftk...Subdomain Text duplicate PVC - Luftkanalsystem wie 3286.860
A-TITLE PVC - Luftkanalsystem wie 3286.860
/luftkanalsysteme/13/pvc-luftk...Subdomain IMG-ALT PVC - Luftkanalsystem wie 3286.850
A-TITLE PVC - Luftkanalsystem wie 3286.850
/luftkanalsysteme/13/pvc-luftk...Subdomain Text duplicate PVC - Luftkanalsystem wie 3286.850
A-TITLE PVC - Luftkanalsystem wie 3286.850
/luftkanalsysteme/14/pvc-luftk...Subdomain IMG-ALT PVC - Luftkanalsystem wie 3286.970
A-TITLE PVC - Luftkanalsystem wie 3286.970
/luftkanalsysteme/14/pvc-luftk...Subdomain Text duplicate PVC - Luftkanalsystem wie 3286.970
A-TITLE PVC - Luftkanalsystem wie 3286.970
/luftkanalsysteme/11/pvc-luftk...Subdomain Text duplicate IMG-ALT PVC - Luftkanalsystem wie 3286.870
A-TITLE PVC - Luftkanalsystem wie 3286.870
/luftkanalsysteme/11/pvc-luftk...Subdomain Text duplicate PVC - Luftkanalsystem wie 3286.870
A-TITLE PVC - Luftkanalsystem wie 3286.870
/luftkanalsysteme/12/pvc-luftk...Subdomain Text duplicate IMG-ALT PVC - Luftkanalsystem wie 3286.860
A-TITLE PVC - Luftkanalsystem wie 3286.860
/luftkanalsysteme/12/pvc-luftk...Subdomain Text duplicate PVC - Luftkanalsystem wie 3286.860
A-TITLE PVC - Luftkanalsystem wie 3286.860
/luftkanalsysteme/13/pvc-luftk...Subdomain Text duplicate IMG-ALT PVC - Luftkanalsystem wie 3286.850
A-TITLE PVC - Luftkanalsystem wie 3286.850
/luftkanalsysteme/13/pvc-luftk...Subdomain Text duplicate PVC - Luftkanalsystem wie 3286.850
A-TITLE PVC - Luftkanalsystem wie 3286.850
/luftkanalsysteme/14/pvc-luftk...Subdomain Text duplicate IMG-ALT PVC - Luftkanalsystem wie 3286.970
A-TITLE PVC - Luftkanalsystem wie 3286.970
/luftkanalsysteme/14/pvc-luftk...Subdomain Text duplicate PVC - Luftkanalsystem wie 3286.970
A-TITLE PVC - Luftkanalsystem wie 3286.970
/luftkanalsysteme/15/pvc-flach...Subdomain IMG-ALT PVC - Flachkanal superflach 239mm x Höhe 29mm x Tiefe 1500 mm
A-TITLE PVC - Flachkanal superflach 239mm x Höhe 29mm x Tiefe 1500 mm
/luftkanalsysteme/15/pvc-flach...Subdomain PVC - Flachkanal superflach 239mm x Höhe 29mm x...
A-TITLE PVC - Flachkanal superflach 239mm x Höhe 29mm x Tiefe 1500 mm
/luftkanalsysteme/16/schlauchs...Subdomain IMG-ALT Schlauchschelle verzinkt 80 - 100 mm
A-TITLE Schlauchschelle verzinkt 80 - 100 mm
/luftkanalsysteme/16/schlauchs...Subdomain Text duplicate Schlauchschelle verzinkt 80 - 100 mm
A-TITLE Schlauchschelle verzinkt 80 - 100 mm
/luftkanalsysteme/10/pvc-verbi...Subdomain Text duplicate IMG-ALT PVC - Verbinder für Flachkanal
A-TITLE PVC - Verbinder für Flachkanal
/luftkanalsysteme/10/pvc-verbi...Subdomain Text duplicate PVC - Verbinder für Flachkanal
A-TITLE PVC - Verbinder für Flachkanal
/luftkanalsysteme/8/pvc-umlenk...Subdomain Text duplicate IMG-ALT PVC - Umlenkstück gerade rund auf eckig
A-TITLE PVC - Umlenkstück gerade rund auf eckig
/luftkanalsysteme/8/pvc-umlenk...Subdomain Text duplicate PVC - Umlenkstück gerade rund auf eckig
A-TITLE PVC - Umlenkstück gerade rund auf eckig
/luftkanalsysteme/4/pvc-umlenk...Subdomain Text duplicate IMG-ALT PVC - Umlenkstück 90 Grad rund auf eckig
A-TITLE PVC - Umlenkstück 90 Grad rund auf eckig
/luftkanalsysteme/4/pvc-umlenk...Subdomain Text duplicate PVC - Umlenkstück 90 Grad rund auf eckig
A-TITLE PVC - Umlenkstück 90 Grad rund auf eckig
/luftkanalsysteme/21/pvc-reduz...Subdomain IMG-ALT PVC Reduzierstück 110 - 100 mm
A-TITLE PVC Reduzierstück 110 - 100 mm
/luftkanalsysteme/21/pvc-reduz...Subdomain Text duplicate PVC Reduzierstück 110 - 100 mm
A-TITLE PVC Reduzierstück 110 - 100 mm
/luftkanalsysteme/6/pvc-winkel...Subdomain Text duplicate IMG-ALT PVC - Winkelstück 90 Grad
A-TITLE PVC - Winkelstück 90 Grad
/luftkanalsysteme/6/pvc-winkel...Subdomain Text duplicate PVC - Winkelstück 90 Grad
A-TITLE PVC - Winkelstück 90 Grad
/luftkanalsysteme/17/schlauchs...Subdomain IMG-ALT Schlauchschelle verzinkt 90 - 110 mm
A-TITLE Schlauchschelle verzinkt 90 - 110 mm
/luftkanalsysteme/17/schlauchs...Subdomain Text duplicate Schlauchschelle verzinkt 90 - 110 mm
A-TITLE Schlauchschelle verzinkt 90 - 110 mm
/luftkanalsysteme/20/pvc-lueft...Subdomain IMG-ALT PVC - Lüftungsschlauch, gewebeverstärkt 1000 mm lang
A-TITLE PVC - Lüftungsschlauch, gewebeverstärkt 1000 mm lang
/luftkanalsysteme/20/pvc-lueft...Subdomain PVC - Lüftungsschlauch, gewebeverstärkt 1000 mm...
A-TITLE PVC - Lüftungsschlauch, gewebeverstärkt 1000 mm lang
/luftkanalsysteme/18/schlauchs...Subdomain IMG-ALT Schlauchschelle verzinkt 170 mm eckig für Anschluss an Luftkanal
A-TITLE Schlauchschelle verzinkt 170 mm eckig für Anschluss an Luftkanal
/luftkanalsysteme/18/schlauchs...Subdomain Schlauchschelle verzinkt 170 mm eckig für...
A-TITLE Schlauchschelle verzinkt 170 mm eckig für Anschluss an Luftkanal
/luftkanalsysteme/19/schlauchs...Subdomain IMG-ALT Schlauchschelle 170 mm rund
A-TITLE Schlauchschelle 170 mm rund
/luftkanalsysteme/19/schlauchs...Subdomain Text duplicate Schlauchschelle 170 mm rund
A-TITLE Schlauchschelle 170 mm rund
/POLYTEC Der Dämmstoffprofi
A-TITLE POLYTEC Der Dämmstoffprofi
https://www.intermedia-werbeag...Nofollow External Subdomain responsive
A-TITLE Responsive Webdesign
https://www.intermedia-werbeag...Nofollow External Subdomain webdesign
A-TITLE Webdesign Haiger
https://www.intermedia-werbeag...Nofollow External Subdomain intermedia
A-TITLE Intermedia Peters GmbH
/presseSubdomain Presse
A-TITLE Presse
/Text duplicate Start
A-TITLE Start
/datenschutzSubdomain Text duplicate Datenschutz
A-TITLE Datenschutz
/impressumSubdomain Text duplicate Impressum
A-TITLE Impressum

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.40 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (62 kB).

HTTP Response Header

NameValue
dateThu, 21 Nov 2024 18:56:08 GMT
content-typetext/html; charset=UTF-8
content-length9482
serverApache
link</web/cache/1673861797_1625b00c06363d0dcb2771156f916f83.css>; rel="preload"; as="style",</web/cache/1673861797_1625b00c06363d0dcb2771156f916f83.js>; rel="preload"; as="script"
x-content-digesten52394fd0e429c563aa9d994c48a4c9f32c911dbdda46e4c2c58cfc6ae363a0d2
age1824
cache-controlno-cache, private
set-cookie68 Characters
varyAccept-Encoding
content-encodinggzip
x-frame-optionsSAMEORIGIN
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 5 referring domains.
This page only has 12 backlinks.
This page only has few backlinks from 5 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /en//compare/
Disallow: /en//checkout/
Disallow: /en//register/
Disallow: /en//account/
Disallow: /en//address/
Disallow: /en//note/
Disallow: /en//widgets/
Disallow: /en//listing/
Disallow: /en//ticket/
Disallow: /en//tracking/
Disallow: //compare/
Disallow: //checkout/
Disallow: //register/
Disallow: //account/
Disallow: //address/
Disallow: //note/
Disallow: //widgets/
Disallow: //listing/
Disallow: //ticket/
Disallow: //tracking/
Allow: /en//widgets/emotion
Allow: /en//widgets/index/refreshStatistic
Allow: //widgets/emotion
Allow: //widgets/index/refreshStatistic
Sitemap: https://www.polytec-isolierstoffe.de/en//sitemap_index.xml
Sitemap: https://www.polytec-isolierstoffe.de//sitemap_index.xml

Search preview

www.polytec-isolierstoffe.de › luftkanalsysteme
Extra flache Luftkanalsysteme - Produkte | POLYTEC Der Dämmstoffpro...
Extra flache Luftkanalsysteme - Produkte | POLYTEC Der Dämmstoffprofi

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Luftkanalsystem67%Check
Polytec66%Check
Dämmstoffprofi56%Check
Produkte56%Check
Luftkanal ermöglicht51%Check
170 mm50%Check
mm lang50%Check
1.500 mm lang St49%Check
mm Material48%Check
108 mm48%Check

Test up to 1.000 webpages of polytec-isolierstoffe.de with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions