Rheingold-marktforschung.de - SEO Checker

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Overview of the SEO Check
Meta information
85% 
Page quality
50% 
Page structure
58% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.10 s
File size
502.20 kB
Words
1578
Media files
36
Number of links
168 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
rheingold Institut Köln - Marktforschung, Medienforschung, Strategie.
The page title should be shorter than 580 pixels. It is 614 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Das rheingold Institut in Köln gilt als qualitativ bester Anbieter der tiefenpsychologischen Marktforschung für Markt- und Medienforschung.
The length of the meta description is perfect. (845 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.rheingold-marktforschung.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: United States of America
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionDas rheingold Institut in Köln gilt als qualitativ bester Anbieter der tiefenpsychologischen Marktforschung für Markt- und Medienforschung.
google-site-verificationrBXMfo2P1xYLFA-qPvMDcf_Rlj2AC8uDhuVbXn5zq2s
generatorWP Rocket 3.18.3
msapplication-TileImagehttps://www.rheingold-marktforschung.de/wp-content/uploads/2024/01/cropped-Rheingold_Favicon-270x270.png
article:publisherhttps://de-de.facebook.com/rheingoldmarktforschung
article:modified_time2025-05-07T10:23:19+00:00
langde
twitter:cardsummary_large_image
twitter:imagehttps://www.rheingold-marktforschung.de/wp-content/uploads/2022/10/rheingold-institut_logo.jpg
twitter:site@rheingoldkoeln
og:localede_DE
og:typewebsite
og:titlerheingold Institut Köln - Marktforschung, Medienforschung, Strategie.
og:descriptionDas rheingold Institut in Köln gilt als qualitativ bester Anbieter der tiefenpsychologischen Marktforschung für Markt- und Medienforschung.
og:urlhttps://www.rheingold-marktforschung.de/
og:site_namerheingold Marktforschung
og:imagehttps://www.rheingold-marktforschung.de/wp-content/uploads/2022/10/rheingold-institut_logo.jpg
og:image:width474
og:image:height234
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are 4 text duplicates on this page:
  • Duplicate 1: Unsere Expertinnen und Experten bereichern Ihre Veranstaltungen mit ps...
  • Duplicate 2: Krisen prägen den Alltag – und den Einkaufswagen. Eine aktuelle tiefen...
This page contains 1578 words. That's ok.
35.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
40 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 16.27 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (502.2 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 32 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64rheingold-logo
data:[...] Base64rheingold-logo
data:[...] Base64Patricia Sauerbrey-ColtonPatricia-Sauerbrey-Colton
data:[...] Base64No alt attribute providedGolden Gate Bridge
data:[...] Base64rheingold Politik Gesellschaftrheingold Politik Gesellschaft
data:[...] Base64rheingold Speaker für Ihr Eventrheingold Speaker für Ihr Event
data:[...] Base64Unilever Konsumstudie 2025konsum-Studie rheingold
data:[...] Base64Nachhaltigkeit greenStrategyNachhaltigkeit greenStrategy
data:[...] Base64rheingold Politik Gesellschaftrheingold Politik Gesellschaft
data:[...] Base64rheingold Speaker für Ihr Eventrheingold Speaker für Ihr Event
data:[...] Base64Unilever Konsumstudie 2025konsum-Studie rheingold
data:[...] Base64Nachhaltigkeit greenStrategyNachhaltigkeit greenStrategy
data:[...] Base64No alt attribute providedrheingold-deepEmotions-home
data:[...] Base64Titelbild_Expedition-InsightsTitelbild_Expedition-Insights
data:[...] Base64Das rheingold ConceptLabdas-conceptlab-in-realtime-konzepte-testen-und-optimieren
data:[...] Base64rheingold-cocreationrheingold-cocreation
data:[...] Base64No alt attribute providedrheingold-brand success code
data:[...] Base64No alt attribute providedrheingold-deepEmotions-home
data:[...] Base64Titelbild_Expedition-InsightsTitelbild_Expedition-Insights
data:[...] Base64Das rheingold ConceptLabdas-conceptlab-in-realtime-konzepte-testen-und-optimieren
data:[...] Base64No alt attribute providedrheingold-arena-2
data:[...] Base64No alt attribute providedbullseye-926864_1920
data:[...] Base64rheingold-cocreationrheingold-cocreation
data:[...] Base64No alt attribute providedrheingold-brand success code
data:[...] Base64Continents of markets Methode rheingoldcontinents-of-markets
data:[...] Base64Wittstudie - Wie liebt die Generation 50+ in den NiederlandenYouth,Mature,Couple,Enjoy,Life,In,A,Camper,Van,Motorhome
data:[...] Base64No alt attribute providedSearching,,Success,,Creativity,,Opportunity,,Business,,Vision,,Discover,,Solution,,Idea,,Curiosity,
data:[...] Base64Konsumstudie Unilever rheingoldKonsumstudie Unilever rheingold
data:[...] Base64No alt attribute providedJudith_Barbolini rheingoldInstitut
data:[...] Base64No alt attribute providedHuman,Hands,Holding,Mobile,Phone,With,Hypnotic,Screen.,Many,Social
data:[...] Base64No alt attribute providedFear,Of,Criticism,,Social,Opinion,,Bullying.,The,Depressed,Man,Is
data:[...] Base64Kakaobohne ganz verwenden - NebenströmeFresh,Cocoa,Fruit,With,Beans,And,Cocoa,Leaves,On,A
data:[...] Base64rheingold Wahlstudie 2025Aerial.,People,Crowd,On,Pedestrian,Crosswalk.,Top,View,From,Drone.
data:[...] Base64Engagement und EhrenamtGroup,Of,People,In,Circle,From,Diverse,Cultures,Hugging,Each
data:[...] Base64Logo rheingold white
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
KI trifft Psychologie – interaktiv die Zukunft des Konsums erleben.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 41 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 KI trifft Psychologie – interaktiv die Zukunft des Konsums erleben.
H2 Erfolg durch tiefenpsychologische Insights
H2 Understanding Impacts. Impacting Business. Psychologically.
H2 rheingold Politik & Gesellschaft
H2 rheingold Speaker für Ihr Event
H2 Konsum-Studie 2025
H2 rheingold greenStrategy
H2 rheingold Politik & Gesellschaft Duplicate text
H2 rheingold Speaker für Ihr Event Duplicate text
H2 Konsum-Studie 2025 Duplicate text
H2 rheingold greenStrategy Duplicate text
H2 Die rheingoldFeatures
H2 Die rheingoldFeatures Duplicate text
H2 rheingold Insights
H3 Your US Contact:
H3 rheingold deepEmotions – Emotionen verstehen und messen
H3 Expedition Insights – Forschung als Erlebnis
H3 rheingoldConceptLab – Kreative Konzeptentwicklung im Team in digitalen Zeiten
H3 rheingoldCoCreation – Durch die Kundenbrille blicken
H3 Brand Success Code – Marken stärken
H3 rheingold deepEmotions
H3 Expedition Insights – rheingold Forschung live erleben
H3 Das rheingoldConceptLab
H3 Mit der Arena dem Unbewussten 2.0 auf der Spur
H3 Strategie Beratung
H3 rheingoldCoCreation – Durch die Kundenbrille blicken Duplicate text
H3 Marken stärken – Der Brand Success Code
H3 Märkte erobern – Die Continent of Markets
H3 Witt-Studie: „So liebt und lebt die Generation 50+ in den Niederlanden“
H3 Strategieworkshops mit Tiefgang: Mit Sweet Spot Wandel in Wirkung übersetzen
H3 Zwischen „Schöner Leben“ und „Überleben“ – Wie sich Krisen im Einkaufswagen zeigen
H3 rheingold Institut für den Innovationspreis der Deutschen Marktforschung 2025 nominiert
H3 „Ich mach mir die Welt, wie sie mir gefällt“ – rheingold Studie zur Meinungsbildung im digitalen Zeitalter
H3 Vorurteile werden zunehmend als normal gesehen
H3 Food-Upcycling: Nebenströme mit der richtigen Kommunikation erfolgreich machen
H3 rheingold Wahlstudie 2025 – „Was Deutschland wirklich bewegt“
H3 Zwischen Selbstbezüglichkeit und Gemeinschaftssinn: ASB-Studie zeigt Motive für Engagement
H3 Sprache
H3 Unsere beliebtesten Seiten
H3 Wir sind auch hier
H3 Den Newsletter bestellen
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
10 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 4 external links on this page.

Found links on this page

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/ueber-das-rheingold-institut/Subdomain Anchor Das rheingold Team
/ueber-das-rheingold-institut/Subdomain Anchor Unsere Auszeichnungen
/ueber-das-rheingold-institut/Subdomain Anchor Bei rheingold arbeiten
/ueber-das-rheingold-institut/Subdomain Anchor Standorte
/unsere-leistungen/Subdomain Leistungen
/unsere-leistungen/Subdomain Anchor Methoden & Tools
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/unsere-leistungen/Subdomain Anchor Weltweite Forschung
/unsere-leistungen/Subdomain Anchor Unsere Kunden
/insights/Subdomain Insights
/insights/rheingold-studien/Subdomain Studien
/insights/features/Subdomain Features
/insights/intern/Subdomain Intern
/insights/news/Subdomain News
/insights/marken/Subdomain Marken
/insights/gesellschaft/Subdomain Gesellschaft
/insights/rheingold-in-den-med...Subdomain Rheingold in den Medien
/webinare/Subdomain Webinare
/speaker/Subdomain Speaker
/newsletter/Subdomain Newsletter
/kontakt-zu-rheingold/Subdomain Kontakt
/bei-rheingold-arbeiten/Subdomain Jobs
/die-rheingold-akademie/Subdomain Akademie
/shop/Subdomain Shop
/shop/homeoffice-report/Subdomain Homeoffice Report
/shop/rheingold-jugendstudie-2...Subdomain rheingold Jugendstudie 2022
/shop/rheingold-jugendstudie-2...Subdomain Text duplicate rheingold Jugendstudie 2022
/presse/Subdomain Presse
/datenschutz/Subdomain Datenschutz
/impressum/Subdomain Impressum
/newsletter/Subdomain Text duplicate Newsletter
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/presse/Subdomain Text duplicate Presse
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/?wg-choose-original=trueSubdomain Deutsch
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/en/?wg-choose-original=falseSubdomain English
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https://www.linkedin.com/compa...New window External Subdomain A-TITLE linkedin
/Subdomain Text duplicate IMG-ALT rheingold-logo
/ueber-das-rheingold-institut/Subdomain Text duplicate Das Institut
/ueber-das-rheingold-institut/Subdomain Anchor Text duplicate Das rheingold Team
/ueber-das-rheingold-institut/Subdomain Anchor Text duplicate Unsere Auszeichnungen
/ueber-das-rheingold-institut/Subdomain Anchor Text duplicate Bei rheingold arbeiten
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/insights/gesellschaft/Subdomain Text duplicate Gesellschaft
/insights/rheingold-in-den-med...Subdomain Text duplicate Rheingold in den Medien
/webinare/Subdomain Text duplicate Webinare
/speaker/Subdomain Text duplicate Speaker
/newsletter/Subdomain Text duplicate Newsletter
/kontakt-zu-rheingold/Subdomain Text duplicate Kontakt
/bei-rheingold-arbeiten/Subdomain Text duplicate Jobs
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/shop/homeoffice-report/Subdomain Text duplicate Homeoffice Report
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/shop/rheingold-jugendstudie-2...Subdomain Text duplicate rheingold Jugendstudie 2022
/presse/Subdomain Text duplicate Presse
/datenschutz/Subdomain Text duplicate Datenschutz
/impressum/Subdomain Text duplicate Impressum
/intern/mia-rheingolds-ki-avat...Subdomain Mehr Informationen
/ueber-das-rheingold-institut/Subdomain Anchor Trivial anchor text
here
/rheingold-politikberatung/Subdomain IMG-ALT rheingold Politik Gesellschaft
/rheingold-politikberatung/Subdomain Politik & Gesellschaft
/speaker/Subdomain IMG-ALT rheingold Speaker für Ihr Event
/speaker/Subdomain Unsere Speaker
/news/zwischen-schoener-leben-...Subdomain IMG-ALT Unilever Konsumstudie 2025
/news/zwischen-schoener-leben-...Subdomain zur Studie
/rheingold-greenstrategy/Subdomain IMG-ALT Nachhaltigkeit greenStrategy
/rheingold-greenstrategy/Subdomain rheingold greenstrategy
/rheingold-politikberatung/Subdomain Text duplicate IMG-ALT rheingold Politik Gesellschaft
/rheingold-politikberatung/Subdomain Text duplicate Politik & Gesellschaft
/speaker/Subdomain Text duplicate IMG-ALT rheingold Speaker für Ihr Event
/speaker/Subdomain Text duplicate Unsere Speaker
/news/zwischen-schoener-leben-...Subdomain Text duplicate IMG-ALT Unilever Konsumstudie 2025
http://krisen prägen den allta...External Text duplicate zur Studie
/rheingold-greenstrategy/Subdomain Text duplicate IMG-ALT Nachhaltigkeit greenStrategy
/rheingold-greenstrategy/Subdomain Text duplicate rheingold greenstrategy
/features/rheingold-deepemotions/Subdomain No Text
/features/rheingold-deepemotions/Subdomain rheingold deepEmotions
/features/expedition-insights/Subdomain IMG-ALT Titelbild_Expedition-Insights
/features/expedition-insights/Subdomain Expedition Insights
/features/das-conceptlab-in-re...Subdomain IMG-ALT Das rheingold ConceptLab
/features/das-conceptlab-in-re...Subdomain rheingoldConceptLab
/features/cocreation/Subdomain IMG-ALT rheingold-cocreation
/features/cocreation/Subdomain rheingoldCoCreation
/features/brand-success-code/Subdomain No Text
/features/brand-success-code/Subdomain Brand Success Code
/insights/features/Subdomain Weitere Features
/features/rheingold-deepemotions/Subdomain No Text
/features/rheingold-deepemotions/Subdomain Text duplicate rheingold deepEmotions
/features/expedition-insights/Subdomain Text duplicate IMG-ALT Titelbild_Expedition-Insights
/features/expedition-insights/Subdomain Expedition Insights – rheingold Forschung live erleben
/features/das-conceptlab-in-re...Subdomain Text duplicate IMG-ALT Das rheingold ConceptLab
/features/das-conceptlab-in-re...Subdomain Das rheingoldConceptLab
/features/rheingold-arena/Subdomain No Text
/features/rheingold-arena/Subdomain Mit der Arena dem Unbewussten 2.0 auf der Spur
/features/strategie-beratung/Subdomain No Text
/features/strategie-beratung/Subdomain Strategie Beratung
/features/cocreation/Subdomain Text duplicate IMG-ALT rheingold-cocreation
/features/cocreation/Subdomain rheingoldCoCreation – Durch die Kundenbrille blicken
/features/brand-success-code/Subdomain No Text
/features/brand-success-code/Subdomain Marken stärken – Der Brand Success Code
/marken/continents-of-markets/Subdomain IMG-ALT Continents of markets Methode rheingold
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/insights/features/Subdomain Text duplicate Weitere Features
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/features/strategieworkshops-m...Subdomain No Text
/features/strategieworkshops-m...Subdomain Strategieworkshops mit Tiefgang: Mit Sweet Spot Wandel in Wirkung übersetzen
/news/zwischen-schoener-leben-...Subdomain IMG-ALT Konsumstudie Unilever rheingold
/news/zwischen-schoener-leben-...Subdomain Zwischen „Schöner Leben“ und „Überleben“ – Wie sich Krisen im Einkaufswagen zeigen
/news/rheingold-institut-fuer-...Subdomain No Text
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/rheingold-studien/zwischen-se...Subdomain Zwischen Selbstbezüglichkeit und Gemeinschaftssinn: ASB-Studie zeigt Motive für Engagement
/insights/Subdomain Trivial anchor text
Mehr
/ueber-das-rheingold-institut/Subdomain Text duplicate Das Institut
/unsere-leistungen/Subdomain Text duplicate Leistungen
/insights/Subdomain Text duplicate Insights
/webinare/Subdomain Text duplicate Webinare
https://www.linkedin.com/compa...New window External Subdomain Text duplicate A-TITLE linkedin
/newsletter/Subdomain Zum Newsletter
https://endruhn.de/New window External Silvio Endruhn
/Anchor Privatsphäre-Einstellungen ändern
/Anchor Historie der Privatsphäre-Einstellungen
/Anchor Einwilligungen widerrufen
/sitemap/Sitemap
/datenschutz/Text duplicate Datenschutz
/impressum/Text duplicate Impressum
/Anchor No Text

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (502 kB).
The page response time is excellent with 0.10 seconds.

HTTP Response Header

NameValue
last-modifiedWed, 07 May 2025 17:48:05 GMT
cache-controlmax-age=0
expiresSat, 10 May 2025 01:25:56 GMT
varyAccept-Encoding,User-Agent
content-encodinggzip
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referrer-policysame-origin
permissions-policygeolocation=self
content-typetext/html; charset=UTF-8
dateSat, 10 May 2025 01:25:56 GMT
serverApache
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 167 referring domains.
This page has 35,689 backlinks.
This page has backlinks from 142 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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Allow: /portfolio/puelleken-erfolgreichste-einfuehrung-einer-neuen-bier-marke-seit-2003/
Allow: /*?ver=*
Allow: /?ver=

#block old portfolio
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#block old suchbegriff
Disallow: /suchbegriff/
Disallow: /*suchbegriff*
Disallow: /?s=
Disallow: /?upage=
Disallow: /search/

#block feed
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#Sprachumschalter
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#block theme category
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#block parameter
Disallow: /*?*
Disallow: /?ref=
Disallow: /?password-protected=

Disallow: /page/*
Disallow: /?lang=
Disallow: /*?lang*


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rheingold Institut Köln - Marktforschung, Medienforschung, Strategie.
Das rheingold Institut in Köln gilt als qualitativ bester Anbieter der tiefenpsychologischen Marktforschung für Markt- und Medienforschung.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Forschung78%Check
rheingold75%Check
Markt75%Check
Marktforschung74%Check
rheingold Institut68%Check
Institut65%Check
rheingold Institut Köln64%Check
Köln58%Check
rheingold greenStrategy57%Check
rheingold deepEmotions57%Check
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