Niu.edu - SEO Checker

Overview of the SEO Check
Meta information
85% 
Page quality
71% 
Page structure
100% 
Link structure
52% 
Server
49% 
External factors
100% 
SEO Score
Response time
1.32 s
File size
65.80 kB
Words
661
Media files
15
Number of links
100 internal / 63 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Northern Illinois University - Your Future. Our Focus.
The length of the page title is perfect. (469 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
At Northern Illinois University, we're focused on your future. Personal support, hands-on experience and more—discover everything our diverse community has to offer.
The meta description is too long: 1030 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.niu.edu/index.shtml
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionAt Northern Illinois University, we're focused on your future. Personal support, hands-on experience and more—discover everything our diverse community has to offer.
PageID1d405b5d839c82193098fbef3f715b69
langen
fb:app_id1442328969169522
og:localeen_US
og:typewebsite
og:titleNorthern Illinois University - Your Future. Our Focus.
og:descriptionAn education at NIU is more than just an academic degree. NIU opens the doors to career success, critical thinking, and lifelong learning. Find out how to apply today.
og:urlhttps://www.niu.edu
og:site_nameNorthern Illinois University
og:imagehttps://www.niu.edu/_internal/171024-out-of-state-tuition.jpg
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
The average number of words per sentence of 25.67 words is high.
This page contains 661 words. That's ok.
26.2% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Northern Illinois University
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Northern Illinois University
H2 Protecting the Pack
H2 What would you like to study?
H2 Huskie Spotlight
H2 By the Numbers
H2 Applying for Financial Aid
H3 Bogusia Wrzosek
H3 Miriam Rodriguez-Aguilera
H3 Ajibola Taiwo
H3 Christine Mooney
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (63) on this page.
LinkAttributesAnchor text
https://niu.edu/← NIU.edu (current)
https://www.niu.edu/web.shtmlA-Z Index
https://calendar.niu.edu/External Calendar
https://directory.niu.edu/app/...External Directory
https://library.niu.edu/ulib/External Libraries
https://foundation.myniu.com/External Subdomain Make a Gift
/students.shtmlStudents
/faculty-staff.shtmlFaculty and Staff
https://niu.edu/parents.shtmlParents and Families
https://www.myniu.com/External Alumni and Friends
/community/index.shtmlCommunity and Business
https://employment.niu.edu/External Prospective Employees
https://webcourses.niu.edu/New window External Blackboard
https://myniu.niu.edu/ps/signo...New window External MyNIU
https://go.niu.edu/my-scholars...External MyScholarships
https://go.niu.edu/huskielink/New window External HuskieLink
https://o365.niu.edu/New window External Office 365
https://anywhereapps.niu.edu/New window External Anywhere Apps
https://niu.qualtrics.com/New window External Subdomain Qualtrics
http://go.niu.edu/navigateNew window External Navigate
/careerservices/huskies-get-hi...Huskies Get Hired
https://o365.niu.edu/New window External Student Email
https://password.niu.edu/External AccountID Lookup / Password Reset
https://www.niu.edu/index.shtmlIMG-ALT NIU Logo
/academics/undergraduate/index...Undergraduate
/grad/academics/index.shtmlGraduate
https://www.niu.edu/law/Law
https://www.niu.edu/online/Online
/academics/departments.shtmlColleges and Departments
/engaged-learning/Engaged Learning
https://www.niu.edu/honors/University Honors Program
/study-abroad/index.shtmlStudy Abroad
https://niu.edu/plus/NIU Plus
/continuing-professional-educa...Continuing and Professional Education
/educator-licensure/Educator Licensure
/academics/advising/index.shtmlAcademic Advising
/academics/tutoring/index.shtmlTutoring
https://library.niu.edu/ulib/External Text duplicate Libraries
https://www.reg.niu.edu/regist...External Course Listings
/advising/your-advising-plan/d...Four Year Degree Paths
http://catalog.niu.edu/index.phpExternal Catalogs
/international/International Affairs
/academics/calendars/Academic Calendars
/admissions/index.shtmlText duplicate Undergraduate
/grad/admissions/index.shtmlGraduate School
/law/admissions/index.shtmlCollege of Law
/international_admissions/inde...International Undergraduate
/bursar/tuition/estimator.shtmlPlanning and Cost Estimator
/bursar/tuition/index.shtmlTuition, Fees and Surcharges
/bursar/payments/HIP.shtmlHuskie Installment Plan
/bursar/payments/due-dates.shtmlImportant Dates
/bursar/index.shtmlBursar's Office
/financial-aid/index.shtmlFinancial Aid
/bursar/tuition/estimator.shtmlFinancial Aid Calculator
/financial-aid/help/dates.shtmlText duplicate Important Dates
/financial-aid/scholarships/my...Text duplicate MyScholarships
/financial-aid/scholarships/in...Scholarship Information
/financial-aid/scholarships/at...Athletic Scholarships
/justice-equity-inclusion/New window DEI Plans and Accountability
/diversity-inclusion/index.shtmlDEI at NIU
https://www.niu.edu/diversity/New window Office of ADEI
/students.shtmlStudent Life
https://newsroom.niu.edu/tag/r...External NIU Research News
/engagedlearning/undergraduate...Undergraduate Research Opportunities
/grad/academics/research/index...Graduate Research Opportunities
https://www.niu.edu/divresearch/Division of Research and Innovation Partnerships
https://www.niu.edu/locations/Locations
https://www.niu.edu/web.shtmlText duplicate A-Z Index
https://calendar.niu.edu/External Text duplicate Calendar
https://directory.niu.edu/app/...External Text duplicate Directory
https://library.niu.edu/ulib/External Text duplicate Libraries
https://foundation.myniu.com/External Subdomain Text duplicate Make a Gift
/students.shtmlText duplicate Students
/faculty-staff.shtmlText duplicate Faculty and Staff
https://niu.edu/parents.shtmlText duplicate Parents and Families
https://www.myniu.com/External Text duplicate Alumni and Friends
/community/index.shtmlText duplicate Community and Business
https://employment.niu.edu/External Text duplicate Prospective Employees
https://webcourses.niu.edu/New window External Text duplicate Blackboard
https://myniu.niu.edu/ps/signo...New window External Text duplicate MyNIU
https://niu.academicworks.com/External Subdomain Text duplicate MyScholarships
https://go.niu.edu/huskielink/New window External Text duplicate HuskieLink
https://o365.niu.edu/New window External Text duplicate Office 365
https://anywhereapps.niu.edu/New window External Text duplicate Anywhere Apps
https://niu.qualtrics.com/New window External Subdomain Text duplicate Qualtrics
/careerservices/huskies-get-hi...Text duplicate Huskies Get Hired
https://o365.niu.edu/New window External Text duplicate Student Email
https://password.niu.edu/External Password Self-Service
https://go.niu.edu/homepg-4-20...External No Text
https://go.niu.edu/homepg-4-20...External Register Now
https://go.niu.edu/homepg-grad...External IMG-ALT 210628-commencement.jpg
https://go.niu.edu/homepg-grad...External See photos and videos
https://go.niu.edu/homepg-test...New window External No Text
https://go.niu.edu/homepg-test...New window External Trivial anchor text
Read more
https://go.niu.edu/homepg-admi...External No Text
https://go.niu.edu/homepg-admi...External Text duplicate Trivial anchor text
Read more
https://go.niu.edu/homepg-soci...New window External No Text
https://go.niu.edu/homepg-soci...New window External Text duplicate Trivial anchor text
Read more
https://www.niu.edu/index.shtmlAnchor Previous
https://www.niu.edu/index.shtmlAnchor Next
/protecting-the-pack/index.shtmlNew window Huskies take care of Huskies. By following guidelines to promote the health and well-being of the NIU community, we can help protect each other from the spre...
/academics/index.shtmlNew window Explore Programs
/admissions/visit/virtual.shtmlNew window Schedule a Virtual Visit
https://enroll.niu.edu/registe...New window External Request More Info
/financial-aid/process/how-to....New window Get Help With Costs
/admissions/apply/index.shtmlNew window Apply Now
/academics/index.shtmlNew window Text duplicate Explore Programs
/admissions/visit/virtual.shtmlNew window Text duplicate Schedule a Virtual Visit
https://enroll.niu.edu/registe...New window External Text duplicate Request More Info
/financial-aid/process/how-to....New window Text duplicate Get Help With Costs
/admissions/apply/index.shtmlNew window Text duplicate Apply Now
/grad/academics/index.shtmlText duplicate Graduate
/law/index.shtmlText duplicate Law
https://niu.edu/online/Text duplicate Online
/spotlight/student/wrzosek.shtmlBogusia Wrzosek
/spotlight/student/rodriguez-a...Miriam Rodriguez-Aguilera
/spotlight/student/taiwo.shtmlAjibola Taiwo
/spotlight/faculty/mooney.shtmlChristine Mooney
https://www.niu.edu/spotlight/MEET MORE HUSKIES
/academics/undergraduate/index...Find your future
/financial-aid/scholarships/in...See scholarships
/studentinvolvement/student-or...Explore Organizations
/features/2019/aid-step-by-ste...See step-by-step guide
/hsc/books-gear/index.shtmlBookstore
https://www.niu.edu/visit/maps/Directions/Maps
https://www.niu.edu/at-a-glance/NIU At a Glance
https://niu.edu/transcripts/Transcripts
/housing/index.shtmlHousing
/contactinfo.shtmlContact Us
https://www.niu.edu/IMG-ALT university logo
/publicsafety/emergency/index....Emergency Info
/disclosures/complaint-resolut...Complaint Resolution
/accessibility/Accessibility
https://www.niu.edu/employment/Jobs @ NIU
https://niuhuskies.com/External NIUHuskies.com
https://www.facebook.com/North...New window External No Text
https://twitter.com/NIUliveNew window External No Text
http://www.youtube.com/user/No...New window External No Text
http://instagram.com/northern_...New window External No Text
http://www.linkedin.com/edu/sc...New window External No Text
https://www.snapchat.com/add/h...New window External No Text
https://giphy.com/northernilli...New window External IMG-ALT Giphy
A-TITLE Giphy
/policies/policy-documents/web...New window Privacy Notice
https://www.niu.edu/Text duplicate IMG-ALT university logo
https://www.facebook.com/North...New window External No Text
https://twitter.com/NIUliveNew window External No Text
http://www.youtube.com/user/No...New window External No Text
http://instagram.com/northern_...New window External No Text
http://www.linkedin.com/edu/sc...New window External No Text
https://www.snapchat.com/add/h...New window External No Text
https://giphy.com/northernilli...New window External Text duplicate IMG-ALT Giphy
A-TITLE Giphy
/hsc/books-gear/index.shtmlText duplicate Bookstore
https://www.niu.edu/visit/maps/Text duplicate Directions/Maps
https://www.niu.edu/at-a-glance/Text duplicate NIU At a Glance
https://niu.edu/transcripts/Text duplicate Transcripts
/housing/index.shtmlText duplicate Housing
/contactinfo.shtmlText duplicate Contact Us
https://niuhuskies.com/External Text duplicate NIUHuskies.com
/disclosures/complaint-resolut...Text duplicate Complaint Resolution
/accessibility/Text duplicate Accessibility
https://www.niu.edu/employment/Text duplicate Jobs @ NIU
/publicsafety/emergency/index....Text duplicate Emergency Info
/policies/policy-documents/web...New window Text duplicate Privacy Notice

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.niu.edu/index.shtml"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.32 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 8 CSS files. This may affect the page load time negatively.
This page loads 7 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (66 kB).

HTTP Response Header

NameValue
content-typetext/html
content-encodinggzip
varyAccept-Encoding
serverMicrosoft-IIS/10.0
x-powered-byASP.NET
strict-transport-securitymax-age=31536000
dateFri, 02 Jul 2021 04:17:36 GMT
content-length15725
set-cookie123 Characters
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 487 referring domains.
This page has 13,603 backlinks.
This page has backlinks from 360 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: Googlebot-Image
Disallow: /blackboard/ 

# Departmental sites that have multiple sites
Sitemap: https://cedu.niu.edu/sitemap-index.xml
Sitemap: https://chhs.niu.edu/sitemap-index.xml
Sitemap: https://www.niu.edu/sitemap-index.xml
# Departmental sites that only have themselves as a site
Sitemap: https://ccwe.niu.edu/sitemap.xml
Sitemap: https://cob.niu.edu/sitemap.xml
Sitemap: http://english.org/sitemap.xml
Sitemap: https://cgs.niu.edu/sitemap.xml

User-agent: Googlebot
Disallow: /u_council/committees/2010-11/
Disallow: /u_council/committees/2011-12/
Disallow: /u_council/committees/2012-13/
Disallow: /u_council/committees/2013-14/
Disallow: /u_council/committees/2014-15/
Disallow: /sign_out.shtml
Disallow: /media/index.shtml
Disallow: hlcarchive.niu.edu
Disallow: /kbreview/
Disallow: style.niu.edu
Disallow: /law/academic/second_third/externships.shtml
Disallow: /law/faculty/activities.shtml
Disallow: /law/clinic/index.shtml
Disallow: /law/faculty/directory/lorraine_schmall.shtml
Disallow: /admissions/transfer/dual/
Disallow: /mediarelations/issues_review/
Disallow: /its/scripts/
Disallow: /blackboard/thanks/
Disallow: /blackboard/images/
Disallow: /blackboard/contactus/emailthanks.shtml
Disallow: /blackboard/contactus/askaquestionthanks.shtml
Disallow: /blackboard /communities/
Disallow: /blackboard/quick_guide/
Disallow: /blackboard/quickguide-old/
Disallow: /blackboard/Viewlets
Disallow: /blackboard/archives.htm
Disallow: /blackboard/askaquestion.htm
Disallow: /blackboard/assessment.htm
Disallow: /blackboard/assignment.htm
Disallow: /blackboard/assessment_suggestions_new.html
Disallow: /blackboard/assignmentold.htm
Disallow: /blackboard/azindex.htm
Disallow: /blackboard/bblifecycle.htm
Disallow: /blackboard/bld_assessments.htm
Disallow: /blackboard/bld_course.htm
Disallow: /blackboard/contactus/askaquestion.shtml
Disallow: /blackboard/resources/podcast.shtml
Disallow: /blackboard/faq/searchhelp.shtml
Disallow: /blackboard/faq/search.asp
Disallow: /blackboard/gradesubmissiontool/
Disallow: /blackboard/resources/safeassign.shtml
Disallow: /blackboard/resources/cps.shtml
Disallow: /blackboard/resources/wimbaclassroom.shtml
Disallow: /blackboard/resources/scholar.shtml
Disallow: /blackboard/resources/ereserves.shtml
Disallow: /blackboard/resources/podcast/index.shtml
Disallow: /blackboard/coursecontent/ereserves.shtml
Disallow: /blackboard/9.1/
Disallow: /blackboard/bbdays06/
Disallow: /blackboard/communications/
Disallow: /blackboard/coursecontent/
Disallow: /blackboard/css/
Disallow: /blackboard/gradebook/
Disallow: /blackboard/gradecenter/
Disallow: /blackboard/groups/
Disallow: /blackboard/issues/
Disallow: /blackboard/slate/
Disallow: /blackboard8/
Disallow: essmail.ess.niu.edu
Disallow: /campusrec/facilities-hours/locations.txt 
Disallow: /dining/where-to-eat/locations.txt
Disallow: /mph-online/
Disallow: /mph-online/thankyou/
Disallow: /offcampusacademics/rn-bs/
Disallow: /offcampusacademics/rn-bs/thankyou/
Disallow: /emergencyinfo/staysafe/
Disallow: /emergencyinfo/text_alerts/
Disallow: /emergencyinfo/statistics/
Disallow: /emergencyinfo/safety/
Disallow: /emergencyinfo/clery/
Disallow: /pubs/
Disallow: /careerservices/jobtools/resumes/
Disallow: /osa/
Disallow: ffsrv01.fifa.niu.edu/institutionalresearch/
Disallow: /studentinvolvement/volunteer/
Disallow: /clawar2012/travel_info/
Disallow: /memorial/
Disallow: /_internal/*
Disallow: /_internal/InternalApps_Template.shtml
Disallow: /explore/fall-open-house/index.shtml
Disallow: /explore/november-open-house/index.shtml
Disallow: /explore/spring-open-house/index.shtml
Disallow: /explore/summer-open-house/index.shtml
Disallow: /explore/summer-open-house-display/index.shtml
Disallow: /explore/summer-open-house-display-la/index.shtml
Disallow: /explore/summer-open-house-display-la-parent/index.shtml
Disallow: /explore/summer-open-house-display-parent/index.shtml
Disallow: /explore/summer-open-house-display-rtg/index.shtml
Disallow: /explore/summer-open-house-fb/index.shtml
Disallow: /explore/summer-open-house-fb-la/index.shtml
Disallow: /explore/summer-open-house-fb-la-parent/index.shtml
Disallow: /explore/summer-open-house-fb-parent/index.shtml
Disallow: /explore/summer-open-house-fb-rtg/index.shtml
Disallow: /explore/summer-open-house-ig/index.shtml
Disallow: /explore/summer-open-house-ig-la/index.shtml
Disallow: /explore/summer-open-house-snapchat/index.shtml
Disallow: /explore/summer-open-house-snapchat-la/index.shtml
Disallow: /explore/summer-open-house-twitter/index.shtml
Disallow: /explore/what-will-you-be/index.shtml
Disallow: /explore/transfer-open-house/index.shtml
Disallow: /explore/out-of-state/index.shtml
Disallow: /explore/transfer-to-niu/index.shtml
Disallow: /explore/october-open-house/index.shtml
Disallow: /explore/october-open-house-e1/index.shtml
Disallow: /explore/october-open-house-e2/index.shtml
Disallow: /explore/october-open-house-e3/index.shtml
Disallow: /explore/october-open-house-e1/index-spanish.shtml
Disallow: /explore/october-open-house-e2/index-spanish.shtml
Disallow: /explore/october-open-house-e3/index-spanish.shtml
Disallow: /explore/october-open-house-post/index.shtml
Disallow: /explore/visit/index.shtml
Disallow: /explore/november-open-house-fb-ig/index.shtml
Disallow: /explore/november-open-house-display/index.shtml
Disallow: /explore/november-open-house-snap/index.shtml
Disallow: /explore/november-open-house-twitter/index.shtml
Disallow: /explore/november-open-house-video/index.shtml
Disallow: /explore/november-open-house-youtube/index.shtml
Disallow: /explore/november-open-house-fb-ig-oos/index.shtml
Disallow: /explore/november-open-house-display-oos/index.shtml
Disallow: /explore/november-open-house-snap-oos/index.shtml
Disallow: /explore/november-open-house-fb-ig-transfer/index.shtml
Disallow: /explore/november-open-house-display-transfer/index.shtml
Disallow: /explore/november-open-house-snap-transfer/index.shtml
Disallow: /explore/november-open-house-linkedin-transfer/index.shtml
Disallow: /explore/november-open-house-fb-ig-la/index.shtml
Disallow: /explore/november-open-house-display-la/index.shtml
Disallow: /explore/november-open-house-snap-la/index.shtml
Disallow: /explore/november-open-house-video-la/index.shtml
Disallow: /explore/november-open-house-youtube-la/index.shtml
Disallow: /explore/november-open-house-fb-ig-rtg/index.shtml
Disallow: /explore/november-open-house-display-rtg/index.shtml
Disallow: /explore/october-open-house-e4/index.shtml
Disallow: /explore/huskiepledge/index.shtml
Disallow: /explore/huskiepledge-2/index.shtml
Disallow: /explore/visit/
Disallow: /explore/visit-2/
Disallow: /explore/ceet-open-house-link/*
Disallow: /explore/ceet-open-house-fb-ig/*
Disallow: /explore/spring-open-house/*
Disallow: /explore/transfer-open-house/*
Disallow: /explore/transfer-visit/index.shtml
Disallow: /explore/transfer-five-ways/index.shtml
Disallow: /explore/visit/index-spanish.shtml
Disallow: /explore/visit-2-oos/index.shtml
Disallow: /explore/visit-2-oos/index-spanish.shtml
Disallow: /explore/visit-2-transfer/index.shtml
Disallow: /explore/phd-health-sciences/index.shtml
Disallow: /explore/graduate-health-sciences/index.shtml

Search preview

www.niu.edu › index.shtml
Northern Illinois University - Your Future. Our Focus.
At Northern Illinois University, we're focused on your future. Personal support, hands-on experience and more—discover everything our diverse community has to offer.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
University75%Check
Northern Illinois University74%Check
Illinois University74%Check
Northern Illinois73%Check
future53%Check
Community46%Check
NIU44%Check
Apply40%Check
Aid40%Check
Index40%Check

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