Barrus.co.uk - SEO Checker

Overview of the SEO Check
Meta information
95% 
Page quality
58% 
Page structure
79% 
Link structure
67% 
Server
20% 
External factors
100% 
SEO Score
Response time
0.23 s
File size
20.40 kB
Words
344
Media files
4
Number of links
63 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Barrus
The page title is too short. (132 pixels of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Barrus is a great British company founded in 1917, Barrus has a strong sales, distribution and engineering focus.
The length of the meta description is perfect. (696 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United Kingdom of Great Britain and Northern Ireland
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionBarrus is a great British company founded in 1917, Barrus has a strong sales, distribution and engineering focus.
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no
og:typewebsite
X-UA-CompatibleIE=edge

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Page quality

Content
(Critically important)
There are only 344 words on this page. Good pages should have about 1,000 words of useful content.
19.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
There are no duplicates on the site.
The average number of words per sentence of 13.43 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 10 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (11). We recommend using a maximum of 7 tags for this page.
Some tags are too long. With 78 characters this one is longer than 70 characters:
"barrus stay ahead of the emission game with stage 5 emission compliant engines"
The following tag is repeated too often: read more...
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://www.barrus.co.uk/images/logo.pngEP Barrus logo
/media/3587/talamex-spot-light.jpgNo alt attribute provided
/media/3592/saltex.jpgNo alt attribute provided
https://www.barrus.co.uk/images/logo.pngEP Barrus logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 About Barrus
H2 Media Centre
H2 Find a Dealer Near You
H2 Our Brands
H2 Latest News
H2 Contact Us
H2 Helpful Links
H2 Follow Us
Some anchor texts are used more than once.
10 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 12 external links on this page.
LinkAttributesAnchor text
https://www.barrus.co.uk/IMG-ALT EP Barrus logo
/about-us/find-us-on-social-me...No Text
/about-us/find-us-on-social-me...No Text
/about-us/find-us-on-social-me...No Text
/about-us/find-us-on-social-me...No Text
https://www.barrus.co.uk/Home
/our-brands/Our Brands
/divisions/Divisions
/divisions/marine/Marine
/divisions/special-products/Special Products
/divisions/lawn-garden/Lawn & Garden
/divisions/garden-tools-access...Garden Tools & Accessories
/divisions/industrial/Industrial
/divisions/powered-products/Powered Products
/dealer-locator/Dealer Locator
/service-support/Service & Support
/service-support/service-support/Text duplicate Service & Support
/service-support/research-deve...Research & Development
/service-support/parts-supply/Parts Supply
/service-support/distribution/Distribution
/service-support/training/Training
/service-support/quality/Quality
/service-support/marketing-ser...Marketing Services
/service-support/the-barrus-map/The Barrus MAP
/media-centre/Media Centre
/media-centre/news/News
/media-centre/corporate-brochure/Corporate Brochure
/media-centre/the-innovator/The Innovator
/media-centre/blog/Blog
/media-centre/show-reviews/Show Reviews
/about-us/About Us
/about-us/our-company/Our Company
/about-us/careers-at-barrus/Careers at Barrus
/about-us/events-shows/Events & Shows
/about-us/find-us-on-social-me...Find us on Social Media
/about-us/the-innovator/Text duplicate The Innovator
/about-us/barrus-celebrates-10...Barrus Celebrates 100 Years
/contact-us/Contact Us
/about-us/barrus-celebrates-10...No Text
/divisions/marine/Text duplicate Marine
/divisions/special-products/Text duplicate Special Products
/divisions/lawn-garden/Text duplicate Lawn & Garden
/divisions/garden-tools-access...Text duplicate Garden Tools & Accessories
/divisions/industrial/Text duplicate Industrial
/divisions/powered-products/Text duplicate Powered Products
/about-us/our-company/Learn more
/media-centre/Text duplicate Learn more
/dealer-locator/Text duplicate Learn more
/our-brands/Text duplicate Learn more
/divisions/marine/chandlery-pa...No Text
https://www.iogsaltex.com/External No Text
/media-centre/news/barrus-stay...Barrus stay ahead of the emission game with Stage 5 emission compliant engines
/media-centre/news/barrus-stay...Read more...
/media-centre/news/loncin-goes...Loncin goes from strength to strength
/media-centre/news/loncin-goes...Text duplicate Read more...
https://twitter.com/Barrus_UK/...External A Twitter List by Barrus_UK
http://www.wilkinsonsword-tool...New window External www.wilkinsonsword-tools.co.uk
http://www.wolfgarten-tools.co...New window External www.wolfgarten-tools.co.uk
http://www.lawnflite.co.uk/New window External www.lawnflite.co.uk
http://www.cubcadet.co.uk/New window External www.cubcadet.co.uk
http://www.quicksilver-boats.com/New window External www.quicksilver-boats.com
http://www.mercury-marine.eu/New window External www.mercury-marine.eu
http://www.yanmarmarine.com/New window External www.yanmarmarine.com
http://www.kawasaki-engines.eu/New window External www.kawasaki-engines.eu
http://www.townandco.com/New window External www.townandco.com
http://www.barrusmap.co.uk/New window External www.barrusmap.co.uk
/about-us/find-us-on-social-me...No Text
/about-us/find-us-on-social-me...No Text
/about-us/find-us-on-social-me...No Text
/about-us/find-us-on-social-me...No Text
https://www.barrus.co.uk/Text duplicate IMG-ALT EP Barrus logo
/privacy-policy-cookies/New window Privacy Policy & Cookies
/about-us/careers-at-barrus/ca...New window Careers Privacy Policy
/about-us/our-company/modern-s...New window Modern Slavery Act Transparency Statement
/about-us/our-company/waste-ba...New window Waste Batteries and Accumulators Regulations 2009

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.barrus.co.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
This website loads 7 CSS files. This may affect the page load time negatively.
This website loads 10 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.23 seconds.
The file size of the HTML document is fine (20 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
x-miniprofiler-ids["777124d8-2377-45a7-8e79-4ad055418298"]
dateSun, 04 Nov 2018 20:05:10 GMT
content-length20849
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This website has backlinks from 327 referring domains.
This website has 6,713 backlinks.
This website has backlinks from 277 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Home | Barrus
https://www.barrus.co.uk/
Barrus is a great British company founded in 1917, Barrus has a strong sales, distribution and engineering focus.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Barrus76%Check
Barrus is58%Check
Barrus Ltd48%Check
Company40%Check
company founded38%Check
Distribution35%Check
founded35%Check

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