Bostonpreservation.org - SEO Checker

Overview of the SEO Check
Meta information
78% 
Page quality
73% 
Page structure
45% 
Link structure
62% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.73 s
File size
59.00 kB
Words
547
Media files
46
Number of links
44 internal / 34 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Boston Preservation Alliance
The length of the page title is perfect. (327 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
http://www.bostonpreservation.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
langen
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 547 words. That's ok.
22.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.43 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 9 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
39 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
/themes/custom/bpa/images/loader.gifNo alt attribute provided
/themes/custom/bpa/images/search-icon.svgNo alt attribute provided
.../custom/bpa/images/donate-icon--gold.svgNo alt attribute provided
.../custom/bpa/images/members-icon-gold.pngNo alt attribute provided
/themes/custom/bpa/images/phone-icon.svgNo alt attribute provided
...pa/images/social-icons/facebook-icon.svgNo alt attribute provided
...bpa/images/social-icons/twitter-icon.svgNo alt attribute provided
...a/images/social-icons/instagram-icon.svgNo alt attribute provided
/themes/custom/bpa/images/logo.svgHome
...ult/files/inline-images/Trophy.fw__1.pngTrophy
...line-images/Website Icon White.fw__0.pngMembership
...ault/files/inline-images/straight_hr.pngNo alt attribute provided
...ustom/bpa/images/project-star--white.pngproject star
...ustom/bpa/images/project-star--white.pngproject star
...ustom/bpa/images/project-star--white.pngproject star
...ustom/bpa/images/project-star--white.pngproject star
.../custom/bpa/images/donate-icon--gold.svgNo alt attribute provided
/themes/custom/bpa/images/logo.svgNo alt attribute provided
/themes/custom/bpa/images/location-icon.svgNo alt attribute provided
/themes/custom/bpa/images/phone-icon.svgNo alt attribute provided
/themes/custom/bpa/images/email-icon.svgNo alt attribute provided
...pa/images/social-icons/facebook-icon.svgNo alt attribute provided
...bpa/images/social-icons/twitter-icon.svgNo alt attribute provided
...a/images/social-icons/instagram-icon.svgNo alt attribute provided
/themes/custom/bpa/images/logo.svgNo alt attribute provided
/themes/custom/bpa/images/location-icon.svgNo alt attribute provided
/themes/custom/bpa/images/phone-icon.svgNo alt attribute provided
/themes/custom/bpa/images/email-icon.svgNo alt attribute provided
.../custom/bpa/images/donate-icon--gold.svgNo alt attribute provided
...pa/images/social-icons/facebook-icon.svgNo alt attribute provided
...bpa/images/social-icons/twitter-icon.svgNo alt attribute provided
...a/images/social-icons/instagram-icon.svgNo alt attribute provided
/themes/custom/bpa/images/logo.svgNo alt attribute provided
/themes/custom/bpa/images/location-icon.svgNo alt attribute provided
/themes/custom/bpa/images/phone-icon.svgNo alt attribute provided
/themes/custom/bpa/images/email-icon.svgNo alt attribute provided
.../custom/bpa/images/donate-icon--gold.svgNo alt attribute provided
...pa/images/social-icons/facebook-icon.svgNo alt attribute provided
...bpa/images/social-icons/twitter-icon.svgNo alt attribute provided
...a/images/social-icons/instagram-icon.svgNo alt attribute provided
...om/bpa/images/icn_fixed_footer_phone.pngNo alt attribute provided
...custom/bpa/images/donate-icon--white.svgNo alt attribute provided
.../bpa/images/icn_fixed_footer_members.pngNo alt attribute provided
/themes/custom/bpa/images/location-icon.svgNo alt attribute provided
/themes/custom/bpa/images/phone-icon.svgNo alt attribute provided
/themes/custom/bpa/images/email-icon.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Location
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (8 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Location
H2 Main navigation
H2 Footer Nav
H2 Footer Nav Duplicate text
H2 Footer Nav Duplicate text
H2 Stay informed! Stay in touch!
H4 Connect with the Alliance
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (34) on this page.
LinkAttributesAnchor text
/Anchor Skip to main content
https://secure.bostonpreservat...New window External Subdomain donate
/standard-page/membership-four...membership
https://www.facebook.com/Bosto...New window External No Text
https://www.twitter.com/BOSPre...New window External No Text
https://www.instagram.com/bost...New window External No Text
/IMG-ALT Home
A-TITLE Home
/annual-meeting/20212021 Annual Meeting
A-TITLE Featuring Brent Leggs
/awards/2020Awards
/page/about-allianceAbout
/standard-page/teamTeam
/standard-page/membershipMembership
/contactContact Us
/projectsAdvocacy Projects
/standard-page/bostons-legacy-...Boston's Legacy Businesses
A-TITLE The places that make Boston, Boston
/newsNews & Events
/ActACT Class
A-TITLE Be an Advocate. ACT Today.
/page/support-our-workSupport our Work
/resourcesResources
https://www.youtube.com/watch?...External About the Alliance 42 years of advocacy and education
IMG-ALT Trophy
/standard-page/membership-four...Our advocacy begins with you Become a member of the Alliance today
IMG-ALT Membership
/projects?field_alliance_statu...What we're doing
/advocacy-project/fowler-clark...LEARN MORE
/advocacy-project/amrheinsText duplicate LEARN MORE
/advocacy-project/hub-history-...Text duplicate LEARN MORE
/advocacy-project/doyles-cafeText duplicate LEARN MORE
/newsNEWS & EVENTS
/Scavenger-Hunt/2021Trivial anchor text
Read More
/Preservation-Month/2021Text duplicate Trivial anchor text
Read More
/projectsWhat we've done
/advocacy-project/mattapan-hei...Text duplicate Trivial anchor text
Read More
/advocacy-project/harvard-medi...Text duplicate Trivial anchor text
Read More
/standard-page/2018-corporate-...our corporate members
http://www.relatedbeal.com/External No Text
http://keithconstruction.net/External No Text
http://www.cvprop.com/External No Text
https://growannenberg.org/External No Text
http://www.elkus-manfredi.com/External No Text
https://www.hyminvestments.com/External No Text
https://www.cbtarchitects.com/External No Text
https://www.redgate-re.com/External No Text
https://www.shawmut.com/External No Text
https://www.ibglass.com/External No Text
http://www.nerconstruction.com/External No Text
https://www.easternbank.com/External No Text
https://grandemasonry.com/External No Text
https://www.brunercott.com/External No Text
https://www.goulstonstorrs.com/External No Text
https://www.arrowstreet.com/External No Text
https://secure.bostonpreservat...New window External Subdomain Text duplicate donate
/page/about-usText duplicate About
/projectsProjects
/page/support-our-workText duplicate Support our Work
/resourcesResources & Information
/newsText duplicate News & Events
https://www.facebook.com/Bosto...New window External No Text
https://twitter.com/BOSPreserv...New window External No Text
https://www.instagram.com/bost...New window External No Text
https://secure.bostonpreservat...New window External Subdomain Text duplicate donate
/page/about-usText duplicate About
/projectsText duplicate Projects
/page/support-our-workText duplicate Support our Work
/resourcesText duplicate Resources & Information
/newsText duplicate News & Events
https://www.facebook.com/Bosto...New window External No Text
https://twitter.com/BOSPreserv...New window External No Text
https://www.instagram.com/bost...New window External No Text
/page/about-usText duplicate About
/projectsText duplicate Projects
/page/support-our-workText duplicate Support our Work
/resourcesText duplicate Resources & Information
/newsText duplicate News & Events
https://secure.bostonpreservat...New window External Subdomain Text duplicate donate
https://www.facebook.com/Bosto...New window External No Text
https://twitter.com/BOSPreserv...New window External No Text
https://www.instagram.com/bost...New window External No Text
https://secure.bostonpreservat...New window External Subdomain No Text
/standard-page/membership-four...No Text

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.73 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 12 CSS files. This may affect the page load time negatively.
This page loads 9 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (59 kB).

HTTP Response Header

NameValue
cache-controlmust-revalidate, no-cache, private
content-encodinggzip
content-languageen
content-typetext/html; charset=UTF-8
expiresSun, 19 Nov 1978 05:00:00 GMT
link<http://www.bostonpreservation.org/>; rel="shortlink", <http://www.bostonpreservation.org/>; rel="canonical"
servernginx
x-content-type-optionsnosniff
x-drupal-dynamic-cacheUNCACHEABLE
x-frame-optionsSAMEORIGIN
x-generatorDrupal 8 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe2-b-d65d59d6b-568bv
x-styx-req-idf6e0d61c-af26-11eb-ab43-d22b8ecde9c3
x-ua-compatibleIE=edge
transfer-encodingchunked
dateFri, 07 May 2021 11:25:45 GMT
connectionkeep-alive
x-served-bycache-mdw17342-MDW, cache-hhn4039-HHN
x-cacheMISS, MISS
x-cache-hits0, 0
x-timerS1620386745.991513,VS0,VE664
varyAccept-Encoding, Cookie, Cookie
age0
accept-rangesbytes
via1.1 varnish, 1.1 varnish
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 392 referring domains.
This page has 1,975 backlinks.
This page has backlinks from 352 different ip addresses.
Facebook popularity
(Somewhat important)
This page is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.bostonpreservation.org
Home | Boston Preservation Alliance

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Boston58%Check
Preservation58%Check
Boston Preservation Alliance56%Check
Preservation Alliance56%Check
Alliance55%Check
org46%Check
South Boston46%Check
East Boston46%Check
bostonpreservation46%Check
Footer44%Check

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