Britishmuseum.org - SEO Checker

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Overview of the SEO Check
Meta information
87% 
Page quality
100% 
Page structure
57% 
Link structure
90% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.15 s
File size
206.60 kB
Words
769
Media files
32
Number of links
101 internal / 22 external

Meta specifications

Title
(Critically important)
British Museum
The page title is too short. (138 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to the British Museum - discover two million years of human history and culture.
The length of the meta description is perfect. (550 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.britishmuseum.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWelcome to the British Museum - discover two million years of human history and culture.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#FFFFFF
theme-color#000000
application-nameBritish Museum
facebook-domain-verification8rxgufrjnmm08rnfosf5ers9d1q7a5
langen
og:titleBritish Museum
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 769 words. That's ok.
28.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.57 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../numiko/dist/img/british-museum-logo.svgBritish Museum
...at Court 04.jpg?h=b771c6d0&itok=zzSdgfuNA wide shot of the Great Court with the roof and Reading Room in view
...1920x1080_0.jpg?h=712a0793&itok=ght9xFK7A sailboat with full mast moves through the pale blue water around charcoal and teal coloured headlands in this colour-woodblock print by Utagawa Hiroshige
...r 1920x1080.jpg?h=d1cb525d&itok=hIietnRrA stone statue of the elephant-headed god Ganesha on a bright pink background
...9-07/mummy_mask-teaser.png?itok=by60cJnPMummy mask
...ublic/2019-09/Untitled.png?itok=q1rwGiPRTwo lgbtq badges on same image
...9-09/southwark cat (1).png?itok=9-IUo_gBSouthwark made earthenware jug in shape of cat
...9-09/maize god cut out.png?itok=78cBCR5qMayan Maize god
...19-09/01461427_001_TIF.png?itok=lMCLOHiDGrave stele showing a naked archer
...-07/African containers.png?itok=8Uw-tk9xEgg-shaped skin container and lid, decorated with geometric patterns
... by The British Museum.jpg?itok=C6mUVQ-0Image of book cover treasures of the British Museum showing Great Court
...wis-chessmen-shop_edit.jpg?itok=AVi4I8uFA piece from the Lewis Chessmen
...0-08/Sutton-Hoo-Helmet.jpg?itok=bpL78HRvHelmet found at Sutton Hoo, brown and gold
... London Tea Towel_edit.jpg?itok=6y8WyTA4Landmarks of London including the British Museum and Wembley Stadium.
...ps_British Museum_edit.jpg?itok=iGEeNW6YTwo tea cups with blue cats
...10/Inspired by Hokusai.jpg?itok=1DfuidCtCushion with image of the great wave
...pired by Ancient Egypt.jpg?itok=U6N6L8UFRubber duck that looks like Cleopatra
Video URLWidthHeight
...t/bmvideo/Tour_of_the_British_Museum.mp4

Page structure

H1 heading
(Critically important)
The British Museum
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 47 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 The British Museum
H2 Main navigation
H2 Secondary navigation
H2 Welcome to the British Museum
H2 Discover two million years of human history and culture
H2 Exhibitions and events
H2 Visit the Museum
H2 Become a Member
H2 What's online...
H2 Sign up to our newsletters
H2 UK and the world
H2 Search Collection online
H2 Explore the collection
H2 Welcome to the British Museum Shop
H2 Free entry
H2 Opening hours
H2 Footer
H2 Footer Legal Links
H3 Hiroshigeartist of the open road . Book now .
H3 Ancient Indialiving traditions . Book now .
H3 Plan your visit
H3 Museum map
H3 Galleries
H3 Family visits
H3 Eight days to evacuate
H3 The oldest board game in the world
H3 Introduction to Hiroshige
H3 The British Museum and the Blitz
H3 Research
H3 Departments
H3 National
H3 International
H3 Egypt Read more
H3 Desire, love and identity Read the blog
H3 Animals See the collection
H3 Americas See the collection
H3 Death and memory Read more
H3 Africa See the collection
H3 Inspired by the Museum https://www.britishmuseumshoponline.org/inspired-by/inspired-by-the-british-mus...
H3 Inspired by the Lewis Chessmen https://www.britishmuseumshoponline.org/inspired-by/lewis-chessmen-collection.h...
H3 Inspired by Sutton Hoo https://www.britishmuseumshoponline.org/inspired-by/sutton-hoo.html
H3 Inspired by London https://www.britishmuseumshoponline.org/inspired-by/inspired-by-london.html
H3 Inspired by cats https://www.britishmuseumshoponline.org/inspired-by/inspired-by-cats.html
H3 Inspired by Hokusai https://www.britishmuseumshoponline.org/inspired-by/inspired-by-hokusai.html
H3 Inspired by ancient Egypt https://www.britishmuseumshoponline.org/inspired-by/ancient-egypt.html
H3 Connect with us
H3 wechat
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 22 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.britishmuseum.org/Anchor Skip to main content
https://www.britishmuseum.org/IMG-ALT British Museum
A-TITLE Home
/visit— Visit
/visit/family-visits— Family visits
/visit/group-visits— Group visits
/visit/audio-app— Audio app
/visit/out-hours-tours— Out-of-hours tours
/visit/tours-and-talks— Tours and talks
/visit/object-trails— Object trails
/visit/accessibility-museum— Accessibility
/visit/food-and-drink— Food and drink
/visit/late-opening-on-fridays— Late opening on Fridays
/visit/museum-map— Museum map
/exhibitions-eventsExhibitions and events
/collection— Collection
/collectionSubdomain — Collection online
/collection/galleries— Galleries
/blog— Blog
/the-british-museum-podcast— The British Museum podcast
/learn— Learn
/learn/schools— Schools
/learn/communities— Communities
/learn/adult-learning— Adult learning
/learn/young-people— Young people
/membership— Membership
/exhibitions-events?whats_on_e...Subdomain — Members' events
/membership/young-friends— Young Friends
/membership/existing-members— Existing Members
/membership/visiting-as-a-member— Visiting as a Member
/support-us/donate— Donate
/support-us/corporate-support— Corporate support
/support-us/patrons— Become a Patron
/support-us/supporter-case-stu...— Supporter case studies
/support-us/volunteer— Become a Volunteer
/support-us/existing-patrons— Existing Patrons
/support-us/leave-legacy— Leave a legacy
/support-us/american-friends-b...— American Friends of the British Museum
https://www.britishmuseumshopo...External Subdomain Shop
/searchSearch
/support-us/donateDonate
/visitPlan your visit
https://www.youtube.com/watch?...External Subdomain Audio described version
/about-us/british-museum-story...Subdomain Explore the Great Court
https://ticketing.britishmuseu...External Subdomain book online
/exhibitions-eventsSubdomain See all exhibitions and events
/exhibitions/hiroshige-artist-...Hiroshigeartist of the open road . Book now .
/exhibitions/ancient-india-liv...Ancient Indialiving traditions . Book now .
/visitSubdomain Text duplicate Plan your visit
/visit/museum-mapSubdomain Museum map
/collection/galleriesSubdomain Galleries
/visit/family-visitsSubdomain Family visits
/membershipSubdomain Find out more
/blog/british-museum-and-blitz...Eight days to evacuate
https://www.instagram.com/brit...External Subdomain The oldest board game in the world
/blog/introduction-hiroshige-a...Introduction to Hiroshige
https://www.youtube.com/watch?...External Subdomain The British Museum and the Blitz
https://emails.britishmuseum.o...External Subdomain Sign up
/researchSubdomain Research
/our-work/departmentsSubdomain Departments
/our-work/nationalSubdomain National
/our-work/internationalSubdomain International
/collectionSubdomain Start your search
/collectionSee all
/collection/egyptEgypt Read more
/collection/desire-love-and-id...Desire, love and identity Read the blog
/collection/animalsAnimals See the collection
/collection/americasAmericas See the collection
/collection/death-and-memoryDeath and memory Read more
/collection/africaAfrica See the collection
https://www.britishmuseumshopo...External Subdomain Shop now
https://www.britishmuseumshopo...External Subdomain URL anchor text
Inspired by the Museum https://www.britishmuseumshoponline.org/inspired-by/inspired-by-the-british-mus...
https://www.britishmuseumshopo...External Subdomain URL anchor text
Inspired by the Lewis Chessmen https://www.britishmuseumshoponline.org/inspired-by/lewis-chessmen-collection.h...
https://www.britishmuseumshopo...External Subdomain URL anchor text
Inspired by Sutton Hoo https://www.britishmuseumshoponline.org/inspired-by/sutton-hoo.html
https://www.britishmuseumshopo...External Subdomain URL anchor text
Inspired by London https://www.britishmuseumshoponline.org/inspired-by/inspired-by-london.html
https://www.britishmuseumshopo...External Subdomain URL anchor text
Inspired by cats https://www.britishmuseumshoponline.org/inspired-by/inspired-by-cats.html
https://www.britishmuseumshopo...External Subdomain URL anchor text
Inspired by Hokusai https://www.britishmuseumshoponline.org/inspired-by/inspired-by-hokusai.html
https://www.britishmuseumshopo...External Subdomain URL anchor text
Inspired by ancient Egypt https://www.britishmuseumshoponline.org/inspired-by/ancient-egypt.html
https://www.facebook.com/briti...External Subdomain Facebook
https://twitter.com/britishmuseumExternal X (formerly Twitter)
https://www.instagram.com/brit...External Subdomain Instagram
https://www.youtube.com/user/b...External Subdomain Youtube
https://weibo.com/britishmuseu...External weibo
http://weixin.qq.com/r/Ui7g_A7...External Subdomain wechat . Opens a pop-up detailing how to access wechat.
https://www.britishmuseum.org/Anchor A-TITLE Back to the top
/about-usAbout us
/about-us/governanceGovernance
/about-us/british-museum-storyThe British Museum story
/about-us/jobsJobs
/about-us/pressPress
/about-us/contact-usContact us
/visitVisit
/visit/museum-mapText duplicate Museum map
/exhibitions-eventsText duplicate Exhibitions and events
/visit/accessibility-museumAccessibility
/visit/food-and-drinkFood and drink
/visit/audio-appAudio guide
/commercialCommercial
/commercial/commercial-hireCommercial hire
/commercial/filmingFilming
https://www.bmimages.com/External Subdomain BM Images
/commercial/licensingLicensing
/commercial/british-museum-pressBritish Museum Press
/commercial/travel-trade-toursTravel trade tours
/our-workOur work
/our-work/departmentsText duplicate Departments
/our-work/nationalText duplicate National
/our-work/internationalText duplicate International
/our-work/how-borrow-british-m...How to borrow
/researchText duplicate Research
/research/projectsResearch projects
/research/british-museum-publi...Research publications
/scientific-study-british-muse...Scientific studies
/resourcesResources
/resources/study-roomsStudy rooms
/resources/library-and-archiveLibrary and archive
/collectionSubdomain Search the collection
/blogBlog
/privacy-policyPrivacy policy
/cookiesCookies
/accessibility-statementAccessibility statement
/terms-useTerms of use
/modern-slavery-act-transparen...Modern Slavery Act Statement
http://britishmuseum.org.cn/External Subdomain Chinese site 中文

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.britishmuseum.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.15 seconds.
The file size of the HTML document is fine (207 kB).

HTTP Response Header

NameValue
dateSat, 10 May 2025 04:55:39 GMT
content-typetext/html; charset=UTF-8
cf-ray93d6d875ff84a649-CDG
cf-cache-statusHIT
age64
cache-controlmax-age=600, public
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedSat, 10 May 2025 01:01:39 GMT
strict-transport-securitymax-age=2592000
varyCookie, Accept-Encoding
from-originsame
referrer-policystrict-origin-when-cross-origin
traceresponse00-183e053550bae41a480ad4705a8b3f3c-0f7ccd7c084dfdb1-01
x-content-type-optionsnosniff
x-debug-infoeyJyZXRyaWVzIjowfQ==
x-drupal-cacheHIT
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-platform-clustern6yu3kclswro2-master-7rqtwti
x-platform-processorvbg7c35tersbxybnx3m6fpkska
x-platform-routerlqzuxwkxzttgn5csplg7wtmosm
servercloudflare
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,728 referring domains.
This page has 94,570 backlinks.
This page has backlinks from 4,445 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 20
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
# Stop Google Crawling Search
Disallow: /search*
# Stop bots crawling exhibition and events facets
Allow: /exhibitions-events/past-exhibitions/
Allow: /exhibitions-events/past-exhibitions/*
Allow: /exhibitions-events/see-everything/
Disallow: /exhibitions-events/*

# Allow BM’s accessibility auditor to crawl the entire site.
User-agent: PowerMapper
Allow: /

Similar sites

Search preview

www.britishmuseum.org
British Museum
Welcome to the British Museum - discover two million years of human history and culture.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Museum93%Check
British93%Check
British Museum93%Check
Welcome54%Check
two52%Check
two million51%Check
Discover50%Check
history50%Check
human50%Check
years50%Check
Show more keywords and terms

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