Cancerresearchuk.org - SEO Checker

Overview of the SEO Check
Meta information
98% 
Page quality
88% 
Page structure
98% 
Link structure
80% 
Server
63% 
External factors
100% 
SEO Score
Response time
0.25 s
File size
65.60 kB
Words
804
Media files
13
Number of links
164 internal / 23 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Cancer Research UK
The page title is too short. (193 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
At Cancer Research UK we pioneer research to bring forward the day when all cancers are cured. With no government funding, our progress depends on your
The length of the meta description is perfect. (975 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.cancerresearchuk.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
facebook-domain-verification4hzy2r2nmzkhsj084cd7fki46jeaa3
msvalidate.018D6248909C15E21E46412EE9DC53F050
google-site-verificationPHwtSX75UKqvpzyPHmk4bGBzczkPu71eNXBD-GyiKbw
descriptionAt Cancer Research UK we pioneer research to bring forward the day when all cancers are cured. With no government funding, our progress depends on your
generatorDrupal 7 (http://drupal.org)
theme-color#ffffff
msapplication-TileImagehttps://www.cancerresearchuk.org/sites/all/themes/custom/cruk/favicons/mstile-144x144.png
msapplication-TileColor#ec008c
msapplication-confighttps://www.cancerresearchuk.org/sites/all/themes/custom/cruk/favicons/sites/default/files/favicons/browserconfig.xml
apple-mobile-web-app-titleCRUK
application-nameCRUK
viewportwidth=device-width, initial-scale=1
langen
twitter:cardsummary
twitter:urlhttps://www.cancerresearchuk.org/home
twitter:titleCancer Research UK
og:site_nameCancer Research UK
og:typearticle
og:urlhttps://www.cancerresearchuk.org/home
og:titleCancer Research UK
Content-Typetext/html; charset=utf-8
X-UA-CompatibleIE=edge,chrome=1
cleartypeon
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 804 words. That's ok.
26.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.29 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 12 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/all/themes/custom/cruk/cruk-logo.svgCancer Research UK Homepage
...m/cruk/images/cruk-image_placeholder.gifA group of people smiling to the camera. Professor Richard Gilbertson sits in the middle of the group.
...m/cruk/images/cruk-image_placeholder.gifGP on the phone
...m/cruk/images/cruk-image_placeholder.gifChristmas cards on a desk
...m/cruk/images/cruk-image_placeholder.gifA nurse consulting with a patient receiving radiotherapy treatment in a hospital
...m/cruk/images/cruk-image_placeholder.gifwoman using mobile device at home
...m/cruk/images/cruk-image_placeholder.gifA woman and man looking directly at you
...uk/images/social_icons/facebook_icon.svgLike Cancer Research UK on Facebook
...ruk/images/social_icons/twitter_icon.svgFollow Cancer Research UK on Twitter
...k/images/social_icons/instagram_icon.svgFollow Cancer Research UK on Instagram
...uk/images/social_icons/linkedin_icon.svgConnect with Cancer Research UK on LinkedIn
...ruk/images/social_icons/youtube_icon.svgSubscribe to Cancer Research UK on YouTube
...l/themes/custom/cruk/images/fund-reg.svgRegistered with Fundraising Regulator (logo)

Page structure

H1 heading
(Critically important)
Cancer Research UK
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Cancer Research UK
H2 Donate to help us beat cancer
H2 Without vital funds, future cancer research is at risk.
H2 Donate now to get us back on track.
H2 Research needs your support now
H2 Cancer symptoms and COVID-19
H2 Charity Christmas gifts & cards
H2 About cancer
H2 Cancer chat
H2 Gifts in Wills
H2 Speak to a nurse
H2 Quick links
H2 Follow us
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 23 external links on this page.
LinkAttributesAnchor text
https://www.cancerresearchuk.org/Anchor Skip to main content
https://www.cancerresearchuk.org/IMG-ALT Cancer Research UK Homepage
A-TITLE Cancer Research UK Homepage
/get-involved/donate/Donate
/about-cancer/About cancer
/about-cancer/typeCancer types
/about-cancer/breast-cancerBreast cancer
/about-cancer/bowel-cancerBowel cancer
/about-cancer/lung-cancerLung cancer
/about-cancer/prostate-cancerProstate cancer
/about-cancer/typeMore...
/about-cancer/cancer-in-generalCancers in general
/about-cancer/cancer-symptomsSymptoms
/about-cancer/screeningScreening
/about-cancer/cancer-in-genera...Tests
/about-cancer/cancer-in-genera...Treatment
/about-cancer/find-a-clinical-...Clinical trials
/about-cancer/causes-of-cancerCauses of cancer
/about-cancer/causes-of-cancer...Smoking
/about-cancer/causes-of-cancer...Alcohol
/about-cancer/causes-of-cancer...Diet
/about-cancer/causes-of-cancer...Obesity
/about-cancer/causes-of-cancer...Sun and UV
/about-cancer/coping-with-cancer/Coping with cancer
/about-cancer/coping-with-canc...Managing symptoms and side effects
/about-cancer/coping-with-canc...Counselling and talking
/about-cancer/coping-with-canc...Money and travel
/about-cancer/coping-with-canc...Death and dying
/about-cancer/cancer-chatCancer Chat forum
/health-professionalHealth Professionals
/health-professional/cancer-st...Cancer Statistics
/health-professional/local-can...Local cancer statistics
/health-professional/early-dia...Be Clear on Cancer
/health-professional/learning-...NICE suspected cancer referral guidelines
/health-professionalText duplicate More...
/get-involvedGet involved
/get-involved/donateText duplicate Donate
/get-involved/donateMake a donation
/get-involved/donate/donate-by...By cancer type
/get-involved/leave-a-legacy-g...Leave a legacy gift
/get-involved/donate/donate-in...Donate in Memory
/get-involved/donateText duplicate More...
/get-involved/find-an-eventFind an event
/get-involved/find-an-event/ch...Race for Life
/get-involved/find-an-event/ch...Charity runs
/get-involved/find-an-event/se...Charity walks
/get-involved/find-an-event/se...Search events
http://relay.cancerresearchuk....External Subdomain Relay For Life
/get-involved/find-an-eventText duplicate More...
/get-involved/volunteerVolunteer
/get-involved/volunteer/volunt...Volunteer in our shops
/get-involved/volunteer/help-a...Help at an event
/get-involved/volunteer/help-u...Help us raise money
/get-involved/volunteer/opport...Volunteer in your area
/get-involved/volunteerText duplicate More...
/get-involved/do-your-own-fund...Do your own fundraising
/get-involved/do-your-own-fund...Fundraising ideas
/get-involved/do-your-own-fund...Get a fundraising pack
/get-involved/do-your-own-fund...Return fundraising money
/get-involved/do-your-own-fund...Fundraise by cancer type
/get-involved/do-your-own-fund...Set up a Cancer Research UK Giving Page
/get-involved/do-your-own-fund...Text duplicate More...
/get-involved/find-a-shopFind a shop or superstore
/get-involved/donate/special-o...Fundraise at your celebration
/get-involved/campaign-for-usCampaign for us
/get-involved/become-a-partnerBecome a partner
/get-involved/donate/kids-and-...Cancer Research UK for Children & Young People
/rightnow-campaign/Our Right Now campaign
/our-researchOur research
/our-research/our-research-by-...Text duplicate By cancer type
/our-research/our-research-by-...Brain tumours
/our-research/our-research-by-...Skin cancer
/our-research/our-research-by-...Text duplicate Breast cancer
/our-research/our-research-by-...All cancer types
/our-research/our-research-by-...By cancer topic
/our-research/our-research-by-...New treatments
/our-research/our-research-by-...Cancer biology
/our-research/our-research-by-...Cancer drugs
/our-research/our-research-by-...All cancer subjects
/our-research/our-research-nea...Near you
/our-research/our-research-nea...Belfast
/our-research/our-research-nea...Cardiff
/our-research/our-research-nea...Edinburgh
/our-research/our-research-nea...All locations
/our-research/researchersBy Researcher
/researchers/professor-duncan-...Professor Duncan Baird
/researchers/professor-fran-ba...Professor Fran Balkwill
/researchers/professor-andrew-...Professor Andrew Biankin
/researchersSee all researchers
/our-progressOur achievements timeline
/about-us/our-organisation/bea...Our research strategy
/our-research/involving-animal...Involving animals in research
/funding-for-researchersFunding for researchers
/funding-for-researchersResearch opportunities
/funding-for-researchers/resea...For discovery researchers
/funding-for-researchers/clini...For clinical researchers
/funding-for-researchers/resea...For population researchers
/funding-for-researchers/drug-...In drug discovery & development
/funding-for-researchers/resea...In early detection & diagnosis
/funding-for-researchers/oppor...For students & postdocs
/funding-for-researchers/our-f...Our funding schemes
/funding-for-researchers/our-f...Career Development Fellowship
/funding-for-researchers/our-f...Pioneer Award
/funding-for-researchers/cance...Cancer Grand Challenges
/funding-for-researchers/our-f...View all schemes and deadlines
/funding-for-researchers/apply...Applying for funding
/funding-for-researchers/apply...Start your application online
/funding-for-researchers/apply...How to make a successful application
/funding-for-researchers/apply...Funding committees
/funding-for-researchers/apply...Successful applicant case studies
/funding-for-researchers/how-w...How we deliver research
/funding-for-researchers/our-r...Text duplicate Our research strategy
/funding-for-researchers/our-r...Our research infrastructure
/funding-for-researchers/resea...Events and conferences
/funding-for-researchers/how-w...Our research partnerships
/funding-for-researchers/facts...Facts & figures about our funding
/funding-for-researchers/resea...Develop your research career
/funding-for-researchers/how-w...Recently funded awards
/funding-for-researchers/manag...Manage your research grant
/home/funding-for-researchers/...Notify us of new publications
/get-involved/ways-to-shopShop
/get-involved/find-a-shopFind a shop
/get-involved/volunteer/volunt...Volunteer in a shop
/get-involved/donate/donate-goodsDonate goods to a shop
/get-involved/ways-to-shop/sup...Our superstores
https://shop.cancerresearchuk....External Subdomain Shop online
https://shop.cancerresearchuk....External Subdomain Text duplicate Race for Life
https://shop.cancerresearchuk....External Subdomain Wedding favours
https://shop.cancerresearchuk....External Subdomain Cancer Care
https://flowershop.cancerresea...External Subdomain Flower Shop
https://www.ebay.co.uk/str/ukc...External Our eBay store
https://www.ebay.co.uk/str/ukc...External Dresses
https://www.ebay.co.uk/str/ukc...External Shoes and boots
https://www.ebay.co.uk/str/ukc...External Bags and purses
/about-us/About us
/about-usWhat we do
/cancer-info/cancerandresearch...We beat cancer
/get-involved/how-your-support...We fundraise
/about-us/we-develop-policyWe develop policy
/global-roleOur global role
/about-us/our-organisationOur organisation
/about-us/our-organisation/bea...Our strategy
/about-us/how-we-are-run/our-t...Our Trustees
/about-us/how-we-are-run/chief...CEO and Executive Board
/about-us/our-organisation/how...How we spend your money
/about-us/charity-jobsCurrent jobs
/about-us/charity-jobs/graduat...Graduates and interns
/about-us/your-developmentYour development
/about-us/charity-jobs/benefitsBenefits
/about-us/cancer-newsCancer news
https://scienceblog.cancerrese...External Subdomain Science Blog
/about-us/cancer-news/press-re...Latest press releases
/about-us/cancer-news/news-reportLatest news reports
/about-us/cancer-news/news-searchSearch all news
/about-us/contact-usContact us
/about-us/press-officePress office
https://publications.cancerres...External Subdomain Publications
/about-us/contact-us/opt-in-formUpdate your contact preferences
https://scienceblog.cancerrese...External Subdomain Research needs your support now
https://scienceblog.cancerrese...External Subdomain Read about the impact on research
/about-cancer/cancer-in-genera...Cancer symptoms and COVID-19
/about-cancer/cancer-in-genera...How to contact your GP during COVID-19
https://shop.cancerresearchuk....External Subdomain Charity Christmas gifts & cards
https://shop.cancerresearchuk....External Subdomain Visit our online shop
/about-cancerText duplicate About cancer
/about-cancerGet advice about cancer
/about-cancer/cancer-chat/Cancer chat
/about-cancer/cancer-chat/Visit the cancer chat forum
/get-involved/donate/leave-a-l...Gifts in Wills
/get-involved/donate/leave-a-l...Learn more about gifts in Wills
/about-cancer/utilities/contac...Ask one of our nurses a question
/get-involved/find-a-shopFind local shops
https://shop.cancerresearchuk....External Subdomain Text duplicate Shop online
/about-us/contact-usText duplicate Contact us
/about-us/charity-jobsJobs
https://www.facebook.com/cance...External IMG-ALT Like Cancer Research UK on Facebook
https://twitter.com/CR_UKExternal IMG-ALT Follow Cancer Research UK on Twitter
https://www.instagram.com/cr_uk/External IMG-ALT Follow Cancer Research UK on Instagram
https://www.linkedin.com/compa...External IMG-ALT Connect with Cancer Research UK on LinkedIn
https://www.youtube.com/user/c...External IMG-ALT Subscribe to Cancer Research UK on YouTube
/about-cancer/about-our-inform...About our information
/about-us/utilities/terms-and-...Terms and conditions
/about-us/utilities/privacy-st...Privacy
/modern-slavery-transparency-s...Modern Slavery Statement
/about-us/utilities/cookies-po...Cookies
/about-us/utilities/accessibilityAccessibility
/sitemapSitemap
https://www.fundraisingregulat...External IMG-ALT Registered with Fundraising Regulator (logo)

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.cancerresearchuk.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 10 CSS files. This may affect the page load time negatively.
This page loads 12 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.25 seconds.
The file size of the HTML document is fine (66 kB).

HTTP Response Header

NameValue
age0
cache-controlno-cache, no-store, must-revalidate, post-check=0, pre-check=0
content-encodinggzip
content-languageen
content-typetext/html; charset=utf-8
dateSun, 29 Nov 2020 14:38:11 GMT
expiresSun, 19 Nov 1978 05:00:00 GMT
link<https://www.cancerresearchuk.org/>; rel="canonical",<https://www.cancerresearchuk.org/>; rel="shortlink"
servernginx
strict-transport-securitymax-age=1000
varyCookie,Accept-Encoding
viavarnish
x-ah-environmentprod
x-cacheMISS
x-content-type-optionsnosniff
x-drupal-cacheHIT
x-frame-optionsSAMEORIGIN
x-frame-optionsSAMEORIGIN
x-generatorDrupal 7 (http://drupal.org)
x-request-idv-81aed832-3250-11eb-853d-23b8ccf23eec
x-ua-compatibleIE=edge
x-xss-protection1
x-xss-protection1; mode=block
content-length15640
connectionkeep-alive
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 41,775 referring domains.
This page has 6,564,603 backlinks.
This page has backlinks from 26,976 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /utilities/glossary/
Disallow: /*PrinterFriendly
Disallow: */prod_consump/
Disallow: /about-cancer/cancer-chat/user/
Disallow: /about-cancer/cancer-chat/user?destination=/
Disallow: /about-cancer/cancer-chat/user?destination=/about-cancer/cancer-chat/
Disallow: /support-us/
Disallow: /cancer-subject/
Disallow: /career-level/
Disallow: /client/
Disallow: /content/
Disallow: /container-type/
Disallow: /content-department/
Disallow: /country/
Disallow: /event-type/
Disallow: /file/
Disallow: /file.html
Disallow: /gift-calculator-ranges/
Disallow: /gift-calculator-tags/
Disallow: /glossary/
Disallow: /phase-of-trial/
Disallow: /research-area/
Disallow: /research-type/
Disallow: /restriction-type/
Disallow: /site/
Disallow: /sites/default/files/
Disallow: /standard-content/
Disallow: /time-commitment/
Disallow: /treatment-type/
Disallow: /trial-status/
Disallow: /trial-type/
Disallow: /volunteer-role-environment/
Disallow: /volunteer-role-type/
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
Disallow: /uat/
Disallow: /uat.cancerresearchuk.org/
Allow: /utilities/glossary/index.htm
Allow: /sites/default/files/styles/*
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
Disallow: /file/apple-pay-imagejpg
Disallow: /aggregator/sources/21
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /populate/
Disallow: /querytext/
Disallow: /search/
Disallow: /tstart/
Disallow: /file/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/
Disallow: /*?field_shop_geocode_latlon=*&items_per_page=*
Disallow: /*?f%5B0%5D=*
# Twitterbot
User-Agent: Twitterbot
Allow: /sites/default/files/*

# Sitemap files
Sitemap: https://www.cancerresearchuk.org/sitemap.xml
Sitemap: https://about-cancer.cancerresearchuk.org/sitemap.xml
Sitemap: https://raceforlife.cancerresearchuk.org/sitemap.xml
Sitemap: https://shop.cancerresearchuk.org/sitemap.xml
Sitemap: https://scienceblog.cancerresearchuk.org/sitemap.xml
Sitemap: https://fundraise.cancerresearchuk.org/sitemap.xml
Sitemap: https://www.cancerresearchuk.org/sitemap.xml

Facebook popularity

Shares / Likes / Comments
39,779

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.cancerresearchuk.org
Cancer Research UK
At Cancer Research UK we pioneer research to bring forward the day when all cancers are cured. With no government funding, our progress depends on your

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Research93%Check
Cancer Research91%Check
Cancer Research UK90%Check
cancer89%Check
Research Funding71%Check
Clinical Research65%Check
life-saving research65%Check
Research Infrastructure65%Check
Cancer Chat63%Check
Beat Cancer62%Check

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