Cartermuseum.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
55% 
Page structure
47% 
Link structure
81% 
Server
95% 
External factors
100% 
SEO Score
Response time
0.17 s
File size
75.00 kB
Words
377
Media files
8
Number of links
46 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The New Carter | Amon Carter Museum of American Art
There are word repetitions in the page title.
The length of the page title is perfect. (500 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.cartermuseum.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#ffffff
msapplication-TileImage/themes/custom/carter/assets/dist/favicon/mstile-144x144.png
msapplication-config/themes/custom/carter/assets/dist/favicon/browserconfig.xml
theme-color#ffffff
langen
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 377 words on this page. Good pages should have about 1,000 words of useful content.
27.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.27 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: through august 8, 2021
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ian_goodman_gallery_new_york_paris_0.jpgNo alt attribute provided
.../cocktails_carter_webcrop.png?h=1165f009No alt attribute provided
...load/public/2021-01/wet_day_web_crop.jpgPhoto from the 1920s of people walking along a wet street in Paris
...c/2021-01/60_logo_pattern.png?h=a9f8226dMulti-color graphic with "60" over colored shapes; under 60, the text reads "Celebrating 60 Years"
.../artwork/2004-16/carter_2004-16_o2_5.jpgNo alt attribute provided
data:[...] Base64Five icons describe what the Carter is doing to keep visitors and staff healthy: 1. Limiting capacity 2. Requiring face masks 3. Practicing social distancing 4. Offering no-touch experiences 5. Increasing cleaning and sanitizing
data:[...] Base64Spring break
data:[...] Base64two girls making art on a stage

Page structure

H1 heading
(Critically important)
Full Navigation
Too many H1 headings
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Full Navigation
H1 Search
H1 The New Carter
H2 Utility Navigation
H2 Main Navigation
H2 Utility (mobile) Navigation
H2 Mobile Footer Navigation
H2 Suggested Terms
H2 Featured Content Slides
H2 About the Carter
H2 Featured event or information
H2 Helpful Visitor Links
H2 Site Footer
H3 An-My Lê: On Contested Terrain
H3 Cocktails at the Carter
H3 Photography Is Art
H3 Come for the past, stay for the future
H3 An Expanding Vision: Six Decades of Works on Paper
H3 Slide Controls
H3 Welcome back to the Carter!
H3 Carter at Home
H3 The Collection
H3 Plan your visit
H3 Hours and Address
H3 Main Navigation Duplicate text
H3 Utility Navigation Duplicate text
H3 Additional Page Links Navigation
H3 Newsletter
H3 Social Media
H3 Funding statement
H3 Legal Links Navigation
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 9 external links on this page.
LinkAttributesAnchor text
https://www.cartermuseum.org/Anchor Skip to Main Content
https://www.cartermuseum.org/Amon Carter Museum of American Art
http://store.cartermuseum.org/External Subdomain Shop
/membershipJoin
/carter-articlesBlog
/plan-your-visitVisit
/eventsEvents
/exhibitionsExhibitions
/carter-collectionCollection
http://store.cartermuseum.org/External Subdomain Text duplicate Shop
/membershipText duplicate Join
/carter-articlesText duplicate Blog
/aboutAbout
/research-carterResearch
/contactContact
/opportunitiesOpportunities
/frequently-asked-questionsFAQs
/press-releasePress
/plan-your-visitMuseum Hours
/frequently-asked-questionsFrequently Asked Questions
/plan-your-visitParking & Directions
/exhibitions/an-my-le-conteste...An-My Lê: On Contested Terrain
/events/public-programs/cockta...Cocktails at the Carter
/exhibitions/photography-artPhotography Is Art
https://www.cartermuseum.org/60Come for the past, stay for the future
/exhibitions/expanding-vision-...An Expanding Vision: Six Decades of Works on Paper
/about/our-storyOur Story
/welcome-backFeatured event or information Welcome back to the Carter! Find out everything you need to know before your visit. Please note: Face masks are still required ...
IMG-ALT Five icons describe what the Carter is doing to keep visitors and staff healthy: 1. Limiting capacity 2. Requiring face masks 3. Practicing social distancing...
/plan-your-visit/carter-homeCarter at Home Spark creativity and connect with us from your home! Check out our videos, crafts, and art-inspired recipes.
/carter-collectionThe Collection The Carter collection celebrates the breadth and depth of American art. Explore over 200 years of creativity.
/plan-your-visitPlan your visit Admission is free. The experience is priceless. From parking tips to hours, start planning your visit now!
https://www.cartermuseum.org/Text duplicate Amon Carter Museum of American Art
/plan-your-visitText duplicate Visit
/eventsText duplicate Events
/exhibitionsText duplicate Exhibitions
/carter-collectionText duplicate Collection
http://store.cartermuseum.org/External Subdomain Text duplicate Shop
/membershipText duplicate Join
/carter-articlesText duplicate Blog
/aboutText duplicate About
/research-carterText duplicate Research
/contactText duplicate Contact
/opportunitiesText duplicate Opportunities
/frequently-asked-questionsText duplicate FAQs
/press-releaseText duplicate Press
http://eepurl.com/geLWXLExternal Subscribe to our newsletter
https://www.facebook.com/theam...New window External Facebook
https://twitter.com/theamoncarterNew window External Twitter
https://www.instagram.com/thea...New window External Instagram
https://www.youtube.com/user/a...New window External Youtube
https://open.spotify.com/user/...New window External Subdomain Spotify
/photo-and-video-policyPhoto & Video Policy
/privacy-policyPrivacy
/rights-and-reproductionsRights and Reproductions
https://www.cartermuseum.org/Text duplicate Amon Carter Museum of American Art

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.cartermuseum.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.17 seconds.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (75 kB).

HTTP Response Header

NameValue
connectionkeep-alive
content-length23882
cache-controlmax-age=86400, public
content-encodinggzip
content-languageen
content-typetext/html; charset=UTF-8
etagW/"1621227817"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedMon, 17 May 2021 05:03:37 GMT
link<https://www.cartermuseum.org/>; rel="canonical", <https://www.cartermuseum.org/>; rel="shortlink"
link<https://www.cartermuseum.org/alpha-home>; rel="revision"
servernginx
x-content-type-optionsnosniff
x-drupal-cacheHIT
x-drupal-dynamic-cacheMISS
x-frame-optionsSAMEORIGIN
x-generatorDrupal 8 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe1-a-656bffb574-dn78t
x-styx-req-id6b024ca9-b6cd-11eb-a838-f2a522de2708
x-ua-compatibleIE=edge
dateMon, 17 May 2021 06:59:04 GMT
x-served-bycache-mdw17350-MDW, cache-fra19177-FRA
x-cacheHIT, MISS
x-cache-hits1, 0
x-timerS1621234745.582196,VS0,VE110
varyAccept-Encoding, Cookie, Cookie, Cookie
age6850
accept-rangesbytes
via1.1 varnish, 1.1 varnish
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,417 referring domains.
This page has 357,909 backlinks.
This page has backlinks from 1,968 different ip addresses.
Facebook popularity
(Somewhat important)
This page is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Carter74%Check
New Carter67%Check
American Art64%Check
Amon Carter Museum61%Check
New61%Check
Museum58%Check
Art Photography58%Check
Public Art57%Check
Navigation54%Check
Full50%Check

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