Cato.org - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
55% 
Page structure
79% 
Link structure
72% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.14 s
File size
64.00 kB
Words
1108
Media files
8
Number of links
99 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Cato Institute | Individual Liberty, Free Markets, and Peace
The length of the page title is perfect. (466 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Promoting an American public policy based on individual liberty, limited government, free markets and peaceful international relations.
The length of the meta description is perfect. (788 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.cato.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
robotsnoodp
descriptionPromoting an American public policy based on individual liberty, limited government, free markets and peaceful international relations.
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MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
article:publisherhttps://www.facebook.com/CatoInstitute
langen
twitter:cardsummary_large_image
twitter:site@CatoInstitute
fb:admins5311211
fb:pages26668999076
fb:app_id158687980817033
og:site_nameCato Institute
og:typewebsite
og:urlhttps://www.cato.org/
og:titleCato Institute
og:descriptionPromoting an American public policy based on individual liberty, limited government, free markets and peaceful international relations.
og:street_address1000 Massachusetts Avenue, N.W.
og:localityWashington
og:regionDC
og:postal_code20001
og:country_nameUnited States
og:phone_number(202) 842-0200
og:localeen_US
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: Featuring David Boaz, Executive Vice President, Cato Institute; and Il...
This page contains 1108 words. That's ok.
23.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The average number of words per sentence of 21.83 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 18 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: david boaz
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Wealth and Taxes
H2 Ineffective, Immoral, Politically Convenient: America's Overreliance on Economic Sanctions and What to Do about It
H2 Does Rising Industry Concentration Signify Monopoly Power?
H2 Financing Immigration: The Financial‐​Market Value of a Market‐​Based Immigration System
H3 Twitter in the Time of Trump
H4 Featured
H4 Trump Is Robbing the Rust Belt to Buy Farm State Votes
H4 No Place Like Home? Don't Tell That to Fed Board Nominees
H4 Billionaires Like Bloomberg Make Our Country Better, Not Worse
H4 While We All Gawk at the Political Circus, Our Fiscal House Is Falling Apart
H4 Will the 2020 Candidates End Our Pointless Wars?
H4 Donald Trump's Real North Korea Mistake
H4 Multimedia
H4 Mustafa Akyol discusses the history of truth through a Muslim perspective on NPR's On Point
H4 Randal O'Toole's article, “VIA is a money guzzler, not a transit solution,” is cited on KTSA's The Sean Rima Show
H4 Jay Schweikert discusses stop‐​and‐​frisk and police accountability on C‑SPAN's Washington Journal
H4 Research Areas
H4 Upcoming Events
H4 The Failure of Forcible Regime‐​Change Operations
H4 Cato Institute Policy Forum and Luncheon — Vero Beach
H4 Cato Institute Policy Forum and Luncheon — Fort Lauderdale
H4 In Hoffa's Shadow: A Stepfather, a Disappearance in Detroit, and My Search for the Truth
H4 Sign Up
H4 Social Media
H4 Also From Cato
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
7 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
There are 22 external links on this page.
LinkAttributesAnchor text
https://www.cato.org/Anchor Skip to main content
https://www.cato.org/IMG-ALT Cato Institute home
A-TITLE Home
https://www.cato.org/researchResearch
https://www.cato.org/eventsEvents
https://www.cato.org/publicationsPublications
https://www.cato.org/commentaryCommentary
https://store.cato.org/External Subdomain Store
https://www.cato.org/supportSupport
https://www.cato.org/aboutAbout Cato
https://www.cato.org/blogBlog
/people/policy-scholarsOur Experts
https://www.cato.org/projectsOur Centers
https://www.facebook.com/CatoI...New window External Facebook
https://twitter.com/catoinstituteNew window External Twitter
/publications/tax-budget-bulle...No Text
/publications/tax-budget-bulle...Wealth and Taxes
/publications/tax-budget-bulle...IMG-ALT Media Name: 201510_wealth.jpg
/publications/tax-budget-bulle...a new bulletin
/people/john-cochraneJohn H. Cochrane
/publications/tax-budget-bulle...Text duplicate Wealth and Taxes
/publications/policy-analysis/...No Text
/publications/policy-analysis/...Ineffective, Immoral, Politically Convenient: America's Overreliance on Economic Sanctions and What to Do about It
/publications/policy-analysis/...a new paper
/publications/policy-analysis/...Text duplicate Ineffective, Immoral, Politically Convenient: America's Overreliance on Economic Sanctions and What to Do about It
/publications/economic-policy-...No Text
/publications/economic-policy-...Does Rising Industry Concentration Signify Monopoly Power?
/publications/economic-policy-...IMG-ALT epb-cover-2-1.jpg
/publications/economic-policy-...Text duplicate a new paper
/people/ryan-bourneRyan Bourne
/publications/economic-policy-...Text duplicate Does Rising Industry Concentration Signify Monopoly Power?
/publications/immigration-rese...No Text
/publications/immigration-rese...Financing Immigration: The Financial‐​Market Value of a Market‐​Based Immigration System
/publications/immigration-rese...IMG-ALT Media Name: 201109jobs1.jpg
/people/alex-nowrastehAlex Nowrasteh
/people/andrew-forresterAndrew C. Forrester
/publications/immigration-rese...Text duplicate Financing Immigration: The Financial‐​Market Value of a Market‐​Based Immigration System
/publications/commentary/trump...Trump Is Robbing the Rust Belt to Buy Farm State Votes
/people/daniel-ikensonDaniel J. Ikenson
/publications/commentary/no-pl...No Place Like Home? Don't Tell That to Fed Board Nominees
/people/george-selginGeorge Selgin
/publications/commentary/billi...Billionaires Like Bloomberg Make Our Country Better, Not Worse
/people/ryan-bourneText duplicate Ryan Bourne
/publications/commentary/while...While We All Gawk at the Political Circus, Our Fiscal House Is Falling Apart
/people/michael-tannerMichael D. Tanner
/publications/commentary/will-...Will the 2020 Candidates End Our Pointless Wars?
/people/doug-bandowDoug Bandow
/publications/commentary/donal...Donald Trump's Real North Korea Mistake
/people/ted-galen-carpenterTed Galen Carpenter
/multimedia/cato-daily-podcastPodcasts
https://www.cato.org/catoaudioCato Audio
/multimedia/cato-videoVideos
https://www.cato.org/multimediaTrivial anchor text
More
https://assets.pippa.io/shows/...New window External Subdomain Download Episode
https://open.spotify.com/show/...New window External Subdomain Spotify
https://itunes.apple.com/us/po...New window External Subdomain Apple Podcasts
https://play.google.com/music/...New window External Subdomain Google Play
/multimedia/power-problems/twi...Twitter in the Time of Trump
/people/trevor-thrallA. Trevor Thrall
/people/emma-ashfordEmma Ashford
/multimedia/media-highlights-r...No Text
/multimedia/media-highlights-r...Mustafa Akyol discusses the history of truth through a Muslim perspective on NPR's On Point
/people/mustafa-akyolMustafa Akyol
/multimedia/media-highlights-r...No Text
/multimedia/media-highlights-r...Randal O'Toole's article, “VIA is a money guzzler, not a transit solution,” is cited on KTSA's The Sean Rima Show
/people/randal-otooleRandal O'Toole
/multimedia/media-highlights-t...No Text
/multimedia/media-highlights-t...Jay Schweikert discusses stop‐​and‐​frisk and police accountability on C‑SPAN's Washington Journal
/people/jay-schweikertJay Schweikert
/archives/type/multimediaMore Multimedia
/research/law-constitutionConstitution, the Law, and the Courts
/research/criminal-law-civil-l...Criminal Law and Civil Liberties
/research/education-child-policyEducation and Child Policy
/research/energy-environmentEnergy and Environment
/research/finance-banking-mone...Finance, Banking & Monetary Policy
/research/foreign-policy-natio...Foreign Policy and National Security
/research/government-politicsGovernment and Politics
/research/health-careHealth Care
/research/international-econom...International Economics, Development & Immigration
/research/political-philosophyPolitical Philosophy
/research/poverty-social-welfarePoverty & Social Welfare
/research/regulatory-studiesRegulatory Studies
/research/social-securitySocial Security
/research/tax-budget-policyTax and Budget Policy
/research/telecom-internet-inf...Telecom, Internet & Information Policy
/research/trade-policyTrade Policy
/archives/type/events?event_da...Past Events
/events/the-failure-of-forcibl...The Failure of Forcible Regime‐​Change Operations
/events/the-failure-of-forcibl...February 26, 2020 12:00 PM to 1:30 PM EST
/events/the-failure-of-forcibl...Cato Institute, 1000 Massachusetts Ave, NW, Washington, DC
/events/2020-vero-beachCato Institute Policy Forum and Luncheon — Vero Beach
/events/2020-vero-beachFebruary 27, 2020 11:30 AM to 2:00 PM EST
/events/2020-vero-beachQuail Valley River Club, 2345 Florida A1A, Vero Beach, FL
/events/2020-fort-lauderdaleCato Institute Policy Forum and Luncheon — Fort Lauderdale
/events/2020-fort-lauderdaleFebruary 28, 2020 11:30 AM to 2:00 PM EST
/events/2020-fort-lauderdaleConrad Ft. Lauderdale Beach, 551 N Fort Lauderdale Beach Blvd, Fort Lauderdale, FL
/events/in-hoffas-shadow-stepf...In Hoffa's Shadow: A Stepfather, a Disappearance in Detroit, and My Search for the Truth
/events/in-hoffas-shadow-stepf...March 2, 2020 1:00 PM to 2:30 PM EST
/events/in-hoffas-shadow-stepf...Text duplicate Cato Institute, 1000 Massachusetts Ave, NW, Washington, DC
/events/upcomingMore Upcoming Events
https://www.cato.org/ecommunityNew window See our full list of email newsletters
https://www.facebook.com/CatoI...New window External Text duplicate Facebook
https://twitter.com/catoinstituteNew window External Text duplicate Twitter
https://www.youtube.com/catoin...New window External YouTube
https://www.linkedin.com/compa...New window External LinkedIn
https://instagram.com/catoinst...New window External Instagram
/ecommunity/rssRSS
https://www.cato.org/studentsInternships and Student Programs
https://www.projectsphere.org/New window External Project Sphere
https://www.libertarianism.org/New window External Libertarianism.org
http://humanprogress.org/New window External HumanProgress.org
https://www.downsizinggovernme...New window External DownsizingGovernment.org
https://www.cato-unbound.org/New window External Cato Unbound
https://www.unlawfulshield.com/New window External Unlawful Shield
https://www.freedominthe50stat...New window External Freedom in the 50 States
https://overlawyered.com/New window External Overlawyered
https://www.elcato.org/New window External ElCato.org
https://www.alt-m.org/New window External Alt-M
https://www.cato.org/Text duplicate IMG-ALT Cato Institute home
https://www.cato.org/privacyPrivacy Policy
https://www.cato.org/contactContact Us
https://www.cato.org/for-mediaMedia Contact

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.cato.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 21 CSS files. This may affect the page load time negatively.
This website loads 18 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.14 seconds.
The file size of the HTML document is fine (64 kB).

HTTP Response Header

NameValue
connectionkeep-alive
content-typetext/html; charset=UTF-8
x-drupal-dynamic-cacheUNCACHEABLE
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedTue, 25 Feb 2020 15:50:49 GMT
etagW/"1582645849"
fastly-drupal-htmlYES
strict-transport-securitymax-age=31536000; preload
content-encodinggzip
accept-rangesbytes
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age882
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x-cacheMISS, HIT
x-cache-hits0, 1
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x-cdnIncapsula
transfer-encodingchunked
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statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 32,128 referring domains.
This website has 4,375,094 backlinks.
This website has backlinks from 23,151 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
Disallow: /acast_podcast_episode/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
Disallow: /index.php/acast_podcast_episode/

Facebook popularity

Shares / Likes / Comments
2,573

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Cato Institute | Individual Liberty, Free Markets, and Peace
https://www.cato.org/
Promoting an American public policy based on individual liberty, limited government, free markets and peaceful international relations.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Cato63%Check
Cato Institute55%Check
market52%Check
Free Market51%Check
free markets49%Check
free47%Check
markets47%Check
Cato Institute Policy Forum46%Check
policy45%Check
Institute45%Check

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